Alex Hormozi’s Guide To Get INSANELY Rich in 2024

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TIMESTAMPS:
0:00 - 2:28: INTRO
2:29 - 6:46: Alex On Being Confronted
6:47 - 16:19: How Alex Made $200 Million
16:20 - 26:26: $100 Million Leads Presentation
26:27 - 38:35: Alex’s NEXT BOOK
38:36 - 45:04: People’s Biggest Problem in Business
45:06 - 1:00:39: Who Alex Takes Advice From
1:00:40 - 1:06:17: How to Get Shredded
1:06:18 - 1:20:33: Trauma isn’t real
1:20:34 - 1:24:38: The BEST Business to Start in 2024
1:24:39 - 1:28:09: Graham's Beef With Alex
1:28:10 - 1:33:25: How To Own Who You Are.
1:33:26 - 1:40:02: How Alex Wastes Money
1:40:03 - 1:43:44: What Makes Alex Unhappy?
1:43:45 - 1:52:53: The KEY to a Successful Relationship
1:52:54 - 2:06:43: Alex's Massive Investment
2:06:44 - 2:09:22: Alex’s Hair Care Routine
2:09:23 - 2:15:39: Why Alex Chews Nicorette
2:15:40 - 2:21:26: How to Easily Deal With Stress
2:21:27 - 2:23:54: Closing Remarks + Bonus Clip
*Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.

[@malcolmmerlynshorts]

I just saved $50k by watching it in 2x speed

[@PracticalPianoWithTia]

🔥🔥🔥

[@mattschipiour8166]

Zooming in on Graham and Jack when talking about how long it's been correlating with horniness was such an unnecessary shot 😂

[@cfmcelderry]

Jack is trying to understand what "Love" is every episode....it's so adorable 😂

[@saulgoodman2018]

Then what is it?

[@cfmcelderry]

@@saulgoodman2018 I don't freaking know lol

[@coolzm7756]

@@saulgoodman2018baby don’t hurt me

[@LOLn2025]

​@@coolzm7756 No more, no more.

[@alexianeves]

@@coolzm7756🎶 ”don’t hurt me no more!!” 🎶

[@MoneyDad]

I love how the first thing they point out is these two hours are worth $100k, and then the first topic is how often he flexes his biceps in the mirror 😂

[@mattboh69]

😂

[@hasan_chop86]

totally wasted about $5k.

[@invictus_training_systems]

Can I like this 10 times? No. Can I comment for the algo... yes I can. Graham - good interview. Alex - incredible value as always. Coffee - thanks for keeping us up. $100K of value indeed. I'll try to prove you right there.

[@BrodyVinson]

Keep doing these please The chemistry between Graham, Jack, and Alex gets substantially better each time, which leads to more unique coverage that we don’t always get from Alex’s interviews

[@TheOGDesigner]

Two comments: 1. You should REALLY have an ongoing show with Alex. The mix between you 3 is unique and my FAVORITE interviews of Alex are all the ones from the Iced Coffee Hour, and I'm a follower of Alex. Also, Jack's questions (like the biceps one) were on point and very valuable, LOL. No but really, love this type of questions. 2. The way you get Alex to speak in your podcast is very different from any other interview. The chillness he has, I haven't watched anywhere else. He just comes with this "I don't care" demeanor that I think lets us viewers see more of his true personality.

[@mattwyd2161]

Nigga he said his time worth 50k an hour he aint doing a show with these niggas

[@nochannel787]

Absolutely true the 3 of them together is phenomenal

[@MMABeijing]

They r just kids, and he is bored by them that is clear. They r not deserving of having him again, imo

[@MMABeijing]

@@tonihawthorne3331 not sure the shorter of the 2 is that young, but they sound naive. It can have its charm, at least I understand that some would find it appealing. Regardless of how I sound it seems obvious to me that the iced coffee channel are clueless but hey they have positioned themselves where even obviously clueless people get a chance to thrive. It is the influencer era and I do need to accept it completely, so yes in that sense I am a little rigid.

[@Sonyacita]

He’s great on Chris Williamson too if you haven’t seen it

[@s.omarfarooque1486]

BANGER! Also, the way Alex shares everybit of information and then disclaims it, is genius. I got the value he meant to share and the critics' lips are sealed all at the same time.

