These makeup brands are in their FLOP ERA... and here's WHY!

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This video is about beauty brands that are in trouble! Enjoy :)
Makeup used (affiliate links):
UK/Europe:
primer: go.magik.ly/ml...
CC cream: go.magik.ly/ml...
colour corrector: go.magik.ly/ml...
cream contour: go.magik.ly/ml...
cream bronzer: go.magik.ly/ml...
cream blush: go.magik.ly/ml...
cream highlight: go.magik.ly/ml...
powder: go.magik.ly/ml...
finishing powder: go.magik.ly/ml...
bronzer: go.magik.ly/ml...
blush: go.magik.ly/ml...
setting spray: go.magik.ly/ml...
eyeshadow palette: go.magik.ly/ml...
mascara: go.magik.ly/ml...
lip liner: go.magik.ly/ml...
lipstick: go.magik.ly/ml...
lip gloss: go.magik.ly/ml...
US:
primer: go.magik.ly/ml...
cc cream: go.magik.ly/ml...
colour corrector: go.magik.ly/ml...
cream contour: go.magik.ly/ml...
cream bronzer: go.magik.ly/ml...
cream blush: go.magik.ly/ml...
cream highlight: go.magik.ly/ml...
powder: go.magik.ly/ml...
finishing powder: go.magik.ly/ml...
bronzer: go.magik.ly/ml...
blush: go.magik.ly/ml...
setting spray: go.magik.ly/ml...
eyeshadow palette: go.magik.ly/ml...
mascara: go.magik.ly/ml...
lip liner: go.magik.ly/ml...
lipstick: go.magik.ly/ml...
lip gloss: go.magik.ly/ml...
Main channel: / @angelikaoles
Book channel: / @angelikascorner
Podcast: / @theaandepodcast
Social media:
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Phoebe’s Instagram: / phoebethecockapoo_
Affiliate links/codes (I make a %):
Oden's Eye: www.odenseye.s... (10% off for you and 10% commission for me)
Glossier: glossier.79ic8... (10% off for you and 10% commission for me)
Cult Beauty: go.magik.ly/ml...
Beautybay: go.magik.ly/ml...
Colourpop: go.magik.ly/ml...

[@teardropfoeva]

Hear me out. There are many countries (not UK / US) where Bobbi Brown / Mac / Clinique / Kiko are pretty much all we have. That and drugstore brands. Where we have no Sephora and we either have to buy from abroad (if the brands even send it to us - which isn't a given) or go without. So I have a feeling some of the brands you mentioned are doing alright due to their international locations.

[@drpri1836]

Damn right. In the Indian subcontinent, it's pretty much like this. There's no Sephora, and the retail stores, online pages mostly sell those classic brands, and recently Rare beauty, Fenty beauty, Charlotte Tilbury, Colourpop are shipping here.

[@ohLookItsTide]

same thing could probably be said for brands like Wycon and Nabla which I think are probably focusing their market on specific states where they are well established and have less competition

[@teardropfoeva]

@@drpri1836 Absolutely. I think a lot of people assume that just because US / UK / EU are spoiled for choice - that the rest of us are. It's a big world, and many of us lack the brand options mentioned.

[@niacxrys12]

Even in the UK/US/EU these are the type of strong older brands that people who aren’t into trying out new products or paying attention to trends will gravitate towards in department store because it’s what they’ve always used. Also even if they start flopping in these countries I don’t think they’ll shut down just pull out of unpopular countries

[@teardropfoeva]

I have to say the Bobbi Brown quad of neutral/pink shimmer shadows is incredible. I absolutely love it. I wish I had all of the brand options available to me but that product slaps.

[@melanieGM35667]

I think the makeup market is just extremely oversaturated and overpriced lately, take the Dior blushes for example. I’m sure they’re great and all that and everybody loves Dior but I can’t justify paying over $40 for a blush when there are billion other options out there that can give essentially the same effect, just without the Dior name.

[@NataliaCN7]

Right and who’s gonna know if u are using Dior or not

[@Ughitswera]

I swear I heard they are barely pigmented and in order to see anything you really need to dig into it

[@yesdodo]

Bobbi Brown is actually used by a lot of makeup artists, especially in Asia!

[@Verbsdescribeus]

The war jokes of the founder and owner of ABH about Ukraine made me not want to buy from them ever again! Thank you for addressing this topic.

