A Day In The Life Of Tim Cook

When Steve Jobs resigned as Apple’s CEO in August 2011, he handpicked Tim Cook as his successor. Cook had been with the company since 1998, and earned the reputation of being an operations mastermind. Dramatically Apple’s reducing on-hand inventory and delivering products to customers faster using a technique called just-in-time manufacturing. But his greatest work has been performed over the past decade as CEO. When Apple’s popularity and growth exploded in a way almost no one expected. This has led many people to wonder about the man behind the machine: Tim Cook. And what he does on a daily basis to stay at the top of his game. So in this video, we’re going to take a peak behind Apple’s curtain, and find out what a day in the life of Tim Cook is really like.

[@yorkwestenhaver8680]

I ran into him at an Apple Store one time! I asked him if he could give me one piece of advice and he said “live your life in the service of others and happiness will find you.” He was a nice guy

[@jaspa99]

/r/thathappened

[@sergeantmacnuggets1132]

and then everyone stand up and clap

[@Flqwlessly]

@@sergeantmacnuggets1132 just one clap

[@kylevebar3909]

He really serves those happy factory kids in china

[@lifeisshrt7929]

@@kylevebar3909 every major company does that with child labor

[@roflcopter4388]

I worked at Apple for 4 years after graduation and can confirm that Tim Cook does indeed sit down at random tables during lunch. What they don't tell you is just how awkward it is haha Still, we appreciated it.

[@DebarunLahiri]

What was your Apple interview experience? What kind of questions were asked?

[@JohnDoe-gy5dr]

@@DebarunLahiri I was asked ten questions, then ten more, and later answered one wrong so I was asked twenty more quesitons.

[@DebarunLahiri]

@@JohnDoe-gy5dr and later on interviewer will say "next"

[@JohnDoe-gy5dr]

@Asdf Lkjh I'm afraid I can't answer any more questions.

[@lausimeyer6558]

How do you deal with this situation? Is it possible to continue eating, when he sits down next to you? Does he know you and your position in the company?

[@Adriana-eu6ty]

Tim: why are you still here? The guy: Just to suffer? 👀

[@flexspanish]

Ha ha ha !!!!

[@JeffreyGaribay]

Hahahahaa

[@jackfaber7710]

timmy: why are you still here? guy with a cocks: why are YOU still here?

[@AhmedZaidi]

There are a million ways you can communicate a message to an employee. I don’t know why people consider being an asshole as an aspirational quality for a CEO. It propagates toxic culture in the workplace as it trickles down. No disrespect to Tim, from all of his interviews he seems like a very humble guy.

[@pjg96]

Because most people have never worked in this type of environment, and yeah it can be toxic and demoralizing. People will cheer what they don't understand.

[@Chris-cv5qs]

I asked myself that question many times. When I joined a startup it had a very nice CEO. Unfortunately that company never really went anywhere, so maybe it's that certain level "assholeness" that is required to whip eployees in line to do great things. When you look at all the huge CEOs, Jobs, Musk, Bezos, Ellison, Page, Zuckerberg, they're all known to be somewhat aggressive and choleric behind closed doors at least. Maybe it doesn't work to just be nice and encouraging.

[@saywhat777]

@@Chris-cv5qs agreed.

[@FidelCastro128]

@@Chris-cv5qs Why, work under such stress? Life too short.

[@Chris-cv5qs]

@@FidelCastro128 Very true.

[@Przybylski713]

Tim is very underrated by public because of his high privacy and not being same frontman as Steve but it was best decision he made.

[@shivanshubansal1124]

why is that?

[@tejasdeshpande]

What underrated bro, he's the CEO of the biggest company on the face of earth

[@amanagarwal1939]

@@tejasdeshpande In terms of revenue, Apple is the biggest company in the world. But in terms like Assets, operations and people, it’s not.

