Why You SHOULD Be Using Exploration Based Audiences In GA4!

[@DerekJojenCummings]

It would be cool if you could highlight multiple and create an audience.

[@DataDrivenU]

For such case use segment creation process - that way you can easily aggregate users who comply with multiple conditions

[@OronM]

great video as always! however, keep in mind that you can't really compare metrics such as 'event count' or 'views' in the exploration free form report to the number of users in the audience/segment since these are different scopes.

[@DataDrivenU]

great eye @OronM - I didn't notice while doing live shoot = too many moving parts :)