[@eveli_ny]

Being a Ukrainian and having a huge makeup collection, I trashed all abh products that same day and have zero regrets. It’s unacceptable (in regards to any country/w@r). There is great variety of makeup out there now.

[@kenzieoakley]

same. they used to be one of my fav brands but ever since angelika first talked about this, i cant and won’t do it.

[@jackjacktheblindcatcat9623]

I only used two things from the brand and I LOVED them. But I definitely went "welp it's not worth it I'll find replacements" the moment I saw the jokes 😭

[@worthigirl2946]

What??

[@dat4anka.beauty]

❤❤❤

[@sj6546]

Bobbi Brown was founded with the thought you only need a few essential items and always with a neutral palette. It hasn’t changed much over the years as her philosophy stayed the same and now continues in Jones Road. It is for a certain client (not me) and many of her early BB customers have now aged into Jones Road. She has also made enough money after selling to EL to carry the Jones Road brand for years.

[@tajr.2650]

I work in beauty PR and heard her speak at an intimate engagement when she had just sold BB. She created a beauty category with a product that didn’t even exist at the time back in the day and many don’t realize that. She told us she would be starting a new line and all what was behind that journey. It was fantastic listening to her story straight from her. Tiny, intelligent, funny, she was all that and more. 🤓

[@sashagarifova]

I think something to keep in mind is that they do quite well in the bridal industry too, their primers and creams used by professional MUAs often

[@schlayy]

After working at Sephora for almost a year, there’s a bunch of brands that just sit there collecting dust. The ones off the top of my head are Tarte, Bare Minerals, Clinique, KVD, Laura Mercier, and ABH. Tarte is always on sale and ABH is always so incredibly dusty, people just buy the brow stuff but literally nothing else from them lol

[@IceyCat134]

i see ABH all the time now in tj maxx, even their “popular” stuff!

[@xAlicia21]

Clinique lipsticks are so good tho!!

[@Lara-wy8ww]

Tarte and ABH surviving off just shape tape and dip brow

[@jadataylor1190]

I would say a lot of these brands really have their one hit wonders. Like LM loose setting powder, ABH brow pencil, Too Faced Better than Sex.

[@weirdo3430]

at the sephora i work at we only have the brow products for ABH

[@xotommoooo]

I don’t think jones road was inherently bad it just got bad rep from influencers like miss meredith taking a huge glob of the what the foundation etc

[@angelikamakeup]

True!

[@pollychen1735]

I'm Taiwanese and Bobbi Brown's hydrating foundation and shimmery shadows are talked about by some content creators! The foundation is like a cult-fav for dry skin. I agree I don't hear about BB from creators in other countries though

[@analinsaturria6845]

But see, that explains why some BB collabs are only released in Asia. I remember seeing Bobbi Brown stores kind of everywhere when I lived in China/Korea

[@pollychen1735]

@@analinsaturria6845 That can be the case! They're just more loved here xD

[@AudreyZhu]

After the pandemic I literally just have 6 makeup products now - concealer, blush, highlight, brow pencil and 2 lipsticks. I think nowadays more and more people just use the basics and layer some experimental or fun stuff on top now and then. The days when people would go out and buy new palettes and lip gloss every week are long gone. Can’t afford them and not necessarily

[@nathanscore]

as a fellow european but who's grown up seeing sephora in my country as long as i can remember, it's fascinating to see it opening in the UK right now and people from there going to sephora for the first time.

[@KaytNicol3]

First time I went into a Sephora was went I visited Greece. For me Boots is my Sephora but not all Boots are the same, due to different store sizes some don’t sell Sephora type brands and if they do it’s limited. Sephora just needs to expand to other cities across the UK other than just London

[@nathanscore]

@@KaytNicol3 oh there's just london at the moment?

[@KaytNicol3]

@@nathanscore Yeah the store is just in London, everything goes to London first then take ages like years sometimes for it to spread across the rest of the uk

[@lukaseldenrust2637]

My first Sephora experience was in a mini Sephora in Odense a month and a half ago (I went to Denmark for an internship, found out that job ain’t for me so now I’m waiting for a new academic year) and I took full advantage of having overestimated the amount of money I was going to need by spoiling myself with new skincare and makeup There used to be a Sephora in my country but not anymore, don’t know why (maybe because we have multiple stores similar to Sephora but at the same time I’d go to Sephora for the Sephora exclusive brands)

[@elliotheald3706]

@@KaytNicol3 sephora will be opening soon in manchester and birmingham

[@melissamullen4673]

Kylie just needs to stop. Her packaging is cheap, her products are not good, her prices are high and she’s so delusional with her prices. She also doesn’t understand color theory and it’s so cringe to watch her try and do makeup on people. She just had no business starting this line and really anything she makes is just junk.

