History of Apple Software Engineer Craig Federighi

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You may have never heard the name Craig Federighi before, but he’s an integral part of Apple’s executive team. He serves as Apple’s senior vice president of Software Engineering, reporting directly to CEO Tim Cook. Craig oversees the development of iOS and macOS, so that means his teams are responsible for delivering the software at the heart of Apple’s innovative products, including the applications, frameworks, and user interface. Yes, that’s right, he’s responsible for the user interface of iOS and macOS so that means if you hated the flat, colorful redesign of iOS 7, just know that it wasn’t all Jonathan Ive’s fault. So where exactly did all of this start for Federighi? Well it all began in his hometown of Lafayette, California.

[@uthmanbaksh3530]

Craig is probably the only reason why I still watch Apple Keynotes. He truly has the essence of Steve Jobs' marketing charisma.

[@laysgamingyoutube3197]

Uthman Baksh SO COPIED HAHAH

[@paper2222]

CRACK

[@paper2222]

MARKETING

[@paper2222]

TEAM

[@noursaccount]

same

[@chrisantonello6831]

I met Craig in Utah once. It was a few months after the iOS 7 release, so I wanted to say, “I’ve got my iPhone in my pocket and I love the new UI” but I said “I’ve got my iPhone in my pocket” and he cut me off saying “oh yeah? Me too!”

[@iPhone-wn3wb]

Lmao

[@albanos.13]

🤣

[@firmman4505]

😂😂🤣

[@futurepaver2039]

LOL

[@gravelrecords-us]

Craig is the best guy to be on stage at Apple.

[@15725867905]

Craig is as enthusiastic off stage as he is on stage. A buddy of mine works down the hall from him and says he’s extremely passionate about Apple and the entire ecosystem

[@JustinMacri007]

Aran Rasekhi how can I email him Graig

[@paristath6773]

@@JustinMacri007 icloud

[@metallurgico]

I would be too if they pay me as much.

[@kylebolton8147]

“I just go into jiggle mode” - Craig Federighi WWDC 2020

[@harutha]

Only he could have pulled off saying that. We need a video of him reacting to the meme video.

[@kylebolton8147]

Harut H Haha, yes!

[@georgediama]

"Full access, Thanks Emily"

[@thespecialkeynote2856]

“Down deep below the surface”

[@alexb__4133]

@@thespecialkeynote2856 Down down deep below the surface.

[@themightyavenger1023]

The most charismatic Apple presenter not named “Steve Jobs”

[@ultra_epic_guy5966]

Definitely not as good as Steve but pretty close imo

[@GA-wq8xq]

He is over rated. He has big hair and eye brows but comes off smarmy.

[@brian5271]

Guy A So he is overrated because of his looks?

[@GA-wq8xq]

Beanos B no, people like him in part because of his looks, they mention hair etc. I think his performances are too smarmy and canned.

[@brian5271]

Guy A oh ok 👌

[@myt613]

He’s the best stage performer at Apple since Steve jobs. He’s passionate and always excited about what’s new to introduce. Not forgetting his amazing sense of humor. Craig for CEO.

[@dh4444]

Cook seems better for ceo

[@insanitylol]

Donghoon Y. Take a look at the 999 monitor stand when you could probs get a vesa mount for like half yeh price

[@CliffjumperLP]

Xbox and Windows Gamer as if the only thing Apple did was to release a $1000 since Steve‘s passing

[@FireFoxDestroyer]

@@dh4444 maybe craig could make the prices better

[@zachariah7114]

@@FireFoxDestroyer premium pricing is one of Apple’s strategies and always has been

[@jedwardoo]

Craig is really one of my favorites from Apple. He just has this presence. Keep your awesome videos coming!

[@enzmondo]

You omitted his "fully baked" macOS name, the best one ever.

[@joeylantis22]

enzmondo He smokes weed?

[@juaneduardovitoria]

OS X Weed would’ve been great 😂😂

[@rupal_hs]

I only watch apple keynotes because of him.. after steve jobs

[@ar8...]

ya! he did the entire WWDC20 this time!

[@dh4444]

Tim cook is good speaker

[@raushonmunni2633]

@@dh4444 ok ?

[@FazalFariz]

He missed mentioning that Craig owns 419,896 shares of the company being the 3rd amongst the top 5 individuals owning shares after Arthur Levinson and Tim Cook and followed by Bruce Sewell and Jeffrey Williams.

[@micaelsvntos]

So that's about 142.344,744 in his pocket.

