BARBELL BRIGADE APPAREL LOOK BOOK

[@AbsolutelyNerdy]

I really hope the person in charge of Barbell Brigade's branding gets to see this... Barbell Brigade as brand name is too straightforward, hence using models that don't fit the typical "lifter" look is weakening the brand. It's confusing to people that aren't familiar with your brand, and alienating the ones that already has Barbell Brigade's positioning as "gym apparel". You want to expand, that's understandable. Normally starting a whole new brand for casual wear is the course of action, but you want Barbell Brigade as a brand to expand...so that's out of the question. The best course of action then is to omit Barbell Brigade from the major design, keep the "skull & crossed barbells" logo but put emphasis on Dominate Humbly for your casual wear to differentiate from your "gym apparel". Dominate Humbly is still very much part of Barbell Brigade's branding (recognizable to fans!), is universal, memorable, and evokes a message. A mantra that everyone can relate to, not just lifters.

[@AbsolutelyNerdy]

tl;dr Omit brand name, keep brand logo, emphasize "Dominate Humbly". It eliminates Barbell Brigade's problem of being too straightforward, but doesn't separate itself from the brand. A positive message that transcends demographics / target markets. Hell, I can see hipsters reppin' it.

[@imhellag]

+AbsolutelyNerdy What I wonder is if this video is 1. reactionary or 2. actively trying to target a new market. With 1, maybe they notice these alt sons of anarchy kids getting into the gym and scene so make something to cater to them. Regardless, the brand and the people and loyalty who support it are so strong, they'll push thru regardless of how consistent the marketing is.

[@retcon1439]

Nike

[@TheHXCgrandma]

Why did you get models that don't lift to represent the clothing?

[@Canseeyt]

i didn't know snapback hats were for gym use only ✋😂

[@TheHXCgrandma]

+Aaron Johnson You realize that this channel is Powerlifting oriented right? They obviously all look great, but they don't look like any kind of powerlifter or bodybuilders. I get why they used them, but it would have been better to use fitness models rather than regular models imho. this was meant as constructive criticism. also I don't take creatine at all, stay mad.

[@chrispalacios8395]

Maybe bc they wanna branch out ,not only to lifters but to everyday fashion 😒 ever think of that

[@davidscott3570]

+Aaron Johnson The guys in this video definitely were not powerlifters. The girl, could be.. probably not, but it's possible. It doesn't really matter either way.. You get his point..

[@alvannpham]

+chris palacios none of those looks actually looked good... a blazer with a bb shirt? wtf

[@QuangTran.]

I get the stylist thing and rock and roll but you guys should of put some lifters into the mix!

[@isaackhan5700]

QUAAANGGGG

[@QuangTran.]

My brother! Hassan Khan

[@maalik310]

+Quang Tran thats what i was thinking. mismarketing

[@QuangTran.]

***** I see a lot of comments like this. I'm waiting for Bart response to this.. hahah

[@405bench8]

+Quang Tran theyve been promoting their clothes with lifters for ages man, serro, alex, geo, tiffany, bart, all of them have promote the clothes for ages and were the models on the website. Barbell brigade is street wear, not just lifting threads, so i guess this is a way of expanding their niche you feel :)

[@vietlee4290]

I came for the hot potato in the thumbnail

[@Bubblewrapisfun]

Everyone who's complaining about how ''they aren't even power lifters'' you have to realise that if they want to succeed as a clothing company they have to also appeal to the general public, they're being professional. They aren't just selling stuff as fan merch they want to expand their clothing brand. You know of their apparel because you fallow this channel. These adds are meant for people who don't know about it. And no the merch is not just for power lifters.

[@olivierkili5842]

Actually I love it. This is totally outside the box and I am sure BB is a gym outside the box. Keep up the good stuff. Great idea and excellent execution.

[@MsReviewBeauty]

Why is everyone complaining about the models?! Gym is for everyone, they don't need buff models for their clothing because it sells itself. I bet you if they started using buff models people would still complain that the models represent stereotypes blah blah blah. Tbh can we just appreciate the professionalism of This brand and how they are presenting it. Good job guys :)!

[@alanr5940]

I would buy some but then I think what the point of representing a gym you'll never go to

[@TheAbsoluteTruthzz]

20 percent off still is alot for such expensive clothing... 30 dollars for a shirt.. Oh well

[@obey325]

Buy the shirt to support the channel/brand!

[@imhellag]

+Jon Snow savage

[@thetraveler893]

+Alan R. Why don't you pay a visit?

