Why influencer beauty brands ARE FAILING!

This video is about influencer makeup brands and why they don't work out! Enjoy :)
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[@sophiekuhn5342]

I’m actually glad you didn’t waste money on any influencer brands just to try them. We Stan an eco friendly legend

[@EmbalmerEmi]

Hyram lost me when he said that you can "cure" your eczema, it's a condition that comes and goes for life and is usually connected to your immune system.

[@morgianasartre6709]

Did he? He himself has eczema flares, sounds just like a poor word choice, not anything malicious.

[@societycrumbles]

He does not have education in the field from what I've learned -- I don't like how he calls himself an "expert".

[@baileyspeltbeefy1768]

His brand gives me mario badescu vibes

[@PozzaPoe]

I think the "expert" title was a job title he had at some company. Not any training or certification or anything

[@aliceknasboll2543]

@@PozzaPoehe’s a skincare specialist, not a dermatologist or anything like that

[@theyogainn]

Honestly I feel like the market is over saturated. There’s simply too many celebrity/influencer skincare brands. And with skincare, people are more educated so they know that they can get a cheaper product with similar ingredients.

[@joelle2497]

Exactly, and there’s nothing “new” that can really come out with skin care like with makeup. With make up, you can always establish a new routine with trying new looks, when new shades of thing come out, etc. But with skincare, as you as you have a routine down and find the basic things you need, there isn’t really new stuff to find.

[@solangepolegar]

Hyram was always a baffling phenomenon to me: he just copied Paula’s Choice and Dr. Dray’s information on skincare and sprinkled it with his own misinformation, both because at the end of the day he wasn’t a skincare expert nor tried to learn about it, and because he accepted sponsorships that made him spew fearmongering nonsense. Never clicked with me, I tried for a couple of months during the hype but I just couldn’t. And I can’t understand how everyone so quickly forgave Patrick Starr when he was, live on Instagram, tongue-kissing another influencer during a covid party just to show off some twisted kind of privilege. All that blatant lack of care, the need to show off some weird exclusivity that spews classism and self-entitlement while so many were dying and we were all locked in our homes… That is a piece of human garbage. People can grow and learn, but I can’t look past it. Yet he launched his brand, and I constantly see influencers mentioning or trying One Size… Not my thing. The same as NikkieTutorials coming out supporting James Charles - even if it’s just a nice comment on his launch. As much as I support raising voices for the trans community, someone who publicly sides with a Pred for views is off my list. Don’t know when the beauty community decided to start forgiving James Charles, but it’s not our place to accept his half-hassled apologies… Looking back, the Morphe crew and adjacent big influencers were always a group I never paid much attention to. I tried for a while with some of them but their personalities didn’t jive with me, something felt too fake and pushy. And turns out they were mostly crappy people, so, as much as I still waste time on the internet, I’m glad I didn’t contribute for those ranks.

[@akkinda]

You literally worded everything with how I’ve been feeling!!!

[@Bluebooty]

One size eyeliner slaps though, can’t lie

[@tugboatcaptainCC]

I disagree about why Hyram's brand is struggling. His selfless brand was promoted with greenwashing and had white savior optics. In the past, he had bashed both practices (as he should) but then did it anyway. I also recall there was a bit of hypocrisy involving some of the ingredients. For instance, he had been clocked saying one of the ingredients lacked the efficacy to be the focus of a product while reviewing a brand, but then a few months later made it the focus of one of his products. This may have been the red algae. The price point was also quiet high for what you got. He'd criticized brands in similar price points with similar ingredients in the past. So a lot of hypocrisy. Also, his "skincare specialist" tag ended up being highly misleading. It was intentionally misleading. It's been a while since I've watched his content, but this is what I remember. Any one of these is enough of a reason for someone to walk, but all of it was a lot.

[@tugboatcaptainCC]

Oh and there was something about donating a percent of the sales, but the website was unclear about how much would be donated despite using this donation in advertisements. Or was this a fever dream?

[@morgianasartre6709]

Honestly I don't think Hyram is that passionate about skincare anymore, he has his coffee brand now and the podcast which has nothing to do with skin. His content was becoming quite repetitive and I'm guessing he just felt that he has done all he could in the sphere given his limitations in knowledge, he can't really compete in the long run with creators whose content is based in ther professional expertise without just copying them and repachaging their info the way he had always done with Dr Dray (by his own admission).

[@Alex-kn3dg]

I’d love to see a project pan update or Make-up collection sometime!

[@liviabrookes3457]

yess

[@courtneypaige18]

Same 🫶🏻

[@mirandamessenger3086]

it’s like you knew i’ve been binging your content

[@dollkayla]

FRR LMAO

[@TaylorOwen]

Hyrum’s brand was trash and I know because I was a sucker who bought the whole line. The moisturizing was drying… how?!