[@vignesh5513]

Greedy AF

[@nsshing]

surely he is liked by shareholders

[@lazayvion]

Tim Cook wakes up at 3:45 AM? That's what time I go to bed. I really need to do better LOL

[@wesleychen272]

Oof

[@iamharshvardhan]

@@wesleychen272 It's right now 3.35am in India while I'm watching this video😂...I too have to think of doing better😂

[@janferenc316]

I usually wake up at 6-7AM. And I was proud of myself for waking up so early all the time.

[@vxmpirekill1229]

Right now its 22:27 (10:27)

[@goinggoodie]

He went to bed at 8:45 PM that sounds even crazier to me.

[@Jaroshevskii]

When I entered college, I had a VERY strict teacher. The first few months were excruciating and hard, constant tension before class, a huge backlog and many retakes. But after a while everything got better. I gradually reached the level of knowledge that was required and in some places exceeded it. The bottom line was that everyone in the group worked (even those who did not even come to other classes). Now she no longer teaches with me and many people miss her. The most important thing is that she is a very cool and pleasant person who seemed to many to be a dictator. It is possible with general detectors of companies also))

[@5521665329]

Tim Cook changed Apple from a renovation driven company to a revenue driven company. Nothing wrong with it, it is just we don't see how Apple changes the world like when Steve Jobs was there.

[@d0cx]

M1..?

[@chi-chiehhuang4376]

Innovation you mean, not renovation 😅

[@alanpearson5447]

@@d0cx Tim Cook never invented the m1 chip

[@rakeshpriyanka154]

​@@chi-chiehhuang4376he used it for poetic license effect maybe, cause it sounds and sits better with latter words

[@ftgm090_finsuth_]

Tim Cook: Enjoys his day Apple Explained: A day in the life of Tim Cook

[@uglybozo]

Lol

[@88336.]

Lol

[@gandalfwiz20007]

Who cares

[@smoothiethepotato]

It more looks like Tim has a sad life

[@rahimirahim1107]

@@smoothiethepotato he a CEO of a successful multi billion company, how is his life sad ?? I’ve said it the otherwise, I mean I’m 22 years old and still didn’t get my life straight, now that what I’m called a sad life. Alright enough explaining, see ya 👋🏻

[@davedave9]

I’m dissapointed that this video was so short

[@AbdulAziz4CaNaDa]

Same... Greg plz make another video

[@PaulSchaefer2]

Yeah for real. Like it glossed over what he does for lunch or dinner, if he spends 12 hours in the office, you got to eat lunch right? Where does that time go? I feel like I got pre-approved Apple tease

[@abdance3001]

That’s why I’m watching it

[@rednt1357]

Yeah...

[@eshvinderchhabra]

the video was short because just like apple no-one knows about Tim Cook too much either.

[@AWDTH1111]

Tim Cook: "Next" Steve Jobs: "Get the fuck out of my building and get a new job."

[@rayyseason]

🤣🤣🤣🤣🤣

[@namalsumanaratne8712]

😂😂😂😂😂😂😂😂😂

[@the.parks.of.no.return]

Presses a button and the seat flips backwards sending you backwards into a firey pit ( firey pit is not optional)

[@hxdx6950]

He died noobs 😭

[@krazykittykat759]

Lol true but he was good innovator tho

[@adad15711]

I should have stopped watching when he said Tim wakes up at 3:45 am. But on a serious note, working long hours has been over glorified, much to the detriment of society. A balanced, healthy life is what is important.

[@vbnandu867]

They don't see work as work like we do. It's their baby and love doing what they do

[@hasaniqbal233]

i think its a little different when you're the CEO of the biggest company in the world

[@alistairong1779]

@@hasaniqbal233 maa as I’m a little m a m

[@kaspju21]

The hours he puts in are minimal for a company that size.

[@wajahatkhan]

Spot on Aniruddh

[@chef_latte]

He now scares me more than Steve Jobs...

