Apple has a MAJOR problem..

[@FrontPageTech]

Make sure to download Opera today! :) opr.as/FrontPageTech

[@jonnanieminen8848]

Actually you are wrong when you say that PC manufacturers don't release yearly updates to their computers. They release multiple updates yearly. However the updates are small, like faster processor, faster RAM, etc. They just don't update the chassis hence the updated components doesn't mean it's a new model. On PCs you get always the newest tech almost immediately. Also PC manufactures drop their prices during a year as the tech gets cheaper. Apple keeps the same price several years

[@kreigerbailey3550]

Portland, JAMAICA in the Building!!!

[@stanford19]

Okay let me blow your mind: Just like the halloween event was a giant ad for iPhone 15 Pro, this chip obsession is actually going in the direction of penetrating the game market, not making Macs better. It's misdirection. A slight of hand if you will. AAA Games are running natively on iPhone now, the world's largest gaming platform, technically. I think they are making a gaming console to rival the likes of PlayStation and XBox and will use the App Store to do it. Apple Arcade was step 1. Apple is going to make a screenless device smaller than the Mac Studio that runs the beefiest chip and is nicely cooled, and every game in existence will be portable to that platform, barring exclusives, MAYBE. But we have seen what they did with Rosetta. Just watch. Ray Tracing capabilities were unlocked this time. We are nearing that devices' announcement, mark my words.

[@stanford19]

And to be clear, the small screenless device plugs into your tv, and you log in with your Apple ID. It will be subscription based, and continuity allows you to play your games on the iPhone on the go because of iCloud.

[@deebea6364]

I have been waiting for a 27” m chip iMac to replace my 2015 / 2012 27” iMacs… has to be 27” + though… in the meantime i have been using my 2018 i9 MBP… I am very likely to upgrade to the M3 MBP in the next few weeks

[@ConorORegan]

Gotta love that the reason Mac sales are down is probably because M1 was just so good

[@blinblinthing]

A very good point. People are quick to praise the latest macbooks and recommend them, but any savvy consumer should be able to see, you don't need to spend $1000 to get a capable computing machine with an M1 @ $799.

[@anthonyjackson3690]

Apple Might have to flip the M1 kill switch… hopefully no one will notice

[@rcarbone65]

The solution is to release a better chip and not crapy ones

[@nfb4027]

Mac Sales are down because Tim Cook spent a decade chasing off the pro-sumer end of Apple's business in pursuit of being a consumer oriented company and then hasn't offered consumers anything compelling relative to the PC market. Like how are you changing people over a grand for an iMac with a 24"inch screen in 2023...Even the offer towards the higher end users of a 27" display for $1600 is insulting. The lowest screen size for an iMac should be 27" the pro market should be 30"+ and then there is the nickel and diming on hard drive space and making it sodered/non-user upgradable. Charging for keyboards and mice on a $4k Mac Studio. Increasing Apple Care pricing by $100 - on and on. This is the apple of 2004 when they were a niche company that appealed to their niche fanatics.

[@rcarbone65]

@@nfb4027 Also prices for memory and storage!

[@AzizRahman1]

I mean, they could start by releasing MacBook Pro models that start at 16GB, not 8GB. That would be a great start, at least from an optics viewpoint.

[@user-bc7cb8uu7e]

Seems they really screwed up offering M3 in the MacBook Pro and should have just stuck to the M3 Pro and better. Leave M3 in the non-Pro machines. This will keep everyone happy that the "pro" label doesn't get misapplied

[@shameermulji]

They do. Even with the M1 & M2 series, Apple had MBP models start with 16GB RAM

[@eneveasi]

8gb is totally insufficient, especially after M1 going to M2 with how they messed with their ssd design

[@ConorORegan]

I don’t think it would be a bad thing if Apple reverted to a 2 year release cycle. As someone that has an m1 MacBook Air and uses it for video editing and college it’s the best laptop for most in my opinion

[@Vicki_Benji]

I agree! My M1 MacBook Air is my daily driver, and it's perfect for me.

