Amazon Advertising Tactics for KDP Books

A few weeks back I created a video showing you 3 proven methods for making money with KDP. And one of the methods in that video involved the use of Amazon advertising. Many of you left comments on that video asking me to further elaborate on the process of creating an Amazon ad campaign.
So in this video, I’m going to do just that. I’m going to walk you step by step through the entire process that I would use to create an Amazon ad campaign for one of my low or medium content books.
So if you’ve been thinking about dipping your toe into the world of Amazon advertising, or are someone who is already using Amazon ads but just aren’t getting the results that you were looking for, then click that play button because this video is for you.
0:00 - What to expect from this video.
0:37 - Animated intro.
0:47 - This is the book I’ll be advertising.
2:24 - Video disclaimer.
2:56 - How I do research for my Amazon advertising campaigns.
17:11 - How to create an advertising campaign in Amazon.
30:38 - How to set up the analytics in your Amazon Ads Campaign Manager.
34:02 - Closing thoughts.
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#amazonads #bookbolttutorial #kdp

[@T_zona]

Thanks & God Bless you!

[@CraigBabin]

Aww, thank you. I really appreciate, that someone appreciates my videos.

[@brainyguy6734]

Craig, this is so informative... I've been waiting for this video for a long time. I've spent more than $200 on Amazon ads with no result. After watching this video, I feel so relieved. It shows you don't hide anything. You tell what really works for you. God Bless You for putting this up Craig.

[@CraigBabin]

It's my pleasure.

[@Lyft.handle]

Namheelee674BLUCIRCLE@@CraigBabin

[@T_zona]

Thank you Craig for the time and attention you give to your viewers! All of your content is heartfelt and intentional, not like the majority of KZbinrs that through out content for the views = $ It's evident you care. Much appreciated!

[@CraigBabin]

That's very kind of you to say. Thank you.

[@bucharestred]

Hey Craig, you are the best brother. IMO the GOAT. Always been wary of ads and the costs involved. You have shown how to limit any downside. Thank you. 🤗

[@CraigBabin]

You're quite welcome!

[@mcm4981]

Thanks for putting this together - appreciate you!

[@CraigBabin]

My pleasure.

[@eevelazquez]

Craig, thank you for the great content you share here! You are great making things clear and simple. I for sure will keep watching your content and hope you have many views, you deserve it!

[@CraigBabin]

Thank you Eva.

[@angelasdoyon]

This was so well laid out. Thank you!!!

[@CraigBabin]

Glad you enjoyed it!

[@tajeanmarston2753]

Craig, Thank you! You made this so easy. I am so glad I found your channel. You have made this journey so much easier for me! Genius🎉🎉🎉

[@CraigBabin]

I'm glad I could help Tajean.

[@user-nv2dw7xw1k]

You've given me a lot more detail to work with. I've seen numerous videos but this helped a lot more.

[@CraigBabin]

I'm glad I could help Deborah.

[@katerinaxavieria917]

That's the most valuable and detailed video I've watched about ads. Thank you so much 🌷

[@CraigBabin]

You're welcome!

[@bobireviews6309]

You're AMAZING Craig. Thanks!!

[@CraigBabin]

My pleasure Bobi!

[@angelinsightsllc]

Thank you Thank you Thank you! This is the best and easiest to understand video on amazon ads for KDP I've seen, and I've been looking at a lot!

[@CraigBabin]

You're quite welcome. I'm glad you like it.

[@A.D.337]

Just the best educational video that I ever watched here on KZbin, Thank you

[@CraigBabin]

I'm glad you found it useful!

[@ariy7712]

Brilliant! You are a Brilliant Teacher! I just subscribed, looking forward to more kdp marketing videos!

[@CraigBabin]

I'm glad you liked it.

[@365mobile8]

Thank you so much for this video. Very much appreciated! So glad I've discovered and subscribed to your channel. Excellent videos!! Thanks again! Lynette

[@CraigBabin]

You're welcome Lynette.

[@shirleysnow7593]

Absolutely fabulous content. Thanks, Craig. You are the best! Cheers.

[@CraigBabin]

Thank you Shirley.

[@catherinecrawford7571]

This video was great! Just what I needed. Thank you for taking the time to produce such thorough instructional videos. Happy Holidays!

[@CraigBabin]

You're quite welcome Catherine. Happy Holidays!

[@fahimreza2009]

Excellent !!!

[@CraigBabin]

Glad you liked it!

