Apple CEO Tim Cook On China, Wall Street And Innovation

Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more.
In its last fiscal year, Apple generated $100 billion in revenue that was not tied to what has long been considered its flagship product, the iPhone, CEO Tim Cook told CNBC on Tuesday in a wide-ranging interview with Jim Cramer.
"In this last quarter, if you take everything outside of iPhone, it grew at 19 percent, 19 percent on a huge business," Cook said on "Mad Money."
Apple's services, which include the App Store, iTunes, Apple Pay, Apple Music and iCloud, have been growing rapidly quarter over quarter. In 2017, Cook said he wanted Apple's services revenue to double by the end of 2020, a sentiment he reiterated in Tuesday's interview.
That growth, combined with the success of the company's wearable products and its ventures into health and wellness, could be a sign of what's next for the consumer technology giant.
Here's what Cook thinks about what's next for his company, U.S.-China trade, naysayers on Wall Street, Apple's ongoing dispute with Qualcomm, and the success of the Apple Watch and the AirPods.
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Apple CEO Tim Cook talks China, Wall Street and innovation | Mad Money | CNBC

[@christaw4507]

Never had an Apple product that I’ve been unsatisfied with. Until that changes they’ll continue to have me as a loyal customer. I love how everything works together seamlessly for me.

[@rafazhenful]

I don't know, but I think the China sales disappoint is mainly due to Chinese phone competitor whose phone are really good and a LOT cheaper. Economy slowdown surely is a factor, but major factor is iPhone is not as supreme compared to its competitor as it used to be. In public and shareholder's meeting, Tim blame it to macro-economy, but I bet he knows, this time, apple is facing the biggest challenge.

[@DavidJohnson-dp4vv]

The Iphone X is also way too expensive.. Maybe some people will buy it but a lot just can't afford it.

[@user-lk5sv5vz5n]

当然了，当售价已经超过本身的功能价值的时候，就可以定义为奢侈品了。iPhoneXS系列可以称上手机界的奢侈品了；因为这些功能1K-2K的国产机都可以实现；现在愿意支付这么高手机费用的已经是奢侈品级别了，就像女士包一样，买的是品牌，不是真正它的价值；苹果从消费者来看，最好的价值应该停留在iPhone7，这一代之后的产品基本没什么创新；

[@iMadrid11]

In China people use their smartphones for WeChat ecosystem to do everything from social media, banking and payments under one app. You don’t need an iPhone to use WeChat. Any inexpensive android phone can do what most Chinese smartphone users needs.

[@antawn3000]

kzbin.info/www/bejne/jqfJnYOIZsZsmKs

[@deltadom33]

There are so many good phones from China that make the iPhone look bad from the Poco phone for 300 pounds to one plus 6t (600 pounds ) and Huawei . China has released phones with under screen fingerprint sensors.

[@SaiKrishna-yq1ho]

We need someone who can ask bold questions directly not someone chit-chatting like a friend

[@ChengLZha]

Tim is a Salesman not an Innovator.

[@enkeierick]

Cheng L. Zha which is why he is ruining apple

[@kendalltube9633]

Cheng L. Zha not even a salesman and definitely not an innovator. His ONLY claim to fame is that he shut down all US manufacturing where worker make $100 per DAY and just moved it all to China where the people (robot people) get paid $1 per DAY. Real genius he just got Chinese people to be his slaves.

[@saskiavanhoutert3190]

Steve as well as Tim did and still do their best for the APPLE-company, thanks to them both. Apple is still great with their products

[@sprite8666]

Kendall Tube yes that’s a good idea

[@ranjithkumar8744]

Tim is a another Steve...