[@SooDamGood]

I live in an apartment in the city centre and my entire block just had a power outage. Phone on 19% I’m not giving up on this episode, 100k worth of knowledge right in front of me

[@Frankwallfitness]

Annual Visits of Hormozi? Have him on Quarterly💯 This is my favorite podcast to listen to with Alex as your guest. You guys have the best banter going back & forth with him out of all the Podcasters out there👌🏼 Keep crushing it🔥🔥🔥

[@Ephemerality314]

Alex Hormozi gave almost the exact same advice as Dr. K: Change your environment to fit your goal.

[@Thoughtsfromanidoit]

*My wife and children get killed in a car accident that I caused and I’m now paralyzed from the neck down* Thank God Alex said trauma isn’t real or else I’d be having a very bad time right now.

[@markeeepliers1363]

U are now useless that's what's real

[@vonasken]

I love watching Alex’s content. Seeing his ascension is truly something I enjoy witnessing. Also Graham and Jack growth as interviewers and the podcast overall is it a beautiful thing.

[@chadkbrignall22]

You are very modest sir! I followed your channel great avatar!

[@s.omarfarooque1486]

I am honored to be in this timeline listening to Alex and see him grow into this TITAN.

[@autisticcommando86]

When Alex quoted 3 1/2 sets of respected business wisdom at minute 13, you just earned my 'subscribe'. I can clearly hear where he got his knowledge and start, which is unique to any other interview I've seen of Alex. His business moves are exactly time-proven generations correct, and it gives me perspective as to where I am compared to where he is . Clarification of his origin an linear process informed of some barriers he never experienced that slowed my progress, and seriously, good for him. His heart for wanting others to grow, but wanting and knowing they can do it themselves is genuinely heartening. We need more business minds like his and Mark Cuban who give a damn about people. Great interview!

[@erikg6953]

Great show! Keep it up guys, really love all the Hormozi content.

[@syawalnasa]

we have come full circle. I first found Alex on this podcast. I am so grateful for that.

[@yashdongare_]

00:01 Fear of rejection is a barrier to success. 02:00 Flexing for confidence and not aggression 05:33 Perception and response to insults are a matter of choice 07:15 Started multiple successful businesses and sold them for millions 10:39 Identifying unfair advantages and creating 10x value in potential business deals. 12:06 Identifying opportunities to increase revenue and customer value 15:16 Focus on things you can control and buy what you need without trying to time the market. 16:54 The $100 million leads book teaches how to find and reach potential customers effectively. 19:46 Lack of social proof in presentation 21:15 Collective helps with tax savings and backend work 24:46 Focus on serving your audience and meeting expectations. 26:22 Brand is the single most valuable thing that you can build in a business. 29:13 Building personal brand for message delivery 30:41 Charging for something increases follow-through 33:50 Believes in education and sharing knowledge for a meaningful life 35:23 Books are not a great business due to high costs and lack of price control. 38:28 Overthinking and fear hinder action in business. 39:53 Leverage and effort are crucial in building success. 42:59 Success is motivated by personal interest and goals 44:18 Striving to reach billionaire status and its potential impact 47:16 Using self-reflection to make better decisions in business 48:43 Details revealed of $15 million loss due to incompetence of vendor. 51:51 Striving to impress future self by taking ruthless honesty for self-improvement. 53:24 Playing with bigger stakes means your bets are worth more. 56:29 Sucking is a prerequisite for liking and finding passion. 57:59 Dedicate yourself to being excellent and doing repetitive tasks 1:00:58 Creatine and testosterone discussion in fitness 1:02:23 Genetic factors affect hormone responsiveness 1:05:14 Gradually building discipline and success by stacking wins 1:06:39 Response to trauma shapes perception 1:09:50 Historical context shapes perception of sexual encounters 1:11:34 Don't get stuck with labels and narratives 1:14:42 Challenging your beliefs leads to success 1:16:05 Sometimes people just need to be told what to do. 1:18:55 You can still achieve success even if you don't feel confident or in a good mood. 1:20:30 Start a business in an industry you have experience in 1:23:23 Negotiate for a small percentage of increased revenue 1:24:58 Finds comedy and philosophy as the only truth tellers 1:28:22 Owning your style can be attractive 1:29:43 Runway shows are a money-making practice with high fashion outfits. 1:32:56 Receiving hand-me-downs from friends and spouse with expensive taste 1:34:36 Questioning the need to control spending based on financial impact 1:37:38 Live your life on your terms, not others' 1:39:05 Focus on making money and running businesses 1:41:52 Using sleep tracking tools may lead to unnecessary stress and superstitions. 1:43:11 Maintaining control over controllables in competition. 1:46:25 Clear expectations and conditional love in relationships 1:48:06 Lea plays a major role in the business and Alex values her contribution. 1:50:58 Creating space and regular communication in a relationship 1:52:20 Building multiple Studios for higher quality and frequency content. 1:55:33 Dave Ramsey's successful education and information business 1:57:10 Creating immense goodwill and value through media generates significant revenue 2:00:16 Creating an incredibly rewarding and flexible work environment 2:01:49 Having a separate office space contributes to a different vibe and helps in creating a work-life balance 2:04:48 Incorporating dynamic content boosts audience retention. 2:06:19 Authenticity and realness are important on KZbin 2:09:30 Nicotine has potential benefits beyond its negative effects 2:11:05 Nicotine has potential benefits and is not found to be addictive 2:14:14 Be cautious about following others' advice on life choices. 2:16:00 Use mental tricks to manage unmet expectations 2:19:01 Refaming perspectives to reduce emotional reactions and make better decisions. 2:20:22 Choosing to live life on your own terms 2:23:48 Botulinum is the deadly toxin in Botox. Crafted by Merlin AI.

