The Ultimate Facebook Ads Targeting Tutorial in 2024

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-targetingtutorial0823-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-targetingtutorial0823-fbdfy

[@mbagley3618]

Ben you are the greatest of all time

[@BenHeath]

Thank you very much :)

[@mysticalsouls]

WOW, thank you for sharing this information! I have paid a so called ads expert thousands of dollars for training and not seen much results, I've learnt more from you here in this video regarding audiences. Thank You so much

[@BenHeath]

Glad it was helpful :)

[@khantminkhantmin299]

Of all the facebook content tutorials experts, I understand your lecture deeply.

[@JordanLLaurie]

Probably the most in depth and actually useful video creators I've come across. This specific video created 5 full pages of notes and I could have made more. Thank you for your valuable insight and amazing presentation of valuable data and strategies, and not just hype and "fluff"

[@Predobro]

Send me those Notes bro

[@Liiinaak]

Me too

[@ifiokbernard2307]

@Ben, I do not comment on KZbin videos, but I would hate it if I didn't do this: thank you very much for being so explicit and descriptive without seeming like you're deliberately hounding anything. I appreciate your openness and willingness to help.

[@chineloharry-brown4403]

A lot packed in this video but great contact as always. Thanks Ben.

[@muntaseerrahman4077]

Thanks a ton Ben! You provide hands down the BEST tutorials on facebook ads. Thanks again!

[@BenHeath]

Glad you like them :)

[@danicajoygutierrez9917]

what is best ad set up for clothing niche?

[@RayansCompilation]

Learned a lot. Thanks for this amazing information❤🔥

[@Bahram_h]

Phenomenal video! Thank you for generously sharing all the information.

[@simple.d_vlogs]

Great video Ben! I love that you speak fast and straight to the point. Thanks for not being boring at all 🙂!

[@BenHeath]

Happy to help :)

[@punniepun6964]

God bless you for this! i adore your generosity for sharing this expensive information to the public! :) wish you the best of luck!

[@BenHeath]

Thank you so much :)

[@jinkazama2555]

i will say i selected open targeting at the beginning of this year in a niche market and got a sale on the first day, at the beginning of this year. But, that is just my experience. Thank you Ben. Since then, sales have been consistent with open targeting for me, in a specified market.

[@BenHeath]

Thanks for sharing. We do see that happen. Just everyone should test open targeting at this point.

[@jinkazama2555]

sure thing Ben. You helped me alot with your videos and i thank you for it@@BenHeath

[@ducksavage]

This is easily more value than a course I bought on FB ads. You're goated

[@BenHeath]

Happy to help :)

[@theoclough]

really leveled up the videos ben, looks great and packed with value

[@ivanmahalel]

Excellent value, Ben, you are the Facebook mentorship category KING, no doubt --- THANK YOU!

[@BenHeath]

Thank you very much :)

[@LilibethTiczon]

Thank you so much, Ben, for your valuable insight. You are the best presenter! I learned a lot about Ads Targeting!

[@BenHeath]

Thank you very much :)

[@user-hs1to1oy7s]

i love the memes you put on your videos they make you content entertaining

[@BenHeath]

Thanks a lot :)

[@roeytr]

You are the best! Thank you for the great content. One question please, why you are not testing each one of your retargeting audiences in a separate adset? There might be a way that one or more audiences are not working well...

[@BenHeath]

Thanks a lot. That's a good question. Unless I suspect for some reason that a warm audience isn't performing, we basically know that it will outperform all cold audiences and can therefore will want to target all of them anyway.

[@RapidBlindfolds]

the only good video on KZbin about this. thank you for not faffing about and actually being helpful

[@heysimmone]

Very useful information. I'll be referring back to this video. BTW, the length was spot on. I would've watched if it were longer because the info was so informative.

[@BenHeath]

Thank you very much :)

[@sergiocrispim9094]

man what of lecture! Congrats for the impressive content i learned a lot. thank u!

[@RajVeesa]

Thank you so much brother. This is very helpful.

[@BenHeath]

Happy to help :)

[@PodClips4U-lf6hy]

Quick Tip: facebook requires your source audiences to contain at least 100 people from the same country. If not your pixel will not show up when creating a custom audience.