[@siinxkj]

“next”

[@chef_latte]

@@siinxkj oh my god when I heard he takes meetings like that....... I would have an entire panic attack before, during, and after ANY meeting with him

[@DiZZiEntertainment]

Imagine you almost having a panic attack everyday during your time at the company. Can’t be healthy

[@chef_latte]

@@DiZZiEntertainment then you realize people work at Apple..... And I realized that I want to work at Apple.....

[@sv7495]

Its all about knowing your stuff. Being prepared and being able to ask questions about whatever you`re presenting shows that your have more of a passion for your work than somebody that can`t answer simple questions about their own work...

[@hamza-ml5bl]

tim: wakes up at 3:45am everyone else: sleeping at 3:45am

[@User540a]

i start my day at 4 am. but i sleep at like 10

[@mxrcvrii]

no, i fall asleep at 3:45

[@jovrien]

With this knowledge I’d be randomly thinking halfway around the world: “Oh, Tim cook is probably asleep now..” “Oh Timmy must be terrorising unprepared staff right now.”

[@mohamedmimonasbai8563]

No it is not.

[@skylinex4719]

Tim: goes to bed at 8:45 Everyone else: movie at 8:45

[@happytobehere200]

I like Tim Cook a lot. He is competent and has a relaxed energy, but works hard and has high standards. He deserves so much credit for all of Apple’s win. I hope to be like him one day!

[@risingOnIP]

I think he’s pretty disciplined so I respect him but his high standards are definitely a negative. What kind of human would make a person go to china immediately and tell them so disrespectfully - “Why are you still here?” And he didn’t even care for there family or something After this I don’t ever want to work with Apple, hopefully things change in the future in terms how they treat ppl

[@maarulavv]

@@risingOnIP that's how things work in corporate, it's not a daycare. He made his employee to china, not fired him. Seeing how successful is this company means he's doing everything right, but it's not understandable but people who never were even close to that position.

[@risingOnIP]

@@maarulavv you can’t give credit to the success of Apple to Tim Cook lol, first off that’s Steve Jobs who pioneered the vision, and then it was engineers and ctoswho mostly designed products. Even still, right now Apple is just adding a camera per iPhone….

[@maarulavv]

@@risingOnIP right now Apple is earning more money each year without Jobs. So yeah, this success is due to Cook leadership.

[@sirena7116]

You'll receive a lot of crap from those who are less motivated than you. You have to be flexible to a point.

[@ndpitch]

Wow. I never envisioned him being such a savage in staffer meetings, haha. Didn’t see that coming.

[@davidperry4013]

Apple is doubling down on privacy because of Tim Cook. I applaud him for doing that. The search history tracking, app usage, location history, voice command history, and viewing habits information selling thing is driving me nuts. I'm glad that the next version of iOS will have a prompt to let you say no to tracking. This is why I don't want an Echo or a Google Home, or even connect a smart tv to Wifi because of that and I also run an ad blocker on my web browser to stop that tracking. I do want personalized content and continuous improvement of voice recognition but, I do not want personalized ads.

[@ruiyu9787]

This is the video I didn’t know I needed

[@jouhajohnny]

Same

[@hpshah278]

@Lina Kuznetsov yeah

[@asadali2311]

Same here

[@cjhike2456]

As a society I do not understand why we are so impressed by people who work so much, to me success is doing well in my career but being a GREAT spouse and father. As has been said many times, nobody on their deathbed wishes they worked more.

[@hyachimarukityachimaru5880]

Rightly said

[@gcg8187]

Speak for yourself my friend, throughout human history, men like him have built the world you are living in. Good thing not everyone is the same in their thoughts and actions, people are the way they are

[@Geemeel1]

Wow how could you have doubted making this one, one of the best actually:-) Please more of these ones!! Love your vids, Great job, love and light from Europe 💞

[@Andy1341000]

Tim seems like a great guy on the surface but a rough person to work for just as Steve Jobs was. Even if he expects the best employees the stress and expectations seem like it would be tough on many.

