Alex Hormozi: The University of Texas at Austin (FULL LECTURE + Q&A)

[@athenasimpson]

This was hands down the highlight of my year. Still pinching myself and so grateful he did this. Alex brought so much value to my students, their commitment to their businesses and their grasp of the hard work and dedication it takes to start and run a business after this lecture was incredible. They referenced Alex many times throughout the process and they grafted hard to validate their businesses. They knocked on doors (in Texas), braved getting shut down by the police, took to the streets, lakes, and parks of Austin to make face to face sales. They hammered email and phone outreach. It was inspiring to watch. Of the 8 groups, 2 are taking their businesses forward after this semester, they generated $1066 in revenue between the 5 that were able to make sales, and almost all still want to be entrepreneurs, even though they got a taste of just how hard it is, they feel more confident to go and do this for real. Thank you Alex. You showing up like this proves how committed you are to supporting entrepreneurship. It was an absolute honor.

[@armandovdBie]

May I ask how you got Alex to do this?

[@ansewe4207]

You seem like a absolutely awesome teacher. You radiate positive energy

[@athenasimpson]

@@ansewe4207 thank you! I love business and getting the next gen entrepreneurs to fall in love with it lights me up!

[@BusinessWolf1]

Getting the first dollar proves to your emotions that it's real. Doesn't matter how much it is.

[@dawnfmEnthusiast]

kudos to you for bringing this creativity to class. i say this as a recent grad of an undergrad business program! we need more professors like yourself!

[@LoganMaddoxfilms]

It is crazy to think the students are paying thousands of dollars to view what I watch for free.

[@nustuffout]

You don't know how it was funded.

[@dstmessenger5803]

quite cynical

[@iamalexvisions]

That’s the name of the game my friend. 🤝

[@MtDeathShadow]

As a KZbin viewer, we don't get live access to Alex's insights though. We can't ask him questions in real time, or get live feedback on ideas.

[@sunnydsouza8551]

Thats UT Austin. The alumni reach itself is worth millions.

[@jeffnewmanfitness]

As a gym owner with a kinesiology degree, this talk would have been 10x more valuable than any class I took in college.

[@alphamoneyacademy]

The definition of learning is "same circumstance, different behavior," and the definition of intelligence is "rate of learning." Wow, we need to see more lectures like this one.

[@generic-channel]

My rate of learning is pretty slow but it Never stops. Most people I know stop learning after getting comfortable at a job.

[@Ken-ul6ll]

I love this.

[@BusinessWolf1]

no, we need more action

[@gangrakar]

00:00 🤖 Introduction and Motivation 10:02 📊 Calculated Risks and Avoiding Debt 18:37 💼 Starting a Business and Basics of Success 19:51 📈 Choosing What to Sell and Entrepreneurial Passion 22:13 💰 Dealing with Debt and Risk 23:49 🤝 Choosing Business Partners Wisely 28:08 🚀 Steps to Start a Business with Limited Resources 32:50 🕰️ Patience and Learning from Competition 34:39 🎓 Starting a Business in College 37:51 🚀 Transforming Yeses into Paying Customers 44:04 🔄 Failing Fast and Learning 47:55 💰 Monetizing Audience and Business Opportunities 51:09 ⏰ Daily Schedule and Work Ethic 56:08 🌟 Confronting Fear of Failure 58:37 💪 Overcoming Fear and Consistency in Business

[@ToanWhen]

Just leaving a note for myself @ 28:12 : The 8 Ways to Promote Your Business (generate leads) 1) Reach out to people who know you 1:1 and ask if they know anyone interested in your business. 2) Make content about what your business does on social media. (long-term strategy) 3) Reach out to people who don't know you 1:1 (cold calls, cold emails, door-knocking) 4) Run paid ads. (radio, direct mail, Tiktok, Hulu, Facebook, KZbin, etc.) 5) Get your customers to refer new customers. 6) Get your employees to refer new customers. 7) Hire an agency to promote your business for you. 8) Affiliates. *Additional note: Options 1-4 can be done by a single person (yourself usually). Options 5-8 are done with the help of others.

[@JanLouisEstrada]

And this right here, will be the 8 pillars (possibly chapters) of Alex's next upcoming book: $100M Leads

[@smx3084]

Thanks, I'm stealing your notes for myself! 😄

[@blackjack6406]

7 pillars for most EU countries. You aren't allowed to contact strangers directly (phone, email etc) without them giving consent beforehand. You need them to sign up for it first. So even if I wanted to reach out to that many people I am not allowed to do so or risk getting sued.

