How to Set Up Sponsored Products with Amazon Ads | Step by Step Advertising Tutorial for Beginners

Amazon Ads Sponsored Products Tutorial
In this video I work with Cameron Scot from MerchJar to set up a brand new Sponsored Product Ad in Amazon Ads. You can follow along and do the same things. I also made this FREE digital download so that you can have everything we talked about written down.
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👋 About this channel: My name is Juna. I am a graphic designer and t-shirt designer. I've been selling t-shirts online since 2005. I started selling with Merch by Amazon in 2017. I am currently a tier 100,000 seller on Merch by Amazon. I also sell products on RedBubble, TeePublic, CafePress, Zazzle, Spreadshirt, Threadless, Society 6, Design by Humans and more. My channel is all about helping you design and sell t-shirts online. Let me know how I can help.
The information shared on my KZbin channel & resources made available is for educational, informational purposes.

[@DetourShirts]

If you haven't seen Part 1 or Part 3 of this series here they are... Part 1: kzbin.info/www/bejne/pXaxhaKgndRkhtk Part 3: kzbin.info/www/bejne/mqTTn36kmtOMZ8U

[@PhilipAnders]

I remember the first time I heard Cameron talk about this stuff about a year ago it made no sense to me. Super confusing especially as a beginner with ads. But once you have been running them for a while and listen to his advice carefully, multiple times, it does make a lot of sense. And you can tell he knows his stuff about ads, no surprise his shirts are doing so well

[@DetourShirts]

So true.... I'm glad there is someone to teach this stuff

[@nataornlertrit1758]

Great, thank you so much for making this video and sharing it.

[@DetourShirts]

Of course... glad to help

[@bearleers]

Need this for short motivation, and the longer video for in-depth tutorial. Thanks!👍

[@DetourShirts]

You got it!

[@AChapin]

I loved watching this series and it helped me to just launch my first ad campaigns - Thank you so much! I'm curious now... I see I have impressions.... but how do I know which ads brought in the impressions and what items received the impressions? I can't find that anywhere. I'm so new to it all. A video on how to operate inside the amazon ad site would be awesome too - to help newbies like myself understand how to get around in it better. Thanks so much for your great videos. They've helped me a lot.

[@DetourShirts]

I think part 3 may help with that.....kzbin.info/www/bejne/mqTTn36kmtOMZ8U

[@payasoloco19]

Learned something today, waiting on part 3.

[@DetourShirts]

Oh good.... Part 3 coming soon

[@ConeliusN]

Great info!

[@DetourShirts]

Glad it was helpful!

[@JBUMMER1]

This came at the perfect time. Just started ads a few days ago and feeling lost.

[@DetourShirts]

Glad I could help

[@aminebronson2037]

Thank you is really helpful 👍👍

[@DetourShirts]

You're welcome!

[@justsymms]

Thanks Juna!

[@DetourShirts]

You are welcome

[@Akkklog]

would love to see a video with cameron and you about lottery campaigns

[@DetourShirts]

That's a good idea for the future

[@andy3590]

Where do you even go to find the ad section. I'm at I'm at tier 500 can't find any place to that says ads. Do I have to sign up for something?

[@DetourShirts]

It's a tab at the top to the right of Analyze.... you should see Advertise

[@skmla]

Thank you ❤❤

[@DetourShirts]

You're welcome 😊

[@jpringle28]

Thank you for sharing your info! Question :) If you put $20 a day on a product, does Amazon take the entire $20 per day or is it based on per customer click?

[@DetourShirts]

It's based on clicks... $20 is the max per day but it's pay per click

[@Luxinda]

Thank you so much for this! I have lottery campaigns going, but was really nervous about starting any other type. Thankfully, this seems pretty straightforward.

[@DetourShirts]

You got this! Glad I could help

[@BlackWidowRazors]

When should you optimize? two weeks of data or 7 days of data

[@DetourShirts]

It really depends on how much data you have collected.... at least that's what I got from Cameron

[@smirkthensmile6593]

Can I ask which POD partner you use for shirts on your website? Printify or printful?