[@yokkabai]

What is up with the negative responses? I mean - is it fun for people to be negative or something ? I think it is an utter waste of time. Better to provide constructive criticism and solutions if there is a problem. Complaining is easy. Providing a rock solid solution takes a lot of effort. Do I think Apple is perfect? No. I can state several things that they could do better. However I believe overall the products they provide are good products. Everyone likes to dramaticize the things that the media reports about companies. However the reality is that details are missing from what the media shares. We only know half the story, yet we share our viewpoint on this stuff as if it is fact. I advocate for more positivity on the internet and brutal honesty yet in a civil tone.

[@rope8666]

Yes. This.

[@beaviswealth]

Funny how fast the sentiment flipped on Apple 😂

[@hdaviator9181]

It didn't happen overnight. It started after their workers started jumping off buildings. Then they started getting competition that where making more innovative products at a lower price. Apple products are now just overpriced and outdated aluminum turds.

[@bvishal2kn]

oops it flipped again LMAO

[@Edwin-km4xk]

The price of the XR should have been 549$ not more to sell well

[@KodiD420]

The XR was almost $1000 in Canada. 🤣😂😂

[@Edwin-km4xk]

@@KodiD420 yeah hahahaha. now you can get it for 400 if not less🤣🤣

[@OfficialKonSite]

People bash Tim, but he’s still the man!

[@qazqazqazqazgxdhdvds]

Thanks Cramer for this helpful interview

[@nickheath9444]

This seems like a desperate move by cook talking to Cramer ?

[@49fiori]

he spoke to Cramer when Apple's market cap was 1.1 trillion

[@nadeemshaikh7863]

@@49fiori link please?

[@iSebbeYT]

🤣🤣 Nope? What r u talking about?? please motivate...

[@brunosousa3118]

You are a sheep. Form your own opinion.

[@micahwhite1246]

Disparity from the top tech company in the world with the finest ecosystem and class of products that work well? No.

[@robinfaigmane10]

I really appreciate Tim on how he really wants to make customers happy, with customer support extending for years like iOS 12 in the 5s. This really differentiates him with Steve

[@DonaldSeungIlChoi]

But the stunt apple pulled with limiting battery power didn't make people happy.

[@EleMenTfiNi]

Hmmm.. Steve was all about the products, cutting things like headphone jacks to sell more product isn't a customer appreciating move.

[@Noleeez]

You mean how he also slows down older iPhone's

[@arminmathcity5499]

+Noleezz __ You mean so that your phone doesn’t shut down permanently? Wow such a horrible thing. But in case you decided to want to turn it off, that is an option. You wouldn’t know that, because on Android phones it is throttled and does not have that option to turn it off. Enjoy. 🤷🏻‍♂️

[@robinfaigmane10]

Well maybe there were hiccups along the way but the man still compensates for them. Similar companies commit mistakes but no one pinpoints them unlike when Apple does

[@harshsmi]

As usual all the top class analysts in youtube comment section lol. Classic

[@QuickDucks]

Ehh as an Apple fan boy Apple really didn't do that many risks or innovations. Especially when they rehash the same design every year. The only innovative thing that they did was the Apple watch series four I love mine to death. Airpods are dope too, but I still wanna wear high quality wired headphones. But still if you are thinking about buying stock I got advice buy it. It'll always go up. If wanna penetrate China/India you have to make the phones cheaper because in India for example they really only use Smartphones for social media and communication so why should they buy a almost 2000 usd (if you convert the rupees to usd) if they only use social media and communication when they can buy a 300$ phone or even cheaper for the same function? Also Siri is trash Alexa and Google assistant are much superior.

[@howardbaxter2514]

Let’s not forget how they keep forcing updates that destroy the quality of old phones. My battery is almost dead within a couple hours, and this is after I spent $20 on getting a new battery when they were called out.

[@BlueTenorSax]

Apple accuses Qualcomm of unfair charges on using its chipsets and went with Intel. Aren't consumers making same choice now when they are ditching iPhones because of cost and innovation?

[@kenyup5424]

Apple customer service is the best,the staffs are so friendly ,I love MacBook Pro and other apple products

[@Gabriel-ps3cz]

Ken Yup are you ducking crazy ? What planet are you living on mate?