[@blinblinthing]

Agreed, I'm a Windows guy, and honestly, the M1 Mac is too much of a tempting offer. Great processing power and battery for $800 and it outperforms just about any laptop at it's price point.

[@briancorreia2923]

There will always be people who don’t buy hardware the moment it releases. I would rather Apple sell the most up to date hardware they can as fast as they can at least on the inside. Major exterior changes seem to be years between. I think they should have offered the M2 in the iMac rather than skipping it. Creating FOMO is a smaller crime than selling a new customer something lesser

[@JC-tg5xx]

Apple solution: releases every year engineered to break down a year later

[@DB-ev5ep]

I honestly feel like that’s what they’re going to start to do. Release the MacBook pros first and then the following year, release the iPads, Mac Studios, etc. the M4 won’t come until 2025. The proof is that they’re releasing the vision pro Q1 2024 likely with an M3 chip in it. I doubt they’re going to release a better chip later in 2024. I feel as if anything that Apple creates that can fit in your pocket will be on a yearly cycle and anything that can’t will be on a 2 year cycle moving forward.

[@harrykatsaros]

Mac shipments have returned to pre-pandemic baseline. If you zoom out and do a Mac shipment curve over the last 10 years, the current numbers are in line with that growth curve. The huge growth in shipment numbers from 2020-2022, which was brought upon by the shift to work from home and the move to Apple Silicon, is an exception to the longer term trajectory.

[@cbenson513]

+1 nothing to see here but regression to the mean

[@Mischu708]

Yea but the economic system says if like go down is very bad news. Line needs ti give only up.

[@chriscasillas]

I upgraded my MacBook every 5 years for the last 3 that I've owned. The first two were Intel based. Got the base M2 Air when it released last year. I don't think the M2 is going to REDUCE that upgrade cycle for me...or pretty much anybody else.

[@RetroMario]

yeah, because base model. Add an extra 8GB of ram and you'll be looking at a 3 to 5 years investment. M1 MacBook Air people who got the 16GB model, have absolutely no urge to change it and in fact is still being sold by Apple for a reason. It's still its most successful Apple Silicon MacBook.

[@treymiller5736]

Tbh no one ever replaced laptops every year that was never even a thing. Hell many only needed them for college so they only ever buy one to take seriously as cell phones cover most people’s needs these days.

[@maicholor2849]

The biggest problem is Apple charges hideously expensive upgrades of rams and storage capacities that people are defiantly seeing right through that greed when they leave customers with highly unappealing options!

[@KryssN1]

Exactly this MBP M3 with 8GB RAM for 1700€ (tax exld).... ye, no thanks Apple. I just got a MBP M1 Pro 16'' 16GB/1TB for 1150€ (excld tax, expense for firma), the plan is to upgrade to M3 Pro when M4 or M5 releases, haha. Same with iPhones, when 15 PM released I got 14 PM for half price refurb, saved 500€ right there. Will sell it probably with only losing 100-200€ value when 16 PM relaeses and grab 15PM for again 500-600€ less than 16.

[@NotGarrettG]

THE GMM INTRO WAS FLAME. No pun intended.

[@kevinwhite6172]

Sales are down because they are trying to rip us off on ram and ssd storage. People are getting sick of it.

[@oapofficial]

After 3 years you start to think of an upgrade. Even Marques I quote “I am not upgrading to the M3 I will still use my M1, I don’t see a use for this” 😂

[@newagain9964]

most ppl and even power users werent upgrading every computers every 3 yrs

[@prospersikhwari5289]

Your ability to turn a 3 min video into a 9 min video is brilliant

[@tyreek6221]

The issue is with the pricing and overlapping models specs. Apple need to price MacBook Air m2 at 999 which seems to be the sweeet spot. They also need to relase a model at the 600 range similar to the MacBook 2017

[@Ikaikaalika95]

100% agree, the m1 air need to drop in price by a bit and that will get more people into the ecosystem and more accustomed to buying better macs in the future.