[@jojo-vc4kh]

​@@blackjack6406cold calling is forbidden for b2c. In b2b its at least a grey zone

[@JonathanGonzalez1]

boom

[@SolarBang]

I love how real and brutally honest it was. That's what makes Hormozi great. He gives it to you straight, simplifies it, and relates it to his experience.

[@Jeff_Halligan_EPIQUE_Sandpoint]

right? he is just enough of a dick, you know he is being real.

[@on9francisyu]

I think it is what people like about Alex and good feedbck is hard to find.

[@jordaannellie]

Wonderful that this professor is doing it for them!

[@ethansleeper6952]

It’s actually crazy how good you are at teaching this stuff, i could tell the professor was blown away

[@lagiyamauchi]

unlike other entrepreneurs, his whole come up was from being able to communicate sell and teach people! hes so dope

[@markislivingdeliberately]

Which is a shame that teachers/professors aren’t better at teaching. But that’s why video content is so huge. The best teachers can win out.

[@Wilson_Cool]

38:35 ask why 40:15 what to do 18:00 why is it easy to crush the business? 44:35 learning, behaviour 45:20 WHAT TO DO

[@chuckg8387]

Alex is literally helping people make more money everyday. So crazy to think this was never around before. Give this teacher a raise for actually bringing value. 🔥

[@skylandshanks5057]

FACTS 💯💯 she needs a bonus

[@STELLASCUTENESS]

Brutal honesty. The part that they “don’t know anything” is something students need to hear in an academic world that tends to validate everything students believe - no matter how ridiculous it is.

[@mozimediaofficial]

sincere candor :) thanks for commenting!

[@USPresidentialGamers]

These students are so lucky! I would be so grateful if Alex came to talk at my college.

[@martoonsherpa1287]

bruh you’re literally watching the same thing rn.

[@mjed1654]

Your stuff is entertaining btw. The Fallout video was hilarious.

[@princekjtheartist]

You're pretty dope bro 💪

[@michaelthomas1993]

They're watching it on a screen. You're watching it on a screen. We are luckier that we don't have to pay 40k p/y to watch the same thing in whatever environment and time of day that we prefer.

[@ChrisSimpiamson3]

@@martoonsherpa1287 Exactly 😂

[@Dylan-um9jf]

This is actually the best starting a business video of all time

[@massimogalliano8337]

agree, it's gold

[@on9francisyu]

i think most of the people need this video to help them get started

[@darklaser134]

I have to say thank you to the professor taking time to contact Alex and providing them with this assignment

[@thehealthyaccountant]

The fact that I just watched this for free is the biggest blessing of my day! Thank you Alex and may God continue to expand everything you're doing.

[@on9francisyu]

I think if you know what you want to learn you can learn many of the things for free

[@isaacdesigns3737]

This is literally most of Alex’s videos combined

[@st.floyds.banana6644]

Holy Hell Alex has evolved, I'm blown away. I worked with him in the OG Days 2017-2019

[@cyprokka]

This is easily the most useful video on business I've ever watched. Writing notes, this is soo good

[@mozimediaofficial]

glad you found value in it!! thanks for watching and for taking the time to comment 🙏

[@yourmarketingmindset]

I love the line about college charging ridiculous amount of money and offering ZERO in return. What a bad deal. But, man, this was rock solid, pure, clean, advice. It was properly geared to the receiving audience. Alex is an amazing teacher. Kudos to Alex for putting this together and being so straight forward and laser accurate. I hope other business teachers take note and share this recording. It's basically everything that is not taught in school.

[@frankjennings4489]

RIP Matim’s question.

[@AdrianMachado512]

Fr LMAOO

[@Sh0n0]

I would feel obliterated lmao, savage response by alex

[@andrei.roncea]

A bunch of notes I took for myself: ------ Learning means same circumstance different behavior High IQ means changing behavior quickly Best decisions: which is the best risk adjusted return? stack skills on top of one another Use what you got to get to your goal- even if it’s negative. Turn your weaknesses into fuel. Use your terrible upbringing or amazing upbringing - whatever it takes. You don’t want to be paying ignorance debt and financial debt off at the same time Partner can’t be your buddy. they need to have Time skill or money that you don’t have. Biggest mistake biz owners is picking the wrong partner. Don’t pick someone if you can just pay them hourly. 8 ways to promote. 4 and 4 1) ask someone you know 2) make content public 3) ask people you don’t know 4) paid ads Half of the day is doing the above. 5) And ask them if they know anyone don’t always pitch people directly. 6) customers get you other customers 7) employees get you people 8) affiliates- similar biz audience as you All businesses started in debt- just sometimes not financial debt Give away the thing for free at first. In exchange for testimonial and ideally referral. If no one wants to come back after you’ve done he thing for free- ask them why and improve. Usually it’s because the hidden cost of hiring you was high- time they spent on you, effort or sacrifice. You work for free until you’re so busy you need to charge a lot to lower demand (hack the supply demand curve) The smaller you are the more intimate sales should be so you can learn language and pains and patterns directly which you can then abstract in marketing later on. Pay the ignorance debt as soon as possible. Why aren’t you making $10M a year? Success is more a character trait than IQ. “Just confront the hard work” Ask myself why I am not doing it. Confront it. Ask myself if it’s worth being poor for. 4 hours of prospecting per day sucks. But so does being poor. Which one sucks more?