[@phaedraren9723]

Bobbi Brown primer and oil cleanser are still popular among Chinese customers. Both products have to be repurchased several times through a year.

[@christiecruz6987]

Jones Road’s financials are INSANE they have legit tripled growth since their creation in 2020. Not sure if you meant just the old Bobbi Brown that shes not affiliated with anymore but that brand too has their hero products that people won’t live without.

[@christiecruz6987]

@@lranieri1 not sure what your laughing about I just saw an entire Forbes interview with Bobbi where she discussed Jones Road and it’s growth. For people over 30 a lot of us respect Bobbi because she is an actual makeup LEGEND. She’s been in the game forever and was a huge part of the “no makeup makeup” movement long before it was cool. Way back like in 88 when everyone else was doing bright blue shadow up to the brow bone 😂. I admire her for always staying true to herself, she’s in her late 60’s for Christ sakes and look at her go… give Bobbi her flowers 💐

[@sg3655]

I will forever and ever use bobbi brown crushed lipstick in blackberry. Perfect blotted lips, perfect colour. They'll forever have me as a customer

[@bridieeleanor]

i work in a makeup store in Australia and the only time i have customers ask about Smashbox is for the OG primer or for the becca under eye brightener, i also never recommend it because i forget it's there 😂

[@valpal2424]

Bobbi brown is huge among older demographic. 30+ women with more disposable income who want more classic and subtle looks come back to Bobbi brown over and over

[@day6hwaiting708]

Interesting! In Asia, it's popular even among the younger crowd, their lip products are really popular. Again, because there is a huge appreciation for natural looks.

[@alexsxsxs1817]

When you are talking about makeup brands, i feel like you are always speaking from the ‘internet drama’ perspective, it’s reasonable if you are talking about new brands that blew up on the internet like Morphe, but with with big brands, like Mac or Bobbi Brown, those are international brands, the people that are buying them are of all ages and countries, probably only 5% of their buyers care about internet makeup drama. maybe you could actually look up for some professional big data about their sales and stuff before you say big brands are in their flop era.

[@magicalsheepie]

Another thing is, that Anastasia is very good friends with Dana Budeanu who is rather infamous for being anti-everything reasonable and heavily pro-Russia and over all quite extremist in her views. If that's the friends she has, it's probably safe to assume that her own views are likely quite questionable as well.

[@angelikamakeup]

I didn’t know that!

[@pearlyMILKtea]

This! Anastasia also followed Majorie Taylor Greene but unfollowed her after people found out online. I was actually surprised that a lot of KZbinrs I follow still speak highly of ABH products even till this day. But it makes sense that not a lot of people have heard about this.

[@Alex-dj9qj]

Omg what! I hate Dana Budeanu with a passion, almost forgot about her but she used to be shown on tv quite a bit back in my home country. Had 0 idea Anastasia is friends with her ewwwwwwwwwww

[@Bxbylxvv]

I never heard of Bobbie brown Until I went to Ulta looking for a new concealer and ended up buying the Bobbie brown concealer and I love it so much it’s one of the best concealers that works for me:) I’m definitely going to rebuy it

[@cait.]

Same! I got the cream blush and now it’s my favorite blush!

[@ccl6192]

Kylie doesn’t seem to care that much about her makeup business anymore. I bought quite a few of the collections back in the day. They were cohesive and cute. I really liked most of them. I liked the grinch collection the sailor collection the summer collection and the butterfly collection. The formulas were good especially the glosses bullet lipsticks and eyeshadow. The quality wasn’t the best I’ve ever used but it was good enough that I reached for it often. I even liked the blushes. The only thing I didn’t really like was the eyeliner and eyeshadow sticks. I still like liquid lipsticks but NOT the new formula. I didn’t care for the new liquid lip formula or eyeshadows. The cream blush/highlight are good but that’s it. If she goes back to making cuter cohesive collections and improves the formula she may recapture the magic. I would’ve absolutely bought the Batman one for Halloween if I thought the quality was there….

