Track Clicks with Google Analytics 4 and Google Tag Manager

Learn how to track clicks with Google Analytics 4 and Google Tag Manager. This tutorial will include two topics:
#1. Click Tracking with Enhanced Measurement in GA4
#2. How to track clicks with Google Tag Manager and Google Analytics 4
In the second part, I’ll show how to track button clicks with GA4. So if you want to track call-to-action buttons with Google Analytics 4, you have come to the right place.
Also, feel free to take a look at related resources below:
=== LINKS ===
Subscribe to our KZbin channel / @analyticsmania
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
✭ Blog post: GTM preview mode is not working? Here’s how to fix it
www.analyticsmania.com/post/g...
✭ Enhanced Measurement in Google Analytics 4
support.google.com/analytics/...
✭ Blog post: How to track events in Google Analytics 4
www.analyticsmania.com/post/h...
✭ Blog post: How to track conversions in Google Analytics 4
www.analyticsmania.com/post/t...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZbin channel / @analyticsmania
#googletagmanager #googleanalytics4 #googleanalytics

[@ajithr1255]

Thanks a lot! Exactly what I was looking for. I saw many older tutorials with the older version of Google analytics-- and being new to this, was confused (the UA- tracking code was missing in my dashboard since I was using the newer Google analytics!). This is incredibly useful.

[@skgfz]

Just the video i needed.. looked everywhere but never found one so complete. amazing! thank you so much!

[@pradeepdodle7928]

I've setup Google ads for my website and was struggling to figure out how to use GTM and GA4. Watched a lot of videos from many others but couldn't figure out. 3 of your videos did the trick. I setup the tracking links and a lot more. Can't thank you enough! Subscribed.

[@aditichanda00]

It is so difficult to find information on GA4. I am thankful to you, for your content. Helps me with my work! Cheers from Toronto.

[@mounsey_]

Great stuff. Thanks so much for this. A little fast at first, but I managed to keep up (and had more in place already than I realised!) - big thanks, I subscribed in a heartbeat.

[@arthur0103]

This is the best tutorial relatet to clicks tracking on KZbin ever! Thank you!

[@Socialmediabrandincrease]

Dude. You're a legend.. I cant even begin to tell you how much you’re helped

[@InsaurraldeGustavo]

great job! Now it refreshes real time really fast, I guess they improve that. Thank you and cheers from Argentina!! Excellent explanation!!

[@zainkhan4358]

A very helpful video I must say. There was a lot of stuff missing from my end and after that I got it perfectly right. Thanks very much.

[@hallokatze1550]

You're the man! I just got a Udemy Course on GTM, but it's not updated for GA4. Your free content is just better. Thanks alot!

[@AnalyticsMania]

Thansk. My paid content is even better than my free one :) For example, I will be launching my completely re-recorded GTM+GA4 course next week. If you're interested, get notified by entering the email here www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

[@adi5badi]

This was very helpful. I managed to set up a button click event in GA4 .... finally!

[@Gahanlover90]

Thank you Julius! Extremely useful! 🙂

[@BlackRules967]

Woohooo it works perfectly!! Thank you so much.

[@BrianShim]

Thank you, that was helpful!

[@abyabyyh1861]

Very useful video! Thanks a lot!

[@davadh]

Very helpful, thanks!

[@danielperry1860]

Excellent stuff, thank you very much!

[@StetsonDoggett]

This was awesome, thank you.

[@tuyen_man]

thanks. your video is awesome. keep working like that!

[@strawhatluffy154]

this is an amazing resource

[@bigred7229]

Thank you! for posting

[@sergiocrestana879]

Hello Julius, thanks for the wonderful tut! I'm having some problems making it work. On my website I use a "product enquiry" plug in that opens up a pop up. After loading the pop up and filling the form, when click on the send button, even though I get a button_class (on the google inspector) , tag manager was unable to identify it as a click. Do you have any tip to help me?

[@martina_meyer]

Hi Julius! Thank you so much for this video. It helped a lot! I just have a question as my cta button takes the user to another website with a different domain (affiliate links). What event paramenters do you use for "link domain" on the tag configuration please? Thank you so much! Love your channel! Very helpful! :)

[@eddsiu]

Thank you for this!

[@MIII96]

спасибо большое!! всё очень понятно и доступно!

[@contentinflux8268]

Your advice was helpful

[@laurentiumarin1986]

Great Video. If I create a Just Link trigger for Phone Clicks, should I put the link_url parameters once I create the event tag? This is necessary the parameters? I m using also the old GA. Do I have to create 2 triggers for each GA?

[@molcay8355]

Amazing video!

