Beating Zillow at Their Own Game: Real Estate Photography Secrets

[@JaredHoyman]

Thanks Nathan for confirming everything I have been telling my clients. I started my business 12yrs ago solely on 360 tours and after tracking video vs tours with google analytics video out performed on every platform by a large margin and that’s when I decided to pivot. I have 1 client who bought into the Zillow showcase home and for that one client I went out and bought an insta360 x3😂. All other clients focus on video walkthroughs. Just one air bb walk through has racked up over 66k views on facebook. On top of doing real estate photography/video full time I’m also a licensed realtor and I will tell you video gets more people in the door.

[@NathanCoolPhoto]

It's great to hear you've seen the same results with video! I agree, it's really powerful.

[@tomingrassiaimages8776]

Great info Nathan

[@NathanCoolPhoto]

Thank you!

[@SeubertMedia]

Also had a Realtor using Zillow certified photographer language the other day. I was also confused if they brought that back. Anyway thank you for sharing .

[@NathanCoolPhoto]

You're welcome!

[@PoppinGaming]

I have a Trisio lite 2, which doesn't look to be compatible with zillow 3d tour.. bummer

[@NathanCoolPhoto]

Yep, and there's a slew of other great cameras they can't use. Bummer for sure, but another reason to stay clear of this dumpster fire.

[@Swing4TheRing]

But will Zillow try to take the photographer's copyright of the photos by the photographer agreeing to upload them to their platform using their software in their ToS??

[@NathanCoolPhoto]

No. You maintain copyright. They have wording specific to that in the signup form, see link in video description.

[@jaylistudios]

Crazy marketing company tries to monopolize everything that is so abundant out there so they invented new certs. What a pointless fight they are starting. If they are not providing a solution by doing things like this, they are going out of business. Let they spend all their marketing budget to presentations and realtors are not stupid