[@vokaal]

Really appreciate this video. The best Meta Ads tutorial I've seen. And I've seen aaaaaalot... Thanks so much!

[@BenHeath]

Glad it was helpful :)

[@TheBillboardCreative]

Hey Ben - this video has been so helpful - the way you explain everything is clear and easy to understand. Would love to see a really basic video on navigating meta's Ads app - if you are ever looking for more video ideas.

[@BenHeath]

Thanks a lot :)

[@PoorviRoongta]

very very very helpful! Thank you so much!!

[@BenHeath]

Glad it was helpful :)

[@martinedwards4092]

Amazing video thank you! I was really worried about starting an SMMA but watching this gives me more confidence in this.

[@user-pj7wv8mm9r]

Thank you Ben, your content is very, very helpful. 💯

[@BenHeath]

Happy to hear that :)

[@user-co5nl1rn5w]

Good Job buddy.

[@BenHeath]

Thanks :)

[@KristenScott-db2rw]

Hi Ben, your content is so helpful and I appreciate all your videos. I'd love to hear your advice on what to do if our ideal target audience is smaller than you recommended. For example, if my ads are specifically targeted towards dentists in the US, but the audience size is pretty small. Would you recommend opening the audience up to something like "healthcare" to get a broader audience?

[@BenHeath]

Glad to hear it :) I'd test both and see which performs best.

[@FinancialGoodnews1]

Lot of value here Ben, what can I do if my ads account if restricted and yet to be open, do I create Another ads account or what

[@rinshantt5757]

Ben your Great all time ❤ keep going . I am from India, kerala

[@BenHeath]

Thanks!

[@sadikthings]

Thank you very much Ben for sharing your valuable knowledge. I really really appreciate it!!

[@BenHeath]

Glad it was helpful :)

[@conner8770]

Super good video took out the note pad for this one!

[@TamerRagheb]

Thank you Ben!

[@BenHeath]

My pleasure!

[@onywatch]

Thank u ben ....

[@rahulsharma-ig6gm]

Really enjoyable and informative video at same time

[@AI.Genesis]

I have a two questions. In location lets say we wanna target homeowners in a city so would be go for specific locations or entire city? Especially for a City like Dubai? If you want only messages what objective you suggest? Sales or Engagement? Coz both of these objectives have messaging app as the location.

[@iceman_7]

Really gold content mate. Thanks a bunch, hoping to work with your agency one day!

[@edwardwilliams4603]

Hi Ben, I’m extremely grateful for all the videos you post, they help me a lot. I know you said the targeting strategies in this video are applicable across the board. I was just wondering because I want to be sure, do these strategies work for engagement campaigns, thanks.

[@ravsofficial]

Ben mate you are an excellent teacher and seem like an all round great bloke. Awesome Content 🙌

[@BenHeath]

Thanks a lot :)

[@styleflea9927]

Thank you, Ben. I'm a regular viewer of your videos, and I was familiar with all of this, but I made a mistake somewhere. I tried to narrow down the audience size by using lookalike with interests, aiming for a smaller budget to work, but I completely forgot to set the city instead of the state. I'll be trying again today, and I hope to see the results soon.

[@BenHeath]

Glad to hear it and I'm happy to help :)

[@user-fo2el3xe3j]

really valuable video... especially about open targeting! Thanks!!

[@BenHeath]

Happy to help :)

[@jeypireyes]

thank you for sharing your knowledge, keep it upppp

[@attirelondon7089]

Man your Video editing is awesome too♥️♥️

[@francoisguillaume9237]

Hi, thanks for tat video!! Really helpful. I am watching this during my the pre opening phase of our restaurant business. Therefore we have no existing audience. My question is how long do you think is a good period to wait for before using RETARGETING campaigns? What would be some numbers to look at before beeing able to say "okay, we can do retargeting now". Thanks a lot.

[@BenHeath]

Happy to help :) I'd set up your retargeting from day one. I think there is little downside in doing so. If you don't have enough people in your retargeting audience initially then ads just won't run within that ad set until it's large enough.

[@ValerieStrobel]

i will watch your lessons more often!

