Top 10 WORST Marketing Fails of 2020 😬 *CRINGE*

[@JournalingWithNadia]

Here for the value and the tea 🍵

[@AlexCattoni]

Hahahaha major tea

[@jonathanlorio3265]

I LOVE THIS COMMENT 😂❤️❤️

[@johnnyurassaurassa9436]

Hellw your looking very beutlull

[@monnytoth]

Thank you for this channel ♡ It's so inspiring! I just love your content so much! Thank you!

[@AdityaMBharadwaj]

The funniest super cringe think was the ad on THIS video was Glow & Lovely bragging how they are not politically incorrect anymore! :'P

[@AlexCattoni]

lol right? Marketing Director: "I know! Change the name and we'll be good!" WHAT?!

[@AdityaMBharadwaj]

@@AlexCattoni Sadly, this is an Indian product, and the implications of such a product are far more than just racism in an Indian context. Colour of one's skin has a far different effect in India... though the general discriminatory undertone is universal.

[@AlexCattoni]

Interesting. thanks for sharing!

[@natashasurvivallady8021]

Definitely the Volkswagen one, because of all of the background they already have, the sheer lack of foresight, and the social climate they released it into.

[@AlexCattoni]

Agreed!! Like what the F?

[@jacquelinedunn536]

I am shocked!! Because all I watch is Netflix and Amazon Prime, I never see ads. Truly cringeworthy!

[@AlexCattoni]

hahah - right?!

[@cindytucker1214]

OMG! The one that got to me the most is definitely the toothpaste. A very close 2nd is the Volkswagen commercial. Alex, thank you for being you and shining a light on these things.

[@AlexCattoni]

Of course! Thanks for watching!

[@SarahWayte]

I know I shouldn't but I totally snorted with laughter at Giant Food's super spread booboo! Wow! Just wow!

[@AlexCattoni]

Hahaha - I know right? BIG oversight lol

[@Number9Cutie]

Wow, I can't believe Volkswagen's ad. That's insane!

[@AlexCattoni]

So cringey

[@jonathanlorio3265]

This is the video I didn’t know I needed ❤️

[@AlexCattoni]

YAY! :)

[@soorajsnair1224]

The Fair and Lovely product issue was technically colourism. It's primary market, India, is rampant with stigma on the basis of colour. The ad basically promoted dark-skinned Indians to try and be as fair as their fellow Indians.

[@gavinvandevenne8437]

the one stop guide to virtue signal

[@Rapindustry99]

Hey Alex! Thanks for this amazing video and I just have a quick question for you - How do you convience client and make them believe in your idea and opinions? I mean I was offering a service of about page copywriting. And when I looked my client website's about page, he had written everything about him and his qualifications but he didn't mentioned any benefits of hiring him as web developer, so I suggested him that I'll write another copy and you can use that one and can add your current content as a resume at the end of about page. But he said no and I know it will cause trouble in getting leads. So how do you handle such client who doesn't listen to you and they just want to get their job done. Even though you know that this thing that you're offering will work?

[@AlexCattoni]

Ouch. That's kind of a tough one, there is only so much logic and reasoning you can give the client. If they are really stuck in their opinions, then it doesn't really matter what you say. Sounds like you need to find a different client who knows the value of great copy!

[@JasperNomis]

Omg Darlie toothpaste is still popular. Whenever I visit Taiwan, it's still stocked in the shelves of every market. The motto is something like, "make your teeth as white as a Black person's." People genuinely believe that stereotype, because there are very few Black people in eastern Asia. The only time they ever see a Black person is when they are on a photoshopped ad or commercial.

[@AlexCattoni]

Wow that’s crazy! Thanks for sharing your experience .

[@siangrudu2062]

I am from Taiwan, and yes we still purchase "black person toothpaste", the reason is that the price is cheaper. I can't really remember the motto, I was a kid:) But nowadays more people buy other brand of toothpaste. My parents still buy "black person toothpaste" tho, as I said the price is cheaper. the first time I travelled back to Taiwan with my Italian boyfriend, he was also surprised and laughing. wait a sec..we have whiteman toothpaste in Taiwan.

[@JasperNomis]

@@siangrudu2062 It's both funny and absurd! Thanks for sharing your experience 😂

[@newsletterswipe5022]

That's great content from an experienced marketer. Love it.

[@AlexCattoni]

I appreciate that! Thank you!

[@yuvrajdadheech873]

Alex, I got you and your beautiful face. But I'm driving nuts for a simple thing. I'm making my own portfolio website, and I don't know if I should make multiple price templates or just keep a fixed price. Please guide me the mother of copywriting, show up!

[@AlexCattoni]

I would suggest that you quote each client differently depending on their unique needs :)

[@ximenapuentebahnsen4422]

Amazing videos! what tools do you recommend to make videos as professional as yours?

[@AlexCattoni]

Hire a video editor ;) I don't edit these myself!