[@LaelGames7913]

He should really buy 104 more shares

[@richardsu2713]

@@LaelGames7913 lmao yess

[@lowpowermodelife]

Craig has replied to a couple of my emails on the weekend during his family time and he is 100% Craig 100% of the time. Love watching his work.

[@LMacNeill]

The history of Hair Force One. :-)

[@paper2222]

"Hair Supply"

[@subjord]

But he's completely missing the Hair Force One part...

[@JavierMendozaAvila]

I’ll be waiting for macOS Weed 😔

[@christaw4507]

The announcement of High Sierra was a great Federighi moment

[@samrajagarwal3656]

High Sierra is Mac OS Weed :P

[@Kenxstudios]

6:06 haha "left the company". Tim fired his ass over the Apple Maps disaster.

[@Time2gojoe]

Craig is like a Satya Nadella in incubation. My pick for most likely next CEO of Apple. He's right there in the trenches of the technical aspects of Apple and he's a good presenter. Of course I think Tim Cook is going to be around for a long time considering his performance for shareholders.

[@coloraturip]

Can’t wait to see the topic I proposed: the lost iPhone 4 prototype! Was it one of the most anticipated videos around here? 😂

[@riazamod8108]

Emanuel Romano I think that's going to be a great one

[@moiradawson7266]

You should be getting like 700K views each video. Great work we can see you have put a lot of work into the script and the slides.

[@garethmcmurray8633]

He has a very clear, precise and friendly approach when explaining and outlining Mac and iOs updates. There's a "Jobs" type influence both in his mannerisms and engaging with others.

[@Minecraft101ToonLink]

Well, I finally subscribed to your channel! Keep up the great work! 🤘🏻

[@TheB3n0]

I don't even like Apple, but I like this guy lol. He's ultimate Apple Chad

[@jannis3356]

Craig back in the day : tying to make good jokes Craig Today : *literally just running around and everyone loses his mind*

[@azarovitz627]

"there's basically a fan club for craig" There is? Sign! Me! UP!

[@rayn1545]

History of Scott forstall plz

[@ChannelTechGeekop]

craig federighi is my favourite apple staff member that goes on keynotes

[@mylesmartin6377]

The way the tech media ran with that easily explained iPhone X hiccup was ridiculous

[@d11ita]

I love Craig Federighi and his jokes alone or with Eddy Cue, usually about hair ☺ But I didn't know of the "Hair force one" joke.

[@fray3dendsofsanity]

If Craig isn't the next CEO I don't know what the hell Apple is thinking. He brings back some of that Jobs level charisma, but he's even more technically savvy so he'd push the company's functionality forward.

[@darrenplace5562]

Thank you! Been waiting for this one for a while :)

[@TechOutAdam]

Tim Cook’s good morning, Phil’s hard sell with iPhone camera features are all great but nothing beats Craig’s humor on stage.

[@evilutionltd]

I was hoping to see the bit about going from Sierra to High Sierra.

[@bullymaguire6388]

OSX weed

[@DuhAverageJoe]

Definitely my favorite Apple Exec! How can anyone not like his fun personality and Ted Danson-esque hairstyle?! 😋

[@nguyenconghoangkhang3198]

“Hohoho” - *Craig Federighi*

[@ruzzelladrian907]

He's such a nice guy to watch and listen.

[@noviceboards4451]

Craig, the man, the myth, the legend!!!!!

[@perkpetersen9937]

Perfect video 🙂📱⌚️👍. He is good😀. Cheers from Denmark

[@deepakb1325]

I am a fan boy of That Man

[@saskiavanhoutert3190]

Never met him, but nice to hear from him

[@jiuzhenpan2152]

He's the one that makes technology not only cool, but fun at the same time

[@Arfus_UwU]

I have to admit, I like when he goes on stage better then Tim Cook. I still like Tim Cook though that’s just my opinion.

[@James.YouTube]

My high school had two gyms and a weight room. A giant floor to ceiling glass room on three sides with state of the art equipment

[@WinsDominoes]

It’s the best video ever!

[@theharbingerofconflation]

*Craig Federighi* _putting the MVP in the SVP_

[@heidelberg9396]

Great job!

[@McD8]

How about History of Major Apple Accessories? (Like AirPods, Pencil, etc.)

[@k1lkenny]

I love Craig, he's a hoot!

[@mr.iguide7508]

So nice and your videos are just freaking awesome with so much detail. Love it.