[@admiralv8538]

Gabriel people have different opinions if ken likes apple he likes apple nothing can stop him

[@harshsmi]

@Gabriel Whats so crazy abt it? I feel like you are losing your mind.

[@SteashEdits]

How are they just sitting so chill in the middle of an Apple store with no one even glancing at them. When I walk around with just a DSLR filming stuff, I already get stares from every direction.

[@NessunDorma732]

Great interview respect for tim!

[@LinkChenTW]

You can't make me satisfied in this "I really want a iPhone but it's so incredibly expensive that I can afford" situation.

[@ishmaellebohang4513]

We,in South Africa 🇿🇦, r paying +-$1 660.00 for an iPhone. Please give us more in terms of innovation coz since 5s we’ve hardly seen anything out of the ordinary!

[@teddybozzio73]

Great leaders are the ones who understand when it's time to admit failures and move on, or step down in favour of a new generation of managers.

[@UnReal31337]

I'd be a more satisfied user if my memory and storage weren't soldered on my logic board.

[@SahilP2648]

Welcome to android. Note 9 has 512gb built in and with expandable SD card slot, you can buy a 512gb sd card so you can have 1Tb total storage.

[@THEMK0070]

@@SahilP2648 welcome to lagroid, your os will lag 24/7 and all of your data will be sold to Chinese companies

[@marlmyster]

You are Obviously referring to your Newer Mac Book! Disregard the first 2 comments...

[@AkiriKanan]

@@THEMK0070 welcome to Rootdroid. We root android so we can have youtube without an ads, lineage os for older android with a cost of instability, & etc.

[@oneeyedtoad09]

​@@THEMK0070 hows gaming with that mac?

[@SergeyAvanesyan]

It’s not an interview, it’s a setting for the apples press release

[@L1PiD]

To be fair, they set the tone that the industry follows and I think it backfired in the short run. Sure, even if sales numbers are down, higher prices mean that the profits shouldn't drop by much. But if you underestimate the competition that could do a lot more because they don't have a brand image to maintain, then you're going to have problems.

[@sabriritonga8734]

hi Tim Cook i just want to tell you that "i am in love to Apple" :)

[@PaprTape]

In middle school, I brought healthy homemade Chinese food for lunch. People didn't understand what I was eating and went "Ewwww." Feeling ashamed, I started to buy school lunch with unhealthy burgers and fries in every meal. For the longest time, I was subconsciously thinking "this is America" and consumed the junk American School system offered. Now that I'm an adult, I became more acceptive and understanding of myself. I can say I'm a more educated consumer and I usually prefer Asian cuisines. I don't need to follow the American trend and go vegan or gluten free. What Tim doesn't understand is people in China might prefer to eat Chinese Pears than the American Apple, and it seems that he is only listening to the "American" customers and failed to realize that "America doesn't represent the whole world."

[@paperroman8345]

Hey , This is the guy from Iron Man 1 !

[@watchman9198]

1. Get rid of the notch 2. Let people customize their screens more 3. Better battery

[@WeddingDJBusiness]

Okay so I googled it and they are doing an electric icar. In that case it needs to be very competitive round the 20k-30k and on the market now

[@bdoodle2337]

“It just works” Jensen Huang and Tim Cook

[@Emmanuel_Tuts-Schiemsky]

nice to hear that it is all incredible.........

[@paulsommerhalder9049]

Apple should buy Six Flags....immediately.

[@Sesamestreet9080]

Paul Sommerhalder why? To me doesn’t seem they have a lot In common

[@Harihar_Patel]

Apple should buy Square

[@coolsquad7428]

The only reason they called it a flop because of the display thats the only reson why

[@darrenprior6339]

Wow! The negative and somewhat childish responses on this thread tell me Apple's stock is at the bottom. It also tells me there are a lot of absolute numbnuts out there who don't have a clue about ... well...anything. Incredible.