[@moussamhanna]

thank you for sharing this valuable information

[@bottomsupvending3818]

Really great work

[@danielepiani8779]

Hello Julius! Thank you for the video. Do you know why in my GA4 outbound links and download file are not tracked if I do preview mode in tag manager? scroll, page view e user engagement yes. I tried to put off and then on but nothing!

[@wellwisher_a]

Thank you, very helpful in Feb 2023.

[@philippdressler4107]

Hey thanks for the great video and explanation, helped a lot. One thing I do not get: I setup different parameter names (click_text, link_classes, etc) for my CTA on my website header, worked fine. If I want to add further tags in GTM, how do the parameter of the new tag distinguish from the existing parameters of CTA-tag?

[@AnalyticsMania]

If you use click variables, their values are updated on every click. Or maybe I don't understand your question.

[@netanelzaken4144]

Thanks! if I have the same button on a different location on the page and i want to know where the user clicks? with one event like "request_demo_cta" parameter "button_location" ?

[@JohnnyUtah269]

Should I be able to see the link URL without any configuration, so long as Enhanced Measurement is setup? Where do I view it? Or is it necessary that I do the setup in tag manager? They make it seem like all i need to do it add the gtag and turn on enhanced measurement and I should be able to view outbound click info... :(

[@diegofernandosanchezmelo484]

Hi. Thanks for sharing this video. I have seen that within GA4 interface is the option for creating eventos (un the menú "All events". What is the difference between create events in Google Tag Manager and create them in GA4? Thanks in advance

[@AnalyticsMania]

Hi, you will find the answer here kzbin.info/www/bejne/m5zTZ5eZeL2LmJo

[@petersenglish]

If you are having trouble finding the debugview button, first click on configure. Then you will the debugview at the button of the list. Apparently the GUI layout has changed.

[@strawhatluffy154]

Thanks!

[@sina6034]

Many many thanks, great explanation! I have to do the same just for outbound links (click on picture, there is no click Id and classes). Is there any video or explanation( Course) how to do this? Your help is much appreciated :)

[@AnalyticsMania]

Course analyticsmania.com/courses/google-tag-manager-course-for-beginners

[@AnalyticsMania]

If click ID or classes is not available, you need to go advanced. That is explained here www.analyticsmania.com/courses/intermediate-google-tag-manager-course/

[@sina6034]

@@AnalyticsMania thank you, the advanced course is very expensive (at least for my needs) Is there a cheaper option to get this done?

[@AdjieIndrawan]

Thanks for Video, very helpful! But, I do not find the "All Events" section on my GA4 sidebar, please help.

[@AnalyticsMania]

GA4 interface changed. You will find the "Events" section in the "Configure" on the left sidebar.

[@AdjieIndrawan]

@@AnalyticsMania I find it, thank you for your answer.

[@chrisdenicola4336]

Thanks for the video.. do you think you could do a video on how to track “conversions” or events that are created inside of a chatbot? I would like to track when people make it to a certain stage of a chatbot flow. Because I consider taking that contact info as a conversion. Would I just create a tag ? I’m new to this..

[@AnalyticsMania]

Very often it is impossible to track chatbots and that depends on the functionality of the chatbot itself

[@chrisdenicola4336]

@@AnalyticsMania I guess my best bet would be to place a tag inside the flow to trigger at a specific stage in the bot ? I know the chatbot has GTM integration so I’m guessing this would be my best option correct ?

[@chrisdenicola4336]

@@AnalyticsMania can I hire you for a 1 on 1 training in setting up my platform ? I have a unique situation

[@lambertdepoix3327]

Thx!

[@wunlawealth]

Need help pls. won't show data stream function in admin tab in analytics...how could i solve that?

[@MarcosMedeiros617]

Awesome info! Can we track image link clicks?

[@AnalyticsMania]

If the image has a clickable link, yes.

[@eguchiyuuki]

good!!

[@pradeepdodle7928]

Thanks

[@ricardosacedarojas4099]

If I did this for the first time, can I see the events data in the DebugView on Google Analytics? Or do they also have to pass 24 hours to obtain data of the events? THANKS FOR YOUR HELP ❤️

[@AnalyticsMania]

Yes, you should see events in the debugger

[@ricardosacedarojas4099]

​@@AnalyticsMania if I dont see anything, what can be the problem? I really have all sincronzed, but, in the DebugView I have not any data

[@AnalyticsMania]

@@ricardosacedarojas4099 Hard to tell without seeing the situation. Many things can go wrong and something in your configuration is not correct. Maybe wait a bit and try again later.

