Audience Triggers in Google Analytics 4

Learn what audience triggers in GA4 are, why are they useful, and how to configure them.
When a user enters an audience, you can automatically trigger an event. That event can help you later quickly check the event reports and see how many times your website visitors entered a certain audience.
For example, how many people did stay on a page for more than 60 seconds and scrolled to the bottom of a page (when all of this happened in the same session) - this kind of question (in the same of events) can be answered by configuring Audience Triggers in GA4
=== LINKS ===
Subscribe to our KZbin channel / @analyticsmania
📕 Free e-book: Getting Started with Google Analytics 4
www.analyticsm...%audience%20triggers%202022
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsm...%audience%20triggers%202022
✭ How to install Google Analytics 4
• How to Install Google ...
✭ Audiences in Google Analytics 4
• Google Analytics 4 Aud...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZbin channel / @analyticsmania

[@alexandersebastian3360]

Your content is great man. Really appreciate the fact your content is free of the fluff! Straight to the point and an amazing educator!

[@megantam224]

thank god for this man or else I would be drowning, reading the GA4 course on my own :')

[@nguyenhienads]

Great Video. Thank you for sharing!

[@sivamokkala]

Great video thanks for sharing

[@yuriykabanets7665]

Thank You!

[@hoeurmvanna2509]

Good lesson

[@supermonopattino]

is there a video where you show us how to configure the section acquisition for understand where come from the traffic?

[@yipgm1379]

Great 👍

[@nicolascohen1868]

Hey great video!! Really useful. Quick question, the event created after setting the audience trigger can be marked as a conversion event? (like any other event or is it treated differently?)

[@lishaysharabi7581]

i did it from 11:54 minutes (with generate_lead _start_session) and mark the audience trigger and call it : new_lead and it not appears (i clean my cookies) also set it on gtm, how can i fix it?

[@Bobyslav]

But isn't this Audience trigger (scroll + 60seconds) only session-scoped, instead of hit-scoped or page-scoped (if we can call it that)? Meaning, I could land on one page, quickly scroll, click on an internal link, visit another page and only then spend 60seconds, without scrolling. The trigger would fire even if those 2 events happen on different pages within a session, right? That's why I use a GTM Trigger Group (scroll+time) for sending a GA Event only when those 2 conditions are met on the same page.

[@AnalyticsMania]

Correct. This basically depends on what are your goals.

[@lucafriedrich8559]

Hi Julius, great video as always will definitely buy your course when I have the means. One question: If I were to create an audience for lets say 3, 5, 10 an 15 pages scrolled and i were to configure the audiences as include scroll event count >0 exclude scroll event count >2 include scroll event count >2 exclude scroll event count >4 and so on, would users be updatet, when they pass the audience with lower scrolls? Would a user who did 2 Scrolls, who was added to the first audience be added to the second audience if he came back and scrolled another two times? Thanks a lot and all the best to you.

[@lucafriedrich8559]

And would he be deleted from the first audience?

[@gros9061]

How stupid is that.. If Google would have allowed to segment with "Engaged Users" or "Session Duration", it would have taken 10 seconds to configure this instead of 5 minutes and multiple settings in GTM and GA4.. Wondering how Google care about Analytics today, not a lot apparently. Anyway, thanks for the tip, great ;)