Рет қаралды 257
Do you run a B2B services business? How do you consistently generate leads for your Account Based Sales Team?
Long sales cycles require a healthy pipeline of leads.
Information Qualified - Marketing Qualified - Sales Qualified Leads
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Requires a large, wide funnel
Start with a list...a focused, targeted list.
Build Outbound and Demand Generation Campaigns to convert to IQL and MQLs.
To drive demand, target "intent".
Website Optimization - contentfirst.m...
Inbound Linking
Content Strategy - contentfirst.m...
Email Marketing done well is outbound that drives demand.
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Linked In for B2B Leads - Use your list for targeting
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Paid Ads for inbound lead generation