A&R Says 30 YEAR OLD RAPPERS Should STOP RAPPING?

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[@smoothsavage2870]

Honestly we need more people 30+ to rap. The 20 something year old perspective has gotten so tired at this point.

[@michaelewell5529]

I think they struggle to find a way to market to older people. I don't think we consume as much music or attend as many concerts

[@xibear4341]

That's what I've been thinking. I realized the majority of the emcees, producers, and deejays I listened to in my teens were usually in their mid-late twenties or thirties, and I didn't even realize it. Young emcees tend to be extremely boring with a few exceptions, and most of the young faces I see these days are actually a decade older than they look. I'm not going to lie, it was a little strange at first seeing my favorite artists rapping (or deejaying) in videos with gray in their beards, but I got over it quickly. They're dope, speak on interesting topics, and many have even improved with age. Now there's this entire wave of newcomers mostly in their 30s and 40s making some of the dopest songs I've ever heard. It's incredible! Rap in my opinion is not a young man's game; it's a GROWN man's game that rewards men that actually have something interesting to say. They say that Hip Hop (in the mainstream) is dying. So be it. It will live on in cities like NY, LA, or Chicago. Most "fans" don't even like the genre anyways. Throw on a drumless beat - all bars, no chorus, and 90% of them will leave the room. What they actually like is catchy beats, high energy, and implied social status through association to music. It's finally time the actual fans and "old heads" retake control of the genre; all in natural order. Like zoomers that genuinely love to listen to oldies, 70s, 80s, classical, folk, and so on, people born in 2030 will still fall in love with the genre the same way "old heads" did.

[@smoothsavage2870]

@@michaelewell5529 I've noticed that with myself. I barely listen to music anymore unless it's in a TV/movie/videogame score. And I don't really try finding anything new in Hip Hop these days because it's tough and I just don't feel like it anymore 😩. I just started exploring different genres and older forms of music.

[@smoothsavage2870]

@@xibear4341 I agree with you that rap isn't a young man's game. Nowadays there's nobody to gatekeep keep older folks out of the game. Social media really changed things for the better in that case.

[@baconeggcheesepodcast9390]

Yeah it’s played out

[@TallGenius]

Ageism in Hip Hop 2023 is a comedy to me. All the old rappers are literally carrying the genre financially.

[@PRODBYCASINO]

When did they blow up 😂😂😂😂😂

[@maseti67]

@@PRODBYCASINO didn't 2Chainz blow up in his 30s

[@downsouthscrewhead2155]

@@maseti67 I was thinking the same exact thing

[@PRODBYCASINO]

@@maseti67 he wa younger tho he was an adult but not an elder

[@PRODBYCASINO]

@@maseti67 rap is a young person game period everyone who famous blew when they was 20

[@provokedthoughtz2602]

Age is never an issue if the music is good. Make good music and your age won’t matter.

[@SaintLaurynn]

The crazy thing is, nobody tells 80 year old rock stars to stop… nor do they do this to country artist who are still on tour in there 50s. This goes beyond hip hop! This is a design system that wants the ignorant to lead the youth and the wise to be quiet ! It’s this way bc ppl don’t want black people to gain knowledge wisdom and grow!

[@sidtaylor9377]

Facts!

[@michaelewell5529]

I think older rappers who are established,can still make plenty of money touring. I don't believe that's what he was saying. I think it's more coming out as a new artist once your older that doesn't work

[@sidtaylor9377]

Established or not, if you are passionate about it and gifted at it, what does it matter?

[@BRUMSEYBOYS]

FACTS!!!!!

[@mattspencer6154]

Stop!! They do that bc y’all listen. Say no then… Also, Rock bands don’t get millions up front. Don’t get pushed everywhere on social media or in the commercial space. You know why. Bc the rock bands don’t stand for 360s or getting stuff up front. They wanna own their stuff. Also!!! They don’t need to portray an image of popularity. Basically they don’t need to bow down to music execs and sign any contract where your rights are shot. Grow up and stop blaming it on race.