[@JJean64]

@sukadik Please stop spamming

[@augustogalindo8687]

Many people underestimate Cook’s skills. It is true he is not even close to Job’s creativity and innovation in products, but “Master” falls short to describe his contributions in the logistics side. He also played a key role in Apple revival, so, he really deserves the position as CEO.

[@christopherfortney2544]

Jobs created nothing though... he was purely a business man not a creative. Decent visions in things. But with every success there are a dozen failures that prelude such. Almost every bit of tech apple brought to the market was already created and bought.

[@grozaphy]

@@christopherfortney2544 Steve jobs was a great salesperson and advertiser. Also great at asking people to do things and combining them

[@Lvnaticify]

@@christopherfortney2544 you don’t know what you’re talking about. Steve Jobs created the modern smartphone. He didn’t build it with his hands but he is the one that had a vision for the iPhone and he put it in motion. And more then a decade later every single phone released today is based on his creation.

[@dimethchathurtha2402]

@@Lvnaticify yeah steve jobs is legend

[@dimethchathurtha2402]

@@grozaphy steve jobs is also inventer

[@arigutman]

Awesome video, Tim Cook is a great leader/ visionary… especially given he is rarely in the limelight which is exactly how leaders should lead, privately… meanwhile thanks to Cook my Apple stock keeps going up!

[@sirena7116]

Too many people today want fame, and it makes me wonder why.

[@thisguy2973]

What’s amazing about Tim Cook is when I was working there, I had to go to San Jose for training, and I ran into him going to your average coffee shop. Nothing fancy, nothing fanatical, just a normal everyday guy who also happens to be running the biggest success in human business history.

[@awesomeguy2650]

You met Tim Cook nice

[@redman443]

I graduated from the same university as Tim Cook. The guy is a genius

[@superior7387]

sadly apple under him is boring

[@tjstech5544]

Which university?

[@matthew78917]

@@tjstech5544 google it

[@auliamate]

@@superior7387 LOL, no.

[@DaveAdams222]

"Why are you still here?" Effing LOVE that!

[@ChristopherGray00]

Sounds like you're a narcissist then

[@DaveAdams222]

@@ChristopherGray00 And you gleaned that bit of information, how?

[@ChristopherGray00]

@@DaveAdams222 no i watched the whole thing.

[@DaveAdams222]

@@ChristopherGray00 Ahhh okay, I see. You don't understand how words work. Gotcha. Have a good day! :)

[@ChristopherGray00]

@@DaveAdams222 You seem to want to be an asshole ceo so bad but you'll always be at the bottom of the chain doing cubical work for amazon.

[@chrishewittpiano]

Really great and informative video! I'm fascinated by Tim Cook and his seemingly ease of running such a big and important company. He is also definitely #goals when it comes to things like morning routine and consistent exercise! One thing that you didn't mention, which isn't really necessary, but people probably wonder: is that he's quite a lone wolf and is single. Not completely unusual, as I'm sure there are other CEOs and high-powered people that are single, but I also find that interesting.

[@maxwarrior4681]

Tim Cook traits as CEO: - he takes care of his physical and psychological health. - he cares about his company and is straightforward to his executives. - he cares about his employees and his consumers.

[@criticalcharge8172]

He cares so much about the customers, that he keeps taking away the accessories that come with buying an IPhone so that the costumers have a choice on what got damn earphones or charges they are going to have to buy separately 😌

[@omens3403]

@@criticalcharge8172 as if Samsung isn’t doing the exact same thing

[@rakeshpriyanka154]

@@omens3403 yeah exactly after when they saw apple was gaining support for this, samsung is doing all this just to beat the backs off of the apple , they are just following apple's strategy,now each of their product is above 600-700$

[@melonademan5639]

Tim Cook doesn’t receive enough credit for what he does.

[@fckSashka]

Exactly

[@flamingoxe5984]

FACTS

[@davel7037]

He's not following the footsteps of steve jobs , thats why. He playin it safe

[@keithmounirmanjoorsa4997]

@@davel7037 well Steve Jobs instructed Cook to do his own thing not just follow Steve.