[@ed61730]

The fact is the performance gains just aren't wowing anyone yet since the m1 and m1 max. They were such perfect laptops... maybe they need add a new feature... maybe apple pencil support in the trackpad?

[@josuastangl7140]

Only makes sense on the display and that would eat into iPad sales more than anything, I‘m afraid. On the trackpad would actually bo horrible I think, with the mouse acceleration or not enough distance to cover relevant portion of the screen.

[@pplprsn]

It's more than that. Apple *handicapped* the M2 machines by reducing the SSD performance by half in base models and the M3 Pro by removing 2 performance cores.

[@alphagodvon]

👏🏽👏🏽👏🏽

[@creativecityis]

I'm hoping for the entire keyboard to be replaced with a touch screen... it happened to the phone (would be super handy for digital artists) and edit the keyboard, I really want a number pad, so I would add that

[@gregamania1327]

M3 is supposedly 40% faster than M1. Those are huge gains in 2 years.

[@CalebNaumanMcNutt]

I completely agree. I have an M1 MacBook Air, a late 2013 27" iMac running the latest macOS using OpenCore, and an iPhone 7. They all work fine, even if two are over five years old, which is ancient for technology! I've considered upgrading my iPhone for the past few years, but I'm not in any hurry because I have a nice DSLR and will miss Touch ID on any new phone, minus the SE.

[@eric_white]

This is spot on! When I was in college, I bought a Mac because I knew it would last my entire college career! The development cycle in a mature market like Mac (and even iPhone) can slow down. I have an M1 Max MBP, and it's great! Slowing down the development cycle for the Mac could benefit Apple. They save some money on annual iterations, it gives their supplier time to innovate, and our Macs don't become "last gen" so quickly. So, here is my "if I were Tim Cook" proposal for the Mac: a tick/tock cycle. In a "tick" year, the processors are updated. In a "tock" year, MacOS is updated. This gives a two year production cycle for both the chips and the OS. The chips would likely have better performance gains, and MacOS would have more time for new features and stability checks. They may not be able to get away with this for iPhone, but as a Mac owner, I would be happy with this arrangement!

[@zumuvtuber]

You know things aren't going well when even people like MKBH see no need to upgrade from the M1 Max themselves. Even the base M1 is still amazing for most people.

[@marcfuri]

This is a great assessment. My tricked out mid 2010 desktop worked very well until I couldn’t upgrade software anymore. I only got a MacBook pro with M1 because I enrolled in grad school 2 years ago. I do video editing so I needed a powerful machine. I don’t see a need anytime soon for anything faster. My 11pro still works great but I went and got the 15pro just because of the better cameras. That being said I think Cook should review Jobs’s approach: consider aesthetics. Jobs would create products that inspired imagination along with functionality with good business and marketing. Cook is mostly business and functionality. If we could get back to that blend from the Jobs era Apple would make the sales they want.

[@suobset]

That Rhett & Link intro took me off guard

[@schuylersmith7912]

Why is there a Rhett and Link intro?

[@AREALLYBIGSPOON]

what was that lol

[@TrentonsTech]

Yeah they charge too much for ssd upgrades 😂

[@Just-View]

Recently, Apple Explained call them oit for their expensive RAM

[@KazzyJr]

If they cut down on upgrade costs of RAM and storage by 50$ each, I guarantee that more people would buy higher tier models. In all fairness, they should lower them by 100$ to even come close to actual RAM and storage prices.

[@nfb4027]

I have an intel mac pro and my next computer will be a PC. There was tremendous value in being able to dual boot and play games on windows, upgrade my hard drives and graphics card etc. Now you can't even replace a hard drive unless you want to spend $7k on a mac pro and even then there are caveats. Apple has always charged a premium but it used to represent tremendous value in a lot of ways as once you paid that higher price your experience was not tainted with what Apple is doing now - charging another $300 for a keyboard and track pad if you buy a $4k Mac Studio, charging almost $500 for insurance, requiring accessories for the Mac Studio to have front ports of a sufficient number and type, requiring dongles for an ipad to use a headphone jack - on and on. Throwing ads into the desktop music app (formerly itunes) for their subscription service instead of allowing me an ad free experience to access my own music was the last straw. There is literally very little left that isn't as annoying about Apple as there is about Windows - the only difference now is I'm being charged more for it.