[@BigDaddieDee]

RAP is a form expression it shouldn’t be age limited on rap music

[@CurtissKingTV]

💯💯💯

[@BigDaddieDee]

I’ve been rapping since 99 and still doing because I have message to get out to my people and I been producing since 2012

[@farothadon9267]

Yes but the industry want the youth more so they can control them because older rappers already know what the industry doing plus most older rappers don't care about getting big time in no industry because they not going to promote older rappers anyway that's why they paying the A&R to say that to make older rappers feel bad but most older rappers I know they love being underground and independent and plus they own other businesses they just rap for a hobby because they like doing music it's not like rap doing to good now anyway all people if they was smart they shouldn't want to get in the industry anyway they just want to use people and make money off other people ideas and own all your music and make you go against what is right just to get in the industry that's why everything sounds the same because they signing people who got lots of followers instead of talent and hip hop is going down because it's to many people trying to rap

[@HURRY-UP-N-BUY]

​@@farothadon9267MUhhfkn FACTS!

[@Musclemvn]

I can’t buddy seriously! Thanks for calling this out

[@cv442]

What he's really saying is we prefer young rappers because it's easier to cheat em out of money

[@jscooby_810]

You know what…yep exactly

[@michaelewell5529]

You can cheat older artists 😂 too. But how do you market them

[@jiggaflo1]

​@michaelewell5529 what you mean how do you market them? If you look good, it's easy. There's a market for everyone

[@Quandryification]

Im 56 yrs old and Rap (HIPHOP) has allways been my music. As I've grown and aged, ive allways been able to find MCs who have connected to where i am in life at that moment.

[@PiscesThePoet]

I appreciate this video so much. As a 39 year old, I put music down when I hit 35 thinking that I was too old to rap or even song write for that matter. The truth is that the passion just won’t die inside of me. This is just another confirmation that I need to come back full circle. Thank you brother.

[@BMiles84ConsciousChannel2]

I'm in the same boat at the same age bruh. Keep going!!! We ain't took old for this

[@wnbafanaticforlife1]

Just turned 35 and I'm planning on doing this for a while and I'm still partaking in my sport

[@AikiraBeats]

As someone who is pushing 25, I find myself looking for more artist that provide a unique perspective to this life that we are living.

[@kvngbraccs7512]

As someone who is 25, I completely agree

[@mursikstuff235]

Don’t say pushing 25….you got 2-3 more life times

[@thornyback]

At 27 I was running a company.... at 50 I'm proud of that but know that I still didn't know jack shiii...as long as we keep on evolving and learning we stay young in spirit. Young did not invent cool.

[@sjtheartisan]

I started rapping when I was 15 local. I’m 31 now and touring Southeast Asia. I don’t give a damn about no A&R’s opinion on 30yr old rappers. I’ve expanded, I’m grown way beyond what I ever thought I could do…God is good ✊🏾

[@marcustaylor6492]

What’s your best song so people can go tune in

[@DJinternationalwig]

Bro see prime example you have a Fam base and there is no age on fan base

[@neverhungryagain2187]

Ain’t no 30 year old getting a record deal

[@kingdolo4436]

What advice could you give a guy like myself that used to rap but wants to get back into it, and that has no knowledge about the business?

[@eprimetimeshow322]

@@neverhungryagain2187y would a young rapper do it? that’s crazy

[@tasmeenbaker9912]

Eminem, Jay Z and Nas are in their 40's and 50's and they're still killing it. Honestly as long as you can spit, you can be a rapper at any age.

[@damindsetta]

🔥🔥 I feel fam. I started at 39 Did not want to stand a chance of getting manipulated at a young age. I just wait until I can afford to do it 💯

[@MrFelonyLoc]

Salute ! Im 52 and still going! Hip-hop is life.