[@siinxkj]

@@keithmounirmanjoorsa4997 ig you can say he is following instructions from jobs

[@tommeier6781]

To the people trying to adapt that sleeping shedule: You can‘t. If that is not your natural rythm, you‘ll only be tired all day. Rather work in the evening.

[@loading685]

Well you can, just that you need quite some time to get used to it

[@CimotaTJ]

IT TAKES 21 DAYS TO BUILD A HABIT, it can be done.

[@Chessmapling]

It can definitely be done, you can find videos of other youtubers trying unusual lifestyles like this for a month or two and it’s possible. It just takes a lot of discipline because let’s face it if you went to bed at 8:45 every day you’d have very little social life

[@gouthambolt]

@@CimotaTJ circadian rhythm is a biological phenomenon. It effects your sleep, emotions and many more things. It's better not to mess around with it.

[@NationStudios]

@@gouthambolt Couldn't agree more! I went 6 six months waking up at 7:00 and went to bed 22:00, you really don't know what was "suffering"! I prefer to sleep 6 hours from 6:00am to 12:00 am other than sleep 8 or 10 hours at night. I understand my rythm, only wanted people understand it too 😕

[@jaylensmith6308]

3:45AM 💪🏼🐶👍🏼Tim: “rise and shine” 🐶💧Me: “I’m tired”

[@CarbideEndMill]

Reads emails from 3:45 am for an hour. Then eats a large breakfast consisting of eggs, bacon and more stuff. Works out for an hour starting at 5 am. So within 15 minutes he goes from smashing down a large breakfast to working out. Either he is some kind of robot human or this information is quite exaggerated

[@Markyroson]

You’d think the order of those two items should be reversed.

[@michaelsen891]

Large breakfast? You gotta be kidding

[@CarbideEndMill]

@@michaelsen891 Okay, average sized breakfast. That completely discredits and disreputes my original observations. Within a 15 minute window he begins, and completes, eating the breakfast. Therefore, saying it takes him 10 minutes to eat it, that leaves 5 minutes after eating in which he begins working out. So whether it be a large or an average sized meal, most will agree my original pronouncement to be reasonably fair.

[@YouLilalas]

Yes, and also don’t forget that he still needs to get to the gym, which is located _outside_ of Apple Park.

[@Pierrrrrrrrrrrrrrre]

@@CarbideEndMill there's a commute

[@tokyodifrt9005]

Tim is my hero I’ve looked up to him for a long time

[@Hybrid225]

And Steve

[@cruz6168]

@@Hybrid225 Well I think he would say he looks up to him because he’s dead Edit maby Down 😂

[@kylej0474]

Same

[@russ.d4333]

What has Tim done but raise prices and release the same thing every year.

[@larry_gram69]

Same

[@JonP1234]

Wow, in the Marine Corps I have to wake up at 4, I can see how Tim gets a lot of work done

[@CalvinJary]

He's also sleeping by 9 pm, I'm up for 4 more hours working while he's sleeping.

[@RideTheTrack]

@@CalvinJary Productivity levels at 9pm onwards for a fortune 500 CEO will be much lower than at 4am. As a peasant, it's probably hard to understand

[@kimnoel489]

It is also the time slot to talk with Europe

[@Goosefraba100]

Unless I have an early watch, I never wake up that early. Muster for morning quarters in the Navy is typically at 0700. So when you say "we", speak for yourself.

[@c.v.v]

Anyone can get work done at anytime.. go to bed at 8p to wake up 3am is same as go to bed at 2am to wake up 9am.. You people can’t think right when some of status does same thing an average person does.

[@derrobuste8565]

I worked for apple just for almost a year. When i was standing by a lunch table tim cook walked past me and smacked my ass. I‘ll never forget that one

[@mohsenrashidi2231]

He’s gay

[@neeravsoni3776]

@@mohsenrashidi2231 really?