[@musicalimarc]

I still tell people about when I bought my M1 MacBook Air which ran circles around my 2020 27 inch iMac with i7 and best graphics card possible. Not only did my M1 Air run circles around it, but it did so absolutely silently. As anyone who does any video or audio work will know, silence is truly golden.

[@ThalanX]

This is why Intel were experts in having a pipeline where they staggered progress by releasing small upgrades.

[@AnonN-sr6uu]

I love how KZbin geeks don’t even realize just how insane it is for a line up of 7-8 computers to generate $7.8 BILLION dollars in revenue in 90 days. The Mac business itself is larger than most companies.

[@briancorreia2923]

I can still remember back in the early 0’s when all the revenue from all of Apple’s earnings finally hit one billion in a quarter. That would probably be off mostly the iPod, Mac and iTunes.

[@Starexe97]

Coz they don't focus on the number itself; they focus on the increase or the decrease in percentages, which makes a more bombastic headline.

[@briancorreia2923]

@@Starexe97 publicly, traded company. There’s always someone who just bought Apple stock today.

[@shameermulji]

The point is that for the last 4 fiscal quarters, year over year Mac revenue has been shrinking. At this pace, the Mac business will be cut in half in no time.

[@MylesKillis]

@@shameermuljiit shrunk compared to the massive jump in 2020. But it’s back the rate it was the years before that

[@RaghavVijay]

In my personal opinion I think the only reason  is creating these upgrades is to keep there lead from the competition so they can attract more of the market(Though I know some may argue  doesn’t care much about that) and also because it’s reached to a point where I just see the M series chips as chips which showcase how far  can go regardless if they are actually useful or not-It seems like you are right in saying  has definitely trapped themselves.

[@RaghavVijay]

@@Adam-326 No-It’s just more fun this way-Also it happens automatically-It’s not like I avoid it.

[@lio_k]

I bought my first MBP in 2014 ( upgraded with 2 SSD ) and used it until 2021..I now have a M1 .. its super fast , does everything I need to do and more. I will not replace it until the latest MacOS is no longer supported ( sooo 8 years ?)

[@MarekKubi]

Respect for using m1 on that level.

[@Shahaaim]

Apple's new slogan: 'Suffering from success' 😂

[@connorisleib]

watch apple slow down m1 MacBooks to boost sales of m3

[@Shahaaim]

Let me guess, you think the Earth is flat too? haha @@connorisleib

[@RichWithTech]

Good theory but some of the windows companies are recovering lost sales faster than Apple. I'm certain Apple are loosing sales due to RAM and storage prices

[@clorofilaazul]

Problem: HUGE price!

[@nathanstevenson100]

They should add some sort of Proton-like support for games. I think that would be a step towards a solution.

[@bruceinmyheart]

Yes, but can it run Crysis? 😂😂😂

[@jahhshvillegas]

Maybe they should stop over charging for stuff like ram and extra ssd. $400 to go from the abysmal 8gb to 32 is a slap in the face. Keeping the m1

[@damolin77]

You can't replace your m.2 your memory and people are getting sick of it along with the $4,000 price tag. When the cpu dies your screwed or you take it to apple and they charge you a absurd pricing to repair your mac and most of the time won't fix your device. mac is based on free BSD. I just feel Linux is a better offer and you have so many options to suit anyones needs as Linux is getting so much easier to use. Linux Mint, Fedora even Zorn OS for Windows and Mac users works well.

[@JTMGJTMG]

When you think there is unlimited growth in a limited world 🤦‍♀ Ofc at some point the numbers cant get any higher

[@smellingtotocodm]

Let’s whip up the good ol tried and trusted “planned obsolescence” update now shall we 😅😂😅😂

[@SalivatingSteve]

That day will come when they decide to stop updating macOS on Intel.