[@angelikamakeup]

I think so too! The passion is gone

[@ugnej]

so true about stila, I've seen a ton of their products on clearance at target, including the og eyeliner👀

[@winniechan384]

I think brands like Mac & Bobbi brown are still going strong, it's what people who aren't aware of trends gravitate towards, they have solid products and personally I'd choose Mac over CT.

[@acrethewoodelf]

i work in a regional beauty store that sells stila and smashbox, a lot of stila sells out and smashbox isn't far behind. ive been a stila fan for my entire makeup wearing life, courtesy of my mom, and at least locally, their popularity hasn't really changed.

[@jaqsre]

i cant be the only one here who has never heard about jones road, right? 😭

[@itscomingoff9230]

I haven't either tbh

[@pellaw8011]

They’re popular on TikTok, I understand. So if you’re sane it’s likely you wouldn’t have heard of them.

[@didi-bc1xs]

I wish that people speak more about how in Western Europe we dont have same amount of makeup in Sephora. Not to mention their customer service,that steals all the free testers and are literally asking you why you entered here coz you dont look like you can buy anything.

[@kristiem4ck]

Elf makes a really nice and natural contour pot. Super affordable and I love how it looks with bronzer

[@hannahbanana1216]

Was so excited to see a new video! 💕I'm watching while making dinner. I have to agree with you on mascara. I'm so picky with mascara, so to suddenly change from the one I use to another... very slim chance! 😆

[@siennas862]

Thank you for keeping us informed. I’m new to makeup, and had no idea how messy some of these brands are. Your brushes look amazing, would have loved if you listed them.

[@angelikamakeup]

They’re mainly Sigma as they send me PR X

[@bonsthoughts]

hello angelika, just want to say thank you for bringing me so much comfort and a place to run away. i am a big fan from japan and hope you can feel the love all the way from here. thank you for teaching me so much english haha, i think you are so wonderful and its always make my day when i see you post❤ have a wonderful week🫂

[@wolfchild9998]

To stop the top bit of the milk makeup sticks breaking off when you take the plastic cap off just twist it up a little bit first and it comes off without damaging or breaking the product at all!

[@angelikamakeup]

I twisted it up the first time and it still broke 😭

[@wolfchild9998]

@@angelikamakeup ahh that’s so annoying! Sounds like you might have got a dodgy/ slightly old product by accident! Either way milk seriously need to work on their packaging I’ve heard way too many stories

[@Cowboy895]

I think ur also forgetting that there's an older demographic that buys Bobbi brown/lancomr/clinque, etc, since its a trusted brand that's been around for a while. They aren't "blowing" up bc they barely release new products, but they have a big enough name n fan base for ppl who would rebuy their stuff constantly

[@SarahNathanielOber]

Ahhh 30 minutes!! Yesss. Thanks for keeping me company on my commute home. 🥰

[@angelikamakeup]

🥰🥰

[@helenarakel3964]

I think people are tired and exhausted of “resting b****” face of Kylie. That also played a role of the end of an era of her make up brand. She was so focused on promoting make up brand where she and Kendall only “models” for promoting it. People want to see deferent people… I guess so…

[@Sliceof_joy]

Me: *opens youtube* KZbin: * posted a video 8 seconds ago*

[@angelikamakeup]

Hello ✨🥰

[@kiterafrey]

Keep in mind, I used to work in retail as a mass market store. We had drugstore makeup, and even with drugstore makeup brands if the brand wasn't doing so hot or wanted to make a release seem better than it was they'd ship us less than other products. We often had issues in the early 2010's with Cover Girl and Revlon sending us 1/3 the normal shipment for new items about to come out so people would think it was selling out like crazy.

[@TheRibottoStudios]

I didn't even know about the Norvina Putin thing which is just all sorts of weird. Like honestly unless you're an Axis power (yes we're going back to those terms BITE ME) how could you look at what he's done and go "omg YAS queen!"?