[@DetourShirts]

I use Printful

[@antonellabellucci]

ok if i create amazon ad will it appear in fire tablets as i have a game which is published on amazon app store so do you have any idea on it? should i hire someone to do the ads or at first should i have to do it myself please give me some suggestions Thank you for the great video

[@DetourShirts]

Great questions.... I've only used Amazon Ads for my shirts and I don't own a fire tablet so I can only guess that it would work. If it was me I would do the ad myself and test it to see if it works. It doesn't cost much to run an ad and you can cancel anytime.

[@flex19112]

Didn't get much of the tech jargon but I am trying anyways😄

[@DetourShirts]

Hope the download helps

[@flex19112]

@@DetourShirts I signed up.

[@nikkik2648]

When should I do this after publishing my first book? Today is my release day

[@DetourShirts]

If it's on Amazon then yes.

[@SpringWin999]

Should I consolidate all 10 designs with their respective ASINs into a single campaign, or would it be better to create separate campaigns for each design? Thank you.

[@DetourShirts]

Cameron would know best but what you are talking about is kind of like a small lottery campaign and they can help when trying to figure out what works

[@SpringWin999]

I mean, if 10 ASINs all share the same niche, is it necessary to separate them into 10 campaigns?@@DetourShirts

[@Melissa-YupMelissa]

Juna, I'm stuck! They're asking for a payment method. I put that it should come out of the sales I make for the month, but they also want a backup method because I have low sales volume. And when I go to set that up, they also want me to link to a vendor account. For that, I have to send an email to the person --I think to myself--for approval. And it's not working! What am I doing wrong? I don't see anything about this on the chest sheet you created or the video

[@DetourShirts]

I thought you just add a credit card or something similar on file.... that should work... if you have a credit card attached to your Amazon Prime account that should work too.

[@Melissa-YupMelissa]

@@DetourShirts Oh...I keep my business account on Amazon entirely separate from my personal account. So there was no payment method already on file. And they wouldn't let me select the option for having the ad charges come out of my monthly sales payment from them. There was a whole bunch of stuff I didn't understand, and ultimately, they said I don't have enough sales to qualify for that. Okay! So credit card it is. Even that wasn't working at first. I tried three different times, and each time it looked like the screen was frozen and the progress bar wouldn't go past 50%. Thoroughly frustrated, I walked away for an hour or so. And when I came back and tried again, Amazon took the credit card info right away, and my ads are now launched. Maybe Amazon was simply having server troubles? I'm sure tons of us are stressing the servers as we make last minute tweaks before next week. Gosh this first time with ads is nerve racking! Thanks for the videos and most of all, the cheat sheet was wonderful help! Aside from the payment thing, you made it easy to dive right in and give it a whirl. If I end up selling anything, I'll come back and let you know how it went! Thanks so much, Juna!

[@MichelleKoete-ef3gn]

I want to download.

[@DetourShirts]

www.detourshirts.com/collections/downloads/products/how-to-create-a-sponsored-products-ad-with-amazon-ads

[@mrhumble9036]

I'm curious to know the best ACOS to target?

[@DetourShirts]

It depends on your goals... If it's just profit, the lower the better... but if you want to break even to get the most sales and lower BSR than it will depend on your price, typically it's around 20%-24%.

[@mrhumble9036]

Thank you for answering me @@DetourShirts

[@sarahoang9703]

Why do I run product sponsored ads but don't show "sponsored" on amz products?

[@DetourShirts]

It should say it on search.

[@AmyJahn]

Tier 100. Any way to run ad campaign with Amazon ads?

[@DetourShirts]

Only if you have it in your tabs. I'm not sure you get it at tier 100. If you do, it should be at the top right of your Amazon Merch on Demand navigation

[@ashokseebaruth]

✅️

[@DetourShirts]

Awesome.. I hope it's helping

[@ahmedwagdy5094]

🥰🥰🥰🥰

[@DetourShirts]

Thank you

[@amine7240]

wasting time for discovering how to set up the name compagn

[@DetourShirts]

It does take time

[@morganause]

I don't think this is a basic video to teach how ads work. I cannot understand anything. Is there anything more basic? I don't know terminology, what's spa or the other terms you both are using?

[@DetourShirts]

I know it's a lot... I made this to help out..... www.detourshirts.com/collections/downloads/products/how-to-create-a-sponsored-products-ad-with-amazon-ads

[@vladimiron8209]

Useless

[@DetourShirts]

Do you not have Amazon Ads?