6 HIGHLY EFFECTIVE Marketing Tactics To Promote A Product

There are tons of marketing tactics, but the different tactics and channels that work best will be those that fit both your product and your business model.
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Here is what we’ll cover in this video:
00:00 Intro to The Power of Product Promotion
01:42 Press Coverage: Build Brand Awareness
03:15 Leverage Marketplaces: Boost Reach & Sales
04:28 Paid Advertising: Target Ads that Convert
05:25 Work with Influencers: Boost Audience Growth
07:16 Building Facebook Group Communities
08:48 Adopt New Social Platforms Early
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Good marketing must fit the market you’re in. Pick your channels and marketing tactics based on informed guesses about your customers and adjust as the results come in.
But before we dive into the specific tactics that get results, it’s essential that we first zoom out to understand more about your specific customers, your products, and what products fit their needs. This will help you create a marketing strategy to guide you going forward.
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[@learnwithshopify]

Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oNcgc4

[@learnwithshopify]

Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!

[@BusinessBasics]

Influencers is a good option, but you have to be careful to pick the right ones - influencers that resonate with your brand values and message.

[@hirorop5367]

You are one of my new favorite KZbin Channels! And I just got my nails like yours 🙌

[@alialhusseini2650]

i love your videos there are so much good information for free in here :D please keep making more videos :D thanks a lot :D

[@ptrsamson21]

Did she make a marketing video about marketing and use that same method to market to us????? LOLLLL

[@nasirfrancais9614]

Lol true 😂

[@brendonfleetwood6069]

Some people just aren't high enough for this logic

[@tellyflavorr9917]

All KZbins do that lol

[@YasinNabi]

YES in this digital world these tactics work well :)

[@BenjaminMurphy-qx5xx]

love it so far

[@ecomtommy9547]

Right Marketing is key for success in e-commerce EVEN IF your product may not be the best in the market.

[@ecomtommy9547]

The best marketing for me is Influencer Marketing. Marketing is all about human psychology, people will NOT buy your product UNLESS they see that A LOT of people use your product.

[@jwill5892]

​@@ecomtommy9547Any idea the best way to contact good Social Media users to promote the product? Do you have platforms or ppl you'd recommend?

[@armanbalkhi5332]

Love your energi

[@HansvanPutten]

Thank you! Good overview!

[@learnwithshopify]

We're happy you enjoyed it, Hans!

[@Fang-Montessori]

I kept watching your video again and again not because of this channel but this woman 😁 really talk clearly and very interesting speech

[@learnwithshopify]

Welcome back!

[@tindahan]

Ty 😀

[@dealmakerspk]

Good to hear you

[@lucibloom5966]

Helpful content. Thankyou

[@learnwithshopify]

I'm so happy you found it helpful, Luci. Thanks for sharing your feedback💚

[@kennethgrimes9961]

Great videos I'm a small You Tuber and marketer/entrepreneur that nobody knows but I'm about to take this world 🌎 by storm. To the hostess you have a unique presence and a awesome 👌 😎 smile. Keep up the great work 👍

[@learnwithshopify]

Hey, Kenneth! Thanks for the feedback and kind words. -Daniel

[@flexjuiceprotein]

Great tactics! Thanks for sharing

[@learnwithshopify]

Thank you for watching!

[@rajudesai3069]

Thanks you

[@simransidhu1983]

Thnks for this knowledge ♥️💯

[@learnwithshopify]

Thank YOU for watching, Simran!

[@rorroyanahi1758]

Thanks for the great content. You have been very helpful

[@learnwithshopify]

Thank you for watching, Rorro!

[@janetfunmi929]

Are you into Shopify dropshipping business or interested to start??

[@janetfunmi929]

What progress have you made with your store so far?

[@akarpun]

Great video thanks. BUT it would be great to see advertising/marketing video for someone who (like us) selling low price products (less than $15 a piece). Thin margins doesn't leave you a room for ads budgets... Something like "guerillla advertising tactics for cheap products stores"

[@learnwithshopify]

We're glad to enjoyed! Great idea. In the meantime, you can check out a few articles that go over low budget marketing tactics. One is called 11 Best Marketing Strategies Any Small Business Can Execute: bit.ly/3sGymeR. While the other is called 25 Alternatives to Running Paid Ads to Promote Your Business: bit.ly/34UA4ky. Let us know what you think!

