Apple TRICKED US! "Scary Fast" MacBook Pro Event - my 3 FAVORITE announcements!

[@GarySaini8]

Shot on iPhone at the very end was THE biggest flex and I don’t think people understand the gravity of it. That’s yuge!

[@lemmytheprodguy]

Check out the article The Verge did on the production of that event. Not so much their take on it, but just look at the equipment they used to light that event for the iPhone 15 Pro Max. I will give them props for making it look possible to event shoot something like that on an iPhone, but there’s a lot of things that needed to be there for it to look as good as it did

[@GarySaini8]

@@lemmytheprodguy I understand that they used mad equipment and had a set. But it’s still iPhone. They said no to the RED and no to the Sony. I get it. They had a whole production set, but….they slapped an iPhone in the middle and said go. That’s huge

[@AnonN-sr6uu]

@@lemmytheprodguythat article should not be taken seriously by anybody. The event was shot on a MOBILE PHONE. The most valuable company in the world, worth more than Japan, shot their event using a $1000 phone. This is absolutely unreal.

[@lemmytheprodguy]

@@GarySaini8great point. It is cool to see how far camera technology has gone to say that an iPhone can now shoot an Apple Event. I’d love to see them try to pull this off with an iPhone 5s just to troll us

[@K1NGKRUED]

@@AnonN-sr6uu what is unreal about that though. mobile phones have become so expensive that we definitely should be getting such value out of them. You can not pull that off with your aliexpress lighting and gimbles. There are pieces of equipment involved that cost more than the iPhone to make that production look that good. not just a "$1000 phone"

[@Jona]

This shows how important good lighting is dear videographers 😁

[@RickyTinez]

10000%

[@muppdawg]

Came here to say this

[@maomekat7969]

this just shows lighting is eevveerryytthhiinngg...& that with non moving fixed stage real life ppl cant tell diff between real camera vs any mobile camera. why dont they shoot new marvel movies on an iphone then?

[@MaximoJoshua]

@@maomekat7969 Maybe on an FX3 for now...

[@RobloxianX]

I was hoping that when it went back to Tim he would say “but we do have one more thing”. And like an iMac Pro 2017 would rise from a grave and then like morph into the new iMac Pro because it was only 30 minutes in. That would have been so epic man…

[@DBLCreations]

Wow, that would actually be epic! 😲

[@danielsdaydreams]

yeah, having the whole thing recorded on the 15PM was like a 'one more thing' moment for me. huge flex and deserves the praise

[@RichTallent]

I think they filmed the event just to show off iPhone quality, rather than actually having any content to reveal.

[@qAwsderf.Bnmvcxz]

“Good evening” by Tim Cook was the best part of the event

[@deepin2u]

Seriously? Really? Just saying Good Evening? No ... the classic Apple Pirate Flag was - that represented the Macintosh development team. that had more significance that just saying good evening. But new kids on the fan block wouldn't pickup on that.

[@something2sea]

@@deepin2u That apple pirate flag was an awesome inclusion! I was happier than I'd like to admit when I saw that shot.

[@deepin2u]

@something2sea likewise! Gives us hope there are important people at Apple that still remember that the User is the key and the focus, not just the bean counter (Tim) & his siccophant flamboyant pied piper lazy leader (Criag F) a second rate executive- whom left NeXT (or Apple early on after Jobs return) to goto Microsoft to come back to Apple then too sensitive to tough management with high expectations ~ see power struggle between him and S.Forstall's ousting) .

[@chris]

Yup, my jaw dropped when the event ended and I read that. Wasn't expecting to be as blown away as I was. Although we need more than a 2 minute BTS video from Apple. Hopefully more will come. Incredible, but not as incredible as Jern at 7:37

[@possiblyinsane6995]

why im sure they have studio lighting and other production equipment that is more expensive than the iphone. you or I couldn't achieve the same result

[@maomekat7969]

no just shows lighting is eevveerryytthhiinngg...& that with non moving fixed stage real life ppl cant tell diff between real camera vs any mobile camera. why dont they shoot new marvel movies on an iphone then?

[@MaximoJoshua]

@@possiblyinsane6995 They used probably the exact same production equipment they used in their last event, they just swapped out the phone and no one noticed. Are you saying you could produce this event with a different camera and not have lights, gimbals, drones, mics, monitors, etc? Like what is the point of your comment? You or I COULD achieve the same thing, given you have lights and all the other professional equipment you need for a professional video production .You need the same things as you have always needed, but you could, in some cases, replace an Arri with an iPhone and no one would notice. I did not watch this event and then say "Oh, I guess I don't need a drone for aerial shots anymore". Watch MattiH's video where he mixed Arri footage with iPhone footage, using natural light. The biggest barrier right now is depth of field, but that is going to probably be solved in the next few years.