[@IsaiahNarisma]

i feel like its good to wear it not only to support, but if you truly believe in what they do, then i feel like you should be proud to wear it this applies to all apparel brands out there

[@Kickbackfool87]

These models are great and all, but none of them lift, so it doesn't really make sense for a gym's apparel

[@navjotsandhu8608]

+Too2totwo in the end they are still trying to sell it to as many people as they can, its profit

[@F32NEWTRON]

+Too2totwo They're trying to expand the brand. They don't want it to be just a "Gym Brand" They want it to be a full on apparel company.

[@Kickbackfool87]

J Munoz I can understand that, but that's going to be tough to do when you have "barbell" in the name. It doesn't really make sense that random people are going to walk around with "Barbell Brigade" clothing if they don't lift. If the clothing was just called "Brigade" or something, I could see it working

[@kingkong2798]

+Too2totwo chill out bro it ain't that deep 😂

[@Canseeyt]

+Calvin K ikr 😂😂😂

[@ericmain30]

When is the next episode of My Fried CNS with Geo?

[@imhellag]

I can imagine the casting call: "Caucasian male who looks like Jesus to wear fitness branded apparel."

[@airsoftguy722]

ded

[@imhellag]

Shaheen Eshghipour RIP shaheen

[@AlexVisuals]

This is a super sick video, I love the way it was shot and the music!

[@DavidSoto710]

This is the look I pictured for barbell brigade. I love it!

[@kuya5000]

Thought the exact same thing. It's be a great video if actual lifters were shown wearing it.

[@swagiramasenju4053]

Why are people complaining? they're trying to expand their market to more than just fitness and lifting, I personally don't care and will buy their clothes anyway because they look good

[@KeeLOplur]

looks like this is targeted more towards hipsters instead of people who lift.

[@TheAbsoluteTruthzz]

lol

[@TickleMeElbow93]

They are trying to target everybody I think they said it's more of a street wear

[@Keroopayyy]

What Jason said, I think Joe or Bart said in a vlog that Barbell is a type of clothing that can be worn in the gym and as streetwear

[@MaloHalna]

Great to see the company growing !!

[@ashmasterc]

Good ol bart always brings the comedy. I'll be looking out for future look books though. This video was really well done by whoever filmed it.

[@QuePatoMedia]

This is a complete 180 from what I expected

[@0wninguplz]

The brunette is hotttttt

[@Canseeyt]

Geo probably got jealous of her 😂😏😂

[@0wninguplz]

lol no doubt this brunette is a stunning angel princes

[@lycosa10]

true 😃

[@MarkusHoward]

+0wninguplz her ig instagram.com/ashley.valenzuela/

[@0wninguplz]

thank you

[@spidermanation]

do they even lift broo not even once

[@MichaelAndreas10]

on a dailee

[@isaackhan5700]

+Michael Andreas loooool idk why that was so funny

[@cerealkiller757]

The girls in here, maybe. The guys, not too sure, but possibly.

[@Astronamia]

just because you don't have hug biceps and rock hard abs doesn't mean you don't lift lol...

[@crazyasianfly123]

Love the ad. Always supporting Barbell Brigade. Of course people are complaining but who gives a fuck because people are gonna buy your products. Love the music and it seemed so professional.

[@ToddMatthewsFitness]

All I can think is how much apparel you must be selling to justify the cost of producing this commercial. You guys are killing it. Well done. :)

[@BaileeGermanotta]

awesome!! just ordered some stuff a few minutes ago, can't wait to get it!! love you guys

[@mikereyes2416]

Looking at everyone get butt hurt over the models not being lifters. This is a great ad, although it'll be cool and more barbel to actually make an ad with most of the barbel squad because that's who represents them. The ad is supposed to show off that you can look good in the shirts, the models are great they show that these shirts are stylish and can be used outside the gym. Love the ad and the branding doesn't always have to target lifter, also a bunch of athletic brands don't all choose athletes to represent the brand and most of the time their product isn't always used for it's athletic purposes.

[@jtharms]

Block out the haters! I like the new direction for the apparel line! Super high quality ad, well done!

[@arturoa.795]

This is my opinion: I love barbell brigade and all BUT these models make me want to return my shirt. I just can't take these models seriously. I don't know why they chose them to push out there products. If they had people from their gym I would buy more stuff from them.

[@arturoa.795]

+Free Floating fully? Okay man whatever you say no one can't state their opinions anymore. Trust me I don't bash on people. Have a good one.

[@arturoa.795]

+Free Floating man I don't know...I help people at the gym I go to who are barely starting and need help. I also help people in man ways instead of putting people down. Just this hit me in a way that made me feel like I shouldn't take this seriously I don't know how to explain it.