[@kvngbraccs7512]

Most of the rappers I listen to like Curren$y, Freddie Gibbs and even someone like Westside Gunn are all either 40 or close to the age of 40. And are still solid rappers. Make it make sense

[@tyturner5870]

Yeah idk what this might talking bout fr

[@tallenstronginstagram7246]

Shit even Jcole drake and Kendrick all 35 plus

[@kvngbraccs7512]

@@tallenstronginstagram7246 and still no signs of slowing down

[@voxextremos22]

Benny and Conway too

[@Yupstate845]

Gunn didn't get on till he was in his mid 30s and he's definitely got a devout fan base

[@58ways2prosper]

Wow. Most amazingly, this young A & R is 31. Yet he PHYSICALLY looks to be in his 40s. 31 is young... why doesn't he know that being YOUNG is a young man's sport!

[@Alan_GA]

The irony in his assertions and how he looks physically are totally lost on him.

[@PierceThaBeast]

I’m 31, a rapper and move the crowd way better than in my 20s..and people think I’m 24. People are actually tired of the younger rappers that don’t provide any lyrical content

[@thomasmorgan1086]

If the industry only wants under 30 rappers with under 30 mindset, then what are they pushing towards our youth. It's not that conscious rappers who were in their 20s are still not promoted or get record deals. If the industry only wants rappers talking about drugs, violence and sex, then what is this industry really about? Sounds like they only want negative bull$%#@ filtering into the ears of our youth.

[@CoronaFree]

Exactly the comment I was looking for

[@leroygreen9227]

Older rappers will expose the true ills of society. That's why they took complete control of hip hop and rooted out all of the skilled lyricists and political rappers.

[@neverhungryagain2187]

The YouTh only wants to hear that, that’s the problem

[@thetruthhurts9296]

@@neverhungryagain2187 These Kneegrows ain't listening. The market determines what sells. If the youth wants to hear murder music than people are going to go with what sells. It is what it is.

[@kazinobeats4964]

Wu Tang, Nas and 50 Cent sold out more concerts this year than any young rapper that has songs on the radio everyday.

[@raymondgracie2592]

Facts!!

[@TheRealBlackula]

💯

[@official825yolda]

I stay telling artists to stop listening to ppl who say “you too old to rap” first of all age and time isn’t real, days of the week aren’t real, years aren’t real. I stopped celebrating “birthdays” simply cause the more you tell yourself your old you become what you think about the most. A creator will create til the day he passes on. I’m glad Curtis made this Vid it was much needed 💯

[@iiCounted-op5jx]

💯💯

[@VividFilmProductions]

I’ve met teenagers and people in their early 20s who love more lyrical or thoughtful artists. Drake is 36 and still relevant to the youth. Saying rap is a “young man’s game” is exactly why it doesn’t progress or mature as much as other genres.

[@NewDave]

My whole thing about ageism in rap, is that you get better at writing the older you get. It's time to change the narrative by showing what we can do. Show maturity in Hip Hop.

[@spark-minds]

Well said facts 👌🏾

[@PancakeDiaries]

Bruh... I rapped for years and years, and ur right. I stopped wanting to do it as a job in my 20s, but as I aged I'd always notice how much better my abilities got with time. Lol I was good young, but so much more layered in all aspects as I got older

[@johnnyhall1627]

writing and rapping is 2 different things

[@factualhatch]

Rapping used to be a young man's sport, but that was because a 10 year gap was very different culturally a few decades ago. A 80s rapper and a 90s rapper sounded VERY different from each other. But rappers now have been rapping about the same topics since like 2009. The only difference is 10 bpm and more distortion. Not to mention that hip-hop itself is a relatively young genre, the people us 30+ year olds came up on are still rapping and making relevant music. Back when hip hop started there was a generation of old heads that weren't raised under hip-hop, for THEM it would be considered out of place/rare, because they had already grown and matured under different music/culture. A 35 year old today had rap since birth.

[@TekkLuthor]

Rapping is young though. It grew with most of us. There are no age limits because we don't know what it looks like

[@khanyaklerz324]

This morning I woke up thinking that it's time I give up. How I have been going through the most to make content and hope it reaches the right ears before I turn a certain age... Fast forward to 15 minutes ago. I open my KZbin app not knowing that the first video suggesting will give me the energy to continue. You did it again man. Huge fan of the stance that age shouldn't define what you do unless it defines how you get better. Age is only skin deep when you're a skilled and passionate creator. If any of the shit that guy was saying we're to ring true, we wouldn't have anything like King's Disease series. Thanks for another amazing video.