[@aporupashoowrob]

Excellent

[@DemureSpectabilis]

Bad ads like these are a blatant reminder that more people from different backgrounds need a seat at the table, and when they have one, peers should listen to them.

[@AlexCattoni]

YES

[@Martin-gz4qn]

Everyone deserves a seat at the table. Black, white, Asian, Mexican, female, male, liberal, conservative, religious, agnostic, old, young, everyone.

[@siubhangreen4255]

Always love your videos, but just have to clarify, NZ (where I live) isn't really 'right next door' to Australia :) Never saw the Dominos ad so can't comment on it but I can confirm that Australia and NZ, whilst in Australasia, are two very separate countries. As for the other ads, oh dear, what were they thinking?

[@edwinfndz]

We know they are different countries and islands but New Zealand is literally next to Australia. Am I missing something on the map?

[@AlexCattoni]

Hehe thanks for clarifying! I guess it’s “right next door” for those of us on the other side of the world! Lol. I hear you though - I have similar sentiments when people say “Canada is basically America.” What! No we aren’t! Lol

[@siubhangreen4255]

@@AlexCattoni yes, lol, that's it exactly.

[@siubhangreen4255]

@@edwinfndz lol, maybe the map is deceptive. The quickest flight to Australia from NZ is nearly 4 hours.

[@key_word_agency]

Thanks!

[@digitalentity272]

I miss Aunt Jemima :( That syrup was the bomb.

[@KiddJReap]

Awesome video! I wish we could’ve talked about Gillette... but I think that was back in 2019 lol

[@AlexCattoni]

Haha yes that was the beginning of 2019!

[@KiddJReap]

@@AlexCattoni that was one of the biggest marketing fails of all time lol

[@lateral1385]

Alex Cattoni

[@simonetjeinfriesland9032]

Oh my gosh, how could Volkswagon be that blind?!

[@AlexCattoni]

Right? Ugh.

[@shrutidugar-webofwords4691]

Definitely Volkswagen ad! What did they think about approving the ad? That it'll spread harmony?

[@AlexCattoni]

I have no clue. SO BAD

[@markotoole2877]

What do you think of all the negative press from BLM and their mishandling of donated funds? The cause was right, the mismanagement of donations, and violence within communities was not right.

[@rapscallion9776]

The fair and lovely product is a complex one; the target country for that values whiter skin, and is mostly unconcerned with the rest of the world trying to combat racism seeing as it’s not really a relevant issue there

[@AlexCattoni]

I can see your point. Though just because it's not seen as problem, doesn't mean it's not a problem.

[@qourtforjesus]

Say it Alex !! 🗣🗣

[@drummermomcjs]

Flicking other humans is certainly not on the "how to win friends and influence people" list of advertising jargon that is for sure. Perhaps not writing ads that attack people in the ad is one place Volkswagon could start.

[@AlexCattoni]

AGREE 👏🏻

[@hawmex1]

Too much taking

[@jadfaris4119]

It took 2 minutes to get to any substance.

[@kelbybaca7190]

Honestly, I can't decide which ad was the worst. They're all terrible in such massively impactful ways! If I *had* to choose, though, it would definitely be Giant's. Won't be buying from them! (And I don't think ever I have before, which I'm glad about!)

[@AlexCattoni]

I know right! All SO bad.

[@Mr_Gspot]

2:41 are there laws that are inherently racist?

[@nastied]

Here for the 🥕

[@wilhelmking1262]

Another example of Jerries trying to be Rick. 🤦🏽‍♂️

[@AlexCattoni]

Haha is that a rick and morty reference?

[@wilhelmking1262]

@@AlexCattoni it is. U watch? 😂

[@AlexCattoni]

Haha sometimes yes 😂😂😂

[@barbarawesola8078]

OMG, who approved this type of marketing🤦‍♀️🤦‍♀️🤦‍♀️? I think this is a lack of empathy. Sad actually :(

[@AlexCattoni]

It’s pretty crazy. It makes you think - how many people were involved in that marketing and NO ONE said “hmmmm something is off”

[@lionheartmarket130]

yea thats cool... but if you want to suceed online than check out what your missing out on.

[@clarkwyatt7909]

Just discovered your channel and love it so far but your political opinions were the cringiest part of the video Volkswagen definitely had the biggest blunder though😂

[@AlexCattoni]

Haha well not everyone will agree on everything ;)

[@hishamshahar]

what's wrong with a whitening product? it is not racist. oh now people that wanted to become a bit fairer are racist? they do not have to change the name also. it is a bad marketing decision.

[@AlexCattoni]

I'm not saying that each and every person who wants to whiten their skin is a racist. I'm saying that the product and "ideal" behind this concept has racist roots. These products are telling people that their dark complexions are not beautiful or worthy, and if they want to be valued in society then they need to lighten their complexion. You don't see the problem with that?