[@sydeezy17]

I’ve recently gotten back into Bobbi Brown (not Jones Rhoade or whatever lol) and i’ve been loving the products. Great quality

[@TheMissyg432]

Okay just to add my perspective as someone who worked with a major retailer in the states that sells Kylie and Anastasia I would say the theme I have seen in a guest that would come in is the need to achieve “ no makeup, makeup look” or the bronze natural look. Although Anastasia has been lacking I would say the only thing that has been saving them is their brow products but with the benefit of becoming popular that might change. Now with Kylie, I would say the reason why it's dying is 1. The kiddy packaging 2. The lack of innovation 3. Kylie Cosmetics is stuck in an era of 2016 makeup. With the overlined lips and the gaudy highlighters, as the guest again that come into my store are mainly looking for lip oils and liquid blushes that you see brands like. Fenty, benefit, Charlotte tilbury, etc have been able to be innovative in that area.

[@christy972]

noo stilla was literally my favorite, their putty highlighter is perfect 😭

[@Ughitswera]

I feel like you’re my puppy’s favourite KZbinr cuz whenever I watch you he’s always next to me looking at the screen and licking the screen. He doesn’t care as much about others

[@aminaaasnur]

Bobbi Brown is heavily used in east Asia and west Africa. Especially the base products, are used by most makeup artists in these continents ❤

[@MilkChocolateGeese]

very thankful for the tea channels that remind everyone of jeffree stars racism!!! its fucked how many people are ok with him and still support his brand..

[@linila1]

I’d love to try the new Abh palettes but they’re so darn expensive

[@itscomingoff9230]

Stila's eyeliner is the ONLY one for me ❤

[@analinsaturria6845]

LOL so Milk Makeup components are still sucky! Reddit is full of people asking how to fix this from years back. I deported my bronzer into another component because there is a lot of products in those little sticks!

[@helenarakel3964]

Thanks for covering the topic about ABH cosmetics.😘So much love to you from Ukraine 🇺🇦🙌🏻💋

[@cabbage4849]

Wow 😮 that erborian correcting bb is amazing

[@JennyL359]

I know it's irrelevant to the conversation, but my GOD your skin is glowing Angelika! Retinol has been good to you and it shows!

[@angelikamakeup]

Thank you!! ✨

[@sorry-I-write-long-comments]

Saw a video on how to open those contour sticks, don't open the top, just roll the stick up and the top will come up without problem and without ruining it🥰 Saw someone reccomening this, because they love the formula so much

[@katecopplestone4075]

I think smashbox have pulled out of selling in the UK? Such a shame as I loved the superfan mascara! Also agree about ABH wholeheartedly.

[@Noora_Spruce]

Douglas sells smashbox. I dont know if UK has their own Douglas website but Germany delivers to the UK via DHL package service

[@xAlicia21]

I dont think its in House of Fraser or Boots anymore

[@erin1532]

I’m too poor to buy these lol I like my decent cheap makeup 😂

[@peachy-blush]

I think SmashBox might be doing better in Canada since it is a Canadian company but I haven't really seen it talked about anywhere else online since most Beauty influencers are US based. It might just be that most of their customers are just based here in Canada since it's convenient but i wouldn't know since there's nothing about the brand that sticks out to me. Last major collab I remember from them was that lipstick they did with Lily Singh XD Only just found out at the end of last year that their barely holding Becca up by a thread with the highlighter XD

[@sarie2635]

not sure if its just seems to me because i easily recognize the packaging but a lot of kpop makeup artists use bobbi brown lol

[@elisa-beary]

So I heard you need to roll the milk makeup up (if you were able) and then take the little plastic bit off and it won’t break it. In case you return it and get another I JUST saw a video explanation of that NOT that that should be necessary. Packaging does look cheap. Smaller and more expensive… weird.

[@angelikamakeup]

I rolled it up and it still broke! But it was a tiny bit so I didn’t bother returning x

[@GhouliePumpkin]

Please the stila liner is still my ride or die and I don’t know what I’d do if it went out of business. It NEVER dries on me and I use it every day, stays black, never runs and I can get the sharpest points

[@kairos-049]

I haven't heard anything new about Michelle Phan and it just feels like I just... don't know much about her but what I've heard is pretty damning. It's a real shame, Em Cosmetics looked like is has a lot of good formulas

[@kairos-049]

@chloe it's hardly cancel culture at work when her brand appears to be doing just fine and the extent of her "cancelling" is people hesitating to buy from her because she's promoted covid misinformation and expressed some very questionable beliefs. Also, Joe Dispenza has little if any credibility as a scientist even though he sells himself as just that, and most of the spiritual beliefs he peddles have next to no scientific grounding, so he just relies on big "science-y" words to lure people in. Also one of this retreats involved a "miracle" where a wheelchair-bound person was able to walk again. Doesn't sound so innocuous to me.