[@buzzlightyear1010]

@@neeravsoni3776 yeah he is

[@2004cyrus]

@@neeravsoni3776 he came out

[@martmexpue]

OMG I saw Tim Cook's breakfast dish... and I was so surprised, he doesn't eat antelope steak at breakfast but eggs. Isn't this humble and sweet? The other surprise was that he is reading all our user e-mails already at 4 AM. I have to close my comment and I will start immediately writing to him, wishing him a nice morning.

[@skyix9567]

Now I can say I know what the CEO of Apple eats for breakfast. Edit: Thanks so much for all the likes and replies this is the most I have ever gotten on a comment.

[@aaron-fauth]

@Yuk Kiu WONG 👌🏼

[@rayray117]

I thought he would eat apples lol

[@Pea-G]

I’m 19 trillion galaxies ahead of you, I knew he ate something for breakfast

[@nishaad1205]

@@rayray117 omg sameeeeeee

[@Swizzenator]

Eggs n sausage.

[@jamesrath]

The moment you're in an Apple Explained video - 3:31 😅

[@alexis930]

It’s already hard enough for me to get up at 6:30 AM it be even worse for me to get up at 3:45 AM my favorite things to eat for breakfast or donuts and pop tarts that is definitely something that I would never do that early in the morning are used to get up at 5:30 so on the weekends I get up at 4 AM and that is only to watch videos I am also totally blind so I get my days and nights mixed up but it is only when I unlock my iPad that I realize I just woke up at 5 AM or sometimes earlier mostly for and I will just put my headset in and watch my videos usually until 10

[@alexis930]

@Larry 457 no I don’t believe so this is his KZbin channel that he commented from

[@thisismyalias]

How was the talk with Tim?

[@alexis930]

@@thisismyalias text me at I did watch his interview it looked good I did watch his interview it looks good it was about accessibility and assistive technology for the blind fission and pair I do not have a link right now but I can find it if you want to if you want let me know it it was about accessibility and assistive technology for the blind I'm here I do not have a lake right now

Thank you for creating these awesome videos for us ❤️

[@SteveFWatches]

This video came up on my recommended. I watched the whole thing. Kinda sad it’s so short. Now to binge watch your other videos lol

[@jknowlesjk]

YAY I HAVE BEEN WAITING DOR THIS

[@PrayingToTheAlien]

A great manager should always surround themselves with the best and brightest in their industry so they can sit back and reap the rewards.

[@srinivasansrikant7341]

Brilliant video. Thanks for your efforts. These surely inspires many of us. Kudos.

[@chatsnoirblamo]

All the love and respect you for making these.

[@ShadowLinkxMaster]

Only Apple Explained can give happiness to those who voted for the last placing topic. 🥺💕

[@linn381]

So true! It was so sad seeing how no one voted for that topic even though it's a really interesting one.

[@d11ita]

Exactly! My vote almost never coincides with the most popular option.

[@redman443]

Steve Jobs was a hardass and a perfectionist. This is tame compared to how he was as CEO

[@zorkor]

Yet he grew Apple so big that it’s a trillion dollar company now. Tame is not bad then.

[@Eng586]

@@zorkor I feel like their products were not as good as they used too in my opinion

[@IntelligentEating]

He’s nothing on Elon

[@veillerguise]

@@IntelligentEating If Elon was running apple, he would do outrageous things. "From now on ... we will stop making sh*t. *clears throat* We will no longer be just a phone company. Let's build a cryosleep chamber!"

[@IntelligentEating]

@@veillerguise apple isn’t just a phone company

[@hassanxelamin]

"Fitness is probably important for someone running the most valuable company in the world" *pans to the man who ran the country with a diet coke button* 🤣🤣🤣

[@user-vo8le3rr6y]

Thank you for making this video it was certainly very very helpful and I cannot explain it enough

[@smilebot484]

Jobs made the right choice in giving Cook the tap. I like his focus on charity and the fact that he has finally created a better balance between design and functionality and listening more to the user base.