[@ekids.bassment]

I'm happy to be living in a time where we can do everything ourselves, there is no need to sign with a label anymore. Back in the days, every contract if got offered was a bad one...

[@hippieworldez1850]

My theory on why Hip hop specifically love to enforce ageism in the culture is because most people who listen to hip hop hate to grow up and be mature. So they want to hear young music to make them “feel” young. I totally disagree with hip hop being a young man sport. It’s 50 yrs old we are blessed to be able to hear voices from all generations.

[@CurtissKingTV]

That’s a really interesting POV. Something I definitely gotta give thought to as well. Appreciate you sharing fam 🙏🏽🛠️

[@dirg3music]

Man you nailed the issue. There really is a Peter Pan type of attitude in hip hop fr

[@michaelewell5529]

​@@dirg3musicexactly it ain't just in hip hop its in urban culture as a whole. But my point is you can rap to people your age. So you have to talk about work and kids and responsibilities. All important things but none of them sound cool or get you excited. I just think its hard to market. Maybe someone will come along and change that. I think you can earn a living I don't know about stardom though and riches. Unless you got established earlier

[@dre.supreme]

As long as you putting your truth out in a creative way that gets the people going... age does not matter at all. I'm a 27 year old rapper and I realized that real living gives my music so much more punch and character over rapping about bs.

[@ruknutty]

Curtiss you're spot on... 20 years ago, this guys statement may have been true because hip hop itself was young, most said it was a trend and wouldn't survive as a whole. Now hip hop influences the world as it hits 50, it dominates every genre and dictates where the economy goes next. IT HAS EVOLVED ..There are 50 year olds that grew up with it now so there will always be a target audience at any age. Those opinionated guidelines about age were made for record companies to take advantage of young artists and rid of them by the time they finished their bad deals to start with the next new batch of green unexperienced talent hungry for a bad deal.. A&R's are also not the same, they used to be required to develop artists when labels actually did artist development. Nowadays most these new a&r's are there because of a relationship, not their knowledge of the music business.

[@leroygreen9227]

True, it's a evil strategy to perpetually take advantage of the artist as well as keep skilled lyricists from exposing the system and corrupt government. Young rappers will only focus on the script they're given; drugs, sex, money. All things leading to prison and making the label owners, who own shares in prison, very wealthy.

[@efdartworld]

Your never too old to relate to the world. Be creative and evolve because your music will never die. Drop want you want to be remembered for 👊🏾

[@zayemusic]

This conversation is so necessary.. I'm 41 and I'm making way better music than I was in my 20s and 30s. I know a lot of people who started with me and stops.. I'm not wanting on reincarnation to start all over.. I'm gonna make it happen in this lifetime.. I've already worked with a bunch of celebrities. So if I would have stopped before my 30s.. I wouldn't have never got this far. That A&R just want to take advantage of the youth how It has always been. My reason for putting the youth to my label.. It's because they're Hungry And excited.. And they don't have to sign.

[@jacksp8de]

Keep going bro!

[@zayemusic]

@@jacksp8de 💪🏾thanks

[@livestreettheaters8042]

It’s because it’s a black man’s game so the industry needs to be in control so they feed the younger artist the real money so to the younger audience he looks like he is winning so they look at the older rapper as a failed artist, they can’t control no 30yr old with the bs … we need not to care about the trendy music

[@mystikrebel1089]

Keep going friend !

[@forrest_bias]

Where can I find your work?

[@soulaschoolofhealingarts]

The A&R is just repeating what he's been told. They wanna make wisdom and leadership unattractive. We need elders especially in Hip Hop.

[@tonderaithedogon]

Absolutely.

[@sidtaylor9377]

People need to be careful with what they say. Those that think there's an age limit to rap will soon be at that age limit. If you love what you do, continue to build your skills and keep doing it.

