Alcohol: the growth of alcohol ready-to-drink in 2023

The alcoholic ready-to-drink category is soaring, boasting a 17% growth over the last 5 years. But what’s fuelling this growth and what are the key trends on the horizon set to shape 2024?
In this category spotlight video, associate director of commercial development at Coca-Cola Europacific Partners GB, Elaine Maher and James Davies, general manager Europe, ARTD, The Coca-Cola Company take us beyond the numbers to reveal the insights and shifts in consumer preferences that they see, and how Coca-Cola Europacific Partners is tapping into those to accelerate the category even further next year.
‪@Coca-Cola‬