[@johnliton6924]

@PopeFrancis if this guy isn’t a saint idk who is

[@ThePositiveHistorian]

This is awesome! I made a video about Alex and iced coffee hour

[@deliverykp1]

It's so funny sometimes watching Graham and Jack just get a little befuddled by what Alex is saying on certain topics but he's adopted a "whatever works for you". mentality. I think we forget that we are our own person with our own ways of doing things that works for us but may not work for somebody else.

[@JDOPost]

This guy is legit. As an entrepreneur myself, he gives people amazing advice for free.

[@senkosirius9730]

If you don't mind me asking, what kind of business do you own?

[@Sturgismedia]

@@senkosirius9730it literally doesn’t matter all businesses can use the tactics Alex provides you just have to use your brain a little

[@codycast]

Meh. These guys always come off as tools. They seem like youtubers 1st, businessman 2nd.

[@Nolimit276]

Bro he’s a verbal master baiting con-man. Gym launch has the worst reviews and he’s lying about its worth.

[@NerdyVet.]

@@Nolimit276 How much was gym launch worth in your opinion? A billion dollar investment firm bought it iirc. If there are that many bad reviews and the value was a lie, then why would they pay over $40mil for it? Thanks.

[@hannahmartinez2256]

28:59 You are there @alexhormozi!! I’m a stay-at-home and have already recommended you to friends and family. No need for entertainment, just keep adding value into the world. My kiddos are a bit tad too young to fully comprehend what you teach, so my husband and I have broken it down for them and they are slowly learning and applying it to their day to day. Thanks for sharing your hard work with us 🙌🏽

[@joshuakohn4408]

Great! you have fallen into the modern day pyramid scheme (after you fallen pray get as many loved ones to make the same mistake as you did). good for you buddy :P

[@TheCarGuyOnline]

What a great guy. There aren't many humans as self aware as Alex/Layla, what an unbeatable combo these two are. Awesome interview guys.

[@Socialnorge]

I’ve been following Graham and Alex for a while. This is not only a great interview but one of the best interviews online I’ve seen so far.

[@nataliehokansonfinance]

I love your conversations with Alex! My perspective is always broadened ❤

[@BradyPuryear]

Alex talking about trama is a great example of how some confident and successful people in one area perceive themselves as experts on anything they can form a defendable argument around. Trama is real, PTSD from trama is real, etc…

[@Clickrbee]

100%

[@MariaLuckyxo]

Excellent point.

[@theirongiant7153]

Bruh his story about the girl in the Middle Ages…what the fuck is wrong with him

[@NomadOverNormal]

Yeah it was so fucking strange to hear an hour straight of really subdude, insightful articulation and have it fall apart right there. It was such a strange contrast. But makes sense why his advisor is Solomon.

[@Erikhanerskucool123]

@@NomadOverNormali think that Alex only tells what works for him so it should most likely be taken in that way

[@aaron731]

Really enjoyed Graham's ability to challenge a few of Alex's points. Really interesting to hear a deeper take. Great interviewing.

