This is the era of the attention economy where internet, social media, streaming platforms and other people with all sorts of motives all compete for eyeball market share. In the early days of social media, platforms like FB were hiring 'attention engineers' who honed their craft in casinos and gambling establishments. Their goal -- to maximize the time and attention that the subjects were giving these platforms. In turn, FB sells your eyeball share to the highest bidders who know exactly how to influence your thought processes to do their bidding. If anybody thinks social media services are free, they're wrong. Internet platforms such as FB are making piles of money . . . and YOU are the product.