[@orientalwoodworks]

Man, this guy’s scriptwriting team just gets so good

[@anianii]

Isn't the team just Jon and one person?

[@orientalwoodworks]

I think so

[@Moosekeys]

@@anianii he has a name, its Bern

[@antonytello27]

At the end of the video I was expecting you to say: Shot on iPhone, that would have been just great. However, talking about the fact that THE APPLE EVENT WAS SHOT ON AN IPHONE, well, dude, that’s insane. Congrats to the marketing team, and of course, the engineers that make the iPhone good enough to be capable of this.

[@AnonN-sr6uu]

The iPhone has officially been goated for the rest of eternity. Prob the biggest baller move Apple has ever made.

[@srobeck77]

Its almost as good as Samsung has been for several years now. Iphone just needs to ditch the notch and then theres still slow usb-c 2.0. Almost there iphone, just a few more years.....

[@AnonN-sr6uu]

@@srobeck77troll account or brain damage

[@SimonHodgkiss]

I missed that slide at the end. No I know that the event was WAY better than I thought now. 100% was a really really got iPhone Commercial so good!

[@Moosekeys]

Jon has come such a long way in his delivery over the last few years. Sure, theres still a toilet behind him and memes every now and then, but I really appreciate the shift from daily news to mostly apple news to now the confidence to cover what he wants when he wants and he usually shares a more unique take on things. I appreciate it dude. Kudos to Bern for the editing too, so stoked hes back in the gang.

[@MrLuis85698]

Well said, John has evolved insanely fast in a competitive environment that is Tech Reviews, To be that creative , that clever , funny and innovative and authentic you need substantial talent, it is not only the writing, which is already top notch , it is also his "acting skills" or the way he delivers the info and the editing . all that combined drives us collectively to become subscribers.

[@maomekat7969]

don't like the only apple news now...had to unsub

[@patoducky]

Welp I can feel that the iPad is just sitting on a corner 💀

[@zero131056]

For some reason I get the feeling that there is going to be an M3 iMac released sometime soon

[@mockingspongebob773]

I had a thought that camera quality looks kinda blurry or different than usual, when watching it

[@gktte2574]

Here’s ur cookie

[@SelmanYasirSezgin]

Shot on iphone is not as high a flex as you think. I watched a film that is entirely shot on a iphone 8. It looked so normal. I never noticed anything unusual. I actually learned about the iphone 8 situation after finished watching and reading comments. Smartphone cameras are good enough since at least 5 years.

[@gab_rdl03]

Oh yeah! I really want to hear that line... "Mac event? More like really really clever iPhone commercial." Nice one, Jern!

[@grahamb7947]

Could tell they didn't shoot the event on their usual cameras to be honest. The bitrate of the video was absolutely terrible to see. The shading between colours... *shudders* there was none. The dark scenes looked like they were saved using GIF file formats and then stitched into an animation, with audio thrown on top. Or maybe that was youtube, trashing the video on purpose to try and push youtube premium. Who knows? I do know youtube keeps defaulting my videos to 720p.

[@PedroBrazz]

I just realized that on a instagram stories that they did two days after the event and I ALMOST SHIT MY PANTS, THATS FUCKING MIND BLOWING 🤯

[@pj5301]

Bro I’m so glad that you pointed that out! I saw that it was shot on iPhone and I was like dang Apple went hard. NO OTHER COMPANY IS DOING THAT! The power of the iPhone camera is amazing!! You rule bro!

[@vivek_v]

Well, Samsung shot their event on the S23U. And Androids can also do true (open gate) RAW with the MotionCam app. That has been the case for years at this point. The S23U can also do it on all 4 lenses. I daily an iPhone along with my S23U, so I would say I'm pretty unbiased. I hate these echo chamber apple comment sections with a passion.

[@BizzleByron]

I’m still rocking the M1 MacBook Pro 16gb which I snapped up on day one, still going strong for photo editing.

[@kelvinng1175]

Actually, the store did go down last night (and have a screenshot of it). I was in the middle of an order but then got blocked by Apple on proceeding with by Apple 😅

[@chrispatza]

They usually take the store down about an hour before an event to make sure everything is set as soon as the event ends.

[@MickiMinach]

JON WHERE IS YOUR IPAD MINI

[@rishuraj1850]

Criss-cross apple sauce got me there bro😂😂

[@c.daubz.5386]

Agree seeing this was shot completely on iphone 15pro max was amazing

[@chisomagbara6780]

That was the biggest moment of the event for me. I had to go back and rewatch that part because I thought I was seeing thing. I wouldn’t have thought or imagined that they used iPhone. That was the most impressive

[@Rocksteady72a]

The indication was actually in the opening moment, with the weird stabilization quirk iPhone does in low-light. It was noticeable while it was being flown, but I don't think anybody guessed at the time that it was because it was actually on an iPhone.

