Porter's 5 Forces EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about Porter's Five Forces and how to use it properly with the aid of some examples from the airline industry. The Five Forces model is a framework that helps assessing the industry attractiveness through the relationship between competition and profitability. The five forces are: rivalry among existing competitors, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of buyers. Together these forces form a great overview of the task environment.
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Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
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[@markthompson1439]

Thank you so much for this video. I study at one of the best business schools in the UK and I can confidently say your explanation is far better than my lecturer's

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Where

[@Cbassett17]

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[@Michaelhatley-vt5hr]

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[@mirianugwuegbu-mark2832]

Your explanation has given me a better understanding of the portal 5 force model

[@Arbadjie]

You saved my university life. Peace on you bro

[@steveyong3995]

The way you explain this 5 Force is FAR MORE BETTER than my lecturer in uni. Thank you!

[@katierussell9446]

I'm really impressed how you have explained the five forces. The examples provided and the way you have connected each of the forces to generate a full picture of competitive rivary is great. thanks!

[@nwachikeone2636]

A

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q

[@oluwoleajiboye2101]

Brilliant presentation Uncle Lars. This is my first time of understanding Porters Five Forces in more than 10 years.

[@craigprice8779]

Lars, this presentation made a significant shift in my understanding for my Executive MBA program. Well done Sir, keep up the excellent work, I have subscribed.

[@Ssimcaaa]

Omg. Where have you been whole my study period. That´s amazing! Thank you :)

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Hi

[@JL-xd4cn]

By miles the best explanation so far, I would have paid a fee for this!! Thank you. Regards from London

[@joelongshore6153]

Awesome! I love how it shapes over time. Lars, you are super sharp. Thank you.

[@Alexthebrokkie]

Thank you mate, that was helpful, I didn't expect to see this simple and effective explanation , a new follower is here .

[@sharonorimba5812]

Wow...I have struggled for so long to understand this concept, but today you have made it so easy for me. Thank you.

[@gretamurtas2855]

concepts are well organized and the explanation are super clear! You have just saved me for my midtherm tomorrow, thanks!

[@wilidi4108]

Very brilliant presentation. Clear, simplify, and comprehensive, This guy is mine Michael Porter!

[@paschaliawanjirumuhoho-min8238]

Your presentations are excellent. Thank you, i use them a lot as additional material for my Strategic marketing in Hospitality and Tourism Class

[@mahmoudelgharably4039]

Thanks bro, it’s one of a kind lesson. Even though I’ve read numerous books and articles about porter forces, I’ve never understood them until I watched your video. Keep going, u’re brilliant !

[@boloetsimohlotsane6373]

Does it mean Porter's five forces belong under market environment?

[@richardgordon]

Yes. I totally agree! In 15 minutes he makes the whole concept of Porters 5 forces as clear as a bell!

[@dulceidaliahernandezhernan97]

Believe it or not, your material is helping me a lot for my SHRM certification exam! thanks a lot!!

[@junovanares1360]

Excellent presentation. I appreciate you simplifying the complex ideas I found in the book. Very helpful. I'm wondering where you have been during my Strategic Mgt Class, I can't understand my professor lmao. Thank you!

[@yamaosmani2109]

I am doing MBA and you explained this better than my course instructor

[@ifyalinta1951]

You are an absolutely amazing tutor! Well done 👍

[@richardgordon]

Wow! This is an amazing presentation of Porter's 5 Forces. Brilliantly explained, which is clear and easy to understand with excellent examples. Many thanks for this amazing video!

[@andreasziegler6132]

Big greetings from Germany to you dutch neighbor. I have an engineering related background but i totally understood every single point presented in this video. Big thumbs up and keep up this good work

[@frazermurray3300]

great explanation, simple and clear. Thanks a lot iLars. Your explanations greatly helped me understand the 5 forces of competition...cheers!

[@Asil0831]

Wonderful presentation. Very useful for my current assignment in my MBA Business Strategy class. Thank you!