[@leekr3]

Thank you for this information! Such a great video explaining the process

[@CraigBabin]

You're welcome Kendra.

[@sidwyn71]

Thank you - This is the most thoroughly explained KDP advertising video I have seen - Great job and new subscriber :)

[@CraigBabin]

Awesome, thank you!

[@sociallyactive8094]

this was soooo helpful! thanks so much for this!

[@CraigBabin]

You're welcome.

[@sue3819]

Excellent video, it's extremely helpful!

[@CraigBabin]

I'm glad you liked it.

[@mrc7593]

Thanks Craig. An informative video. Good job!

[@CraigBabin]

Thanks Mr C.

[@RicoSuave077]

Wonderful in-depth tutorial of Amazon ads. Thank you for putting this together. It will certainly be useful when I get ready to start running my first campaign.

[@CraigBabin]

Glad it was helpful!

[@marionclark]

You are the absolute best! BRAVO!

[@CraigBabin]

Awww thank you Marion, it's greatly appreciated. That was very kind of you.

[@Lyft.handle]

Absolutebsr

[@Lyft.handle]

Chrome Up-Date!

[@MoarOfMe]

This is amazingly good video, sir. Thank you!

[@CraigBabin]

You're very welcome!

[@shamiulazam3194]

Very well made video. Thanks

[@CraigBabin]

You're welcome.

[@nejanaturals6084]

Very good video. Thank you

[@CraigBabin]

You're welcome.

[@yaszah2013]

This is the best strategy. Thnk you very much for your good explanation 👍

[@CraigBabin]

My pleasure.

[@Pixeliota]

Awesome - Awesome - Awesome ❤❤

[@CraigBabin]

Thanks 🤗

[@MUHAMMADSaadKhan730]

keep producing honest and genuine content to help masses.

[@CraigBabin]

That's my plan.

[@prizmajeno]

Great video Craig!

[@CraigBabin]

Glad you think so!

[@Lambchop59]

Just found you Sir...super video and others thank u

[@CraigBabin]

You're welcome!

[@user-yw7lo1uq3h]

I love your video. It is the most helpful video I've watched...and believe me, I've watched them all. I only have one suggestion: You might want to update your video because it doesn't match KDP's current screens. The differences were a little confusing and made it a little more difficult to complete. Thank you and keep up the good work/videos.

[@CraigBabin]

Thanks for the tip!

[@adventureswithtime]

Unbelievably helpful video. When does Amazon report ad analytics? I believe KDP doesn't report a paperback book sale until it shipped (which can be days). How quickly do we see ad clicks and order data on a campaign?

[@CraigBabin]

Almost immediately. Amazon separates orders from actual sales, which allows them to report the order in real time.

[@mellowmoods8393]

Craig, I also noticed that the Customer Search Term phrases generate a very low ACOS relative to my keyword phrases. On average, 8%-22% vs. 50%-90% with the keywords terms. What would you make of this, and how could I tailor my campaign more effectively so my ACOS is in this lower range? I already added all of the customer search terms as Keywords since they seem to pick better keyowrds than myself or Amazon! Thanks.

[@CraigBabin]

The customer search term phrases will always have better results, that's why in the video, I point out how important it is to find out the customer search volumes of the keywords you're using. You will always get the best results if you're giving the customer exactly what they're looking for. I would keep using the keywords that are getting you the 8%-22% ACOS and delete all of the keywords that have higher ACOS percentages. You don't need hundreds of keywords in your campaign, you just need a few good ones that work. I've gotten some of my best results when my campaign was only targeting 5 phrases in total.

[@gsnyder13]

Great video, Craig. I'm confused about the 'A' through 'F' rating in the keyword detail where it shows the Estimated Monthly Sales Volume and Competition Score. Is 'A' high competition or low competition?

[@CraigBabin]

"A" is easiest to rank and "F" is hardest to rank.

[@sociallyactive8094]

@3:27, how do you get the word searches to appear 2 to a page with the word search clues on the left side? I've been looking for a layout like this. thanks in advance!