[@talhanomani3728]

Quick question. I am running real estate lead ads and I have noticed a pattern. My ads would generate about 10-15 leads and then would immediately dropped to zero. Tested different creatives and text but wouldn’t budge. My audience size is almost 4-5 Million

[@clipperride3405]

Interesting to learn that only ~10% of engagements watch an entire video of this sort of length, despite it being a tutorial.

[@100recycledplastict-shirts2]

So isn't lookalike audience better to set in a Cold Audience campaign? If so can we set in one ad set interest based audience + lookalike audience together?

[@OliveRamirez-xz9sg]

Extremely helpful, thank you.

[@utopianseries]

Hi Ben, We love your content, nicely done! I had a question about Video Views. It seems that creating a different audience for each video tends to perform better. The reason is I believe Meta treats the campaign as an OR if we split videos into different audiences vs an AND if we put all videos in one audience. In the AND case, it seems that if one hasn't watched one of the videos, the ad won't reach them. Think of it as a Venn diagram, is that true?

[@RudolfAlmighty]

Hey! Great video. Previously I scrolled past your videos because of thumbnails. Some of them were too silly for me I guess 😄However, after I watched this tutorial I was pleasantly surprised. Thanks! Btw, I work in advertising for the B2B niche. I am using SEO and Google Ads. I hope FB and IG can be new avenues for me.

[@BenHeath]

Happy to help :)

[@dec4841]

Hi Ben, great video. I have a couple of questions. 1. You mentioned to test singular interests/behaviours/demographics. How many would you say to put together in one ad when you find out which ones work well, or would you just keep 1 keyword that works? 2. What is the daily ad spend to test the singular keyword you recommend and for how long?

[@BenHeath]

Thanks :) 1) I don't like to combine them even after testing :) 2) Ad spend is dictated by the objectives of the business not specific targeting options. I'd recommend checking out my channel for more videos on how to calculate an appropriate starting budget.

[@dec4841]

@@BenHeath thank you for the quick response!

[@paultsiavlis9822]

Hey Ben, thanks for all the tips & tricks I have followed you for a few years now... I have a question about "stacking" which I know most marketers advise against, however when I stack interests together (especially in very niche industries) they seem to perform well. I have also done the same with LA audiences where I stack them together and then save that as a "Mega LA Audience" and many times that is the best performing audience... So, I am just curious as to why other marketers don't stack interest or lookalikes? Appreciate any feedback. Cheers from Australia

[@risetophoto]

what's your niche?

[@EricZabelin-rz3fj]

think you covered good stuff

[@BetterHealthUniversity]

Great video as always Ben much appreciated!

[@BenHeath]

Thanks for saying so :)

[@user-tp4et3hz3x]

Thanks a lot for sharing, your videos are really helpful and insightful. Keep up the good work

[@BenHeath]

Thanks, will do!

[@affiliateprofithero]

Hey Ben, Have you succeeded in stacking a 1% lookalike audience with one interest-targeting option?

[@BenHeath]

No we almost never do that. Your audience is likely to be too small

[@affiliateprofithero]

@@BenHeath Thanks for your feedback

[@SyedImpulse]

Hi Ben Watching you now with Pen & Paper. Expect Regular Video from you. Syed imdad H

[@sajidislam3490]

Need your reply Ben... Let's make a case. Let's say, 2 days later there is a concert of Drake near my client’s restaurant. I want to run ads campaign to target those people who are coming to the concert. Now how can I SPECIFICALLY target those people via my ads campaign? I know my question may sound a bit messy. Need some suggestion from you.

[@BenHeath]

Good question - don't say: Are you going to Drake's concert Meta won't like that. Instead use copy like: You know what goes great with a Drake concert... Our (INSERT SPECIAL OFFER) You can put the special offer on your ad creative as well. That sort of campaign should crush it.

[@sajidislam3490]

​@@BenHeathI have another question. Let's say, I selected 5 miles radius of the concert arena as location. Which people are going to see my ad? 1. People who live in that location? Or, 2. People who are present at that location on that particular time? Or, 3.Both?

[@midronome]

Really great video Ben, thank you so much for all your videos, always super helpful :)) Simon

[@BenHeath]

Happy to help :)

[@ManoharSurya]

Awesome Ben 🌟 great knowledge and insights ❤️

[@BenHeath]

Thanks :)

[@shawnfoster4506]

Great video! Small local business using an open ad set. How do I test other ad sets without interfering with my open ad set?