[@iiCounted-op5jx]

💯💯

[@iiCounted-op5jx]

man I can't wait to see my generation freak out when they start getting old 😂😂

[@MVegas]

Very well stated and well put together. I would like to add that they don’t want older artists rapping because they want to keep hip hop immature as long as they can keep the artist young they can keep the content immature and that keeps the mindsets of the masses from maturing.

[@BlazeRokZ]

As a 25yr old getting into music, this topic is one that has discouraged me from the whole music scene. “Am I too old?” A harsh question that nobody wants circling in their head. The answer is no. You’re not too old to chase something you’re passionate about. There’s no age bracket on talent and there damn sure isnt an age limit on passion. Someone will listen. Someone will love it. And if anything, I find it more impressive when older artists/songwriters/etc. can still perform at the same level, if not better, than a lot of younger people. Just my opinion though 😁

[@c-mon9241]

Dont listen 2 nobody when it comes to what u believe in. When it comes 2 yo dream. People always got something 2 say. When it comes to yo dream. This da weakest subject of a podcast it is. And plus da subject is weak. People make music for nothing just too vibe. If u go 2 a open park concert u CNT pick da age nor da type of music you wanna listen 2. Music never gets old

[@nbagrandpa2656]

@@c-mon9241 BRO you have ALL THE TIME in the world. Never quit!

[@eltrinogomez777]

do your music boy, musik cannot be age gapped by anybody. look at eminem, drake, kanye, they are all old men and yet they are dropping bombs.

[@ethernine]

Bro keep doing your music... f..k what these people are saying they are programmed for a check and its black people they use which is the saddest part who they put out to do this kinda shit.

[@keeptrxllbeats4201]

25 is young lol

[@JFPrapz]

Thank you for this sermon brother!!! ALL FACTS! I'm a 45 year young Emcee, still ripping stages! I'll be a grey haired old lady picking up the mic. An artist much create. Love your content, love you!

[@ekids.bassment]

48 here and working on an album in my 30 years old studio :)

[@JFPrapz]

I Love it!!

[@Liable9000]

I think we’re taught to discourage each other at a young age

[@thetribesden1960]

LLCoolJ said it best, nobody tells a country or pop artist they're too old to make music. It's only hip hop bc we perceive it a sport when it's a skill n art form like painting n writing.

[@BigCore-]

Meanwhile the top rappers are all 30 Plus. 🤣

[@kj3887]

Facts.

[@jimmygotsoul13]

How bout he not be 30 year old A&R. But as a people we gotta tear each other down in some form. I’m glad the host corrected him. And curt you took the words out my mouth. Music Is a form of expression for me. I don’t care if anyone ever heard my music. The satisfaction I get from releasing my thoughts will always surpass anything somebody gotta say

[@splatter5737]

Younger kids call people in they 30s an “old head”, all while going crazy for 37 year old Drake 😂

[@jaysouthmusic8230]

Right the audacity 😂

[@autumnstaten5120]

I’m so glad I came across this video. I used to rap when I was a teenager ( as a hobby not a career)but then stoped as I got older and now fast forward here I am at 27 really considering picking up my pen again. I will be honest though I have been having doubts about rapping again because of my age ( also ageism is more harsh on women so I think that also played a role in why I’ve been hesitant) even though I’m not trying to be in the music business. I really just wanna pick it up as a creative hobby again and this video motivated me to just stop thinking about it and just do it . Thank you for this ❤️🙏🏽

[@Th3Melan8dGawd_]

Very good video, Curtiss. A lot of industry folks love younger artists because oftentimes they're desperate and easier to manipulate.

[@corycoles891]

What about the 2 70+ years old white drill rappers from England? They are getting a growing fan base world wide.

[@CADDYDIAZ]

The industry loves young rappers because it's easy to manipulate a young mind. The A&R was referring to rappers getting signed to a major label, of course they don't want older folks for many reasons and being conscious of a falsely contract is one of them

[@SKYJORDXN]

We’re the only community of ppl that try to age artists out because they don’t like their life fr or something but if the music good the music good.

