5 Stages of the Consumer Decision-Making Process and How it's Changed

In this video, CEO and Co-Founder, Garrett Mehrguth explains the 5 stages of the consumer decision-making process and How it's changed.
Today, we’re going to be diving into the five stages of the consumer decision-making process.
A lot has changed. How consumers go about it is completely different, but the five stages are surprisingly exactly the same. Let’s dive into what this new world looks like.
Now, as a brief overview, the five stages of the consumer buying or decision-making process were established by John Dewey in 1910. That whole process is still very much the same:
Stage 1: You have a problem or a need.
Stage 2: They want to do an information search. It used to ask a friend, ask a colleague, look at the newspaper - but that’s a little different now.
Stage 3: Evaluation of alternatives. “I have this one option I like, but what about these others?“
Stage 4: Purchasing decision. “I have to make a decision. Which will I purchase?“
Stage 5: The post-purchase evaluation. “Was this the right decision for me or did I make a mistake?“
Thank you so much for watching this video. If you can understand the 5 stages of the consumer decision-making process in the new context of search engines and how people are now discovering information, then you can empower your marketing and have successful campaigns that generate a terrific return.
Connect with Garrett: / garrettmehrguth
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[@binhtruong3373]

Very interesting and easy to understand the new challenges of marketing right now. Great job

[@sortacasual]

This was required for me to watch for my class but frankly, it was interesting. I appreciate your concise but entertaining presentation, keep it up!

[@kyd0812]

Fantastic. This is the best video I have found. I think this clip should be widely spreaded and seen by , especially marketing executives. That is because they surely understand this but are too busy to draw a big picture and remind this oneself.

[@viapagaora4646]

Hi Mr. Garett, our college professor requires us to watch this video and make a reflection about the topic for our Consumer Behavior class. But you know, I don't know what to write cause I am distracted. HAHA. Why are you so handsome and so brilliant at the same time. Anyways, thank you for the information. Hope I could write somethinggggg.. ughhhh..

[@bluejawb6487]

igat² ka yang HAHAHAHAHA

[@ralphryanplaca758]

Lahi mnang imoha ..wla na na sa topic ba

[@memyself8043]

need to know this for exam, and you explained it way better than the teacher or any of the material that we were given. great work! thanks!

[@fc2790]

I am a consumer behavior teacher. That is really disappointing to here that faculty members are not doing a good job. that sucks

[@piogoeljemariel.9740]

CEO man siya dae mao ng ge explain niyag tarong.

[@rekhathakoor3546]

Hey Garrett! I was sent this video through my Marketing class and it is very informative and I can now understand what the 5 Stages of the Consumer Decision Making Process means now! Thank you for explaining each process in detail with examples and each stage really means. Thank you for making this video for our class to use as a resource.

[@Emmayale1]

Hi there! I found your content and I think is great. I am actually working in a consulting firm. My actual project is to implement disruptive B2B techniques for a RTM segmentation. Do you have any experience in this field?

[@colinmcinnes4903]

Excellent job...Still relevant info today!

[@DARRIANEGONCHIENGTHUNGB]

Thank you for the well explanation because I am currently facing my assignment about choosing a product as an example and describe buying decision of a consumer. I still having trouble choosing one simple product cause I really afraid that I can find the source in stage 4 and 5

[@ferrereiralizcassandra6715]

wow wala ko.kasabot😭

[@ethansmith499]

great video for my studies. subscribed

[@JENNYJAY49]

Very well explained.

[@piogoeljemariel.9740]

sana all kasabot

[@CandyLemon36]

The wisdom in this content led to significant self-development. A similar book I read was instrumental in my journey. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@emvIyxo]

poo

[@grace-gc3tj]

pee

[@emvIyxo]

@@grace-gc3tj grace pp

[@grace-gc3tj]

@@emvIyxo emily pp

[@ireneli3692]

you looks like Paul Walker.

[@voltairepabustan]

Thank you for sharing!

[@rheavillanueva3610]

Wow thank you for this informative video i really learned a lot! And btw you look like an actor 😍 you're so handsome ♥️ i think im inlove LOL kidding

[@gouthamsunil175]

very interesting

[@windwaker0rules]

did the Lorax seriously name its product after the first stage of the consuming process or is that a coincidence?

[@kendonz]

Thank you for that informative summary

[@josephmilio9493]

Great video

[@deboraah7173]

So helpful!

[@jeannesandjo8069]

Interesting yea but interested in the presenter more😍

[@catherinepiriri313]

excellent imformation

[@brentcinco5359]

kadagmit man, turo dugo ha irong. pero nice keeyo

[@RhodoraMCasas]

anong ginagawa mo dito?😂

[@shellacavallo8974]

Great job

[@ivannabusamba4496]

Thanks

[@netyasaini7293]

Very nice

[@richrich981]

Good video, but feel like your missing out on the importance of the actual branding in this process.

[@mrs.albertcamus7930]

he was explaining the 5 stages of consumer decision making process, not about branding. We now know you know there's a thing called Branding. hooray!!!

[@joshandgangs2132]

That was very informative