[@CraigBabin]

Watch this video: kzbin.info/www/bejne/i2WnYWeVdrSAhpY

[@sociallyactive8094]

Awesome, thanks! 🙏

[@ARP369]

Hi Craig, thank you for a very through and thoughtful video. I published my first non-fiction on health and healing book in 2021, sales were pretty good at the beginning. I have not run any ads purely from the fear of making expensive mistakes. My question is, can the keyword search tool for low content book by Book bolt be applied to non-fiction books. I was busy using Publisher Titan for my keyword search at the time. I notice that Amazon also places the book with their own book categories. Apologies if my question is too long. I love to hear from you. Have a nice day. Alamail 😊

[@CraigBabin]

Book Bolt's research is primarily for low and medium content books that are published with KDP. Full content books like novels, will not show up in the research. I wanted to make sure so I did a search for health and healing books, and all that came back were gratitude journals, workbooks and blank recipe books. So no, Book Bolt wouldn't be right for you.

[@ARP369]

Thank you so much for taking the trouble. There is a lot I have taken from your video, as I have also published childrens’ books your advise is very helpful indeed. I’m in the process of reviewing my website too. Thank you once again 🙏🏼

[@CraigBabin]

@@ARP369 You're quite welcome Aruna.

[@daniellaeze]

Hey Craig! New subscriber here! My book is currently at 9.99, it's a book for mothers and i have 3 other books for mothers- so 3 books that are high content like 1 self help book, 1 activity book, 1 joke book. The self help book comes with a workbook and a prayer journal, i moved it from 11.99 to 9.99 while the other two books are now at 9.99 and the activity book at 8.99 The first question is, Should i have all my books in one ad group since there are all within the same niche for mothers or should i have different ad campaigns? 2. One of keywords i want to rank for is at $0.78 - 1.21 and suggested bid is at $0.93. Should my bid be closer to the lower bid of the range or at the suggested bid, my daily budget is $4. I originally went with 0.50. What do you think 3. Should the prices of my book be higher or lower since they are with ads, the 3 high content books have a royalty of $2.61 while the activity book has a royalty of $1.70

[@CraigBabin]

Hey Daniella, 1. Because all of your books are aimed at mothers, it wouldn't hurt to try a group campaign. If you find that only one of the books is selling, then the group campaign isn't working to sell your other books, so separate them. 2. Start off at the lower end of the bid to see if you get any clicks on your book. If you're getting a lot of clicks but no sales, there's no sense in raising your bid for that keyword, because it's not getting sales from the clicks you're already getting. Now if you don't get very many clicks but do get some sales, raise your bid to reach more people. 3. In the beginning it's not about making a profit, it's about getting sales and reviews (which will eventually move your book up in the search results and get you more organic sales on a consistent basis). So keep your prices toward the lower side (just below your competitors), just as long as you're not losing money. That being said, if you find that over time you're book is selling, but not a lot, try raising the price equal to, or even just above, the price of your competitors books. Psychology sometimes plays a roll when it comes to selling, and people think that cheap items are cheap because they're not very good quality, and that expensive items are expensive because they're of better quality. Advertising is a process that you need to keep experimenting with until you find what works for you.

[@daniellaeze]

​@@CraigBabin thanks a million

[@mellowmoods8393]

Craig, another useful video, thanks. I'm up to my 5th month on KDP and am about breaking even to being a little under on my sales to ad spend. I'm noticing that on my keywords where I am generating clicks and sales, my Bid amount has been WAY over the suggested bid amount/range and I am generating a large ACOS as a result, ie..50%-90%. On these keywords that are getting these sales, should I keep my Bid amount at this high range, or should I lower it? Overall, my lifetime ACOS has been about 45%. Thanks.

[@CraigBabin]

If you're ACOS is over 50% your bids are way too high. Anything over 30% and you're losing money. On the keywords that are getting sales, try lowering your bids to the suggest bid for a little while and see how that plays out for you. And make sure you're not using fixed bids, that may be why your bids are so high over the suggested bid. Make sure that you're enabling Amazon to lower your bid if it's too high. The keywords that you're paying really high bids on, may just be too broad, try niching them down a bid. If the keyword phrase is too broad, there is going to be a lot more competition among the sellers who are placing ads, and that drives the bids up.

[@mellowmoods8393]

@@CraigBabin Thanks. I'm going to overhaul this. I also noticed that today I had a sale, and my target bid for this keyword that generated the sale is .45 yet I was charged .91 for my ad spend for this click and sale. Why would I be charged .91 if my bid amount is only .45, and I use Down Only bid strategy across the board. Thanks.

[@CraigBabin]

@@mellowmoods8393 I have no idea. You may want to check the "campaign settings" just to make sure nothing has been changed since the initial launch of your campaign. The tab is in the left hand column on your analytics page.