[@discendos]

i think a huge limitation with Nymya is the fact that it's not available in A LOT of countries due to formulas. I still cant get it where I love because of approvals. I think if she had marketed herself towards makeup more instead of base first, it would have given her the opportunity to be able to ship internationally right away, and then go into skin care.

[@kels7499]

So true! I am in Canada and I have wanted to purchase her products for thr longest time, but it won’t ship here so I lost interest.

[@daz691]

I work in Sephora Aus and one size is actually quite popular. The setting sprays are always sold out, the eyeliners are also gone a lot of the time

[@skystruck236]

Right? I’m in the states and I was gonna say I thought one size was pretty popular for the most part??

[@ealuesytain]

it might just be a uk thing that it's not popular. i never hear anyone talk about it and not everyone can go to sephora cus there's only like 2 stores in the whole country

[@Gyouseii]

As a Dutch person I keep seeing NikkiTutorials more on TV (shows and programs), opposed to her being an influencer and make up artist. That combined with the fact she has some not-so-stellar opinions and hyping up some questionable (allegedly) people just makes me look at her and go :\

[@ealuesytain]

Every time she's on TV, my oma messages me asking if I watch her videos 😂 I don't, but it's nice to get a text from her, even if it's about Nikki 😂

[@Gagging4Lit]

Agree with what you said about Morphe! They hit gold with that toxic group of beauty gurus all promoting them and then they dropped them and had nothing to show for it.

[@ArletteAletse]

Tbh I see this cycle repeating itself with the latina brand “Beauty Creations” and one of the most controversial Mexican influencers

[@Isabella_lovely]

Just got tears of the kingdom, gonna love listening to your videos while playing that game queen!

[@melsyoutube]

haven’t pressed play yet but i saw onesize in the thumbnail and i really hope it’s not “failing”!!! the products are SO good 😩 the powder, concealer, melting mist, wipes, etc also patrick’s documentary about creating the fantasia palette was beautiful.

[@melsyoutube]

@Jo March yeah i remember watching it on patrick’s youtube channel

[@harleyoliver8913]

Selfless by hyram has been in home bargains recently for £1.99 for each item, picked a few of them up and they’re not even worth that price to me 😂

[@alexandrathearmy8464]

I found sea kelp and salicylic acid serum in tj maxx for 9.99😂 I can't imagine paying the original price

[@xoxorosequartz]

go with the actual inkey list it’s cheap and actually works

[@trullyfreak]

I got the cleanser from HB and I actually like it! But the rest of it isn’t really working for me either

[@Scj940]

Be careful with those one size trio blushes. I went to buy Fire Starter during the sale. I couldn’t find it on Sephora because it was unlisted. But I found it at a Sephora inside Kohl’s. The one I bought had hair and mold/bacteria in it. I took it back to exchange and the exact same thing. I’m guessing that’s why it was pulled off Sephora

[@alaynawiezorek2995]

One size eyeliner is awesome, I also see a lot of drag performers use that brand

[@coffee-malediction]

The Nimya setting spray is actually the most effective one I've ever used. Too bad it smells like stale Fruity Pebbles lol

[@celestiallzzz]

omgg this. everyone ive asked loves the smell but its so overbearing and doesn't even smell nice :(

[@ebbybebbywebby]

i love natasha denona shimmer and glitter eyeshadows they’re all just so stunning 🤩

[@crystalfumes4915]

I don’t feel like one size is falling off tbh, the setting spray and the complexion products are always on my fyp on tiktok

[@HayleyMarie111]

the o/s concealer is actually really really reallllly good. i feel like no one uses it or talks about it...its way better than the JS one : 0

[@annamaria__]

trixie mattel almost always raves o/s base products!

[@MollyMA13]

I JUST saw One Size for the first time the other day and has NO idea it was Patrick Star’s brand until this video. Interesting. Maybe he’s trying to be a real brand instead of an influencer brand?

[@maurariverav]

i really hope item beauty has a good comeback those lip oils 😍😍😍😭😭

[@SylYasha]

I'm pretty sure Item Beauty isn't coming back. It was owned by the same company who does Ipsy and Boxycharm, so I figured it was always going to be a short-lived company that mostly gave out items for those subscription boxes.

[@kathrynboone8716]

how did u know i just got off work queen 😩😩😩 love u babes 💘

[@mrsckenway]

love the fringe on you! that retro glam palette is so gorgeous

[@NeidaTeresa]

I haven’t watched yet but I wanted to say everything I’ve tried from One/size is actually soooo good and I was super wary of the brand bc of the the market saturation and being tired of influencers brands. But I actually think Patrick’s formulas are so good!