[@traezaX1]

What about ...genres like rock ...Talent is timeless...

[@Talib23401]

Imagine that guy being your A&R when he doesn’t even see what you do as art just a hustle targeting a certain demographic

[@youngtag228]

Hip hop has a problem where we isolate ourselves from the other genres. Why should hip hop have a problem with age when we still have rock bands, country, and pop artists still performing like Metallica, Bob Dylan, Dolly Parton and Dionne Warwick. Hearing this inspires me as a content creator and musician to be another voice for us “Old Heads”

[@jonathanturner5675]

Only in hip hop are we told that you're over the hill at 30. Meanwhile, U2, Metallic and Rolling Stone are still thriving in their 60s and 70s. Or culture is so weird and short sighted, that longevity and wisdom are frowned upon.

[@ademolly1]

Literally had this conversation with my wife yesterday. I don't get the young mans sport argument. Rappers that start 19 aren't even the same person after 25. You've grown, you've got experiences, your more mature more refined. If raps for young men tell that to Jay-Z, Jay Electronica, Westside Gunn, Killer Mike, Black Thought. It's a dumb argument. There needs to be more older mature rappers out there

[@marvinbattlejr.9365]

I literally only like around 10 rappers under the age of 30. Most of the my favorite rappers the past few years are all in their mid to late 30’s or early 40’s.

[@ewillzmusic]

Man! Great video. As a 37 year old I’m STILL finding my way as an artist and doing my best not to end up like one of these industry folk who walk around bashing young artist. There’s a lane for us all to thrive we just gotta find it.

[@dpayne2589]

2 Chainz blew up at the age of 35. Me and my homeboys were 20-21 years old when he dropped. 2 Chainz appealed to the young crowd at the time and the older 30 plus crowd!!!!!

[@stevendarbouze465]

Age doesn’t matter for being a rapper or an artist of basically any kind

[@DayyFinesse]

Most young people in my generation fall off fast and can’t get on Drake nd other older rappers level. The sad truth.

[@vigilantestylez]

I think what it is, is that hip hop USED to be a young man's sport, because the music genre itself was young. The first generation of hip hop artists and fans were all young back in the 1980s, 70s, etc. But now, we have multiple generations of hip hop fans and artists. It is no longer the young man's sport, because the pioneers of hip hop, including the fans have an age demographic that hits all age groups. Because of that, anyone at any age now can drop an album, and should if they feel the passion for the music.

[@arkitekmrj]

It’s crazy that some A&Rs sit behind the computer and don’t know what they’re talking about smh. They pay attention to Tiktok numbers so much that they ignore the impact an artist can have.

[@TheTrueChrisA.K.]

Never understood how age became / is still viewed with stigma in rap, when that just means more experiences in the waters can use 4 the colors in the art. This is why proudly DIY & grateful in a day & age can see childhood heroes still goin', & haven't missed a beat at all. Great vid as always, Curtiss 🙏🏼✊🏼🛠💯

[@CurtissKingTV]

🫡🛠️

[@tylermarks1769]

Yo they don't do this in any other genre just rap I don't get it

[@andrebey7944]

It the industry

[@dougcunneen1040]

As a musician, writer, and artist...it's no surprise that an artist/ repertoire agent thinks that society shapes art.....while any real talent will tell you that its the opposite and that art shapes society and that the differences society goes through only helps artists see different ways to express what they have to say/show/give.

[@BoMaBriGgs]

This mentality is why so many young men are going very far astray in their music. How will all the wisdom of an older man just fade away with him? And then we'll have the audacity to wonder why the music is so shallow.

[@xG1ZZM0x]

There’s people in their 30s that shouldn’t be rapping and actually focus on something that’s will actually make them money. Treat it as a hobby and not a full blown career if you’re not ready for the big stage.

[@blaghdad]

The real problem is us hanging our hats on something a 25 year old said... especially when so many were slain before they could ever grow up and give us their adult perspective. I'm 40. Imma rap dag-nabbit.