[@martinjacobsen6375]

Darren Prior I agree with you 100%!

[@Clouder77]

omg "it just works" is Apple watching Jensen keynotes....

[@huangfeilung]

Tim, I love your products. I had been your loyal customers. Unfortunately I am not satisfied with your iPhone Xs Max anymore. The back glass cracked with your leather case on. I have always taken good care of your products and I even paid much more for your Apple Leather iPhone case. I even I have it on your Apple Care and I still need to pay nearly $100 to fix. Tim, I am not satisfied with your products anymore. Would you really listen to your loyal customers?

[@kfcbrahmin]

飛龍黃 you do realize that Tim Cook is not going to read this right?

[@prennyabs]

@@kfcbrahmin that's not the point. It's an example of a contradiction to what Tim Cook is saying in this video. It's an illustration of how disillusioned TC is.

[@jaxconf9519]

@@kfcbrahmin I hope you were just trolling ✊

[@markd8799]

Fool for buying the crap to begin with... 😂

[@Milos596]

Mark D'Alelio shut up Androfuckboy

[@HelloHello-ws2zo]

Why is Tim Cook never asked about an Apple electric car and how he feels about Tesla?

[@chilrad]

1:09 - where have I heard that before?

[@NikNarek]

Every Innovator needs a Innovator Generator. Innovater: Steve Jobs Innoverator Generator: Tim Cook

[@pdr770]

Spetial Sound will use much less CPU and GPU and RAM with less Battery usage. Also the Jyro and Exceleromtor in AirPods and iPhone use much less CPU and Code.

[@Styyy]

Steve Jobs : This bozo doesn't know what he is talking about.

[@enonymuz8627]

Suhail Murtaza You bozo don’t know what you’re talking about. Steve himself believe Tim was the best guy to replace him as CEO when he was COO under Steve.

[@Styyy]

Enony Muz you also don't know what are u talking about BOZO

[@enonymuz8627]

Suhail Murtaza you only have 1 sentence planted in that small brain of yours BOZO not even countering my argument

[@maxxon2060]

NPC CuckyHas-been LOL! 🤣

[@onamaewa0726]

Enony Muz maybe but I still believe more on Job’s capability and strategy.

[@marlybizzle]

Siri is not Google haha

[@maxena47]

“ happy” customer here Tim since the original iPhone, hate paying a monthly premium on an iPhone that doesn’t even include a fast charger.... let alone the lack of features than android

[@rhrh10]

strange no one in the background look at them, like they are employees not customer?

[@justfly1984]

That was a green screen, lol, do you really think that they did interview in real apple store? If you look closer, you'll see artifacts around tim cooks hair

[@rhrh10]

Alexey Lyahov I think it’s the apple store at their headquarter at Cupertino

[@justfly1984]

@@rhrh10 fake one

[@edwardmupenda3080]

@@justfly1984 youre tripping thats the real apple store

[@johnpossum556]

That reminds me of when the apple dancers stood on every street corner of downtown pretending not to be watched.

[@damonegipson338]

Apple has money in the bank a lot of their competitors don't have nearly as much

[@MaheshKumarnichenametla]

well managed interview choreographed apple.

[@idlegalacticminer3663]

I hope Cramer has more interviews like this but throws more of himself in there and his own opinions in there but have the CEO'S warmed up for a roasting... dono if it's legal but would be good lol

[@cpatton-uo1il]

This guy didnt ask any hard ball questions like, " what made you believe you could introduce a cheaper iPhone xr to the market for the Same retail price as all the previous iPhones 7 or 8? What happened innovation? Samsung provides more features at the same cost .

[@LambertxMc]

Apple’s greatest contribution will always be the iPhone. I look forward to this health thing tho

[@christianpaul-cp6746]

Let's revisit this comment in 5-10 years. I'm intrigued by the possibilities.