[@MrK-Lyrics]

Me: *plays this video* KZbin: *shows s21 ultra ad*

[@rolfgustavsonmusic]

This is a great channel! Keep it up!

[@sulaimansafi5457]

I work for apple for 7 years now. I see him sometimes, he’s such a nice guy. Always says hi, and always smiles.

[@itsachickeninspace1788]

Tim Cook has to award this channel.

[@John69420]

"He wakes up at 3:45 am" Video: Already light outside

[@denysivanov3364]

maybe he sleeps couple of hours more after he wakes up at 3:45 am.

[@VUTHANHVANBDSOFFICIAL]

The video is so good to watch, the content is very practical for viewers, Van thank you for sharing, waiting for the channel to release more new videos

[@shyam741]

best bonus video ever

[@egygdi]

See you when this has 10 million views!

[@MrCooper83]

Great stuff Greg! Tim Cook is actually a great CEO. BTW I thought I spend a lot of time at work.. I was sooooo wrong!:)

[@TobyMFu]

This is a good story of Tim Cook, thanks for sharing

[@huggyuk]

Very informative as always

[@mrki731]

Tim Cook is so underrated. HE's a true inspiration and a force to reckon with.

[@rayray117]

I thought he would eat apples for breakfast lol

[@user-wg4fh6cp5n]

short, solid, not much ado. loved it!

[@known3617]

My god that just sounds exhausting. I really admire people who have this level of passion for their work, I really do mainly because I can't comprehend it. Don't get me wrong I enjoy my job as it's interesting but this is next level maybe even a step beyond. But considering the pressure apple faces in the day to day I guess you have to be this enthusiastic.

[@emmayersohek]

Thank you for the video! I wonder where is the time for the family?

[@huyenlinhcun612]

TIm Cook has no family, he's still single. But idk exactly, his life is private and he doesn't want to reveal

[@supercooled]

I will concede the obvious in that CEOs are the absolute paragon of hard working in any organization and Tim should not be any different from that but I’d really have to question where apple insider got their information from. My second concession is that I never really liked Tim Cook partly because of blind loyalty to Steve Jobs but this video really opened my eyes as I did not know Steve personally chose Tim to be his successor and Jobs has been known to have the highest of standards of his employees. Tim has also been with the company almost since the beginning so it’s not like he put on a show for Steve at the end. Thanks for the video. I hate being wrong but on this rare occasion I’m glad that I am. That was inspiring.

[@Psychiatry.321]

Tim Cook still using Intel iMac 2K/5k 27 (2012-2015) with old Thunderbolt 1-2 (mini display port design) 2:04 .

[@G4t0c]

This was awesome !

[@Yogiologybymarcovinicio]

Wow, thanks for making this video man, he seems quite inspirational.

[@OscarRamirez-jx6ko]

Hey now, that was actually pretty interesting.

[@RennieAsh]

This is actually a life motivational video

[@thesuccesscommunity6916]

It's incredible how early he wakes up every day. He is highly underrated as a leader, because everyone compares him to Jobs. He has brought an incredible amount of value to his shareholders.

[@sirena7116]

Jobs would be a great reality TV star, but most people can't and won't work in the environment that he set. People want something fun, yet familiar.

[@thatonwamadi3061]

"booked a one way ticket to China" Travel Visa has left the chat 😂😂

[@suhailshaikh5488]

We need a full video on this. This is too short. 😂

[@afj9966]

Pure inspirational

[@xecvtive]

Great insights, thank you

[@gajendrapaliwal7995]

Waking up at 3:45 p.m for reading 700 - 800 emails really 😂😂😂

[@MrBrewman95]

He said 700 -800. Still a lot.

[@gajendrapaliwal7995]

@@MrBrewman95 yes

[@justassimple8328]

I can only read 200 to 300 emails per hours.

