A Day In The Life of Apple's CEO

Timothy Donald Cook had an astounding ninety-five percent Glassdoor approval rating in 2021 as the chief executive officer of Apple. Since joining the legendary Steve Jobs as the company's senior vice President in 1998, Apple has only seen good days.
Together with Jobs, Tim spearheaded the company to remarkable innovation and success, which climaxed at the San Francisco Macworld convention on the ninth of January, 2007. A day many call the funeral of Nokia.
They combined an iPod, a mobile phone, and internet communication into one revolutionary device (interject with video and audio from 2:48 - 3:06).
Eventually, Jobs stepped down and Cook became the CEO in August of 2011, and shortly after, Jobs would pass on in October of the same year. Tim Cook has done remarkably well at the top of the company, helping to raise it's valuation from just about six billion when he joined to almost three trillion today - the highest valuation of any entity in human history.
Today, we'll take a look at a day in the life of the man that heads an entity that big. Tim Cook. A big guy.

[@danielp415]

The "$6 billion to 3 TRILLION" stat is so hard to process

[@arrrrr9831]

Market cap was $400 billion when he became ceo. Apple was worth $6B in 98 when tim cook first joined

[@mikebrown6260]

It’s Apples and Oranges is such an underrated line. Guys dropping heat

[@TrollMeister_]

Great line. Tim Apple and the Orange man.

[@elijahsmall5873]

I know 😆

[@ParsclickTV]

0:14 is she falling to sleep lol

[@adnanhusainhakeem3043]

😂

[@mtoneyedu]

yooo🤣🤣

[@lilianezeli5521]

Here for this comment🤣🤣

[@ReVenT903]

2:30 typing on an upside phone 😂

[@efolcole]

Anyone noticed that the stock footage at 2:30 he was holding the iPhone upside down 😂

[@tomswan3401]

Thats a mental exercise.^^

[@ryank3281]

Saw that and straight to the comment

[@elijahsmall5873]

Lol

[@stassavchuk]

"I guess it's apples and oranges" 😂😂😂

[@karelyaguilar8420]

Really love that you are making these videos 5 mins ! Cause I dislike long long videos , I know it’s challenging to fit everything in such a short time but you are doing an awesome job at it ! I’m curious to try these guided runs once the weather gets better here !

[@Vivra_Verra____]

Apple is truly an amazing company. It’s developed some of the best products in the world iPhone, iPad, iPod, AirPods, AirTags, MacBook, etc. All of them just work and work well, while also lasting many years. You don’t get many products that get free updates which end up supporting the devices in question for years and years. The Apple hate is mostly unfounded except for minor things. People who say it’s rich status symbol is ridiculous when you can buy Apple products for cheap that anybody with a normal job can afford. Again, Apple hate is a bandwagon

[@thundergato84]

They are overpriced. Take those Apple glasses off.

[@murillorafael7122]

@@thundergato84 Yeah

[@elijahsmall5873]

I agree with you, but you have to admit that some of their products can be a bit overpriced or really expensive for the average person.

[@mrbignatedog_Official]

@Aaron Jung lol poor people buy Google phones

[@stachowi]

Crazy respect to Mr. Cook. It's been too many years for it to be a fluke.

[@thankyou_guruji]

Bro, I live in his neighborhood, and I can legit tell you that he sleeps very little.

[@solvdev]

@@calebunderwood1446 Bro ISNT going to expose his own neighbourhood lol

[@blizzard1198]

@𝙁𝙪𝙪 𝘿𝙤𝙤𝙠𝙞𝙚 how is he going to know why he doesn't sleep a lot

[@_nefario]

U gotta be rich

[@mik7652]

The pressure of working at Apple, I don’t think I’ll be able to sleep that much either running such a ginormous company

[@smarthomesolo9520]

Bro. No you don’t.

[@punnaroothsrimongkolsilp1543]

Thank you Tim C, from your fan in Thailand.

[@cfoo5287]

They are the most talent & respectful person on the Earth。May GOD bless them.

[@spontanp]

Tim is a G at what he does. Apple will be healthy while he's in charge.

[@aminezaim3387]

legend

[@GodIsLoveEternally888]

Gosh it's so much responsibility being a good CEO. They deserve respect

[@knalapshh5192]

wow, it's no joke what these CEO's of big companies do, to achieve their level of success.

[@jonasmi5653]

2:30 Grandparents with smartphones be like

[@businessdetective8197]

Great insights

[@DimiArhontidis]

Apples and Oranges 🤣

[@ramosxin2340]

Hi, I like the BGM in your video. Could you tell me the name? Thank you.

[@ruzr07r]

I have a dream to be the CEO of Apple, that's my dream, hope it would come true, Love you all guys

[@playboycash5942]

I'll see you at the top.

[@ruzr07r]

@@playboycash5942 Thanks a lot my friend, and may all you dreams come true too!💝

[@elijahsmall5873]

Hopefully it can happen! I'm rooting for you. 😃

[@ruzr07r]

@@elijahsmall5873 ❤️

[@gianiluigi]

I really enjoyed watching your video!

