Action Mapping Q&A with Cathy Moore

[@NartAbaza]

very good interview Devlin. thanks.

[@jenlisageib6087]

I second the comment about rewatching this one over & over- there’s SO many valuable (& novel to me personally!) concepts & ideas. A million thank you for providing this insanely valuable discussion for free! God bless you both!

[@DevlinPeckYT]

Thanks Jenlisa! Glad to hear that you're getting a lot of value out of this one :D

[@tiffanyhartfield587]

This is a resource I will come back to over and over again, as this conversation has so much value in my professional life! I especially loved (Around the 18-minute mark) watching Cathy laugh about the irony of her job now, being asked to deliver specific training in a format that is completely the opposite of the practices she models. It's hard to un-learn those old practices! This was truly a delight to watch!

[@DevlinPeckYT]

Thanks Tiffany! Cathy Moore has so much to share, and I'm so glad I got the opportunity to chat with her. Great callout about the 18-minute mark :D

[@bryankelly148]

This is amazing and extremely eye-opening. In the performance-based realm of business, performance-based instructional design is the key. Thank you Cathy Moore and Devlin Peck!

[@DevlinPeckYT]

Thanks Bryan! We appreciate you watching and sharing your perspective here :D

[@aimskd]

This has been eye-opening. Thank you Devlin and Thank you Cathy

[@DevlinPeckYT]

You're welcome! Thanks for watching :D

[@ShannaHighsmith]

I came to ID from the Learner Focused Design space and having come from Performace and Change management experience, it is exciting to watch this video and see what I already know and what is missing in the ID space.

[@vivianl3789]

Thank you so much for organizing and posting this interview. Lots of takeaways from this session. I love how Kathy focused on the intersection of marketing concepts and instructional design. It is so relevant to what I am studying in business school right now. I appreciate the content you shared on this channel.

[@DevlinPeckYT]

Thanks Vivian! I’m glad that you’re enjoying the content 😃. And yes, Cathy provides so many great insights for us in the ID space.

[@vivianl3789]

@@DevlinPeckYT Would you say that the first 2 steps of Action Mapping is like the Analysis of ADDIE framework or the Need Analysis stage of ID? I just ordered the book. Looking forward to diving deeper.

[@DevlinPeckYT]

@@vivianl3789 You could think of it that way :D. Kind of like an abbreviated form of more traditional techniques. You discuss on one or two kickoff calls instead of interviewing people, sending out surveys, observing people on the job, etc. But if you had time to combine those approaches with action mapping I am sure they would only help you develop a better solution.

[@supedawg]

I agree with Cathy that "content" is the last most important. The "performance issue" is what needs to be addressed most in training.

[@ingedevos]

Inspiring. And recognisable. The essence of good training is to focus on what you want the learner to apply in the workplace. In discussions with subject matter experts, it is sometimes a challenge to get them to disconnect from the content.However, if you focus on what is relevant in the professional practice, you notice that a lot of content is lost. Less is more.

[@DevlinPeckYT]

Good observation, Inge :) Thanks for sharing!

[@Olusegun_A]

Thank you, Cathy Thank you, Devlin

[@DevlinPeckYT]

Thanks for watching :)

[@redefiningalexandria7875]

Love this video and all of your content! I've been in instructional design for a while but have recently decided to freelance and it's a whole new world.

[@DevlinPeckYT]

Thanks!! Cathy Moore is enlightening 😃. How are you liking freelancing so far?

[@redefiningalexandria7875]

@@DevlinPeckYT I'm still in the 'finding paying clients' stage and trying to determine cost. I love the creative freedom and PM control that goes with freelancing!

[@DevlinPeckYT]

@@redefiningalexandria7875 well best of luck getting started off smoothly! Definitely join us in the Slack in case you run into any issues or would like other perspectives: www.devlinpeck.com/slack

[@redefiningalexandria7875]

@@DevlinPeckYT I will do that! Thank you!

[@DevlinPeckYT]

@@redefiningalexandria7875 See you there! 😃

[@cingersing1888]

Love to see young designers getting on the Action Mapping train!

[@DevlinPeckYT]

For sure!

[@AuroxDD]

Thanks for this Devlin! I was pretty bummed out when I signed up for the crowdcast but couldn't show up. Very insightful questions and thanks to Cathy for clearing those up.

[@DevlinPeckYT]

You're welcome! :) Cathy Moore provided a ton of value here.

[@hirainforest]

Love the conversation, thank you both. Oh, Devin…I think if you could wear headphones, the echoes would be gone😢. Cathy is hearing echoes from your speaker (back into the meeting). And the reason why you don’t hear your own echo might be because Cathy had a Mac 😭 (which resolves it oftentimes)

[@JessieCarty]

What a fantastic reference to Scott McCloud's "Making Comics"! That is a fantastic book. I need to re-read it now with an eye towards ID. I'm definitely feeling this as I start to work on the action map and trying to fit my round peg of an idea into a square. Hmmmm I feel like I'm in the half-in and half-out of the school mindset. Even when I taught, my focus was on preparing students (through writing courses) for application of their skills rather than just memorization. Maybe that's why I am close to getting to action mapping to work on some higher ed ideas? More hmmm for me to consider! Great conversation.

[@DevlinPeckYT]

That book is a good one! I started it but didn't finish, but it gives good direction for visuals and scene-building (and more, I'm sure). And it can be tough to get out of the school mindset, especially when many (or most) clients / learning teams still operate in that mindset. It's an uphill battle to fight it, but you will still thrive on many teams if you adopt it :D. And Cathy Moore says in Map It that it's not really for higher ed (at least not in the traditional teacher teaching student sense).

[@ericanaylor4056]

It is interesting. I think that would an ideal approach but since many originations see their employees high disposable and almost instantly replaceable, do many look for solution based / training approaches? Telecommunications in the UK. For example simply have a rapid staff turn over. I don’t know if that is actually in the over all long term interest of the employer but seems simpler to them than valuing, supporting and investing in their staff. Their are so many unemployed they are overwhelmed by applicants and have no problems filling positions, that maybe trial and error of stumbling on someone who magically who fits all the requirements, even when they change, is their solution to a “ problem “.

[@DevlinPeckYT]

Interesting perspective, and yes, it seems way more difficult to solve a cultural problem where an organization does not care about the development of their people.

[@WrongAlJokawitz]

Can you please repeat the theories and models that were spoken of? Afterwards it is hard to filter specific information.

[@DevlinPeckYT]

Good question, Rocku. I’m not sure all of the theories we mentioned, but action mapping is the main model / approach that you may want to research further 😃