[@TickleMeElbow93]

So because of the models you want to return your shirts lmao!

[@Helljumper7200]

Lmao! Bro, I'm sorry but did you go to college? ...this is an excellent marketing move.

[@arturoa.795]

+Lazaro Cortes well yea but I didn't major in business so yea you go glen coco lol jk bro

[@captainme810]

This should be a KZbin ad or even a tv commercial.

[@5my9other93half]

Jesus, the blonde looks like a fusion dance between Geo and Scarlett Johansson. Awesome.

[@VanwattGymChannel]

Who else knows damn well what the clothing looks like but came for more footage of that blonde chick?

[@annettedoodles]

yayyyy love the lookbook! makes me want to buy one!

[@Kaboomafu]

Had no clue youtube had so many marketing experts. Great to see

[@AeonProjectz]

ok looks cool, but what of the quality and sharpness?

[@JohnAugustenborg]

The way these outros going Paige Hathaway gonna be modeling barbell brigade soon haha!

[@zomgkb]

um this ad isnt really for the people who know about the brand and fans of the channel. It's more of a legit ad for the masses. So why are you guys complaining?

[@HaiFishing]

If you check out the Instagrams of each model, they all are casual commercial gym goers. So yeah, they do lift, they're just not serious powerlifters or weightlifters. It would be cool to see some famous athletes model the apparel though!

[@Mayankbhattacharya]

FINALLLYY! :D Can we get the credits please?

[@MTeeThoughts]

Does anyone know where that racerback leather vest is from with the zipper in the front and pockets?

[@jadaneberly3852]

The red hat looks sick

[@iPurityPVP]

I'm in love.

[@ElSinisterJamez]

I don't know why people hate so much... me personally I like the fact that the barbell brigade brand isn't trying to be boxed in as just gym apparel

[@naloboy808]

geo would of look amazing if she modeled on this vid. but other then that great video! I'm gonna order more barbell gear now...

[@rao4838]

when will the look book with nadeem come out?

[@kasaiptandma731]

I get that Barbell Brigade i trying to make clothes everyone can wear both in the gym and out on the street, just like the owners and crew do , but I would think having people that at least look like they have been near a barbell or are someway in decent shape who look like semi hipsters and regs would have been better in the clothes and the branded clothes. plenty of fitness models who have a decent fashion sense. I do like the advert though, well shot and ting!

[@annettedoodles]

lifters are not the only people that can wear barbell brigade...anyone can. not to mention it looks fuckin dope and to supports my favorite youtube couple

[@baileyk]

I'm sorry, but someone hasn't posted something about this yet. It's called ATHLEISURE. Add athletics and leisure, you get athleisure. No one ever said it was targeted to bodybuilders, powerlifters etc. This clothing line was intended for casual wear as well.

[@salvador0277]

you should put barbell brigade staff do the modeling and shit ..like lu,napoleon,sero,brandon churo etc and put bloopers in the end

[@lopu11]

THat guy has FABULOUS HAIR

[@cadecampbell7055]

I'm still not paying 30 dollars for a t-shirt

[@cadecampbell7055]

***** 20 dollars sir

[@KiLLeRxxBuNNy]

You want to sell your stuff to lifters or hipsters? This video doesnt even make sense

[@baileyk]

Oh my fucking God, its called athleisure.

[@TickleMeElbow93]

I was gonna reply seriously but then I saw your name lmao

[@DW97Productions]

+Mr. Troll What if you're both?

[@retcon1439]

nike

[@djRUNT]

+ScruffyBlock this advertisement wasn't athleisure at all, but that's the direction they need to go in, not this asos shit

[@4pf3l54ft]

Bring your stuff to amazon!

[@jacob5208]

Need a Dominate Humbly hoodie

[@YourFavouriteDane]

any of these kents even lift?

[@Dopex5]

BART IF I BUY 2 SHIRTS CAN I GET ONE FREE WITH UR SIGNATURE ?

[@AreenaThnanivas]

Love this

[@madraso105]

they should open a barbell in sacramento

[@joeyzhuo2730]

Why can I not order?!

[@karanespanol011]

posted on wrong channel. needed more of mark smelly and JNorris

[@crazyelfs]

damn stepping up their marketing game

[@jaramore]

what's the song?

[@swiftmmo5826]

plz does some1 know this song?

[@summertime7651]

Everyone is complaining about the models but I'm just confused why when I go to their website and look at "Women's Tees/Tanks", they use male models. rofl

[@Yoonglee93]

But do they lift tho..?

[@redjoy1350]

Is there gonna be bts?