[@epilor200]

Appreciate this explanation. I am taking up Strategic Analysis course and this is one way to fully understand it. The visuals of profit and cost really helped.

[@machiosone4007]

You make this very easy to understand in a small amount of time . Thank you so much

[@user-ly2un3td4v]

well presented and easy. I would love hearing you on the podcast!

[@mohamedkhazalikhazali2833]

⁹

[@maquinosim1]

I'm new to business concepts and so grateful for your channel. Economics was not my cup of tea back in high school but you make it interesting and easy to understand. Thank you Lars!

[@nikitayarygin1314]

By far the best video about 5 forces. Thanks!

[@leahding9691]

This is really helpful during my revision, thank you!

[@tanicadornelly3358]

Thank you for this. Helps me get excited for macro n micro once again. Uni has been tough. Its been overwhelming and u have explained this so well. may God bless u!

[@winstonphilander1731]

Thank you sir, my understanding of the five forces is now crystal clear!

[@darkthoughtbox]

You are a rockstar. You've helped me complete 5 of my business strategy papers after listening to your explanations. You are clear and concise. You don't try to speak up in the clouds. I appreciate you.

[@vickymonroy6652]

Great explanation!!!! Finally I got the concept! You make it simple and easy! Thanks ;)

[@deepikak8079]

Excellent video Lars, helped me understand and draft my assignment, thank you!

[@lyah4738]

You're a great communicator. Thank you for this video!

[@bigirimanaalexis4354]

Wow, as layman in the field, I have managed to understand a lot that i could never easily learn from the books . God bless you !! keep up the good work. sending you likes from Africa, and definitely subscribing on your channel

[@florencechishinga4753]

You are great tutor

[@camilaccmonteiro]

Bioengineering student learning here

[@richardbateman9791]

Absolutely brilliant! This will help me with my next ACCA exam a lot! Thank you!

[@BusinessToYou]

That's great to hear Richard! Good luck with your ACCA exam!

[@ill_prophet4843]

An absolute amazing teacher

[@gavharoy9125]

I never watched such long videos, but this one is worth it: very well explained! Thank you!

[@ValorantIron]

How is 16 minutes considered long 😅

[@abhayphadke5304]

Very nicely explained. With airline industry as an example, it became more simpler to corelate.

[@jedidiahgabriellesantos7333]

Thank you for this! It made me understand our topic in class clearly. :)

[@Febioktavia]

Your explanation is so helpful! Thank you very much for this video!

[@gardenpittara]

00:00 Porter's Five Forces is a strategy framework for analyzing industry competitiveness. 02:24 Competition affects profitability in an industry 04:32 High rivalry among existing competitors in the airline industry 06:43 New entrants face competitive disadvantage without experience 08:51 Companies must take actions to prevent their products from becoming obsolete. 10:50 Supplier and buyer power analysis in the airline industry 12:50 The internet has empowered customers to compare prices and access offers instantly. 14:41 Forces that shape industry competition can be used to develop strategic actions.

[@biancaambrosini2276]

Wow you explained this better than my uni professor! Grazie mille! You are also very handsome :)

[@obertdzvimbo3295]

Excellent!! Thanks a lot well explained I needed just a quick explanation but ended up getting much more.

[@jacklinerabongo5367]

You just made this topic simpler. Thanks 🙏🏿

[@mohamedfatehy1443]

I really don't find much words can explain my appreciation to your channel that facilitating and smoothing such as those complexed topics ,,,,,,,,, Really Thanks you from heart

[@sirachayakk7261]

A very good & clear teaching. Excellent! Please keep sharing.

[@farialy5870]

Very well explained seriously my concepts are clear now.. Good job!

[@radoslawkwasnik1318]

Lars, You are a Great Teacher! Thank you and don't stop ... :-)

[@moniquevanrooi9264]

Thank you so much. This is so concise and well explained plus giving examples helps me understand more… Keep it up!