[@oldskool.official]

Also I know a lot of people that don't even use a PC or Laptop anymore. They are more than fine with their smartphone, it gets done everything they need.

[@shameermulji]

Exactly! Sums it up perfectly.

[@Erdadler]

Not only is the M1 great but the constant price hike in times of inflation, trouble in the world and financial insecurities + not offering something new, like Face ID for Mac because of the gigantic notch causes the drop of sales!

[@maz1988]

Because Macs are too expensive. Only Apple chargers this much for extra ram and storage. I still have MacBook Air with intel chip for light tasks and I use windows pc for gaming and cad design.

[@nightas]

Honestly, the color getting darker almost got me but ultimately it wasn’t enough. Had they added a nifty, “cute” feature like the dynamic island or Face ID or something of the sort I might have tried harder to convince myself. But to go from M1 Pro to M3 Pro solely because of a color change didn’t seem responsible considering my current laptop is pretty much wasted on me. I feel as though they are catering too heavily to the creator scene and forget most people that buy these laptops are average joes who just want a nice computing experience. Hell, I opted for the Pro over the Air specifically because of the battery life and ports as well as the incredible screen. More features for the average Joe and I’m sure they’ll sell a lot better.

[@anthonycosta2564]

ahhh how about they just make them more affordable rather than charging insane amounts for ram and hard drive upgrades. I'm in Australia - my M1 Max spec'd out cost me $6700, the M3 Max spec'd out will cost me $11600 and yes that has more ram, but a similar spec'd M3 Max will still cost me $10k. I was going to upgrade, but now I'll just hold onto my M1 Max

[@TheSgyro]

Ya I have an m1 MacBook air.. and as shiny and nice as those new MacBook Pros , I really don’t need it.. maybe they should follow a 3 yr update cycle like some camera manufacturers

[@gokiim]

Apple needs to understand that nobody upgrades yearly, especially not the PC‘s 😂

[@DaveTadros]

I just ordered a M3 Max Macbook Pro for myself… but I'm coming from a 2011 MacBook Pro… so I'm on the 12 year upgrade cycle lmao

[@JT-gy5wc]

Spot on Jon with this video. I plan to keep my M1 Mac Pro 16” for another 4-5 years!

[@smellingtotocodm]

Planned obsolescence is coming for ya

[@maicholor2849]

Not to mention their utterly unethical practices of locking us out from repairing the devices!

[@MatrixWarri0r]

Not anymore...

[@donbullock-techihound]

This is sort of “Scary Fast” because I fully agree with you. You’re starting to make sense to me. My M1 Max Mac Studio is far more than I need now and will continue to be for many years to come. I’m not going to “need” a new Mac for quite a long time.

[@yakovhadash]

how about some new things -touch screen -face unlock -better cameras -hdmi on the non proz

[@ThatOddWaffle]

I actually agree a ton. From what ive seen, every big tech youtuber has/had a M1 macbook, and even for them, it is perfectly fine today three years later. Along with the millions of people who have M1/M2 macbooks, there is no need AT ALL to upgrade. Imo only get a M3 macbook if you dont have one already and want to get into using a mac or if you are running out of ssd/ram, etc. When M4 comes out, i then think it will be time for M1 users to upgrade

[@ameerali.ouarda]

Even then, the M1 and M2 stuff is cheaper and is extremely powerful especially for the average consumer.

[@smadeelibrahim]

Solution to me is make it cheaper. I am on windows since my childhood and wants Mac, but its super expensive

[@tonirosania7617]

I would say, M1 or M2 chips will be made obsolete (on purpose) by Apple through software updates...it's the only way to get profitability out of the new M3s.

[@cat4574]

3:15 Man you foul for playing an ad right after that 😭

[@aakarsh12]

Even though I do video editing and a little bit of 3D modeling, a M1 or M2 Air would be just fine for college next year (with 16GB RAM of course). That's the best part about Apple imo - support for older devices and the fact that they last.