[@lilmisshy16]

Allergy season is also kicking my butt. Lol

[@alexandrrra5627]

One size is popping at Sephora tbh. I work in a small store, have seen a lot of new launches - many don't survive more than 6 months, but one size kicked out dinosaurs like clinique and smashbox. I thought it would be a flop when he launched wipes and oil cleanser but he has a lot of staples at this point. Liqid liners are literally the best (I'm a liquid liner connoisseur), setting sprays and powders are pretty good. Lip liners are pretty decent and same price as sephora collection. Concealers are good. Eyeshadow glitter toppers are good, wish there would be more crazy shades. Blushes arent my favorite formula, but still decent. Smart branding, good price point, not much focus on Patrick. I think its a big deal to have the same size gondola as ABH in about a year without being super viral.

[@ratk0zm0z]

I’ve so very painfully wanted that retro glam palette D; I’m determined to actually buy it now it’s BEAUTIFUL

[@baybabe95]

Hyram’s brand flop is surprising to me, though I never considered buying it. I was personally turned off by all the hype around how eco friendly it was, when it’s clearly just another brand filled with plastic packaging that none of us really *need*. I was also surprised at how unattractive the packaging was? I imagine that made it less likely to get picked up off shelves

[@Iamyl4]

I bought the item beauty blush on sale for $6 at Sephora and I honestly really liked it and I am not a fan just bought bc it’s on a sale lol

[@BrendasBeauty]

I’ll be the odd one here…Item Beauty Lash Snack Mascara was my holy grail 😂 Stocked up on a couple extra but it was actually a good brand. Cream blush was good too 😬 It really was in my opinion an elevated Glossier imo - Wish you would have tried a few things! I’m heartbroken over my mascara because I think the entire brand is falling out 🥺

[@alexandrrra5627]

I got hydrating setting spray on the Sephora exit sale and it's so good! Wish I'd bought more things to try...

[@honestlyamara]

I honestly think its because some of these brands don't align with these influencers. I honestly couldve seen addison rae doing dance classes, or something more tiktok oriented tbh

[@jacquelineperry5752]

I actually did like Item Beauty and was bummed when they closed. I not a fan of hers though. And I still plan on trying Hyrams.

[@paulinagala_]

I love this channel, no shade to the OG channel, but this one 🤌🏼

[@sam-yd6jf]

Wait nikkietutorials has a brand?? 😲 dude I had no idea 😬

[@maddymac7146]

this is my favorite kind of video from you bestie ❤

[@LuckyAndCoast]

I’m OBSESSED with this makeup look!!! Like so fresh and so new and I’m so inspired to recreate this!

[@darracohen]

I want to know all the products she used for her base!

[@vcutler4735]

No spf when we know we aren't leaving the house club!! Any spf worth being worn just feeeels gross for me so I only put it on if I will be outside more than like 15 min. I probs need the vitamin D from micro dosing the sun anyways

[@haveagoodday5446]

Yass you’re so good to us 🥰💖

[@itzelc.9204]

Your hair looks amazing!

[@reba738]

I forget you've got a second channel, so when you said "I haven't uploaded in a minute" I was like, I've been watching you daily, huh? Then it hit me lol

[@baru0chan]

i really really like this hairstyle on you!

[@ugnej]

wow I'm very into makeup and I didn't even know nikkie had a beauty line

[@madiegoss2336]

omg the upper lip sweat struggle I know too well 😅 whyyyy there tho

[@friedchicken9904]

honestly kinda sad that item beauty is shutting down , I really really love the products . not a fan of Addison but my cousin recommended the products to me

[@LCx829]

Item Beauty is no longer sold in the US.

[@Rainbowofthefallen]

Just commenting for the algorithm 🖤🤎

[@hmmmkay655]

You jumping between accents is throwing me off hahah

[@floralhybrid7822]

I am dying for another project pan update Angelika I hereby beg you for a new one

[@monicaprzestrzelski4677]

One Size is truly a horrific release, i dont know why it's so popular...i swatched the BBB "cream" and not even the oiliest of the oily skin types could use it.

[@amyy801]

If anyone is interested in trying the selfless by hyram skincare I recently got it from home bargains in the UK for 1.99 a piece... Which obviously says something about how it's selling but I do like what I tried 🙃

[@melancholic_ghostsss]

Maybe One/Size isn't as big in the UK? I people talking about the brand on tiktok. The powder, setting spray, primers, and blushes are talked about a lot

[@BekaJadexoxo]

I mean so many of the influencer brands in Sephora don't come to Sephora Australia but we do get One Size, so it seems more like its like a proper brand rather than Item beauty which we never got at all (if any of that makes sense). I feel like the blush trios do seem to sell out in certain shades etc & seem to sell pretty well. I feel like it does better than it seems it does, because it is sold internationally.