[@hmartwoodson8567]

Lars your explanation was excellent and very helpful to me for my assignment thanks a million

[@srivatsavagowtham9990]

You did an excellent job. Keep it up. Very very helpful.

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Great simplified presentation and easy to understand

[@douglasjayjay4367]

I just discovered your channel and iam so much impressed on how you cover topics. thanks alot!!

[@uptown7930]

This has being helpful great job. Thanks for sharing your knowledge with me. And more win for you

[@GloriaTLopa]

Informative and easy to understand. It is very helpful 👍 thanks Mr.

[@degeph444]

Brilliant. Best breakdown of Porters so far. Loved you PESTLE too. I am trying now to form a marketing strategy so thanks.

[@BusinessToYou]

Thanks for the support Thomas! I wish you good luck with your marketing strategy!

[@AR-by6nl]

Appreciate you effort and reasoning. Keep it Up.

[@suditaliano]

Great!!! You helped me to catch up with my assignment and this was bothering me for some time

[@lanreoseni7856]

Lars, you're amazing! thank you!

[@ryanf.3261]

Very impressive presentation that make us understand more easier. Thank you.

[@catherinegama786]

ooh wow i can't thank you enough Brother LARS DE BRUIN You've saved a soul , by answering all my assignment questions. keep going

[@antarbo5060]

Thank you so very much, it was so useful, and I couldn't understand it better .

[@peterokware8918]

Great Insights. THANK YOU!

[@StainKalaba]

Thank you so much , At least I'm able to explain all the five forces

[@gchannel297]

This video is much clearer. Thank you for this!

[@mayam4480]

Simple and nice. Thank you. Great video.

[@melanietong7317]

this is really useful! please making more of it!

[@OmJhody]

Thank you for your explanation, my business in construction sector and i found you airlines study case really beneficial for me to dig deeper in my industry

[@Gabera2022]

a very helpful presentation, easy to understand how porter's five forces are interrelated.

[@peterrussell1084]

Sir you did it once again! What an awesome video and great way of explaining such a complicated framework. You are much better than my professor ;) Looking forward to your next video!

[@jacklinerabongo5367]

I feel the same. Very well explained

[@nurhassan2176]

Amazing video; you made it so easy to understand.

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thankyou so much , this is really helped us , wonderfull presentation ,and i hope u will never stop.

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Amazing explaination. Thank you so much.

[@saritaghanekar]

Your presentations are excellent ! Thanks

[@crocop1582]

Thanks for such a nice explanation! Can you make a video content on the differences between event marketing and experiential marketing?

[@MakePeace123]

Thank You Lars, your awesome Just the info I needed

[@minimonie9825]

Very informative and easy to understand! Thank you!

[@mattrohrKSU]

Great explanation! I appreciate your videos!

[@Ladybarbz]

Well done! You are an excellent teacher and the teaching is well understood. Thank you.

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What an in-depth analysis! well drilled. Good job man

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This has been very helpful, thank you

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Impressive! Well presented. You guys are more than clever 😊

[@Mr.Pincini]

Thanks so much! Will have a business management exam in a few weeks and this helped a ton, especially thanks to the practical examples!

[@puneetwadhwani7231]

Amazing Explanation with great example 👏

[@Neverland13]

This was super helpful. Thank you so much :)

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Thank you so much!! This really helped

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This has been very helpful. Thank you.

[@jacoboortizdeurbinagonzale6878]

very well deserved thumbs up, learned more from this video tha at a 2 hours lesson in uni...

[@Firstladynneka]

ur videos have been of great help. thanks.

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Thank you for this video, your explanation is second to none.

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Love the way you explain the video. It is very clear and understandable.

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thank you very much. Very informative and easy to understand.

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Great explanation! Thanks!

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thank you for that, and love your last words of your moto :) !

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you were sent from above. may god bless you with health

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Thanks for the very useful explanation!

[@sammyjus]

This is awesome, more videos expected.