[@Jus10aaron]

i got discount on apple store for watching and liking this video great deal

[@desolator108]

Tim Cook is awesome. He doesnt get the credit he deserves. Probably a better CEO than Steve Jobs

[@kcroeder]

Still waiting on my how to fix guide

[@ryccoh]

This time it's for real though the competition in China is real and Apple isn't getting that business back. They've reached the top and now it's downhill from here. They're gonna be just fine though what does it really matter if they shrink by like 10 percent they're still a massive company but of course Tim can't admit that. Maybe they can expand on services I really don't know.

[@DavidJohnson-dp4vv]

Apple better make some other product other than an IPhone.

[@DrMwenya]

True

[@MusicalMemeology]

19% growth in other areas, did you watch it?

[@ryccoh]

@@MusicalMemeology right but there still such a small portion and it's questionable if that growth can be kept up

[@adfadf9785]

I'v had my ipad 12.9' 2nd gen for a year before it just stopped charging. Went to apple store to fix it but they quoted me over $700. Outrageous.

[@pdr770]

AppKit will be much Smaller File for Battery and RAM. Like for Safari with Write Line and other Buttons even in Apps like KZbin, Facebook and Twitter.

[@sglore916]

Anyone know what his water bottle brand is?

[@user-fg4nm6dw7f]

I love

[@benkonrady4595]

cultural of innovation: remove your headphone jack and sell you $160 airpods

[@joekkl]

You have to get on national news to explain why your products are not selling well?? That's messed up, Tim.

[@balderoine]

He tried to say “biggest “customer satisfaction” but stumbled across his words so hard. BOI if you don’t get..

[@pdr770]

There Will be 3 Chips in iPhone 14 for 5.4, 6.1, 6.8 in iPhone 14 for Better Battery, Speed and contrast and More even for Faster Apps. And More Products. Also there Will be 5 Phone with Regular 6.8 14+ for 1,000$ with 2 Cameras.

[@addij3689]

Tim Cook has preserved his hairline very well.

[@pdr770]

Files and Photos and Videos in iOS 15 and MacOS will be Smaller and Upload Faster. Even in Apps.

[@newtc312]

In this interview, Cook puts weight on customer satisfaction. But if I remember correctly, from Cook's letter, one of the factors that he cited that contributes to the drop of the company sale and stock value was that Apple customers take advantage of the battery replacement program. Is that a bit contradictory?

[@CTOInformation]

in the past, when Chinese consumer like your phones, never heard you say any good words about them either.

[@dbarnes32]

Interview summary - Jim: why Apple so bad? Tim: Apple sales pitch

[@romi905]

At 4:55 : the anchor's daughter has the 5 and doesn't want to change or upgrade as per the company. I don't think it's because she's having issues with data transfer or the likes that Mr Cook mentioned. It seems like forcing a customer to change and upgrade.

[@N3wFoundRapp3r]

Tim Cook out here doing a press run like an artist trying to promote their album

[@pdr770]

AppKit and AppUI will use much less CPU, GPU and RAM for Apps and OS for more Battery in iOS 15 and MacOS and WatchOS also in Tesla. In killer idea.

[@HelloHello-ws2zo]

Oh and Siri sucks so bad.

[@fynnhein6310]

Omg I have the same apple bottle as Tim Cook

[@jiggyv6139]

I would never sit in a chair without back support . My clumsy ass would’ve fell over .

[@saskiavanhoutert3190]

Tim Cook does do his best for the APPLE- enterprise and it looks like results are there and that APPLE has his future.

[@Nick_1790]

This guy does not want to give clarity in 60% of the business. Also, They try to sell you privacy while taking at least $9B from google. Most of the phones are priced at over one month salaries sometimes many months, etc, etc. Last time I bought this thing at $90 it was because you had an idea of the iPhone X but now they have nothing in the short time horizon. I have used Apple products for over 10 years but Cook is just too optimistic to keep it family friendly.