[@BenHeath]

Thanks :) Don't worry about the interference, test away :)

[@healthytalks367]

Thanks a lot. really great insightful tutorial. great jobs.

[@BenHeath]

Glad it was helpful :)

[@brandonpierce1928]

Hey @Benheath can you make a video for how to avoid getting spam messages on Facebook ads?

[@HistoryBlastXYZ]

Hey Ben! Thanks for this video. When you talk about content overlapping and it negatively impacting your ads, what should one do if they are running multiple ads (multiple products) in a certain niche (e.g. dogs). Is it better even to run those ads in different ad accounts?

[@nikolalukovic7679]

Hi Ben, thank you very much for this tutorial. It was really useful. As for the awareness campaigns, does it make sense to include in the target who is already a costumer along with the cold audience? I agree with you that it's important to maintain a long-lasting connection, because it's very easy for them to buy back. However, it'd better to create a seperate campaign for them with a specific content?

[@movieinshort1677]

You should create separate for already engaged audience,

[@stepbystepfarming2686]

best video so far...I created a meta pixel but when I go to enter a custom audience it's telling me to create a pixel as if I don't have one. I've gone through your video step-by-step and can't figure out why it's doing that. Please tell me what I've done wrong.

[@user-vg8cz4yp7p]

Amazing Video , Thank you !

[@aidansimonian]

Cheers Ben, this video was super helpful!

[@BenHeath]

Glad it helped!

[@DesmondOrvilleDePass-ze4bg]

REALLY HELPFUL VIDEO.

[@user-hl3zt2rz3u]

good bro

[@AlyssaTBuzz]

Hi Ben! I've been following for quite a bit since completing Facebook Ads Insiders and cannot thank you enough for the helpful insights! I have a quick question about Interest Targeting. I know you suggested in both this video and Facebook Ads Insiders to use one keyword per ad set at a time, but I'm running ads for a nationwide franchise and have a campaign with each ad set targeting a specific city. In this case, using one keyword per ad set seems to result in too small of an audience. I know in general, Facebook works better with more broad audiences, so why wouldn't it be a good idea to add as many relevant keywords as possible? Especially since Facebook is quite good at optimizing itself as it learns. I'm not focused on finding the best-performing interest in this case since this is likely going to be a short-term campaign. However for future campaigns, I'd like to better understand the benefits (aside from analyzing keyword performance) of using one interest at a time. Thanks in advance!

[@digitalonyii]

Thanks for all the valuable information you put up here Plz can you do a video on objective and creative mismatch Thanks

[@BenHeath]

Thanks and good suggestion :)

[@agunbiadekehinde3730]

@Ben heath can we make use of upon targeting with dynamic targeting

[@osmichael]

Thanks for all you do Ben.

[@BenHeath]

My pleasure :)

[@ObetzFranklin]

thank you for sharing your knowledge

[@dotpenji]

Your expertise in explaining Facebook ad targeting is impressive. Could you share some effective retargeting strategies for e-commerce businesses, specifically for re-engaging potential customers who visited the website but didn't make a purchase?

[@BenHeath]

Great suggestion :)

[@markanthonymanayan2136]

This tutorial is a goldmine for Facebook Ads targeting in 2023. Thanks for breaking down the essentials and sharing your expertise!

[@ProximaImpact]

To re-engage potential customers who didn't make a purchase on an e-commerce website, effective retargeting strategies include dynamic product ads, abandoned cart reminders with incentives, cross-selling based on browsing history, time-sensitive offers, and brand awareness campaigns. At Proxima Impact, we are more than ready to help you with this.

[@MissRuth_1]

Hey Ben... Thanks very much for this video. My question is what is your approach for testing the different ad targeting options to see which performs bes.

[@BenHeath]

You are very welcome. I typically like to test one targeting option per ad set :)

[@juancarlosgarces5601]

Great video Ben!

[@BenHeath]

Thanks :)

[@user-jh9tg7bx6z]

Superb video + breakdown. Very valuable insight and well articulated. Thanks for all the gems. New Subscriber here.

