Realistic Cost Per Lead With Facebook Ads?

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@devbroski69]

applied this to a " cash on delivery " orders as leads , sales went 500% up and the thing i noticed is , Asia has the lowest cost per lead ( less than $1 for a lead ) , that makes it more awesome when you target correctly , thanks man i got all these ideas from your videos , my business is starting to bloom even with the crisis in Sri Lanka , your videos helped people , keep doing it ...

[@displayheadsmedia]

I rediscovered your channel a few days ago and i watched almost all of your videos i think. You skyrocketed into my favorites channels. Can i sugest a video idea? For brand new stores/businesses, what are the first things/campaigns that would you do? Thank you, and keep safe!

[@BenHeath]

Awesome - glad to hear it and that's a great idea.

[@matijabg]

Hey, Ben, thanks for all the stuff you are sharing. Would you consider making an ultimate message campaign objective tutorial and touch upon the difference between straight up message objective ads and conversion objective ads with 'messenger' location selected. I am deeply convinced I'm not the only one confused by this. I feel this would help so many people who don't have a website or are working for a client that has no website but wants to use the power of conversions campaigns! Thanks a million!

[@adolfosy1544]

Thanks for clarifying this. I've seen many videos and articles specifying the usual cost per leads, but it didn't make sense to me because I thought it is related to the cost of the product / service you're selling, how much you're willing to pay per customer. This totally clarified everything. Thanks a lot!

[@BenHeath]

Glad it was helpful!

[@JamesTaylor-pn7xm]

Another great video Ben. Would love to see one on "Locations" People living in this location, People recently in this location, People travelling in this location etc etc? Thanks so much.

[@BenHeath]

Great suggestion!

[@mymeditationonline8149]

Thanks. Great video Ben. Most FB agencies I spoke to were not honest like you were and just wanted to make money without any concerns for their clients.

[@BenHeath]

Oh yes - there's a lot of that out there.

[@eBrandsNY]

terrific video today. reverse engineering the numbers is a cut-and-dried way to look at the costs. very informative on planning for increases and decreases in the lead costs. thank you!

[@BenHeath]

Glad it was helpful!

[@Mike5000]

Hey Ben! I’ve started testing this week, been running an ABO campaign with 10 different interest adsets and 7 creatives in each. Spent $300 over the last 4 days and had no purchases, I’ve had 14 atc and 2 ic. My creatives are good in house made videos and photos, do you have any recommendations? Or as why I haven’t gotten a purchase yet? I’m happy to let Facebook learn but I can’t see it learning if it’s not even getting 1 purchase! Thanks Ben :)

[@nicholashunt6261]

Value through the roof .. incredible video. Crystal clear

[@BenHeath]

Thanks a lot Nicholas :)

[@MassiveElectric]

Would this work similarly when weighing cost per YT view? Seems like organic growth with consistent work parallel to the algorithm is better long term...

[@BenHeath]

You should be paying way less for a link click than a lead (I'm assuming that's the objective you'd be using to generate YT views)

[@NewScottishHymns]

Been learning a lot from your videos Ben, thanks. Wondering if I can ask a question...We sell products with an average sale value of around £10 (product range from £1-80). For honing my facebook campaigns, is there a way to figure out the max cost per lead I should allow? And how do I set maximum overall budget wisely?

[@BenHeath]

Awesome - sure I have a 'Facebook ad starting budget' video you can find on my channel :)

[@musafir1335]

I have run a Facebook leads campaign with lead form with 20 dollar daily budget. On the first day there has been no lead conversion. Should I continue or stop it. How much leads for filling out FACEBOOK LEAD FORM can I expect with 20 dollars daily budget. What should be the cost per lead, I have dynamic creative video ads with detailed targeting.

[@Niababii585]

If your accounts target cost per lead is $100 and you are trending at $300 half way through the month, what steps can I take to improve results before the month ends?

[@Jaguar1612]

Thanks for the video, Ben! Would you know what is a good cost per app install / mobile game install? Or what are good sources to read about it? Thank you

[@BenHeath]

God question. I think sub $3 is pretty good on average. But it does really depend on the app.

[@twanwanders4222]

So talking about conversion lead email opt ins, is a cost per lead of €0.30 good? (Top 5 countries)

[@BenHeath]

Yes - very good :)

[@SagarSpeaks]

Hey Ben, How would I know whether the CPL that I am getting right now is high or low in my/other countries? Right now I am getting 15-20 Rs CPL in India. Is it high or low, how would I get to know this?

[@BenHeath]

That's so dependent on your specific business that it's not overly helpful to use benchmarks. Instead I would work out if your cost per lead works for you. How profitable is it. That's the most important thing.

[@itscxo]

Anyway to contact live support to get an ad account back? My was disabled yesterday out of the blue. No ads rejected before. Facebook takes forever to answer an appeal.

[@BenHeath]

Only if you've got live ad accounts that have met a certain spend threshold.

[@AaronTrainerFit]

Great topic, can’t wait to watch

[@BenHeath]

Hope you enjoyed it!

[@danielezabrini9857]

"This thing you buy" Hahahah Brilliant

[@patdundeemarketing983]

So it looks like Facebook is the same as Google as far as costs per click?

[@BenHeath]

Hi Pat, in this video I just focused on cost per lead. With Google ads you get huge variation in cost per click depending on your industry

[@milothomas6368]

what does ROWAS mean?

[@BenHeath]

It's ROAS - return on ad spend

[@nadarfa9413]

FB disabled my account the 6th of October. I appealed and nothing happened. What can I do to solve this issue? Thanks.

[@BenHeath]

You may have to try creating another account if it's been that long. And next time, make 100% sure you are playing by their rules.

[@bamidelesalman599]

Hi Ben, please I need your help. Facebook bans my ad accounts whenever I try running a conversion ads but doesn't ban me whenever I run traffic campaign for about 3 days with the same ad creatives and copy. Please help me out Please. Thanks

[@BenHeath]

That's odd - have you got the Pixel set up correctly? Or are you using different creative/ ad copy in your conversion campaign?

[@bamidelesalman599]

@@BenHeath Thanks for your apt response Ben I use the same ads copy and creative and yeah, I did set the pixel correctly. It's for an health niche product though. Are health niche product ads being restricted from certain things we don't know about? Maybe I might be doing something wrong as it's a sensitive niche

[@Ddigify]

Are Facebook ads results dripping from last couple of weeks I am facing lots of issues man

[@BenHeath]

We're seeing some inflated costs because of Black Friday and Cyber Monday promotions - that could be affecting things for you.

[@ppcdigitals300]

👍

[@ei256]

Skip to 5:52 to know industry avg

[@lolyschmoney]

And I thought my £1.72 CPL was high...