[@shimeih2287]

I really enjoyed his Big Sur presentation

[@greg_715]

you never spoke about WWDC 18. It was great too

[@victoriacordelia3168]

I was honestly hoping to see pictures of him when he was younger since I remember seeing the ones from the other people of apple covered here

[@jblbasstester6198]

What happened to the poll from 5 days ago? We wanna see the story of the lost iPhone 4 prototype!

[@InvincibleJ]

Woo hoo! He's my favourite Apple person! 😍 great job!

[@AHMED-99996]

I love this guy

[@rkrkrkrkrk111]

he is such a legend

[@parthajyotibaishya9574]

#macOS means Craig Federighi!! Presentation are so good wen he is on stage!!

[@ducks4039]

Thank you!!!

[@elhasmusic]

Apparently i need iOS 11.2 or later to watch WWDC but I used to have it on iOS 7.

[@phonghai87]

Druaga1 would be happy if OS X weed released

[@Rullino32]

Phong Hai Or Mac OS X Despacito

[@iGeneration4]

Can’t wait for the 2 hour special of him just trying to install that software on an old machine with an SSD.

[@Rullino32]

*_Nice Work🍎!_*

[@rebel2809]

Lafayette California, an area known for its rolling hills, good schools, and wealthy population. I guess they're known for having the UC Berkeley campus too, nice B-roll there

[@dinostudios6579]

Just so you know, that picture of Lafayette at the beginning is a picture of Berkeley, not Lafayette.

[@rixt3r862]

Craig's the best!

[@dragontechroyale4k447]

Fill Shiler next please

[@joseantoniorezende1737]

Who’s watching it after his major role in WWDC 2020?

[@rukiroka1827]

I'm a fan of him, made me wanna buy an iPhone later this year, iPhone 12.

[@berkeleymorrison]

he is so smart and charismatic

[@86fongkahchun]

OS X Sea Lion was a well know joke circulating unofficial Apple discussion forum. Craig just share it on stage

[@jessicatresvalles4661]

Craig for the next CEO of apple!❤❤

[@yowadsup321]

History of Scott Forstall!

[@noahbecerra]

Maybe history of iOS jailbreak? or even Scott Forstall?

[@D.Marquez88]

Can’t wait for the History of WWDC!

[@famicommike9014]

Do I hear Nujabes playing in the background of your videos?

[@davidgaboda1440]

I graduated from TJCA and we never had that much stuff

[@Cjnator38]

I was hoping you would include the time he rickrolled everybody at WWDC 2015

[@optecio]

Craig is definitely the Florida of the apple team

[@SorenTilInfinity]

Yes this is the one right here.

[@liltimmyxie8384]

Nice video

[@lnid984]

0:06 and 8:42 LMAO

[@hairlinehd]

Friday: The lost iPhone 4 prototype...

[@pdr770]

Cloud Kit Could Transfer between iCloud, Google Cloud, IBM Cloud, AWS, Box and and DropBox and Between even Apps Like Facebook and Instagram KZbin, for there Cloud Farms and Fast.

[@hairlinehd]

I forgot that today was gonna be this video😅

[@voltgaming2213]

He like a cartoon character , he don't change his out fit.

[@boomerboi9642]

”Also know as Hair Force One” I DONT KNOW WHY IT MADE ME LAUGH

[@BorisGen]

My three favourite: 1. Craig federighi 2. Jony Ive 3. Tim cook

[@DurangoCzechoslovakia]

Steve Jobs???

[@roccociccone597]

I do feel like he is the most charismatic presenter at Apple since Steve passed.

[@ArmandoGurfinkel]

Do Scott Forestall next

[@akshayvirk9299]

Make history of johny srouji pls

[@SevenDeMagnus]

Cool guy.

[@JimmyGunawan]

Just wondering why every video you uploaded just say “..explained”. at the beginning.

[@Feylog1]

the next apple ceo!

[@Owen1904]

Craig is my favorite Apple Executive!

[@CBGamingYT]

Future CEO

[@AdiPrimandaGinting]

He seems to be Wozniak Hardware running Jobs as an operation system.

[@SiddharthSatisfies]

Nice

[@alxisl]

Love craig! My top apple execs are: 1- Tim Cook 2- Jhony Ive 3- Craig Federeghi 4- Angela Anherdts 5- Phil Schiller

[@troyshen628]

My lit high school has everything that Craig has

[@michael-ll6pt]

I just knew him as the guy with the good hair.

[@CPowerslave]

Is this some sort of apple lore series?

[@cloviscareca]

The best