[@Marwarluigi]

Yikes, Apple’s executive leadership has seemingly nice people, but they’re tough as F

[@MrTacoMan123]

Yeah, but understandably they need to be tough to get things done. My director is super nice, but during meetings he can get scary lol

[@AD-oy8nm]

apple is among the top of an extremely competitive tech world between companies in the us and china. you have to be cuthroat because your competition is likely twice as cuthroat

[@ChristopherGray00]

@@MrTacoMan123 You don't have to be mean to make someone perform their best, so no that isn't understandable, that's just tim cook being a jerk, you lay out what criticisms you have of someone's idea, you don't tell them, "next", or "why are you still here?", there is a stark contrast between constructive criticism and being mean to people.

[@ardysuryo5067]

Thank you for this video

[@TheRealMcCoy88]

Tim: wakes up at 3:45am Me: those are rookie numbers you gotta pump those numbers up

[@knoxlend3369]

Feed the goose

I am really sorry for his family. 🥺

[@johnsonc4949]

they won't be when receiving millions of dollars' cheque

[@peteralmeyda4211]

Loved this video, found it so intriguing. Kinda wish it was longer!

[@AbdulAziz4CaNaDa]

True

[@jimihendrixx11]

I would've voted for this. Please do more on Tim if you can.

[@ROOKIE553]

Tim Cook: What a super fast beautiful fantastic gorgeous incredible phenomenal smooth astonishing amazing video!

[@huunamnguyen4397]

Me: do the least voted one Apple Explained: *Challenge accepted*

[@ppavankumar2903]

Wakes up at 3:45am and views external emails Me:- so he knows all the backlash he gets ?

[@spacegirl-zyn]

That’s why he works hard 👏🏽👏🏽

[@blessd69]

Love your Videos ❤️

[@ellooadam584]

wow it is great video thanks for sharing

[@jw_au]

I voted for this so glad you decided to still do it :)

[@jleuthardt]

Tim cook seems like the guy that would just come up to you and compliment you for no reason

[@kikaykimy]

I wouldn’t want to work with that kind of boss but I feel like, with that attitude, he will be able to push me to my limits or beyond and I will discover that I can do more and better.

[@RedDestroyer4]

Good thing you made this video looks like it did well for you

[@IAmSam_TheMan]

Great video... bit short but still a great video. It's always great to see how people spend there day at Apple and what it takes for them to make Apple number 1.

[@HughRussell06]

Incase anyone’s wondering what car he has he drives a black BMW 5 series

[@hectorcanizales5900]

Maybe in the future it’ll be an apple car

[@HughRussell06]

@@hectorcanizales5900 yeah he’ll definitely be getting one of the first, if not the first Apple car off the production line

[@Survivor-ng4te]

Stalker

[@HughRussell06]

@@Survivor-ng4te bruh I literally found it out via a google search so idk how that’s stalking

[@kieranmoss1501]

What I love especially about him is he has a lot of transparency between his employees and his fans. It’s what makes him so successful.

[@darthdarth4297]

Book book or a video did you find this information from, it’s very interesting.

[@gtorresini]

The sad thing is people end up doing unfair comparisons with him. Let’s remember we don’t have the obligation to be as productive and dedicated to our jobs as he is. I feel the status quo expects us to be no less than that in order to be accomplished, successful, worthy or even happy.

[@achandab]

What an amazing work ethic apple employees have. People will think he’s “hard” on his employees but that’s what he’s lead them to be the most successful company in the world. Look at google in contrast who are so unorganised and laid back. People have no faith in any of their products. Hate on apple all you want but what you get with them is confidence that any hardware, software, service or product you invest in will be around for years to come and of high quality.

[@teawrld5976]

Google > Apple > Microsoft

[@achandab]

@@teawrld5976 google 🤣. How’s Stadia doing. Another failed service from google. What’s that make it 20 in about 2 years. The absolute worst company ethic I’ve ever seen. Offshore all their support centres to trained monkeys. Constantly launching failed hardware and services. Invading privacy is all they’re good at. Microsoft is 100x better than them let alone apple

[@matthewquigley2181]

new logo looks fresh :)

[@cool__name]

Anyone knows what microphone use @Apple Explained ?