[@mxbx307]

Maybe he just doesn't sleep very well? Plenty of people don't, preferring to do things during the night instead. He is also single and doesn't have a family at home so there probably isn't a lot else occupying his time. But Cook seems like a very good man and a true leader. Apple would be all the worse without him.

[@IvanKosmachevski]

Latest apple devices are just astonishing. Bravo to tim and everyone involved.

[@TrollMeister_]

Absolutely. Just the products that have come out in the last two years are breaking new ground in performance and leaving competitors in the dust.

[@elijahsmall5873]

@@TrollMeister_ At least those other companies try out different designs with their devices, but Apple's are kinda the same most of the time. Just look at the Samsung Galaxy Z Fold 3 or Microsoft Surface Laptop Studio. But I agree with you still.

[@kiran-chilukuri]

Brilliant TIM e 🍏

[@RhodeIslandDude]

I got a question, I am upgrading tomorrow from my iPhone 7 Plus to an iPhone 12, I have a lot of favorites saved in the Safari under my favorites list when I transfer everything will all my favorite be transferred as well or do I have to save them all over again ??

[@joerobinnettebiden4723]

Yes

[@Crypto2638]

You can always chat to apple. They answer so quick and they’re really great and professional. I think if you have iCloud you’re safe

[@ThePowerLover]

It's seamless.

[@jigglymonkey4317]

Lol the apples and oranges reference

[@TrollMeister_]

After 10+ years with Android I finally made the switch to iPhone. Specifically the iPhone 13 pro max. What a fantastic piece of engineering it is !

[@adnankhan1938]

He did an amazing job in Don't Look Up

[@walterharris6311]

Nice 👍🏿

[@shaukeen2728]

Timmy my man

[@juricamaric]

One ring to rule them all.

[@ryank3281]

The most important for Apple is to increase share holders value

[@jsantiago5896]

when they tell you they wake up at 3:00 AM or whatever, they never tell you what time they go to sleep.

[@shadababdullah1830]

Great He is..No wonder he has taken the Tech Giant to another Pinnacle.

[@localblackman427]

Upside iPhone at 2:29 lololol what?

[@tyukikiquinchi7367]

i was just about to comment on that as well hahahahah

[@tombonn6270]

Woke up 4 am and checking emails, only Americans can beileve his tesi

[@successgrindset9873]

Trump : yea i like this Tim guy ... Tim Apple guy ... good guy ... absolutely 💯 fantastic

[@fazaldgx6822]

Simply tech is amazing

[@SaqibKhan-se5jt]

Nice

[@Lichkai]

Apple time

[@user-lw4zo4jk6w]

great

[@fiiiig]

They sure did their research. 🙂

[@mcch1n]

i guess, or apple explained, but not like he copied. i’d say he’s better than apple explained

[@JPK1337]

nearly everyone that can read the apple wikipedia article could have done this video within a few hours.

[@mcch1n]

@@JPK1337 yes

[@fiiiig]

@@JPK1337 but they didn’t. 💁🏼‍♀️

[@elijahsmall5873]

@@fiiiig true

[@kenthoover3573]

Slept in that? I’m up by 2:15am

[@buttscratcher]

your phone is upside down @ 2:30

[@foetor]

2:30 you are holding it wrong 😂 the bottom is on the top? Look at the charging port 😂

[@galaxymada2]

Loved the time schedule...3:45 am to 8:45pm...hope I took can achieve it

[@muaynudeensangay6234]

tim would definetly fix alot of economic issues that america has

[@TrollMeister_]

A lot of those issues were fixed under Trump and getting better.

[@caenterprisellc6922]

I consider Apple a very niche company which is a good thing. They have been able to box in and keep their customers and they have very good marketing strategies and techniques. I'm not a Starbucks girl. I love me some Dunkin coffee and donuts although I have to lay off for a while.😆 I'm aware that Apple is engaged with AR. I'm interested in mixed reality both from a business to customer and customer to business (point of sales) in addition to other things.

[@shangtiwu]

cinema classic close

[@wonkabar186]

Anyone else notice the use of an upside down iPhone @2:30?

[@chucklana161]

Tim Cook is an ex-IBM’er. He’s a superb CEO. I can’t wait to see what’s next for Apple

[@divakarhosamani4798]

What 1000 words.

[@wengreyes4322]

Good

[@D33K2oo7]

2:30 is it just me or is that phone upside down?

[@Mo-hf2xh]

Ads are getting smart these days

[@DocPortland]

I can attest to this, a couple years ago I emailed Tim around 8pm, i received an email back from him at 4:14am the next morning. Perhaps I am fortunate in that each time I have emailed him, he has responded.

[@marysophieanderson5775]

That’s so cool!!!

[@stineO]

STRESS

[@divakarhosamani4798]

There's round dial of casio too. It's too beautiful and Samsung too have it. Why did you choose square one.

[@jay-cg9646]

there were identical person at apple, earlier.

[@reck4212]

Me watching this in 2:25AM

[@mattDJoker]

Just imagine if Steve was still alive , how would have the iPhone evolution been .