[@SimonePhoenix]

You’re AWESOME because you said “dag-nabbit”! Respect to you & yours, may the best life has to offer be yours ALWAYS. Bless up. 👊🏽🙏🏽

[@OoLa-gz4rz]

By his logic A&R should also have an age limit too and should mostly be people in their early twenties scouting others for talent as they are more in the know than old heads.

[@TheLobMob]

Good point!

[@CurtissKingTV]

🗣️🎯

[@bovinebloodline]

That was a great point that you said younger people are a lot easier to manipulate, and I totally agree with that people act like others of your generation are not looking for something new to inspire them or vibe to that A&R point was also spot on . Most people that say that must of been told that by someone else about them and they gave into the narrative

[@tonitoon1225]

👏🏽👏🏽👏🏽thank you. Thank you!!!!! Lets protect the MC are form. Let’s keep it alive.

[@vancenichols9490]

Man, that A&R dude’s perspective sounds a whole lot like it comes from the philosophy behind the plot of “Logan’s Run” to me! So we should kill off all the artists who are 30+ in age?!?!? NO!! New, younger artists should be birthed continually into the industry, but also their relevance should be cultivated for greater measures of longevity unto multiple generations of listeners. Anyway, thanks 😊 so much for sharing this VERY informative and insightful content!

[@JoiRandom]

Attitudes like this are exactly why the genre is on life support ..

[@Goodiedudeyaknow]

Great topic I agree 100 percent. Hip hop is a art form a CULTURE. What so crazy is you don’t see a age limit in Country or Rock n Roll…. Even pop stars are still doing their thing. The problem is these higher ups are trying to wash down the genre of Hip Hop and these so call professionals don’t even see it. We need older artists so the young artist have someone to look to for advise and guidance which what is missing today.

[@DemonsRow]

Who paid him to say that black culture should stop chasing their dreams after the age of 30. He’s a disgrace. Great work Curt.

[@jaysouthmusic8230]

I agree with you 100 percent it’s always our own people in the black community that try to shut down dreams because of that reason alone

[@anthonydonald1979]

I cannot say Our Government and theses travelers tryingto be USA citizens. Cause Someone might snitch. So I won't say it.😅😅😅😅😅😂😂😂😂❤.

[@joechapman8208]

Besides Hov... Pusha T is 46. Kendrick 36. Future 39. Drake 36. Ye 36. All of them heavily streamed. As an A&R, what he means is he doesn't want older rappers. Young artists are more useful to him because he can turn them into whatever he wants and get them to sign contracts more easily. Older MCs will have a stronger sense of who they are and they can defend themselves better against bad deals.

[@shinkuu07]

Kanye West was born in 1977. He is not 36

[@joechapman8208]

@@shinkuu07 Yes, sorry. I meant 46 (that was typed at 2am)

[@easyrider3066]

Timeless, so age don't count in the booth. When your flow stay submerged in the fountain of youth-Rakim

[@tyroneaugustine229]

Tell them clowns!!!

[@spark-minds]

🫡

[@ocflex8678]

This needs to go viral this is a very crucial message for the future of hip hop especially at this very moment

[@elmtsmusic4796]

I agree with ya Curtiss. I don’t think there is an age limit. Longer you do it the better you get.

[@tranz4m473]

He loves young people he can take advantage of.

[@theprince4625]

We can complain about the state of hip hop today, but these rappers are being propped up by somebody. Just goes to show even the label execs are out of touch these days. Create your own path, the success will follow💯 Also, the rappers keeping the lights on at these labels are in their 30s, we know the names lol

[@Quran112083]

It’s just another way to keep us divided by pitting the young vs the older

[@KennyLauderdale]

Crazy that nobody says that about Rock, Pop, Reggae, Jazz, R&B

[@bobbypenz]

Who Is Really Putting these people to be in positions to be An A&R

[@EDGRAYMedia]

I named my last album 45 after my age because I just wanted to own the fact that I just felt like putting out music. People loved it and didn’t even realize I named it that based on age, they just thought it was something subliminal. Good music is good music

[@icecreambeats101]

Rap shouldn’t have an age limit. There are Rock singers and R&B singers still making music that are over 30.