[@kaiwind]

Good Morning 🚽 Squad !! I’m thinking about going for the 14” M3 Pro with 64GB but wondering about the SSD speed issues from last yr ??

[@kevinpitts3548]

Jon when are you going to be on skillshare?

[@UONeal]

The Apple store app def went down during the event. I'm not sure about the website but was up right after the event.

[@doman9891]

i mean it's great for a phone, but TBH from the beginning of the event, I was thinking that the video quality isn't great :P

[@Account1746]

M1 still a monster

[@007jg]

the shot on iphone flex was incredibly cold, holy shit

[@Mainyehc]

I’m with Jon on this one. And before you eat me alive, if Apple starts doing these for *all* product launches, even for what are essentially internal updates and new colorways/SKUs, people will stop complaining about them being too short, or underwhelming, or whatever. If you stop and think for a moment, Apple is just normalizing cool looking product launches, period, and making the rumor mill *that* much more interesting. You’ll never know whether an Apple event will be over the top or not, but you’ll always watch them because, eehh, why not? They’ll still be cool “commercials”, anyway… In some ways, this is more Jobsian than Jobs’s keynotes, i.e. Apple is now controlling the whole narrative in a way that a simple press release couldn’t.

[@MarekKubi]

Maybe you should also try to film your next video with phone?

[@seapanda-117]

Tim and Craig should’ve dressed up as each other and done the whole thing in character.

[@PratikDugar]

ending dialogue was just gold 😂

[@Melchirobin]

Where did you get the behind the scenes footage? I can’t find a bidei on the Apple KZbin channel

[@TimKujat]

Love the "Acknowledge Me" clip lol

[@Monk221-w1h]

That was the most impressive part of that event. It was disappointing because I’m was hoping for a new IPad Mini 7. Not sure if a foldable iPad is actually in the works but that would be impressive for 2024.

[@PistachioNut]

who else watches jon, sam, and their podcast because they are all very similar and very different experiences lol

[@joeygo0999]

Love your humor 😂❤

[@mattd8670]

They did close the store down at about 7:30PM Eastern Time

[@davidcohen9016]

Website / store went down 20 minutes before event

[@magi404]

Come for the tech, stay for the wrestling references, I acknowledge my tribal tech chief!

[@ninovosstek]

Awesome video Jon. Such a flex homie!

[@AvocadoAtrocity]

What is this "iPhone drone"? 😮😮😮😮😮

[@carmcarm8230]

That was the real product they wanted to showcase, the iPhone!!!

[@juancisneros725]

Was this video shot on an iPhone though?

[@rosestines66]

So sorry I missed your video I’m so bad but now I have a question for you I’ve lost connection with my AirPod 3rd generation 😮today I don’t know how it happened Jon how do I get it back I’m so lost without them n thank you so very much I really appreciate your content ❤😊

[@jonp7277]

No joke I actually used your skillshare link because i was just thinking of learning Fusion 360 and was thinking of where to start and then you answered that. Thanks Jern

[@juniorlhulk]

Should i get the new imac? Im a videographer Im not too tech savy i hope someone on here would enlighten me

[@felix6763]

Happy Halloween 🎃

[@ilyouslug]

where do i find the behind the scenes

[@spikeimperial]

Love that apple car looking thing at the beginning driving off too

[@harshtiwaskar1621]

Why didn’t they upgrade the MacBook Pro 13 with new design?

[@growth_with_nick]

Store was down during most of the event. Maybe also a bit before.

[@AyoHues]

Yep agreed. I thought so too.

[@marp9444]

Guys Im buying a new Mac by the end of November, Should I get the 24-inch iMac in 16 GB and 1TB SSD or the same storage on the Macbook Pro 14 M3 with Mac display. (As a person who will basically work from home) I already own a Macbook Air M1 8GB 256 SSD, if I want to go outside I can use my M1 MBA.

[@geemoney4108]

That video was pretty good to be shot on a iphone, but what took the cake over everything is my guy Tim rocking the ALL BLACK AIR FORCE 1’s. 😂

[@THEPOWERSLAM]

May we just take a second to thank John for Acknowledging the Tribal Chief ☝🏽

[@gautier397]

Great debrief !

[@fredr5664]

The store was down before the event and during the event but went live after the event.

[@fromquake]

The site was down a few minutes before the advertisement

[@lemmytheprodguy]

I can’t wait for this week’s Genius Bar episode

[@joesalyers]

What did we learn? You need 2-4 TB of iPhone storage for those ProRes videos and a really good noise suppression plugin for Davinci Resolve!!