[@joshuakennedy2515]

Hormozi podcast dropped on my birthday, gonna be a great day

[@crystalfranks6190]

Rarely do I find info that I want to listen to more than once. Life changing. Top thing to listen to. Great insight

[@HistoryRoar247]

This podcast is crazy!! My favorite podcast out there. And I have been here almost from the beginning and a subscriber of Graham for the last 3-4 years. It's amazing how much you have achieved, both you and Jack :)

[@k4n4z03]

2:29 Alex On Being Confronted 1:06:39 Response to trauma shapes perception 1:09:50 Historical context shapes perception of sexual encounters 1:11:34 Don't get stuck with labels and narratives 1:14:42 Challenging your beliefs leads to success 1:16:05 Sometimes people just need to be told what to do. 1:17:45 be DO have 1:18:55 You can still achieve success even if you don't feel confident or in a good mood. 1:28:10 How To Own Who You Are. 1:37:38 Live your life on your terms, not others' 2:19:01 Refaming perspectives to reduce emotional reactions and make better decisions.

[@TheSagaBeginsNow]

Worth the watch and subscription to both their channels 🙌🏽🤙🏽another one for the books

[@bnjmn7779]

I have watched 2 of your videos and they were both among the best 5 I've ever watched on youtube.

[@Woodbudt5003]

Looks like us first ppl Making that bank

[@TheIcedCoffeeHour]

:)

[@funkspinna]

Hopefully this isn't another clickbait title.

[@simplyrob8812]

I better im hungry 😤

[@beatrizordonez1161]

I do believe that trauma is a real thing. I have experienced it. But I also like Alex's perspective on it. I do believe that we have a responsibility to reset your mind and work on adapting good mindsets that'll make you better.

[@_Highvalue_]

People need to remove trauma from their vocab. Shit happens in life, get over it and keep progressing.

[@schapermedia]

The simple definition of trauma is a deeply distressing experience. We aren't robots, so yes, trauma is real. Humans do have feelings. Being kidnapped, losing a loved one in death, being seriously betrayed by one or more trusted persons, etc are all deeply distressing experiences. I believe Alex is reasonable enough to admit trauma by definition exists. He seems to be advocating against allowing such events to paralyze us forever. He's also saying a narrative, or a label, around the event can help or hurt this cause. His straight-forward approach can lack empathy on the subject, but none of us are perfect communicators on all topics. To be clear, I agree with his perspective on not allowing an event to overtake you forever, but I'm balanced enough to know that if my daughter gets kidnapped or raped, the first thing I'm not going to say to her is "get over it". Trauma should be dealt with lovingly and empathetically, but not in a way that paralyzes the victim forever.

[@biscaynesupercars]

I think he’s basically saying good and bad events happen to everyone but how you respond to the event is on you. Some people have near death experiences and become anxious and scared of everything and other people use that as motivation and inspiration to explore and try new things. Also these days it seems like trauma is recklessly thrown around and used as an excuse to not try or as an excuse when they fail

[@TheSleepbad]

@@schapermedia I think for kids there may be more need to empathize as they often dont understand. But I think if you talk to people you always find deeply distressing things in their life, but only a few keep suffer from the trauma. I find his ideas very powerful and I have a lot of own experience where it holds true. I had social aniexty from 12 to early twenties and probably because of two traumatic things I victimize myself. Later in life I was robbed on holidays while beaten up and a car acident,but with a positive strong mindset and both time people told me how horrible it must be and I should do therapy and I felt worse for a short period of time, but I did not took it and just accept it and made it a cool story in my life. No negative effect at all

[@beatrizordonez1161]

Yeah, I agree with you all. I had some level of trauma when bitten by a mastiff mix. I knew it when my heart would start racing as any big dog approached or was around me. But I did make the decision not to give into the fear. The same thing happened after I got hit by a car when I was crossing the street. My heart started racing when I had to cross the street after my injury got better. But I made the decision not to give into the fear. Cheating is the worst trauma I have experienced. Real trauma takes time to heal from. You have to make decisions every day that'll get you free from it - but it's not something you can just get over, unfortunately. You have to rewire your mind & that takes a lot of work, esp the more traumatic the event.

[@mike_strong]

Love this! Alex is the man. I immediately click on any podcast with Alex. Also, the bonus clip was hilarious

[@arnabprophet]

Great show! Loved the podcast. Please make sure to do more of these!

[@BlindtoBillionaire]

Thanks guys! This is another amazing interview! I always enjoy your videos, thanks again!

