Behind the Scenes: The Story Behind Amplitude’s Latest Redesign

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Join us in this insightful episode of Ran Talks Design as we sit down with Will Newton, Principal Product Designer at Amplitude, to explore the fascinating journey behind Amplitude’s latest major redesign. Learn about the bold steps taken to enhance user experience, the strategies employed, and the challenges and learnings along the way. Will shares his unique approach to tackling complex design problems, his passion for blending art and technology, and valuable insights into the world of product design. Whether you’re a designer looking for inspiration or curious about the inner workings of major redesigns, this episode is packed with valuable takeaways you won’t want to miss!
🕒 Episode Breakdown
00:00 Introduction
00:32 Meet Will Newton: Principal Product Designer
01:23 Will's Journey into Product Design
04:51 Amplitude Made Easy: The Big Release
07:56 Navigating the New Amplitude
13:00 Measuring Success: Metrics and KPIs
24:55 Rolling Out the Redesign
28:13 Embracing Risk and Intuition in Redesign
29:55 Navigating Customer and Internal Resistance
30:20 Showcasing the New Features
31:08 Iterative Development and Dogfooding
33:05 Setting the Direction for a Major Project
33:32 Organizing Navigation: Principles and Challenges
36:33 Prototyping and Gaining Buy-In
42:01 Executing the Vision: From Concept to Release
45:38 Lessons Learned and Reflections
48:47 Rapid Fire Questions: Getting to Know Will
🔗 Connect with Will Newton
Twitter: @willdjthrill
Early Day iPhone App: earlyday.app/
Huge Calendar Chrome Extension: chrome.google....
🔗 Amplitude Resources
Rethink Signup Link: lu.ma/ms86mvq0...
UX Design Template: amplitude.com/...
Amplitude’s Latest Redesign: amplitude.com/...
🔗 Connect with Ran
LinkedIn: / ranliudesign
ADPList Profile (Free Mentorship Slots Open!): adplist.org/me...
Mentioned in the Show
Early Day App: A morning routine tracker to kickstart your day.
Huge Calendar Extension: A Chrome extension to help you keep track of long-term goals.
Amplitude’s Latest Redesign: amplitude.com/...
The Alchemist Book: www.amazon.com...
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