[@BenHeath]

Awesome, thank you :)

[@AndyBaldwin-os7zw]

hank you for sharing your knowledge

[@noctis5299]

Hi Ben, I'm new to Facebook Ads and have a newbie question. I have two dimensions for my video assets. They are 1:1 and 9:16. Can I use both these videos in one Ad Set? The placements I have chosen will be for Newsfeed and Stories/Reels. My only worry is that my 9:16 will not fit in the Newsfeed, and the 1:1 will not fit in the Stories/Reels. Cropping the videos won’t work either, because they only look good in their native dimensions. I also do not want to create two Ad Sets with separate placements. This is because I am using three types of targeting altogether. So If I create Ad Sets for different targeting, and for different placements, it will become too cumbersome. What do you think? As always, thanks for doing what you do. Your videos have helped me immensely on my journey.

[@davidosborne8417]

Hello! Go to the ad level, click edit, and scroll down to where it says media. This will show you your ad placements and from there you can click "edit group" which will allow you to change the ad for multiple placements or you can click the drop-down on the right and it will allow you to change the ad for individual placements. That way you can have custom ad sizing for stories, feed, search, etc, and will not have to create multiple ads or ad sets.

[@noctis5299]

@@davidosborne8417 Thanks for the reply! Say if my 1:1 and 9:16 are completely different videos, and they are within the same ad level (because I edit the ad level group to accommodate the two), how will I be able to determine which advert performed the best? Because all of my different videos will only be within one ad level, when I go to check it at the ad level performance, it will be the accumulation of all my adverts. So I won't know which one has performed better than the other. I really hope I made sense! lol. This is all still new to me.

[@cyfwm]

Thank you for this amazing video! So helpful! Question: I made previous post like campaigns and page like campaigns targeting different Countries (Spain, Ireland, Italy etc..), so when I select the customized audience that I made, like for example the people who interacted with the page or a post (warm) etc, will the ad be shown specifically to those people despite the fact that they live in different Countries? Thank you!

[@hiddenheartbehindhurtfulwords]

thank you so much teacher!

[@umangjainx]

I would like to understand, if my audience size is small + specific, won't Advantage Detailed Targeting help me scale and open me to more customers? You mentioned above that you don't recommend such a thing.

[@JulianTheMarketer]

Hey Ben, how many days do you usually let a campaign run to know if its not performing well?

[@BenHeath]

Average would be 7 but days doesn't really matter. It's conversion volume and the cost you need to look at. For example if you only generate 2 conversions a day you'll probably need to wait a lot longer than 7 days to assess. If you generate 2,000 conversions a day, it'll take a lot less time.

[@JulianTheMarketer]

Great, thank you very much!@@BenHeath

[@johandeen6096]

Hi Ben, this was really helpfull. How would you structure new test ads? For example, I have a running campaign and I want to test some new ads / landing page. Would you create new adsets in the same campaign or create a new campaign? When using advantage campaign budget+ it seems like Meta will send most traffic to ads they think will perform best. So newly ads don't get much traffic.

[@helinu1]

I'd also like to know this, Ben! Facebook always shows only tested ads and nothing new gets thrown in the mix.

[@user-zi5ef8qf8w]

Thank you so much for this video! It helps alot indeed! Any idea if I set my ad campaign for a month, and as the ad running, I get more followers and interactions, will the audience set change or the audience set will keep changing ? Wonder if I need to keep edit and update my audience set. Thanks alot.

[@user-ry3eb1yk7n]

Thank you

[@BenHeath]

You are very welcome :)

[@user-lh7sn1uc8u]

Really helpful. Thanks, Ben!

[@BenHeath]

Glad it was helpful :)

[@socident]

What's complicated on this thing is that sometimes it's just not the business but the product you're announcing

[@TamerRagheb]

wow... tha'ts something,,, :))

[@bobkillen8396]

Wow- Gooder the Bubble Gum. Thanks so much.

[@jerzaw]

Great content.

[@COAHAMD0429]

Thanks to you for full information ❤

[@neutilu_sss2308]

Insane value

[@KimondoEs]

Hello Ben! Thank you very much for your videos, I learn a lot and you explain them in the best way, direct and understandable. I would like to ask you a question. In cold sales campaigns in which you recommend trying single interest, do you recommend mixing ads of different formats within the same AdSet, such as video, image, carousel, collection or, on the contrary, do you think it is better not to mix different formats in the same adset? Thank you so much!