[@Sravan.Allopi]

I was at the live call for 100M leads and it was incredible. I honestly was losing my mind trying to digest everything Alex said and I'm quite happy and also slightly sad to hear that there were people switching up on him when it sounded like he was going to sell something. I had a suspicion but then I would have just made sure I had the money to buy it later on if I couldn't then - when he offered it for free I knew then that there's a massive gift standing right there. The beauty of that is because that much value was given away for free, there will only be a small group of people that actually use that information because their own intrinsic value towards it wouldn't be as high compared to someone who paid a large amount of money towards it. Genius tactic there.

[@alejandromoya6347]

Your plugs are better guys thank you ! Better fellings …. Thank for the interview

[@ZeeCapp]

Alex on the podcast is my favorite collab

[@retrac3147]

I’m so excited to watch this! Last one was good, Alex never disappoints

[@jimg5055]

Alex had an excellent response of "They would prefer I live, the way they live their lives" which was a really classy way of saying, mind your own business. Outstanding podcast, Alex is great guest and if you want an invite I guess you've better step up your game. “You don’t have to turn this into something. It doesn’t have to upset you.”-Marcus Aurelius

[@513nickv]

Do you notice after that dig at gram he continued to question his decisions on the things he wanted😂

[@stickssmith]

Got my iced coffee ready for this episode!

[@MASF78]

Is it me or was this was some of the deepest conversations on ICH in a good while? I had to really focus to try to keep up. Good shut! 👍💪🤙

[@AS-gf5jn]

After his futile search for the meaning of life, Solomon concluded, " ‘Vanity of vanities,’ . . . ‘Vanity of vanities, all is vanity.’ What profit has a man from all his labor in which he toils under the sun?" (Ecclesiastes 1:2-3). The word vanity Solomon used didn’t mean the same thing it means to us today. When we think of vanity, we think of people who’ve never met a mirror they didn’t like. But the vanity Solomon spoke of could just as easily be translated "emptiness," "futility," "meaningless," or "nothingness." Solomon was saying, "There is nothing on this earth that will satisfy us completely: no thing, no pleasure, or no relationship." You might say that Solomon tried it all, and he realized that it all was meaningless. He was saying, "I’m a seasoned pro. I know what I’m talking about here. If you take God out of the picture, your life will be empty, meaningless, and futile."

[@DFletcher413]

You could just as easily say that life is more meaningful without a God in the picture because your pragmatic enough to realize there is no God(because well.... there isn't. Let's be real here.) and there is no afterlife. That makes our time on Earth arguably more valuable than a religious person's.

[@_benbarr]

BIG YES to yearly video. Such a fan of Alex, and first heard his story thanks to you guys!

[@ZeeCapp]

Been waiting for another one of these let’s goooo

[@businessacc179]

I appreciate the on screen shots that help the viewer understand things in context of what guests are talking about. Quality production.

[@chartingwithliv]

ive been listening to him daily its a breath of fresh air

[@LookingAway359]

How so?

[@joshuakohn4408]

@@LookingAway359 Because alex is a con man thay plays on people's emotions. So after watching mr uselessness chartingwithliv has the feeling he/she can achieve anything they want. It's just a modern rework of a multi level marketing scheme

[@jeffcole9751]

BROOOO... I was ready to pay.. had my CC in hand just waiting for the final offer.. LETS GO MOZI NATION!!!!!!!!

[@Jaylionad]

“I literally just exist.” What a g. Thank you for the wisdom🙏🏽

[@AlexMcDaniels]

This 3 guys convo is fantastic! Great Pod

[@harleylikethebike]

⭐️ when Jack told Graham that he should be a comedian and then maybe Alex would follow him was under looked😂.

[@GorzaanFan]

The problem with the trauma discussion is that Graham and Jack lack the knowledge to challenge Alex, making it easy for Alex to control the frame using sales tactics. Alex being a sales guy and a master manipulator took advantage of this. They could have delved into the involuntary anxiety and panic attacks experienced by people with PSTD. This isn't just a narrative. It’s a sign of the body being out of balance and in survival mode. Their mind associating certain cues in the environment with real danger, as proven by clinical studies and thousands of brain scans. There are certain emotions that they are addicted to and often not aware of. Simply telling someone having a panic attack "just change your narrative bro” doesn't cut it. Alex most likely has not experienced this and is oversimplifying it as changing perspectives. It’s important to change your perspective to overcome trauma, but it's not the initial step. There are several preceding steps. I agree the final ones involve changing beliefs and making new useful choices that serve the person the most.

[@saulgoodman2018]

Yeah, sometimes these people are tone deaf.