[@kaitlyni.3546]

I think a lot of these brands just have not been able to keep up with the trends or they tried and failed. I think they need to go back to the drawing board and come up with ways to market to new age groups. I also think a lot of these brands are for older adults who have money to spend not for us millennials and gen-z's.

[@emilyestella7756]

How's Rimmel doing? Lorac? Kvd? I used to use all those brands back in the day and haven't heard a thing from them in a while

[@angelikamakeup]

Rimmel is fine I think but Lorac hasn’t been spoken about in ages!

[@behindtheoceansag4017]

We have no Sephora in my country, a lot of well known products are a dream to us

[@mayaw9072]

I'VE BEEN WATCHING YOU FOR AGES AND ONLY JUST FOUND OUT WE ARE BOTH POLISH AND ENGLISH 😭

[@morganleslie]

Woo, new Angelika video to keep my brain busy at work!

[@alex_gallo_]

One youtuber bought Modern reneseince for video and got Riviera palette for free. Weird. Is KKW okay? I don’t remember one launch of product from Kim. Thanks for the video xx❤

[@angelikamakeup]

KKW is on a hiatus but apparently they want to come back!

[@itsLia13]

You should scoop the Milk makeup contour stick into a little cosmetic jar!! That’s what I’ve done, I had a shadow stick that wouldn’t roll up :)

[@CrustyUgg]

I can't imagine buying something or not buying something solely based on a meme or opinion a brand has. There are plenty of brands that I don't agree with politically or socially but if I like their products.. I'll buy them.

[@jbriggsstuff]

I lovey ABH primrose palette.

[@vidushinaithani2272]

Omgggg yayyyy, I love seeing Angelika on my home page!!! ❤️❤️

[@angelikamakeup]

💞💞

[@butterwitch]

I love thé Smashbox maneater lipstick but it’s getting hard to find :/

[@chrissyreadsbooks5785]

I’m only 11 min. in so don’t know if you answer it but which Retinol product do you use, you mentioned it before and your skin looks AMAZING !!!

[@angelikamakeup]

Drunk Elephant retinol! x

[@chrissyreadsbooks5785]

@@angelikamakeup thank you 🤍

[@madisondevoe8782]

Isn’t Jones Road owned by Bobbi Brown?

[@angelikamakeup]

Yepp x

[@sundaymorningbeef]

I love Bobbi Brown (the person) and her messaging. I’ve been wanting to try a more natural routine so I grabbed two miracle balms, a concealer, and a What the Foundation. The foundation is a bit different and it’s not my fave but it’s fine. The concealer is great, especially under the eye. I have to say, I LOVE the miracle balms. I use one to give me a slightly bronzed glow and the pinky one when I just want a hint of tint. I didn’t find a barrier with use. I broke the seal on them once and they work great-no different than removing a safety seal or priming a liquid lip. I find that they are forgiving because they are more natural. My biggest issue is price. I’m in Canada so the exchange, plus shipping, and my local tax rate (15%) makes regular repurchasing practically impossible to justify for me.

[@TheMissyg432]

We are in the less is more era ever since the lockdown people are not wearing that much makeup anymore

[@SabrinaDanielle_]

Mind blown that the UK just got Sephora wow.

[@dailydesie]

😍😍 yesss another video to watch 3 times one to watch you do makeup. once to digest the info. and one to help me sleep

[@paigejohnson9201]

what eyeshadow primer did you use? i didn’t see it listed in the description and i’m looking for a new one. 😊

[@wendyxkuma]

Smash box left my store completely 😭 and it’s been about 2 years and I’ve only had a handful of people asking for it

[@lindajohnson.]

I have used the Smashbox Primer Oil for years, they discontinued it. It has been so good for my dry. 😢

[@kc_lee_ann]

I’m 100% still using Stilla liquid eyeshadow and their eyeliner I recently tried the new liquid eyeshadows from colourpop and they’re just not as good 😢

[@ms.jeansen]

i loved the Smashbox Photo Finish Primerizer Moisturizer & Primer it was my favorite but after the rework im pretty sure it breaks me out :(

[@foxxxyg]

I didn't realize stila was still around at all.