[@ricardosacedarojas4099]

​@@AnalyticsMania thanks I need to try later, its funny because the PREVIEW and the DEBUGER in Google Tag it works, can track all button clics, personalized events, so the only problem, I dont see any events data in DebugViews jaja I report in 24 hours if solve the problem

[@ricardosacedarojas4099]

@@AnalyticsMania good morning, only to say to the community that: IF YOU ARE CONFIGURING FOR FIRST TIME, you need to wait 12 hours to see the Debug View, the events works fine, thanks for your help.

[@user-up5gg8rr4y]

what could the reason that i dont see the outbound clicks in the events i can se the scroll user engagmnets and page view but no clicks

[@AnalyticsMania]

Difficult to say without looking at the website and doing an audit

[@dariovolaric967]

GA3: 1 minute work to setup a custom event. GA4: 20 minutes work to setup a custom event. Sigh....why....

[@user-cn6nf2wk5b]

Does anybody know how to change the value name of the variable of the link click in debug mode so I can use that value, like in this video, "hero btn" for reference in my tag? Cause my value is long and just a bunch of sentences about the style of the button I clicked. Not very clean looking. Thanks for anyone who can help!

[@user-qj9pi5jz8q]

Can we track buttons events without using GTM in GA4, Your help is appreciated.

[@AnalyticsMania]

Yes, check GTAG documentation

[@user-qj9pi5jz8q]

@@AnalyticsMania thank you boss 👍

[@artofcode7]

Why my panels are so different?

[@franciscocerda3133]

Gggggrrreeeeaat, thank you!!

[@neoDarkSquall]

Many of my click events appear twice in Google Analytics despite being fired only once in GTM. I don't know why!

[@AnalyticsMania]

Difficult to tell without doing an audit of your setup. Maybe enhanced measurement is also tracking clicks, maybe you have hardcoded GA too, or maybe something else.

[@neoDarkSquall]

@@AnalyticsMania Hello, thanks for the answer, I didn't even expect one. I just realized something. I created my event in GTM but I also created it in GA, using the same ID received from GTM, I thought it was the way we link a custom event from GTM to GA. Was I wrong and is it the reason I see them twice in GA? I would like to try it myself but I'll have to wait for 24 hours i think... Thanks!

[@neoDarkSquall]

Answer to my own question: okay that was indeed my mistake! Seems I need to watch all your rad videos again! Thanks.

[@carolinam6805]

why I don't see on the left Link Click?everything you did before I did too

[@AnalyticsMania]

1. You did not create a link click trigger 2. Or the element is not a link 3. Or the element is in the

[@andresblanco6303]

I tried this and is not working, how can i know what`s wrong?

[@Jassim-Al-Rahma]

there is no Google Analytics GA4 Configuration in Google Tag Manager

[@austinnewman5760]

I followed him step by step and I will grant you I have little to no idea what I am doing but I did everything he did it said it was connected. I go to debug view and.... nothing. Every one of the videos has a 30-minute setup video for some nested item you had to set up before even attempting this tracking. So I pause it and go set that up and create a tag manager account. then spend 20 minutes trying to make sure it is configured corrected and then back to this video to try it and fail. All I want to do is track 1 outbound link and 1 page view as a goal. In my mind it is not that hard but I get on this thing spend 3 hours copying youtube setup videos and almost all of them have the exact same problem. Nested setup that had to be done in advance and after the setup it still doesn't work.

[@austinnewman5760]

I dare you to look for complaints on google analytics and you can not find them they curate to troubleshooting videos. This is the opposite of user friendly.

[@AnalyticsMania]

@@austinnewman5760 Hi, you can take this free GTM course that contains the initial setup + click tracking www.analyticsmania.com/courses/google-tag-manager-fundamentals-course/ The reason why you don't see the initial setup in every video is that it does not make sense. Otherwise, every 10-minute tutorial would become a 1-hour video. Once you install GTM for the first time, you don't need to see the initial setup once again. If you feel like you struggle with the setup, you can enroll in a paid GTM course where you will have decent guidance from the instructor + all lessons are in the proper order (if the course, of course, offers that option. ). Yes, it costs money but that way, you will not be wasting time.

[@hrubar5430]

You are incredible. F. Google for their shitty spaghetti. I get it you have a lot of control over it, but they should implement at last standard click tracking using Javascript or something for custom buttons. This would make life much easier than setup 100000 tags for JUST BUTTON CLICK TRACKING.

[@AnalyticsMania]

Where did you get that impression that you need that many tags to track buttons. You can create a single trigger and one tag that can cover multiple similar buttons.

[@hrubar5430]

@@AnalyticsMania No, I mean you need to install the Google Tag Manager javascript code, even if you already got on website the Google Analytics Universal and 4, Google Ads Remarketing and Conversion tracking, so on. I'm sure they could implement something like Google Ads Conversion tracking in the GA, which implies fire an Javascript event.