[@snoodl4291]

PTSD is an outlier. Most people aren’t dealing with a situation like that, but instead blame their circumstance on the reason they aren’t able to perform a task or do something beneficial. He’s not trying to fix people. But make some understand that having a tragedy happen to you isn’t the reason you can’t be successful or happy. But Instead looking past the circumstance and focusing on the goal, to be better

[@saulgoodman2018]

@@snoodl4291 It's still not as easy as just telling someone to just switch it off.

[@snoodl4291]

@@saulgoodman2018he’s saying instead of fixating on the issue, trying to focus on the takeaway and trying to focus on moving on is what’s important instead of using your circumstance as a crutch. Or a reason to not do the things you want to do.

[@saulgoodman2018]

@@snoodl4291 For people that have deeper problems, it is not that easy.

[@hanktnelson]

So much value in any video Alex is in 🔥

[@KevinEnriquezMartinez]

I'm grateful that we have this kind of information at hand🔥

[@kingzulu5484]

Alex's perspective on trauma seems to be working for him. However, we would be short-sited to apply this to all cases without discretion. I agree the narrative is highly important, but child-hood trauma in particular has huge impacts on health outcomes into adulthood. It would be unreasonable to expect a child to build a different narrative. Children don't have the ability. Therapy is the process by which we are taught how to build a different narrative. It isn't because someone told the child something bad happened. I had a number of child-hood traumatic events that I didn't understand were abusive, etc until I went to therapy for months. I also was completely unaware of the huge impact they were having on the underlying narrative in my head day to day. There was no opportunity for me to build a different narrative. I wasn't even aware of my own internal narrative. However all of it was affecting me significantly. Physical brain structures are built over years and not everyone can simply think differently. It is a huge process. To me labels are part of the process to changing. They give me the context to understand why my behavior in the past is not what I wish it was and help me embody different behaviors in the future. Nothing about my therapeutic experience has influence me to stagnate and have more problems. In the end my current beliefs and practice are not too different, philosophically, from Alex but I never would have gotten here without therapy.

[@mrbubbles6468]

Sure and what does the therapy tell you to do and help you to do? Change your ways of thinking and answer the question ‘ok, so now what?’ Just like what Alex was saying.

[@kevinhejnas6080]

Hormozi must've just went on a massive podcast tour... Ed Mylett, Lewis Howes, and now Iced Coffee Hour

[@brettblaster]

Must be running low on funds

[@Wizkid_Marcin]

@@brettblaster😂

[@randomwhatever4268]

Promoting his book

[@DiogoNasser]

you obviously dont follow him@@brettblaster

[@infinitejack2115]

he is a d00sh and grifter

[@LostSoulAscension]

The mixture between laughter and seriousness was a good nice mixture.

[@annierod]

Amazing Episode! He should be on the podcast more often.

[@lennyS6969]

Today is gonna be a great day with this podcast

[@TheIcedCoffeeHour]

Thanks so much! Hope you like it!

[@kayinclaytor]

Alex is king. the value he provides at 31 is insane. cant wait to see what the decades ahead will hold

[@sonnybizz9445]

One of my favourite interviews on the web right now. Great work!!

[@baylorwiggins1370]

I love having Hormozi on, we need to have him on more

[@akiramiyazono]

I find it widely interesting that his perspective on the narrative he tells himself on actual facts is what determines how he will react emotionally. This applied to the trauma example he gave in comparison to his experience with his cat's death is that he will change the narrative to what will serve him best, negating the fact that an average cat's life is well.beyond 18 months. But like he said, if that works for him, it is justified. Interesting podcast

[@Hamzawarfaa]

32:22 minutes in and there’s been 3 promotions and 2 KZbin ads 😂😂

[@robertleparulo672]

I think the majority of people including myself have no idea how to run ads successfully. Great content I love how Alex is very tactical in his approach.

[@simonbradley]

Between Sets - Genius! I will be tuning in...

[@randalbaldwin1911]

It is not what happens to you but how you react to it is what makes the difference.

[@ivandro38]

The Hormozi episodes always hit! Keep em coming!

[@anitaracz157]

Thank you so much guys for providing quality content. It was great, I loved every second of it!

[@brucebradburyIII]

I have been needing this session again

[@TheIcedCoffeeHour]

Enjoy!

[@socaljohnnyc]

Hey guys - I’m one of your big fans ! I want to admit that I discovered Alex on your podcast last summer! Keep up the great show!