[@lovely1762]

Look at Matellica there in their 50's still playing Rock Music.

[@Yupstate845]

This is why people rarely listen to A&Rs and no one remembers them

[@DayyFinesse]

30 is young tho wth and music is subjective 😭

[@metimes2999]

That's exactly why I still rap. I won't let anyone discourage me from pursuing my passion. Me Times 2

[@theprezenz]

Keep the suits out the booth 💪🏻 very nice video Curtis, thank you for sharing this gem 😊

[@RoddyViper]

why is rap the only genre of music that does this ive never heard someone say 30 yr singers should stop

[@swandaley]

This is really encouraging as my 20s are almost over.

[@Pauxthabeatmaker]

I'm 40 my music is better then i was in my 20s

[@ketthefox]

Thank you for these words. I needed to hear this! Most inspirational video I've seen this year.

[@khulekanimagubane9153]

Great video. Rap has only been considered a "young man's sport" because rap itself is a relatively young genre. If you look at which music act has been grossing the most from concerts and tours over the past two years, it's the Rolling Stones, and those guys are a million years old. If you have your talent and your market, you can go for as long as you need to.

[@MonsoonJordan]

This dude got a lot of people pissed including myself

[@MonsoonJordan]

This was my response on to that @juju_mclean see but you saying this is putting limits on something we created as a people let people be people and stop supporting that past 30 crap out there you don't hear them saying if you're trying to start singing country music past 30 give it up it doesn't make sense to support that idea studies been shown that the brain isn't fully developed until 26 4 years shy from 30 and the best in the game right now be around and past that age so if you're looking for people to understand you it won't happen business is business and no matter the age of it's good business it'll work we gotta get out of that mentality and support what is good

[@santosromerobarrientos]

Kids can’t by tickets, that’s why these younger generation rappers can’t sell out arena’s. This guy sounds like he’s scared to grow up. How long can you rap about money , women, and cars? Rapping is poetry, rapping is writing. The money, connections, respect, opportunity is in rapping about deeper things. Even when I was 18 and in my 20’s I couldn’t relate to younger rappers. The “ old “ guys just keep getting better and better. Rap is art not pop. And I think it’s time we take the art back and stop selling it to kids who can’t afford it.

[@realjravage2871]

You’re never too old to achieve your goals and your dreams whether you’re a rapper or a producer these ANR’s say that it’s a young man sport because it’s easier to manipulate younger artist that don’t know any better for themselves and their music but if your older artist with more knowledge they know better and they are not easy to manipulate. I love music is what I enjoy doing and I’m 31 years old I don’t let anything stand in my way I don’t care what anyone else thinks about me or what I do that doesn’t matter to me. I’m in this for the long term gain not the short term gain.

[@terminalva]

You've got people with gray hair and gray beards STILL putting out fire. There's no expiration date on a gift! You have your Smashing Pumpkins, Metallicas, etc still making music and still being openly received by their audiences, young and old. Why is that so hard for hip-hop audiences? It's short-sighted to think that it's only for young people, and that trend is being widely reversed.

[@Tut-Judah]

a artist gets better the more time he put in, if you quit you dont become a master

[@reaywells1400]

This is the most tired ass argument in the culture.

[@prettyboyk]

I really needed this fr fr 💯

[@YoungKashmere]

Cats like this is the problem with hip hop and the culture. Salute to all carrying the torch. Thanks for the analysis Curtiss 💪🏾👑

[@youngiconzent246]

Hip hop/ Rap ain't no young man's sports, anyone at any age can be great in the business, what they looking at by getting the younger artists is to exploit them like how they keep doing all the ones before them with lots of 360 deals & big promises, the younger people can bring out the younger crowds but is their creativity music wise or beat wise on a different level that those before them that were considered the greats..

[@blakbeareditz]

Hip hop is not hip hop any more it's more about the money than the actual bars you spit.

[@MFX101]

Every Griselda member was at least 30 and look where they are now

[@tjgutter]

This was so well put together, i needed this ❗️💪🏾🤝🏾