[@myreviews5981]

Hii Can we get influencer to work for percentage basis 60-40 shares???

[@Kei-kl4di]

Hi there! I don't see the link in the description for the web webinar. Can you please update? Thank you!

[@learnwithshopify]

Hey, Kei! The marketing 101 webinar can be found here: bit.ly/3HEi8Jl

[@samkelisiwemathonsi384]

Thanks

[@learnwithshopify]

Thank you! Glad you enjoyed the video.

[@Bill0102]

I'm mesmerized by this. I read a book with similar content, and I was truly mesmerized. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@prod.faithchi4272]

Michelle Bali is my target audience… just putting that out there.

[@FaisalSaeed-hb2ve]

01:23 nice point

[@medinailyassova1057]

Could you please explain how I can get access to the 30 mins tutorials , missed that part . Thanks

[@learnwithshopify]

Hi, Medina! The marketing 101 webinar can be found here: bit.ly/3HEi8Jl

[@georgeeeeeeeee8110]

I’m launching my business soon, and I’m starting with an inventory of 2,500 product kits, is that amount too high for a startup e-commerce or is totally normal?

[@balex556]

well one of the most effective ways to engage,and boost your sales is creating website and an app to brand your business You can market in social media platforms or do SEO if you have a site to further expand your business and if you don't have a site try creating one it really improves buisness, you can hire me to do this for you as am expert in website design and development and social media ads in various platforms

[@user-sp4cc7ou4p]

love u michelle

[@NabilHadi-bk9wh]

damn you look so good

[@karimelatlanty8393]

a question please I haven't found an influencer for my store yet. I've been searching for a whole year and I can't find it

[@balex556]

well one of the most effective ways to engage,and boost your sales is creating website and an app to brand your business and am an expert I can help you with this services or You can market in social media platforms or do SEO if you have a site to further expand your business and if you don't have a site try creating one it really improves buisness, you can hire me to do this for you as am expert in website design and development and social media ads in various platforms

[@Vijaykumar-cl5tn]

​@@balex556 HII HLO HOW TO PROMOTE ONLINE PRODUCTS TELL ME

[@mdelmella9228]

Enough with the boring comments , U damn pretty by the way !

[@tkli9354]

I need a good website designer

[@prod.faithchi4272]

Video idea-> “6 Highly Effective Flirting Tactics to Land a Date with Michelle Bali”

[@khoile4477]

A dragon ball Z shirt, awesome

[@ronilostangkay6222]

It’s true

[@janetfunmi929]

Are you into Shopify dropshipping business or interested to start??

[@Vijaykumar-cl5tn]

HII HLO HOW TO PROMOTE ONLINE PRODUCTS TELL ME

[@airbnbhorrorstory]

Dragon Ball Z shirt ftw!

[@samara2264]

Some influences are requesting too much promotion 🙄

[@janetjohnson2002]

I can help you to promote your brand with reasonable price

[@adethomasomowunmi7550]

I can hell promote you brand on Pinterest which is the most sales converting social media platform

[@jimsdigitalmarketing]

we want her instagram!

[@MyDreamside]

in every video she has a different style. How is that possible lol

[@vickyg246]

Wow.. So much valuable content available for 'free'. I need to start unsubscribing some so called gurus channels ASAP and start following this channel religiously..

[@learnwithshopify]

Thanks for your comment, Vivek! There's definitely a lot of content that you can go through on our Learn with Shopify Channel. We hope you'll find them valuable in helping you grow your business!

[@ilijaneskovic6509]

Sorry but this is the wirst

[@jakobbourne6381]

If you're mainly doing influencer marketing for this, the technique for success in such methodology is finding the right influencers for your market, which now adays is easily doable using tool hubs such as *phlanx*

[@anonlinetech8506]

The strongest people make time to help others,Even They are Struggling with Their Own Problems, Your One Click can make me happy God Bless You,u1

[@rubesh-kumar]

Does building Facebook Group Communities still works? Doesn't people moved out of facebook to Instagram and LinkedIn?

[@janetjohnson2002]

Yes building fav ebook group works of you meet a right person, you can reach me to help you out

[@balex556]

well one of the most effective ways to engage,and boost your sales is creating website and an app to brand your business and am an expert I can help you with this services