[@CameronKinvig]

lol the GMM intro for no apparent reason made me chuckle

[@BrickEffect]

As a 3-D modeling KZbin channel I spend a lot of time using my M1 and something I can say is that the M1 dramatically affects my workflow something that I really do hope the M3 can fix, especially with a lot of Apple focus on graphical computing with silicone on the M3. Things taking even five minutes to render out can become painstaking. I am actually glad that this new chipset focuses on graphical computing.

[@unyu-cyberstorm64]

the M3 Macs are the first macs that are really interesting to me, since it has everything my current laptop has, but I can take it around so much easier. Time to start saving for a macbook pro

[@hel-my-mjk-j4u-hfx]

Get a refurbished M1. It's still a very fine machine, and honestly, more than enough. I got a specd out M1 Max 16" MacBook Pro (32GB RAM, 10 core CPU, 32 core GPU, 1TB SSD) for $1999. That's lower than the price of the base model MacBook Pro M3 16". And it's so good! I get at least 10 hours of battery life, and I run apps like Davinci Resolve editing 4K 10-bit footage with a bunch of effects, Blender, Live Home 3D (running 2d and 3d views of a home at the same time), Premiere Pro, After Effects, sometimes multiple of these apps at the same time and there's never been any lag at all. These are extremely powerful softwares, but the fans barely turn on. Don't get M3, get M1 and spec it out!

[@souravmeena6808]

@@hel-my-mjk-j4u-hfxumm question!! I wanna buy a macmini aur macbook air m1 !! I wanna learn little bit of vfx !! Will that be enough?

[@unyu-cyberstorm64]

@@hel-my-mjk-j4u-hfx RT is very attractive to me.

[@unyu-cyberstorm64]

@@hel-my-mjk-j4u-hfx I’m planning to spec out an M3. I do a lot of gaming and having a decent on the go gaming rig will be nice. The new features geared towards gaming seem really nice.

[@jonathoncarll6140]

Make Mac's user upgradable. Most people can't afford to spend thousands of dollars every year on anew laptop just to get a slightly faster chip. But if they were modular and you could upgrade your chip every other year for a few hundred dollars whilst keeping the same frame and screen (which are all the same on the new laptops anyways) then more people might buy upgraded chips. Or they could try adding new features to their laptops like faceID etc.

[@Alex0000z]

WHERE IS THE GENIUS BAR EPISODE FOR TODAY

[@Alex0000z]

😡

[@mysterigx_]

This video gives me CNET video vibes from the early 2000's and early 2010's. Glad I found this channel

[@netvisionz]

The other issue is that the machines continue to be overpriced when you add decent storage and ram.

[@vikaskate2574]

Hey Jon 🍎, Regarding the matter at hand, it's evident that fewer people opt for Mac over Windows. While I agree that M1 Macs excel in tasks over the years, the price-to-performance ratio tilts significantly in favor of Windows machines, particularly in gaming. Although Apple is venturing into gaming, the lack of popular titles is a setback. Moreover, it's hard to overlook the fact that a $1500 machine comes equipped with just 8 gigs of RAM. The performance for 3D applications, compared to Windows, leaves much to be desired. At the end of the line, Macs have proven to be too costly for emerging markets, hindering their ability to establish a substantial presence.

[@fabricelabentua5308]

100% agree with you

[@Hahejo]

I think this is one of the reasons why Apple is trying to push gaming cause gamers are really the only general consumer that needs all that power. But until they make pricing a lot more reasonable, gamers are almost on the same page as college students.

[@keithbryancwong1837]

Games nowadays require large hard disks to be practical. Which qpple charges too high a premium for. Many modern aaa games have require around 20-30gb. Some extreme cases like call of duty go above 200gb.

[@ManneBharath]

Simple solution. Make the chip upgrades once in every 2 years but make bigger jump in performance especially gaming. 1st year: announce Mx and Mx Pro chips, release Airs and Base model Pro's 2nd year: announce Mx Max and Mx Ultra, announce remaining devices. Once with every chipset announcement, bring some physical changes but most importantly bring bigger software upgrades every year.