[@bethrichardson5364]

ABH *used* to be my go-to for brow stuff. Also liked her eyeshadow primer. On a quest for replacements. If I were given anything J. Star, I'd set it on fire. No use for Jaclyn Hill because she crapped out on Makeup Geek costing them big $$$. She has screwed other creators as well and can't tell the truth about anything. Pretty much have no time for anything Morphe or anyone associated with them. Not at all sad about their bankruptcy. Only feel bad for the people who worked in all the stores they opened. Can't abide anything associated with the Karasan family.

[@Panffles]

ABH has a new marketing person so I think they might change soon at least how we see them

[@CrustyUgg]

ABH palettes is proof we don't NEED anything. We had them and then what? The brand isn't even popular now. Idk.. it seems silly to me to buy something just bc it's something everyone else is buying. I want to buy good products that work for me that I like...

[@nicoleortiz9884]

insightful and beautiful as always!! 💜

[@angelikamakeup]

💗💗💗

[@samigkiefer]

I look forward to you posting new videos thank you for your service

[@faithmclaughlin-farran2233]

Perfect study break content

[@nataliemacdonald6097]

Which brush are you using for your colour correcting concealer??

[@sherrymccleese7266]

It looks like a brush from Beauty Bay. I bought a different set from them and I like the quality.

[@kristieallen2656]

Yooo I also have this milk stick and the twist up function also broke :( I have to dig a little bit out and spread it on the back of my hands, THEN apply it to be able to use it 🫠🫠

[@angelikamakeup]

I popped off the bottom and popped it back on and it started working again!

[@hannagarland9234]

i love ur vids so much, keep up the great work 💛

[@angelikamakeup]

Thank you 💗💗

[@chogiwoah]

the title 😭😭😭 i love you lmao

[@GhostKnightNo1]

That's probably why it was hidden at the back....coz it was broken. I'm pointing out the obvious I guess but hey

[@rowanross7756]

I haven’t heard about smashbox in years wowww

[@myaduro]

❤️❤️

[@davidripley2916]

Angelika giving off Queen Vibes ❤️❤️❤️❤️❤️❤️❤️👑

[@silentpoem]

HIIIII ty for the video 🥰

[@angelikamakeup]

Hello 💕💕

[@paigejohnson9201]

I bought a bunch of kylie stuff and i’m overall kind of disappointed. The formulas just aren’t the best. Except for the powder blush and bronzer though. Those are amazing.

[@paigejohnson9201]

the gloss drip was so sticky and thick and smelled weird and i didn’t love the finish of the blush balm i feel like it made me look oily and made me look like my pores were enlarged even though i don’t have very visible pores to begin with.

[@theelizaaguilar]

Engagement

[@stinehansen191]

And i think the drugs tore brand have been really good lately. Like nyx!!

[@JF-rj8qp]

How many times can you say Bobbi Brown in five minutes? 😂😂😂

[@JReviews]

Thank you for mentioning Ukraine 💙💛

[@lilmisshy16]

I think Bobbi is kind of mean. I remember watching a live of her answer questions. Someone asked about nose contour and she went on a rant. She told them you shouldn't be contouring your nose and you don't need that many steps or colors in your routine. Colorful eyeshadow is a waste of time. It was so condescending it left a bad taste in my mouth. Her new brand just looks greasy.

[@pellaw8011]

I don’t disagree with you about Bobbi but I think it’s a bit shortsighted to label a brand “greasy” just because it doesn’t cater to your skin type or preferences.

[@lilmisshy16]

@@pellaw8011 I said it LOOKS greasy and I never said anything about my skin type.

[@pellaw8011]

@@lilmisshy16 if you think a brand obviously geared towards dry (and particularly dry and mature skin) looks “greasy”, then it’s reasonable to assume you’re not of that skin type. The same way it’s reasonable to assume someone calling a movie made for children “childish” is not a child themself. And yes, saying a brand “looks greasy” is synonymous with labeling it that way. As in, you are taking a label and assigning it to a thing. For example, when I say that your response sounds excessive and petulant, I am also labeling it excessive and petulant. I hope that makes sense. I realise this response is rather long and repetitive, but you seemed very confused.

[@lilmisshy16]

@@pellaw8011 lol 😂😆

[@pellaw8011]

@@lilmisshy16 whatever makes you happy i guess…

[@melaniegorniak3803]

Norvina killed ABH PERIOD!