[@mellowmoods8393]

@@CraigBabin I think it has something to do with the delineation of that keyword phrase among the Broad, Phrase, and Exact versions of it and those different bid amounts each one has, after more scrutiny.

[@swaritmahalsekar5521]

Sir I'm running ads of 2$ per day with cpc of 0.20. But I'm just getting around 40-50 impressions and 0 clicks can you please tell how many impressions are required to get at least 10 clicks per day? Should I change my book cover or increase cpc?

[@CraigBabin]

There is no set number of impressions. If you're not getting any clicks, try raising your bid amount. If you start getting even more impressions and yet still no clicks, you may be targeting the wrong keywords and phrases, so try targeting different ones. If after all of that you're still not getting clicks, that's when you need to take a second look at the design of your book cover.

[@audiovisualdesignprint]

Brillant Craig. I am going to follow you all the way. Your delivery flows like water. I just have a quick question: When I first loaded my content on Amazon KDP, there is that department on the first page called keywords which hass you to fill out 7 lines..not single keywords words, but lines. What relationship does that content have with the Amazon advertising campaign whilst using the aid of Bookbolt?

[@CraigBabin]

Those are basically search phrases that a customer might use to look for your book on the Amazon platform. Those phrases should contain keywords that pertain to your book. The keywords in those phrases are what Bookbolt is looking for when it does searches. So if you're using Bookbolt to find keywords that are getting a lot of searches, try to incorporate those keywords into KDP's 7 keyword phrases.

[@audiovisualdesignprint]

@@CraigBabin Thank you for the quick reply. This is so interesting and helpful. So, just to be clear, do I need to make sure that all my keywords that I am researching in BookBolt are only derived from what I have in those 7 phrases on my KDP account for that one book? If so, what is the recommended maximum, because I am now thinking I need to completely start over and could find an infinite number, if you know what I mean?

[@CraigBabin]

@@audiovisualdesignprint You should be researching highly traffic keywords in Bookbolt before you create those 7 phrases in KDP, and then use those keywords in those 7 phrases. Keyword traffic changes over time, so if you find that your books aren't getting a lot of sales after a year, research new keywords and change your 7 phrases.

[@audiovisualdesignprint]

@@CraigBabin Thank you again. So, to get this right, I only need to prepare 7 phrases to get going, right? I noticed you only used 2 words in the first part of your tutorial "lyrics Journal' . Is there a general rule of the number of words to capitalise on in each phrase?

[@CraigBabin]

@@audiovisualdesignprint You just need the 7 phrases to start, the number of words is optional.

[@aliahmedt.v9837]

Can we publish books of previous account that has been terminated

[@CraigBabin]

It all depends on why the account was terminated. If it was terminated because your books violated Amazons terms of use, then no. But if you terminated the account yourself, then I don't see why not.

[@ariela_]

Oh my goodness, I just submitted my kdp book for review and listed it for $12. It says my royalties will be $1.74. That can’t be right, why are the royalties so low?

[@CraigBabin]

How many pages are in it and are you using a full color interior or a black and white?

[@ariela_]

@@CraigBabin 8.5x11 128 pages and standard color interior

[@CraigBabin]

@@ariela_ It's the color interior that's costing you so much. The cost of color printing is more than double of black and white. The print cost of your book for black and white is 0.012 USD (per page) X 128 pages = $1.54 The print cost of your book for color is 0.07 USD (per page) X 128 pages = $8.96

[@StanislavMorozov69]

Does amazon charge for clicks or for shows?

[@CraigBabin]

Clicks.

[@user-mc2gl7hp6e]

Sir,,, pleace give me one creative fabrica new accound

[@CraigBabin]

You can sign up for a Creative Fabrica account below. Creative Fabrica: KDP Interiors, Graphics, Illustrations, Fonts and Tutorials 1 Year All Access, Unlimited Downloads for $49 ($300 Savings!!!) www.creativefabrica.com/ref/2187308/ - or - 30 Day FREE Trial (Limit of 10 Downloads) Subscription Renews at $9/month (70% Savings!!!) bit.ly/3HHgrft

[@user-mc2gl7hp6e]

@@CraigBabin stor not available sir

[@CraigBabin]

@@user-mc2gl7hp6eNot available? To get an account you just need to sign up through those links.

[@user-mc2gl7hp6e]

@@CraigBabin Can I leave the book in that account by signing up after entering the link? sir

[@CraigBabin]

@@user-mc2gl7hp6eI don't understand what you're asking me. What book?