[@JacWilliamsVideo]

Massive props to that teacher for this!

[@zrakonthekrakon494]

Hopefully didn’t get any complaints about the language lol

[@philweaver457]

This had tremendous value and timeliness for me. Had to pause the video to go fire someone. Which, btw, was a change in behavior for me to do so quickly and with less emotion and more logic. Loved how Alex asked "why would you ask that" and the rest of the realness too. I've been following Alex's stages of business video for several months now. It has kept me accountable and saved me a lot of pain. THANKS ALEX. I'll call you when I get to the appropriate level to do so.

[@tobiast.3986]

Hits me emotionally how great you motivate them by 34:00 „start now. Find out you don’t like it. Do something different“ You are a great guy

[@theegress3131]

This was an Occam’s Razor master class by Alex. Love the simplicity he brings to the “complex” situations. Kudos.

[@mjed1654]

Amazing. Truly the biggest thing, which I’m glad you kept going over (bc it helped me) is that if you “learn something” but it doesn’t change your behavior, you haven’t learned crap. Thanks Alex!

[@flex2067]

This was the best 1 h video i have ever seen for some one explaining the business experience hands down the best i just discovered alex am blown away

[@itsMarcosRuiz]

The kid who asked about unexpected rewards got destroyed 😂

[@nahomseyfu]

Alex wasn't having it🤣

[@funkymonkey7202]

To be fair it was a bullshit question

[@jacobwaldrop7968]

And honestly He can charge for this. Alex just did you all the biggest favor. Great job,Alex. Good call, Prof. For your class. This was really good.

[@ANDREWGEN_]

Forever grateful to old hormozi.

[@mozimediaofficial]

us too!

[@smx3084]

I **LOVE** these straight-forward videos from Alex. The videos with the new video producer are just too spastic! With the words and pictures popping up, I just can't deal with them. But these straight talk videos are GREAT! Thank you!

[@xaviercanedos]

Na that uncle line was crazy 😭😭😭

[@MattGarcyaDC]

lmao kinda threw me off

[@panchoramirez2965]

😭

[@OpviousGrowth]

Here early for this grand chapter of hormozi’s new channel🙌🏼 who just watched his most recent video and is now here?

[@michaelthomas1993]

Two things that can really help with decision making, I think, is 1) actually being conscious of the decisions that you're making so you can adjust what your typical reflex would be, and then 2) have an understanding of your vision and values so that you can determine whether or not that decision is in line with moving closer or further away to being in alignment with those things. For example, if I wanted to be a completely present father who is always available for my children, that would mean that a high paying, high demand profession or opportunity is likely to be very penalising to my well-being and self-esteem as they wouldn't be able to co-exist.

[@smx3084]

Self-awareness. That’s a tough thing to master for many and a lifelong pursuit. Alex has it in spades!

[@kingdomcitizenship5613]

Alex has won me over through the years. This was amazing.

[@mozimediaofficial]

so much value!! hope you have an awesome day!

[@phrozenphallus6787]

I've been looking for this in depth explanation of this exact subject for years and I'm grateful as hell for this... U have tied so many loose ends for me... Thnx utube

[@finnhorchler7940]

Alex is just so empowering. It amazes me how he is able to do that while continuously mentioning what skills you lack and how you suck. But thats so necessary to hear when you start! Wish everybody great success and fingers crossed you achieve your goals!

[@JavierSanchez-mo2ef]

This was great, thanks for the free content.

[@nikanio4875]

Alex is just amazing human being. His advice very real and extremely valuable. Thanks Alex.

[@tyrtle7081]

37:35 THIS! Thank you for dropping this line, seriously have never though with this perspective.

[@henrylynch9437]

One of the first times someone has truly engaged me in a while. 👊

[@mozimediaofficial]

glad to hear that Henry!