[@TheIcedCoffeeHour]

Awesome! Happy you enjoy it!

[@socaljohnnyc]

@@TheIcedCoffeeHour yeah I do! Also I’ve been following graham when he was at approx 20,000!

[@products4less409]

EVERY SINGLE ONE OF HIS VIDEOS IS TITLED ABOUT GETTING RICH OR X AMPUNT OF MONEY. GEEZ...I WONDER WHY THAT IS? HE IS PLAYING OFF PEOPLE'S FANTASIES. WAKE UP PEOPLE.

[@senkosirius9730]

​@@products4less409yeah the guy is definitely making a ton of his wealth from dreamers on social media following him.

[@funkspinna]

​@@products4less409Clickbait, indeed.

[@MoneyDad]

I am in the military, plan to retire in 5 years, and would like to start or acquire my first business around that time. This was extremely helpful. Thanks to all 3 of you!

[@dannybolduc7109]

Thank you for your service, brother! Way to look ahead💪🏼

[@Pcoxproductions]

11:30 leads to customer: show then close. Backend: product or service delivered, upsale.

[@thenelsonchannel8915]

Hey grham thanks for asking the question at 1:22:17 🤙🏼

[@user-of3mc9ki3r]

I'm an immigrant from India, Alex has really given me a perspective that helped me reach my business goal. I'm grateful that he is sharing soo much knowledge

[@Roaringbearkitties]

When someone says to Alex "you're a piece of ****" and he's like "yeah probably" lmao laughed so hard

[@SyedMuktasid]

I actually found the Iced Coffee Hour when they first interviewed Alex Hormozi, been here ever since.

[@Kurtrussell_]

ALEX IS THE GOAT!! 🐐 By far the best person to have on the podcast.

[@FreemanGames]

Great episode. Big fan of Alex, outside of his thoughts on trauma. As a therapist their conversation about it was making me cringe. His example of a 14 year old girl in the Middle Ages especially lol. It’s a dialectic meaning it is probably both- she is being a ‘good daughter’ for the time period, and is also absolutely likely traumatized. Trauma is a biological response in your body, not just in your head.

[@catcat9582]

I feel extremely disturbed and disappointed by his 14 year old comment. Incredibly creepy. She had no choice of even what to eat let alone who to speak to nor turning down non consensual penetration.

[@catcat9582]

He knows nothing of epigenetics

[@mrbubbles6468]

@@catcat9582His point was times are different. It wasn’t seen as traumatic then so people did not act like it was. Nowadays it is. End point is still the same. What is your response going to be, is it helpful? If not, you need to change your thinking.

[@mrbubbles6468]

As a threapust I don’t see why it would make you cringe. Teaching people to view things differently is one of the core ways of helping people deal with and fix their issues.

[@M.R.guy.]

Alex: “Why am I sad?” Also Alex: “don’t ask why” 😂 Great podcast gentlemen🙌🏻

[@pabloottenwalderjr]

Alex hormozi knows about wholesaling real estate 🔥🔥

[@jessedan5290]

Tremendous content. Both sides are goated. Pro move for this though.. watch it at 75% playback. Alex goes quick haha

[@MelE33]

I see your perspective on trauma. A year ago, i would have wholeheartedly agreed on this topic . Trauma/ PTSD is a real thing .. People should get into therapy to manage symptoms though, so its not affecting their future going forward.

[@TrentonErker]

Hormozi: I don’t believe in psycho therapy Also Hormozi: Uses psycho therapy principles

[@Narasthenics]

Principles of common sense that do not require paying someone hourly to tell you about them.

[@GorzaanFan]

His entire business & sales tactics, tribe & brand building is based on human psychology and manipulation techniques on a large scale. Also, his wife Leila uses the same principles to hire, manage & retain their employees.

[@kennylackey6318]

Sounds more like a behaviourist to me but I’m also new to this psych stuff

[@Clickrbee]

so true!!! I was just thinking that! :)

[@mrbubbles6468]

Considering the pricaples were around before psycho threapy was even a concept you do not need to believe in it to use them.

[@russdrake9657]

Alex needs to go on PBD pod cast as well guys. Grear conversation here. That would really be great as well

[@robertjanik1617]

The annual Hormozi pod! Lets go

[@hollymac6177]

I am obsessed with Hormozi. I listen to him everyday and he has inspired me more than anyone in my own entrepreneurial journey that i have started, later in life at 44 years old. My goal is to have a business that he will buy, or would buy.

