How I Test New Ideas with Facebook Ads

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start/?el=YTlong-testnewbizideas0524-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-testnewbizideas0524-fbdfy

[@CandiRayne16]

As a business owner that’s been in business for over a decade. I really enjoy your content. Please keep posting. I have my notifications turned ON! 🎉

[@BenHeath]

Thank you! Will do!

[@EzzedineBanbouk]

your video editor is hilarious😂

[@faryalgul]

As a service provider in a performance / marketing based industry, how do you position your offer? I want to understand what commitments you make in the sales calls or during onboarding process. Do you guarantee certain results? Do you share a worst and best case scenario? Do you say there's a chance client might not get profitable? I am specifically asking this about paid ads services.

[@rowdytomcat]

Awesome content, as always. Since I’m early in the comments, maybe you’ll see this. I’ve watched all of your content regarding e-commerce and have been a subscriber for quite a while; I joined the FB group to continue my work on this subject. However, every post, including comments, that I made asking for tips, pointers, advice etc was deleted. I noticed multiple posts that were almost identical to mine; basically asking the same thing or seeking tips on a specific topic. I found this to not only be extremely irritating and discouraging but also misleading. I feel a group should be more about helping one another in the group topic rather than getting in there to post success screenshots for likes and pats on the back. I have left because of it. I hope y’all make it a more inclusive environment focused on truly helping one another gain the type of success that is posted all day every day in there.

[@BenHeath]

Thank you very much for the feedback. I l don’t know why that was happening. It sounds like it shouldn’t have been. I’ll have a look into it.

[@LorenzoGnesutta]

Very inspiring video Ben! Thanks

[@BenHeath]

Thanks a lot :)

[@stefalaoui6578]

Its amazing content Ben as all the time. Just a quick question, for such campaign what would the objective be ? Is it conversion, traffic or leads ? Many thanks

[@BenHeath]

You'd want to use leads :)

[@joefry7881]

What's a good conversion rate for the waitlist sign up?

[@karimelsewedy8272]

Hey Ben! Do you think this works for clothing as well? Since the market is a lot more competitive, products are potentially less differentiated, and consumers are more inundated with emails from clothing brands, I worry that they would be hesitant to sign up to a waiting list. Could this potentially be done by measuring CTR or some other metric instead? Thanks so much, this video was awesome!

[@ginabozok9196]

What's the time frame you would recommend this for a food service?

[@SarahDigit.]

GENIUS

[@omnipotential]

Can you use your Ad Account to advertise for website A while your Meta Business Account has website B verified? Or must the websites be the same?

[@Mrslyindubai]

I have a Facebook page with over 50k followers which 20k i got from ads but when i posts 3 minutes video i hardly get 200 views what should I do?

[@BenHeath]

That's the nature of a Facebook following I'm afraid. If you want to reach a larger percentage, you need to run ads.

[@vsurya3391]

Instead of putting ads just put organic posts without ads for at least 30 posts and then doing minimal ads then u get some genuine followers to see your regular post🎉

[@patrickvanhauwe1550]

What would be the campaign objective as it can not be sales ?

[@BenHeath]

I would usually use leads. But you could use sales - you just need to optimise for a conversion event that is triggered after people sign up.

[@nisargzala5616]

Hello Ben, I need help - I have hundreds of Sales contact numbers and other side I have thousands of Leads contact numbers now my boss is asking for give me the ROI Report I'm excel in which how many sales done by from my Lead generation campaigns so how can I do in excel?

[@harshbhayana1027]

Hey Ben, I'm facing a lot of problems with my Facebook ads. Initially, my ads were performing fine, and my offer was working well, resulting in sales. However, my CPC was high, so I made some adjustments to my creatives to lower it. Unfortunately, after these changes, I lost all my momentum. It's been over 10 days now, and I haven't had any sales. I'm still targeting the same audience that previously brought in sales, but my CPC has skyrocketed. Is there something wrong with my website, or is there an issue in the backend of the ads? Should I be targeting a different audience? I'm feeling lost and could really use some guidance.

[@ritjain13]

Check frequency

[@sweetnessofbeing]

GENIUS

[@romancg]

25% conversion rate from a waiting list? that's like winning the lottery 👀

[@BenHeath]

I’m not saying you’ll get 25% of those people on the waiting list to convert. I’m saying that would you will get about a 4:1 ratio on waiting list sign ups in comparison to purchases. So if you actually had the product available, that might be what you get in terms of purchases. Obviously that will vary between products/services

[@chidubeebuka9037]

How about if the page does not have any engagement, for example the Instagram page has just 10 followers will people still signup

[@chidubeebuka9037]

And will that impact the ads

[@BenHeath]

Yes you can still drive sign ups as not many people will check out the account. But it would help to have more going on.

[@emptyskullify]

Has it ever occurred to you the very act of signing onto a waiting list is a huge turn off even though it's a good business idea?

[@BenHeath]

Some people won’t want to do it but I don’t think that’s most people, especially if they really want the product/service. There’s a reason why it’s done by some of the biggest players

[@kaustubh3042]

@BenHeath i face issues while running ads for ecommerce new products what to do