[@JustAPersonWhoComments]

7:44 actually u can for two things: Those with the M3 Base chip, the USB C port on the right of the laptop is removed Those with an M3 Pro or Max Chip has a Space Black Color

[@danidiamond]

What do you mean, they released a game changing new space black color that every apple fan MUST have.

[@TheEverythingMan]

I have a fully spec’d out M1 Max MacBook and it easily chews through any footage I throw at it. I can’t see myself upgrading until 8k becomes the standard.

[@nagyba]

It's happening to all tech companies it's actually good, consumers society is starting to chill

[@TheXone7]

I totally agree. They made M1 just too powerful extremely quickly. There is no motivation of getting more powerful chips for masses. And iPhone 15 or AW Ultra 2? Feels like SW update...

[@ReubenSmith1134]

I, for real, busted up laughing when he said "Can I look in your About Mac and see what chip you're running?"

[@cbrooksusmc]

The GMM intro is priceless! 😂

[@Ivan-Gomez]

A new chip won't boost sales I feel. Only new changes can , like face ID. It doesn't have to be face ID but something on the scale. (touch screen?)

[@AverageDadOfficial]

It's because the M1 and M2 chips are powerful enough... No need to upgrase

[@DieselDucy]

I went 7 years before I updated my machine.

[@MrMattsMedia]

They could upgrade the Magic Mouse and make millions

[@glenjones172]

I totally agree with you. The Mac I had before was an Intel chip Mac. And then back in 2020 well whenever the M1 came out. I bought a new computer. It’s a small but for all the things I do at home typing looking at email paying bills it is excellent, I have no complaints with that computer. I have the touch bar. And I know some people are gonna say oh yuck. But it works fine for me. So I’m not in a real hurry to buy a newer computer although I can get the benefits of things going faster, but like you said, I’m not in graphics design or movie design I’m just a regular old person.

[@Aggie4life77]

I made a comment just now about people like you which are most people. My question to you is why even have a computer if all you do is browse the web and check emails? You have your phone and can purchase a cheap tablet. Unless you’re running a business, your job supplies your computer. I actually haven’t bought a computer for years because of this.

[@harmeepatel]

You got me with that GMM intro

[@CMH.I]

When you said “Hey bro can I open the about part of your Mac and see what chip you have inside of there” I felt that because I’ve been checking on every Mac I’ve ever used just because 😭💯

[@rug212]

I don’t think Apple is really looking to keep the high pace of sales right now. They’re just looking to have as many people in the ecosystem which equals $$. They’re not expecting M1 buyers to upgrade. They’re looking to entice PC users to switch. The better the Mac gets the better it looks in the eyes of the PC users. If they get on par with gaming PCs then things will start happening fast. So they keep upgrading as fast as possible, faster than anyone would need to upgrade, to get to that point as quickly as possible.

[@RaghavVijay]

This is very accurate!

[@arcanerhino6]

That GMM intro was great 😂

[@marcoseirik]

When I upgraded to an M1 MacBook Air three years ago that replaced a fully maxed out late 2010 Intel MacBook Air that I had used daily since then, it even had a 2-3 hour usable battery life on it's original battery. So now, with the M1 I'm set for the next decade. Though I made sure to go for 16 GB RAM and 1 Tb storage, for the sake of longevity, even tough it's not needed now, it may be useful 3-5 years from now.

[@dragonnuma9965]

Yeah the price could be cheaper that could help move the needle. But realistically like jern said the general public doesn’t need all of this performance yoy so that’s why the m1 reigns so strong as the first non intel based to boot.

[@CJHuntLovesBallet]

hear me out... Vision pro is the answer. by the time it gets better, no one will really need a Mac, it does what a Mac can do and better... a Pro Display is already practically useless because you can connect your Mac to a vision pro and have infinite screen real estate. and from what I've heard, FCP will be on Vision pro from day one. only time will tell.

[@BowersLA]

I’m super glad that SOMEONE has finally said it!!

