Neuromarketing: Knowing Why You Buy | Sam Usher | TEDxTufts

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen
Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more. Sam is a senior at Tufts majoring in Human Factor Engineering. Sam believes that advertising and marketing affect us every single day, and he thinks it’s important to be aware of the psychology and neuroscience that is being used to target consumers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@donnagoldin3982]

Great talk! Such an interesting subject. Thank you!

[@chrispham4347]

I found it engaging. Maybe these other commenters weren't the intended audience

[@lala-rt4nb]

Subtitles please!!!

[@Dasavar]

Anyone that knows a good school (University) where studying Neuromarketing, as a degree, is possible? I have always wanted to study that

[@mm.9558]

Have you found something yet? I am also interested

[@timmagaling]

Not yet I think, its something mixing neuroscience and marketing, there are some certifications for it though, you can search for it online.

[@sophierosenblatt747]

You can do clinical psychology masters or pursue phd in clinical psychology. There are a bunch of labs out there with faculty conducting research in this field. Requires quite a bit of research on your own to find these individuals.

[@Freewillmedia93]

@@sophierosenblatt747 thank you!

[@shakirareedus]

nice

[@JUANRIVERA-zb9xq]

I didnt like it

[@jeffy1818]

The pepsi ad didnt flop because of the publicity it garnered

[@shashankrisodkar580]

spectre bond Pjjiiko uuiiiiiiiioiooiiiiiio

[@zakUSDedelman]

Timely. In a vacuum 😏

[@nissarali8788]

He was nervous.

[@aaagggmmmsss]

Good !

[@Javier-kw9yw]

I loved it !

[@chatnick3]

It is not manipulation.....But if you use it in politics then it is?

[@TheStoicManVlog]

It's all manipulation. But manipulation isn't always a bad thing... the definition is to handle something with skill.

[@FruityHachi]

he did say that everything is manipulation, even his words the thing is how manipulation is used, for what agendas, in what contexts

[@flowsy8545]

How comes the speaker realizies how immoral this kind of manipulation is in elections and propaganda but seems to think its ethical acceptable for influencing or even creating consumer choices?

[@joshuacontreras]

Because that’s who signs his paychecks, money talks

[@nasidaikidali]

Because people have to sell and make money. Sad reality.

[@vijayrangadas6344]

Great

[@tanveerahmed1521]

Wooo amazing

[@fcorro]

It's sad how so many people plagiarize Martin Lindstrom's book buyology and present those ideas as their own. Even using the same sequence from the book, examples and phrases!

[@gospel_songs25]

Explanation/narration is not good ...sorry

[@garogaryvoskorian2619]

is he giving a speech or a poem ? the pepsi worst ad is better than his performance yet and the way giving us the message

[@pascalemehrweille7034]

bad video, bad sound, bad articulation of words ...?????why this in this context ????

[@martinfeuillet3645]

this guy a doofus Pepsi screen captured that image in your mind w that negative emotion cocacola has power over happiness Pepsi vice versa. when the emotion or scene replays it becomes fazed

[@chiomaogbu6086]

Great topic but poor presentation

[@georgianneruemann9958]

The onerous tea clasically answer because snowflake logically skip under a deep asphalt. hot huge, helpless blade

[@jamkindness]

Really one of the worst Ted presenters I've ever seen. Not at all engaging and poor articulation

[@impressionexpression]

It's the content. Not the person

[@joshuacontreras]

It’s the person, he’s very nervous and still studying what he’s talking about. Felt more like an advertising pitch to top level executives