[@vickie-marie3063]

You're honest and openess is amazing. I am 44 and your words are propelling thank you

[@Mechanicincmusic]

The truth is a hard pill to swallow, this information u provided is very important thanks 💪🏽‼️

[@stephanieSison]

This was what I needed to hear thank you!

[@Wilson_Cool]

36:10 what to do 45:20 what you do in the morning 45:25 “I promise you will have a business”

[@varelas1994]

This was awesome. 1oo days. THANK YOU

[@albertocroce2290]

I want a book with all Alex's lifechanging quotes. They blow my mind every time

[@millionenabonenntenohnevideo]

just buy his books... he has books written. or are you to lazy to read and only want the quotes extracted?

[@albertocroce2290]

@@millionenabonenntenohnevideo chill, I read his books and watched all his videos, just wanted all his quotes listed in a book

[@steflift5165]

@@millionenabonenntenohnevideo if it provides value, why not?

[@deniszidin]

@@albertocroce2290well, how much would you pay me to do it for you?😂

[@AdEngineer]

Andrew Kirby did that and shared it for free. Google "Alex Hormozi's brain"

[@jadebb8166]

So frigging good!!!!!! Your sharing is soooo important, thank you so much💞 I will be sharing this with my kids, and for me, a late bloomer, mate you just popped me open, I’m so very grateful. I’m guessing you understand how valuable this teaching is, priceless. Soooooo good!!!!!!

[@stever9185]

Awesome, Thanks Mozi Media, Alex, and Leila for all the content. On my way to building a company up and going to partner with you people. Love it!!

[@mozimediaofficial]

thank YOU for watching Steve!! We appreciate you

[@DanialRT]

Today I learnt something specially for this moment 57:18 goes like this "keep in mind avoiding the work takes more energy than actually doing it"

[@rnambala]

OMG!! I’m a student at UT Austin and didn’t know Alex lectured at my college - that’s so cool!! 🎉 Wish I could’ve been there 😂

[@promiseguy02]

My goooooddddnesss! This is very loaded Alex. Thank you for sharing this sir.

[@Wilson_Cool]

35:00 JUST START - when to stop. 39:00 scale based on demand curve. 20 mil potential people. How many people may want something from you? How to reach them? 38:40 what to do? He’s about small businesses. Exercises: Do I really care about her opinion? Do I want it to be a reason of my failure?

[@explore74747]

Thank you Alex for another life changing video. The world of business is always changing. The next five years are likely to bring a different set of challenges and opportunities compared to the last decade.

[@christianmurray1809]

This video came at a perfect time for me. I just purchased an e-commerce store, and once I finish making a few changes, I’ll be going for the 100 reach outs in 100 days! This video was amazing!

[@millionenabonenntenohnevideo]

what kind of e commerce store did u buy? what products you sell? and hoow does your reach out look like?

[@EwenMackenzie]

This is great, reaching out to people and helping. Even in the university context.

[@Wilson_Cool]

14:15 what to pick? 25:00 what to do? (You’ll have a business)

[@noahvillasenor67]

Hormozi doesn’t miss 🔥🔥🔥killer content as always.

[@MarioDuch]

Thank you for sharing this and everything you do Alex & Team!

[@lowiejacobs]

24:00 he shares so much value for new entrepreneurs. Don't fall for the trap of "having fun" working with friends, it won't be that much fun once you start resenting one another.

[@AdrianMachado512]

I go to UT as well and this video makes me want to drop out immediately

[@gastonmoralli9087]

Thanks Alex! Love this 🤜🤛

[@ogbiedeblessed7184]

Thank you so much 💯 day 💯reach out

[@keithrandolph3035]

That time when Alex says, let me do my talk, it’ll probably answer lots of your questions. Teacher continues to ask questions. Lol. He took that well.

[@bastianrivero]

Props to the lady smiling all the way trough! Attitude matters! Congrats 😊

[@andrewbillings198]

This is one of the best videos I’ve ever watched ❤

[@Brian-zx4pi]

Alex Is starting his own media company this will be great

[@Justwatchin619]

Great lecture. The leg shaking mare it that much more epic!

[@vik98]

This was the most valuable lecture I ever attended. Best video on business imo.

