B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg

[@shrutiarorabatra]

I have kind of become a regular here. Thank you so much for covering B2B. Having spent 2 decades in b2b so much truth in what they say

[@MarkSmith-gd5nn]

Hey Jon - How do System1 feel about the 'All research will be synthetic' 5 to 10 years from now?

[@uncensoredcmo]

It won’t be “all” research. We have been training AI on our database for 3 years now and it’s only half as predictive as the human responses. Not saying that won’t improve but it’s harder than it appears when it comes to human emotional reaction. I think that will be our USP.

[@MarkSmith-gd5nn]

@@uncensoredcmo thanks for the response Jon - interesting that System1 haven't seen the 70% to 90% correlations Peter and John referenced? Intuitively your number of 50% feels right given the importance of emotion. Cheers Mark