[@MrKams007]

Is it me but do the people in the background feels like extras in an apple commercial 🤔

[@gmcenroe]

I think people don't upgrade because they don't see the value. At the same time Samsung phone sales are down also so it's a bloated market. My daughter's macbook pro only lasted a year, then died. Took it to apple store they said it would cost $400 to diagnose the problem, forced me to buy a new one because there was no guarantee that they could repair it. I'm still using my MacBook Pro 17" model from 2010 where I replaced the hard drive myself with an SSD drive.

[@MichaelRockfez]

2:28 ????????????????????? You guys are hearing this too right? Ok, to be fair, they make the leaps in minimalism, but skimp on everything performance and charge their premium (another leap, but for the negative).

[@alankritmittal4595]

look like the pr team of apple write the questions that were asked.

[@shaftclub1]

Could the interviewer be any bigger of an Apple fan?

[@WhiteDervish]

Did he answer the question about slowing down the older phones?

[@ahall3823]

Why was there no discussion about the continual increases for all the Apple products? I mean, way more than inflation increases... I’m a pretty typical Apple user and I haven’t bought a new iPhone since the 6. My last upgrade was a second hand 7+ and my next upgrade won’t be an iPhone unless Apple can fix the pricing structure. If Apple are relying on people like me (who have had iPhones since the 3), then they are in trouble.

[@MugishaKevin]

Profits over user experience. Slow death.

[@wickedcrypto6004]

Apple 10 is one hell of a phone I give that to them.

[@frankomart5801]

Tim cook complaining about be charged high prices by Qualcomm. Hahahahaha the irony .

[@076657]

high prices make sense for products that actually work

[@minhlede]

update and bring back the SE

[@hyz3177]

If there is great innovation it can raise the price, but if there is no suggestion not to set the price too high

[@Terminator19782]

Those chairs though.......

[@saskiavanhoutert4401]

Apple gave me a satisfaction feeling a long time ago at a printery. APPLE IS SOMEHOW STILL DOING SO.

[@harshinisreedhara1065]

The only culture of innovation I find in apple now is price

[@manojm141]

Google: it is powered by machine learning. Apple: " We " " Have " " Put " THE Machine Learning " in " THE "Silicon" in the Phone!

[@RamakrishnanSRM]

Tim Cook: Higher customer satisfaction in the industry. Me: My ass

[@ElvIsAlive007]

I enjoy using you iPad Pro too post poster Tim Cook

[@nzshareman]

Got that wrong China deal major backfire lol

[@thisaraperera3678]

Apple's stance on Qualcomm as Tim Cook described it is like the pot calling the bettle black LMAO. "No licence - No chips" - I'd say this is akin to Apple's stance on third parties repairing devices with non apple issued parts. "They charge exorbitant prices" - This is rich coming from the company synonymous with doing exactly that.

[@projectseedworldtree6319]

We wanted Headphone Jack. Are you listening to us APPLE? Nope.

[@thedatroxde]

I don't need a headphone jack. The future is wireless and it's now.

[@ivanloera2278]

Tim Cook for president 🇺🇸

[@antoniodingyi]

Apple is great, iPhone is great, but when you look at its price, feels like it stands on the wrong side. Plus, I don't see the confidence on Cook's face.

[@htiguy1]

Is removing the audio jack and other ports innovation?

[@kfcbrahmin]

htiguy1 what other ports? It’s just the audio jack and everybody else has followed suit

[@kfcbrahmin]

He never said that removing audio jack was an innovation

[@htiguy1]

@@kfcbrahmin I was also commenting about their laptops.

[@maxxon2060]

yes. just like leaving behind cd disks.

[@a-google-user]

Mr. Tim Cook you've been cooking the Apple wrong way!

[@JoshuaDegreiff]

Time to buy Apple stock now!

[@siiNke]

i am sure louis loves apple customer service