[@Felipe-km4uq]

I was thinking the same thing

[@Kektamusprime]

wow powerful statements around the 12 to 13 minute mark range, Hormozi is a beast

[@denoffitness3379]

Amazing guy ❤❤, love the smile😊 of the teacher 😊

[@DanialRT]

"The success is more of a character trait than it is intelligence" will stick with me forever

[@vipanchika5059]

Learning is increasing all our ability and enables us to do work or stimulating our ability

[@ChristophWalks]

I literally say the same thing. I made a listing for Lawn Care on Google just to see if I could get leads, and I was getting calls on it. All I had to do was actually go cut the grass and/or call the leads back, and it could have started a lawn care business.

[@calebthorpe_]

Alex. Brother - there's SO much gold here. Caleb and team, there's so many viral bits here for short-form.

[@yeatdagoat173]

12:22 "Even if your uncle raped you your whole life..." - Alex Hormozi

[@danielbush]

Such a dope lecture, I would have loved to get more of these in my undergrad! Especially from Alex 😂 we did get some really interesting Venture Capitalists in my VC course though

[@TheAmericanVagabond]

#Unleash The Power Within! 4- BOOKS 📚 1. MILLIONAIRE SUCCESS HABITS 2. 4-HOUR WORK WEEK 3. WIN FRIENDS AND INFLUENCE PEOPLE 4. CRUSHING IT * BONUS.- Anything by Earl Nightingale ‼️

[@sandrakatie]

I began my investment journey at the age of 39, primarily through hard work and dedication. I am to share that my passive income exceeded $100k in a single month for the first time. This success reinforces the importance of the advice mentioned earlier. It is not about achieving quick wealth, but rather ensuring long-term financial prosperity.

[@AlinaWinkler233]

Investors should exercise caution with their exposure and exercise caution when considering new investments, particularly during periods of inflation. It is advisable to seek guidance from a professional or trusted advisor in order to navigate this recession and achieve potential high yields

[@SandovalGerald]

This is superb! Information, as a noob it gets quite to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor?

[@sandrakatie]

Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of $500k in just the past two quarters. This experience has shed light on why experienced traders are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choices I have made recently.

[@JessicaCrawford-xs1zc]

wow that’s stirring! Do you mind connecting me to your advisor please. I desperately need one to diversified my portfolio.

[@ClaraBarton-ys4io]

Do you mind sharing info on the adviser who assisted you? I’m 40 now and would love to grow my stock portfolio and plan my retirement.

[@jeremiahescobedo]

Thank you for the free class

[@Maximious]

New channel, big fan. Let’s go

[@juancalara3997]

Thanks for uploading Alex

[@garvey6302]

I could watch 10 hours of this content

[@sebastiangrossmann5749]

That promoter guy is killing it! Good shit Alex love to see it

[@paulburr5387]

What an excellent video for someone starting their journey!

[@electric0618]

Thank you. I will one day become one of your portfolio companies.

[@RolandTitan]

small editing mistake, 44:20 faces and anonymity blur breaks for a bit due to the camera angle. very fixable

[@Wilson_Cool]

36:00 how to start a business?

[@mattalma]

Tremendous! Brilliant and extremely straight forward advice & content. Thank you for sharing, appreciate you brother. 🏋️💪💰🧲

[@jumbafund998]

Please do more of these!!!! @MoziMedia We are so eye to eye on everything. I have ALOT of pain from friends that betrayed and hurt me in the past. Instead of letting it break me, I used it as motivation to elevate my passion to another level. USE WHAT YOU HAVE Nothing but facts!!!

[@peteranderson6068]

Brilliant segment! I am 62 years re building business mini laundromat models getting them for nothing 2nd one open now open plan to have 3 / 4 by Xmas.

[@idontlikemakingthis]

New Channel? Excited to see what else comes out here!

[@MikeBusby30]

Great vid! Do the hard stuff 100 times and watch the magic work

[@Bakobiibizo]

Ive learned a lot of different skills working in a lot of different professions. The only good and consistent advice Ive heard is exactly what Alex's talking about. Fail often and fail frequently so you dont spend as little time as possible being crappy at what your doing. You are going to be shit at anything new so just accept it and be shit till you're not.

[@generic-channel]

Funny how in the US making an LLC is a smooth process. In my country Colombia, something that must be EASY, literally takes MONTHS. Great video.

[@Cameroll]

Hello from the US 👋🏽 I’ll be visiting Colombia soon. It’ll be interesting to experience the difference between the two cultures.

[@astronomicatx]

Wonderful initiative! Heads up - we host founders/investors events in Austin! Here's to fostering a supportive and healthy entrepreneurial community!🚀

[@Spray_foam_Leo]

Was the CEO of Asurion you met in college was Tod Detter or Kevin Taweel?

[@stachowi]

When is $100M leads coming out?

[@ogbiedeblessed7184]

A mighty class❤