[@sukilee73]

He is good and more gentle than “HIM”.

[@Taskade]

Never put off until tomorrow what you can do the day after tomorrow.

[@aadarshk4146]

please post a content related to Epic Games's CEO

[@billiessphincter4104]

Super Human

[@warmocean3499]

I live in his neighborhood, and i can tell he sleeps till 1 pm….

[@mmcc2852]

the thumnail legits look like stephen hawking

[@harrymeister4253]

5:10 'more' lip sync

[@alkalineph9446]

Rumor has it that employee never returned from China. Rumor also has it that Tim didn’t even try to look for the employee.

[@ignasmike1573]

Okay adele😁

[@wallacetf]

eats a regular breakfast of scrambled eggs and turkey bacon - shows fried eggs and regular bacon

[@NetvoTV]

Hey man, are you interested to have a logo redesign for your channel that's more unique and in same time appear and understandable to new audience about your channel? Let me know if you interested, I hope I have the honour to make use of my creativity to design one for you!

[@Theninjagecko]

He loves digital badges for when China Style points system comes.

[@supermarccastillo]

wow

[@vandyvicky1]

Apples vs Oranges 😂

[@rickydlp]

Tim Apple

[@andrewstorm8240]

Eyes of reporters - how many hang out in the apple ring??

[@jasper_north]

Maybe buy VVS or CRO?

[@EvansAdam100]

Dunno why you kept showing gmail, he definitely doesn’t use that!

[@husseinameen4473]

He didn’t invent any thing during his 10 years except the airtag, Steve invented the iPhone, the iPad , the Mac, and all these products had good prices on them, Tim turned the this giant tech company into a luxury brand.

[@OllyKilo]

The latest M1 MacBook Pros demonstrate that Apple is returning to a pro/worker market. He's cool.

[@BennieBrunink]

It is a luxury brand .. Like Jobs would have wanted .. And people are paying .. So the can feel 'luxy' ..

[@OllyKilo]

@@BennieBrunink Apple can be considered luxury but Mac's are actually quite good value for money when you consider the quality of the components and finish. Windows ultra books are similar prices to MacBook Pros, and the cost quickly mounts if you try to spec a PC to the same as an iMac or Mac Mini. Even more so now that the M1 is here. I still think they charge way too much for extra RAM but when you consider the machine as a whole, and what you get with the operating system, nothing can touch them.

[@thunderingeagle]

You gotta be kidding if you thought Apple had decent prices on their products during Steve's time. The only difference between Tim's era and Steve's era is that Apple used to be more risk taking back then. Thats about it. Steve neither invented the iPhone, iPad nor the Mac. He was just good at picking and fine tuning the products people would potentially want. It was always a luxury brand.

[@OllyKilo]

@@thunderingeagle Yeah I said it can be considered a luxury brand. But Apple products are a better investment than their PC equivalents, especially in the creative industry. Even during Steve's time they created products that lasted a lot longer than a Windows box and were just nicer to use. They've always been premium price but better value.

[@zerosumgamez]

He is looking like Stephen hawking at the thumbnail

[@OFWKalinga]

Nice phone

[@johniii8147]

Hell i would have a driver if i were him.

[@MrJackmcguire]

Tim Cook! Please! Make some iPhones in Dark Green! Please!!!! Jackson McGuire

[@divakarhosamani4798]

What's Tim cook into that pc.

[@jonnybingham1]

3:45am really?

[@KK.Lines369]

Funeral of Nokia .... The end

[@anesbudiman]

He is a good operator as Jobs intended him to do. Apple was in huge transition in terms of products and services during his transition to fit in, like the absurdly, stupid expensive iPhone Xs which is so bad in terms of value at that time. But he is all good now because Apple's core in Mac has been restored with M1's products, and also with the iPad + Watch growth.

[@ga.vijaymuruganvijay9683]

Only I love stevejobs I love apple 🍎

[@OpenTokix]

There is zero chance he is up at 3:45am

[@Sebster85]

Yea that sounds like PR bullshit. Maybe he did it for like a week. lmao

[@ThePowerLover]

It's not that uncommon among top executives.

[@jeep4k967]

Lodi ning tawhanaa baah

[@JJnugget]

he should be bresident

[@LarryP248]

This is impactful material. I read a book with corresponding insights that was monumental. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@javar1987]

if you're phone know it. so does apple.

[@mmanzur]

Tim nevera checks or replied their mailbox they have a team to go through

[@chris_jorge]

lol. this apple commercial is really long.

[@juanbolanos1372]

DEFINITELY HE NEEDS TO RUN FOR PRESIDENT !!!

[@Its-Fil]

He is changing the planet not just a single country.

[@NetulaH]

blackberry > apple

[@bruxi78230]

Ah, isn't that cute. You're just distraught because Blackberry stopped supporting their phones last week.

[@NetulaH]

@@bruxi78230 ya

[@FidelCastro128]

Jobs = Visionary, driven & diabolical.

[@onthe_otherside]

Focus on Apple,Users Security,Privacy and the ability to not be tracked by the apps they use.