[@gbammanjordan]

Could u make barbell backpacks

[@mannygangsta1]

I think the whole thing about the models not lifting wouldn't be such a big deal if the shirt/company didn't say barbell brigade.. it's got the word "barbell" in it for fuck sake. that's like a skinny (never touched a weight) guy wearing a 1000lb club t-shirt. it's just comical

[@mod268]

Typical marketing scheme to appeal to a wider audience. Smart move but it does take the feel away from the feel of barbell brigade

[@dylankitchener4730]

i love it

[@eaoadeloye82]

Ok so it's not really for wearing in the gym it's just a regular shirt to wear anywhere that new

[@AND1StReEtBaLLeR93]

this is really good and all, but imagine this with fucken Lu, bart, nadeem, bradley martin and the rest of the swole patrol ft. the fit chicks that go to barbell (not including geo)

[@boblob9248]

buh arrrrr buh elllll

[@mtthew123]

I think their marketing the clothing to everyone not just lifters. Because a lot of people know BB from JKF not just poewrlifters.

[@TechnoOnyx]

such a west coast thing to do

[@LexiRandomGirl]

Either Bart or Joe directed this. I can tell.

[@supragurl7]

Before you guys criticize on why they didn't use people who lift as models, you guys need to understand what a 'lookbook' is. I have a friend whose parents own a wetsuit manufacturing company. When they needed to produce a new catalog they didn't use actual scuba divers as models, they hired professional models.

[@taylorpitz7046]

the black keys though

[@megaterminator10001]

I agree with everyone else, this isn't the way (in my opinion) the apparel should be branded. This is BARBELL BRIGADE. While true that its not just about power lifting and body-building, barbell is about doing some sort of physical training fin order to maintain some sort of fitness. They should market it like how Nike markets their clothes; Sport oriented but also fashionable at the same time. This just seems like regular fashion, which is fine but just seems like it separates completely from its original inspiration.

[@lolsupimbob]

Bahaha the comments on here are amazing

[@farfan08]

Song name?

[@noahmulugeta6210]

You guys are missing the point, barbell brigade is clearly trying to expand there clientele and I think they did an amazing job, shit looked dope. The video is trying to leave you wanting to buy there clothes whether you lift or not an I think they did a great job at it.

[@justaguy5791]

song name????

[@loosey5]

I want a fitted hoodie

[@teddystrangler7134]

Can you tag the models instagrams please? Sure others want to know too

[@FF2PM]

Spotted: not a single asian. Bart... come on... can we just have one for a commercial?

[@ProPainTank]

A hollitser back to school commercial

[@Canseeyt]

where's Nadeem the model!?!?! 😭😭

[@youlose1987]

Didn't expect such a hipster advert from a powerlifting gym, I guess you're aiming for a more mainstream market. I reckon all you guys just lifting heavy and having fun in the gym, as usual, would have done a much better job.

[@georgeromero1385]

I love and respect barbell I just felt like this add should of been thought out more I think they could of made it way better by showing clips of Bart and geo in DTLA or Nadeem and Lou or Cerro and just other gym goers at the beach around a bomb fire playing an acoustic or in the woods camping they could of showed people warring the brand in the gym and then people warring the brand outside the gym showing that not only is this brand worn at the gym but it can also be worn on the streets I think that would of been a whole lot better

[@edwardivantorres]

the dude with the long beard looks like a pre-gains silent mike

[@andrewxnguyen]

not 1 black guy

[@Elluzive]

+shorty fats There aren't any black people in any Barbell Brigade videos. I figured that out a couple weeks ago.

[@liandriunreal]

+shorty fats asian are scared of black people

[@Helljumper7200]

that's so racist... let me call the NAACP and Al Sharpton, they will bring Barbell Down😈... if you haven't figured it out yet, I'm joking..

[@TrydeoVideo]

Name of Blondie

[@Slingsomelead]

my name is KIIIIIIIIIIIIIIIID ROCK!

[@stephen75]

They want barbell brigade to be an street wear too not just a lifting brand

[@markalepsy8506]

Dayum those are some hot ass clothes! ... and the models are okay too. lol

[@Rathalios]

it's looks like a new hipster brand commercial...

[@lwAtErOnEl]

People on KZbin always have to put a negative spin on everything. It's like this is where they go to release their frustration.

[@TheMakersRage]

Do these people even lift?

[@StrengthinManlets]

damn.... these models

[@alvannpham]

lmao barbell shirt under a blazer, just no. they should have just had lifters pulling heavy ass weights in the shirts

[@bound4success860]

Lol if their were actually lifters I would consider buying the stuff.