[@billknight7342]

If they wanted a sales spike perhaps offering a lot more memory at the base price or promoting free AI models that run locally on units with large amounts of memory... that's all I have. Beyond that they made the perfect (M)onster.

[@newagain9964]

fax. thats what did for iphone 13 and internal ssd. u got twice the phone for same price as the12

[@joannadark5]

the endgame is to sell a all-in-one apple subscription that, if you have the highest tier, you can change iPhone / watch / Mac / etc each year.

[@phoenixprimus]

Numbers being down aren’t a sign of anything other than the numbers being down. They have a great product, they are always improving. If sales were down because people were jumping to a competitor… then you have a story.

[@jjunture]

The Pavlovian response I have whenever someone says “Let’s talk about that” is only going to get stronger and more ingrained in my psyche when you do stuff like this.

[@danielsdaydreams]

yeah, M1 was too good basically. I’ve had my base M1 MBA for 2.5 years and it still works like on day 1. Planning to hold on to it for at least 5-6 years

[@RayVi5ions]

I think they would say the long term answer is the vision pro. That is where they really need the gains, and when people will start to adopt, they will have crazy growth again, assuming people will adopt

[@EricMBlog]

Honestly personally I think most of the downturn is reversion to the pre-pandemic/M1 trajectory. A lot of people moved up purchases, or moved into the Mac ecosystem for the first time, but now they will be moving back to a more normal upgrade cycle. Yes, their numbers have dropped since the huge 2020-2022 bubble, but they are still well above their pre-2020 numbers.

[@simeonking2910]

5:05 what an astounding revelation.

[@theepanvr]

People are discovering more cost efficient touchscreen Windows Laptops and do their heavy work on their desktops.

[@blueciffer1653]

lol yea no

[@theepanvr]

@@blueciffer1653 I never see a international college students or immigrants here in Toronto buying more macs than windows. especially for their kids. Windows out number Macs like 5 to 1.

[@Evie0133]

M1 was their biggest mistake, it was too damn good and it still freakin SLAPS

[@Manuel-rl6um]

That's why Apple is getting into gaming. Games are demanding in CPU and GPU, and it's something casual users do, unlike very heavy video editing, 3D rendering, science research, etc. These need to upgrade more often but these are niche use cases.

[@markholle3450]

I think this is the first time I heard anyone refer to the About app. Love it.

[@espero7757]

I need a Mac Studio with a M3 Ultra - can wait for it 😅

[@David_Best]

The way this gets fixed is the introduction of some new category of CPU-sucking AI app.

[@JT-gy5wc]

Ok the GMM intro threw me off Jon…haha! Way to go, nice touch.

[@battman505]

Need to bring back the 12 inch iMac at a price between 600-800 dollars to get that midrange laptop crowd

[@DojoOfCool]

Apple has bigger problem with M3 a lot of tech reviewers are saying the performance boost of the M3 isn't noticeable if already have a M1 or M2. I was planning on getting a M3 because the screen and speakers on my MBA M2 weren't cutting it for my old eyes and sound was only okay. So after so many reviewers saying speed boost isn't that noticeable I ended up buying a refurbished Macbook Pro with a M1 Max. The screen is beautiful and the speakers are best I've heard on a laptop. The best part is I saved thousands and got a better config of RAM and storage than I would of got with a new M3.

[@ryry2211]

I feel like you could say the same about Toyota. Their cars are SO good that people keep them longer than average. It’s why Apple and Toyota feel like they can just charge more

[@antoniocruz1163]

If they lowered their prices on the Macbooks, I'm sure more people would buy them. $2000.00 minimum for an apple laptop is no laughing matter, especially for college students.

[@feederbrian9457]

The thing to keep in mind is that while Apple may want to delay release of future chips, the competition is sprinting behind them. They have to outpace Qualcomm-Nuvia as they prepare to release the first generation of their ARM SoCs for Windows systems and fight them on performance per watt. I don’t think the transition and adoption will go as smoothly for Microsoft because the hardware and OS are so fragmented, but they’ll eventually get through it. Thank goodness for competition. Apple has to keep innovating and stay on their toes.