[@products4less409]

EVERY SINGLE ONE OF HIS VIDEOS IS TITLED ABOUT GETTING RICH OR X AMPUNT OF MONEY. GEEZ...I WONDER WHY THAT IS? HE IS PLAYING OFF PEOPLE'S FANTASIES. WAKE UP PEOPLE.

[@hollymac6177]

@@products4less409 maybe ask yourself why you are so pressed about what inspires me. I wish you nothing but the best.

[@senkosirius9730]

He makes a lot of his wealth from dreamers like you on social media following him. Not trying to discourage you but the guy has an agenda and it's a selfish one.

[@zachwein]

@@senkosirius9730 actually, he makes no money from social media people. He makes money from the businesses of entrepreneurs. Nice try though😂

[@joefunk76]

@@senkosirius9730You have that so wrong. He’s filthy rich and has no need for or interest in his social media viewers’ chump change. He needs your money like you need the change from a homeless man’s coffee cup. He’s playing the long game and making a name for himself self by giving away valuable business content for free.

[@JesseJosephKnox]

Got to love Jack. He finds a way to show how green (young) he is in every podcast. At his age, ya don't know what ya don't know and you see everything through the wisdom of someone who's been on Earth for just a couple decades. Got to love it. :)

[@mexicanchinese]

Dude. Alex is such a great guest on this podcast. Leila too! I love that Alex played along with the jokes hahahahahahahahha

[@amandajames3185]

Grahams expression to Jacks Biceps question is sooo hilarious.

[@okaydamian]

Truth is, increased losses for portfolios this year is triggered by skyrocketing inflation, major interest rate hike by Fed, and rising treasury rates. With barely 5 years to retirement, my concern is how to profit from today's market and economy, and I'm open to new ideas.

[@arlenehill4ril]

some people tend to take their financial life serious when approaching retirement, no offense intended. I suggest you discuss with a proper advisor for financial/investment planning, with that you can meet your growth goals

[@maria_casey]

True, a lot of folks downplay the role of advisors, until being burnt by their own emotions. Amid covid-19 pandemic crash, I needed a good strategy to grow my portfolio, thus consulted the service of a true market strategist that helped rejuvenate my $700k portfolio, boosting its return over 240% as of today.. it's exciting to share !

[@HaroldsTKO]

this is striking! I currently have a 401(k) account with a balance of over 550k and looking for a financial advisor who can help me develop a comprehensive investment strategy to align with my goals. mind if I look up yours pleas?

[@maria_casey]

I'd definitely recommend someone of great expertise ''Katherine Nance Dietz'' is the advisor behind my portfolio success, and it's only right you research her yourself, can't divulge much here.

[@pluto1of1]

excellent share, Ive seen commentaries about advisors but not one looks this phenomenal.. curiously copied and pasted Katherine Nance Dietz on my browser, spotted her site ranked top.. she seems very professional and well-matched for the job

[@lucasjsnyder]

Alex is an expert in reframing absolutely everything in his own favor. That's what you learn in the first 7 mins.

[@pastdue7170]

Who doesn't?

[@mariomaro7]

​@@pastdue7170 more like who does?

[@lucasjsnyder]

@@pastdue7170 most people rationalize, but don't realize they can reframe situations in their favor.

[@fienno1]

hahahah it's so funny to hear the manscaped ad when you heard it at the cancelled podcast first btw, love that hormozi is on here, thanks :)

[@ZhenYaoYin]

ICH: You’ll get 2x $50 grand value from this podcast, so stick around Also ICH: Now flex your biceps

[@camerongeorge4246]

The bicept flex was worth the first 50k lol

[@AaronCordovez]

If you put yourself into the “being” of someone who will act regardless of what they feel, that is still an identity. And that helps you act. Who you are is vastly important. It does influence what you do- Alex’s stance is that he “is” a person who will act no matter what - that still lays down a way to “be” first.

[@Hamromerochannel]

This guy is so real!!! He has done homework in life rather than parrot books after another that don’t mean anything.

[@AcquisitionEntrepreneurship]

Stephan brought the 🔥fire questions, Alex brought the firehose!. 🚒

[@LesterDiaz]

Read 100M offers by Alex and now reading his 100M leads, the tactics shared in those 2 books can easily make anyone a millionaire if applied properly.

[@eduardksenofontov6641]

100%

[@senkosirius9730]

Easily? So you're a millionaire then I take it?