[@tipoomaster]

Me: I hope Apple moves to 192 bit busses in M3 Apple: We here you, here's 192 bit in M3....Pro.... Me: Nooooo! M3 Pro got a few cuts. I wonder if the binned chip is even faster than the full core count bin of M2 Pro. They only claim 10% faster from the full bin M3 Pro to the M2 Pro. Also only 1 (!) more P core than the M3 in the weird 11 core model. But once you upgrade the base M3 model to 16GB, the M3 Pro model is sitting right there anyway, in their typical price laddering.

[@TheCasualSubculturist]

I like the jab to Max Tech

[@adityaupalkar007]

I did notice the dip in video quality… I don’t know why people are pretending that video quality was as good as their previous events… The special effects took it up a notch but the video quality itself was pretty meh…

[@sirnh]

The store was down during the event, but came at 5/8:30

[@LoveItDirtyOffroad]

There was a face in the apple as the smoke cleared

[@DrummerPunked]

Does the apple store not going down at launch mean not as many people are able or are interested in buying this year?

[@roopinderpalsinghrandhawa9846]

iMac chip upgrade makes it worth the buy.

[@luiscarvalhofb]

Next please! 🙏🏻

[@davidtaylor5812]

Love the Max Tech meme

[@rosestines66]

Btw my AirPods will not reconnect back through my Bluetooth why why

[@mattbosley3531]

They tried really hard to push the idea that a 24" iMac with 4.5k screen is just as good as a 27" iMac with a 5k screen. Except it's not. The larger screen really does make a difference. I'm still using my 2019 iMac with Intel processor and 64GB memory. I will only replace it with something else with at least a 27" 5k screen. I know I could do a Mac Mini and a Studio Display but the iMac was cheaper. I keep hoping they'll come out with a new 27" or larger iMac one of these days if I wait long enough. Besides I can still run Windows and Linux in VMs on my Intel iMac.

[@rosestines66]

Thank you Jon for your magical words to help me fix my AirPod they are connected to my iPhone 15 Pro thank you so very much again ❤😊

[@donaldsuggett7775]

Glad you found your Glasses 😂.

[@mikldude9376]

I was hoping they wold do more with the IMac than just a chip upgrade and new colors , for a start a bigger screen would have been nice, or at the very least an option for a bigger screen.

[@maxcolvin9209]

They should have done a space black color.

[@JonasViatte]

I just hope they’re going to bring M3 to the Vision Pro. At $3500 it really deserves it.

[@something2sea]

It's almost as though the 3D hardware in the M3 chip was designed specifically with Vision Pro in mind. I'd say apple claimed the Vision Pro will come with the M2 not because they were planning for it to launch with the M2, but because they didn't want to announce the M3 at WWDC.

[@anianii]

The store actually did go down a bit before the event, but just for about an hour in total

[@tbrg1965]

This feels like Charlie from Always Sunny in Philadelphia recapped the Apple event . . .

[@MrMattsMedia]

Nice take on #1

[@MaxPowers1245]

I saw it I just taught a course shot on iPhone how to make films on iPhones and some of them look amazing

[@RuthvikSS]

Was Waiting for Your Response On This & Good to Hear Criss Cross APPLE SAUCE 😊😅😂

[@FardinHaque]

And I was on my toilet. What an coincidence 🤣

[@TonyLasagna]

good take jern. when i saw that i felt the same way, big iphone commercial

[@SagittariusA0]

Same like they didn't mention like pixel google event goes like they didn't even mention features in their events

[@theinsanerng]

So, the fact that MIBHD says he’s curious how the event was shot shows he didn’t stick to the end and never saw the Shot on iPhone end credits

[@MaximoJoshua]

huh? he literally said "did you catch at the end where they said it was shot on iPhone" in his video, and asked Apple for the BTS. He was where I learned that it was shot on iPhone.

[@Tainoblazed]

Honestly, all I use my MacBook for is video editing. And the m1 is plenty fast. I mean until they put a touch screen in these, it’s kind of an obsolete experience next to my thinkpad yoga….

[@redcomn]

Yes i can finally use the meme shot on ipong

[@greylawson6352]

Hoping that because it was shot on a 15 Pro Max and supports Spatial Audio, we can watch it back in 3D with Vision Pro. Fingers crossed

[@edwardkramer3286]

The Apple Store went down about half an hour before the event

[@vinceancheta]

I saw that text and was really impressed.

[@acarrotaday1782]

Apple just needed to change text on their website 😂

[@joshorfo]

That background thooooo. Apple Christmas event?🤔

[@williammaymusic4481]

Love that you keep adding more and more wrestling references ☝️

[@tiberiuenache426]

uploaded 6 seconds ago… now just gotta find a toilet…