[@morgianasartre6709]

Could you just upload the same stuff you do on tiktok here as reels? Not everyone uses all the social media apps simultaneously.

[@raeannscott635]

I enjoyed Hyram as a person, although I never watched his videos regularly. I'm just not interested in influencer or celebrity skincare or make-up in general. With a few exceptions, most influencers are simply putting their names on products. I don't believe they're using these products or are actually involved in their creation. The biggest issue for me is that I love & use The Inky List & Hyram never distinguished his line from them.

[@Sienna-rd5nw]

I have no desire to try influencer skincare or cosmetic brands.

[@worthigirl2946]

I don't know Hyram or some others, but to me Item was a ggod brand No better or worse than any others. Kylies brand is good as well, but it's owned by Coty Drugstore. I think the prices should reflevt that...

[@tiffanyb8695]

Item beauty was actually really good

[@dopeyunicorn]

commenting for your bracelet 👍

[@sheep8573]

missed you on this channel fr

[@jamiechestnut5078]

Ask and we shall receive ❤

[@ealuesytain]

Nikki's brand may be bigger in Holland, where she's from, but I didn't see it in any of the general local stores in the area I was

[@emilyestella7756]

I didn't even know Nikki Tutorials had a makeup brand...

[@hihitihihi]

i love videos in this channel 😍

[@courtneyerin8354]

The thing is with Hiram though is that he is actively promoting his stuff while Addison Rae doesn’t really promote any of her stuff anymore. And I can tell that he truly has a passion for what he does while Addison Rae I think was just in it for the bag.

[@alexandrar3349]

I want to see the item beauty tiktoks!

[@karinamurphy6645]

I only care for Morphe 2 cus I like their skin tint. I’m not a fan of foundation and theirs is my fave skin tint so far at an okay price

[@hussflorian]

That narrative about inclusive brands is complete bull..... Its ok to want many different shades from established big brands, but start ups just cant afford to make 30 shades of which 20 most likely wont sell at all. It just shows how little so called "Influencers" actually know about business in the "real" world. Why should an asian Beauty brand start out with 20 shades when 95% of their potential buyers use like 5 shades top.

[@madysonhallmark5526]

I feel like at this point if you blow up on KZbin or Tiktok for doing makeup we’ll see a makeup line from you in 6-8 months

[@susie8683]

I just tried to look at Item Beauty products and there’s none listed on their website anymore

[@xoxorosequartz]

i don’t like hyram because i feel like he talks bad about a lot of brands and fearmongers

[@deanjamesy]

What about Nikitadragun. She had make up (even awards) at one point. Is it still a thing?

[@Book_addict-j7r]

You look beautiful❤❤

[@kalpal5953]

one size is always sold out in my Sephora?? maybe all the old ladies in my area are buying it up lol

[@Bluebooty]

One size is great, idk what she’s talking bout

[@Serena-Vanderwoodsen]

Omfg I bumped into Hyram’s products at Home Bargains (UK store) lmfaoooo. How pathetic. He seems jarring imo.

[@nathanscore]

saw hyram in the thumbnail and im seated. idk why ive never liked this guy so im curious what ur opinion is!

[@canonicallycorrect]

Nikkie supports james charles so... I wont be supporting her anymore, its so sad cause I used to be such a fan for so many years

[@MeretrixTricks]

Colours "perfect" for certain seasons? Girl, are you 80 years old? You still match your shoes, handbags and gloves?

[@ambersmith2612]

I’ve never even heard of Nimya… and Niki is famous famous

[@morgianasartre6709]

She says she funded it completely on her own so it makes sense there wasn't huge budget for marketing the way it would be if she had just partnered with a bigger brand.

[@zoehearn4169]

We demand a tutorial 😚😚

[@elizabuga4337]

Have you been making American friends lately? Your accent is changing; it’s cute

[@keykennedy59]

you need spf in the winter too lmao

[@Ttlore]

Hyram put me off when he started associating himself with brad mondo.. honestly, they’re two sides of the same coin

[@lauraanderson8785]

Why do you dislike Brad Mondo? I'm just curious

[@cathytruong2569]

What mascara did you use?

[@elanortaylor1983]

a comment for engagement

[@moniquesbeautylifeover50]

♥️♥️♥️

[@skyefirenails]

I refuse to support anyone who supports people like James Charles, so Nikki Tutorials will never get my money or anything but disdain from me. I'm pretty sure Patrick Starr is lumped in there too.

[@CityofAngelsC]

❤❤❤❤❤

[@Alexis-od7tx]

Off topic but am I hearing an American accent come out some? 👀😂🩷

[@amiada219]

girl ur talking so fast lmao like chileeee