Facebook Ads Reaching The Wrong People!?

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el...
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Meta doesn't always show your ads to who you tell you them to. In this video I explain why this happens, how this can actually benefit advertisers, and what you need to do to make sure you get the ad results you want.
Recent Facebook Ads updates mean that targeting isn't quite as important as it used to be. Which means that Ad Creative is now often the deciding factor for campaign success. Here's the video you need to watch next...
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[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-wrongpeople032024-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-wrongpeople032024-fbdfy

[@promo-ads2690]

Thanks Ben for the amazing video, we are always facing issues with Meta with their changes specially with the special categories campaign such as real estate lead we have to select housing, the only option we have is the interests and we cannot choose the right audiences that have the ability to buy a house their campaigns became worthless lately.

[@leadgenjay]

Testing multiple ad creatives is key; a winning variation can drastically lower your cost per lead by resonating better with your audience.

[@PedroLeodis]

To keep testing creatives must cost a lot though?

[@user-fo2el3xe3j]

Thank u so much Ben... Thanks!!

[@JonnSebastianneBPido]

This video is just what I was looking for Thank you Ben! 🙌

[@BenHeath]

Glad it was helpful :)

[@zebaoil8401]

Amazing information thank you!

[@Tushaar_Daswani]

Thank you for this video 👌

[@jeypireyes]

Thank you for this content, really helping me improving with facebook ads

[@BenHeath]

Happy to help :)

[@sethollerton4214]

Ben, you rock! On the "Breakdown" I cannot get detailed city reporting where my ads show. Is this possible or is it only "Regions"? Many of us advertise to small cities and I've recently received feedback from a client that their ads were showing elsewhere. Thank you!

[@BenHeath]

Thanks :) Yes there's only so far you can go with that I'm afraid.

[@alperenkucuk00]

Hey Ben, Is the age range still important? Im asking especially for the clothing brands. Because Meta AI is very smart these days. My clients was really sure about their audience's age range when we started than I tried ASC+ campaign and I realized we get great results and purchases from an age range that we did not target in the beginning. So then I changed my other campaigns age range more broader such as 18-65+ to let Meta distribute my budget and also broader audiences has decrease the CPM. What do you think about it? Your ideas is very important for me

[@ronagumabao-rodriguez8233]

Can I target a specific location for Advantage Shopping Campaign? If yes, how? If no, can I use it for my burger restaurant operating at a specific location or is it just for something like e-commerce? Thanks in advance!

[@tammyreynolds2404]

Hi Ben, great video thank you. When you notice this happening on an ad do you make the tweaks to the ad that's already running or do you end that one and create a new one and include the tweaks on the new one? After watching your video I just checked my results on an engagement campaign and 20% of my impressions are from men aged 55-64 and a further 30% are men over 65. These are not my market at all 🙈

[@Skillsguru-bx2rc]

Do you need help with that ?

[@BenHeath]

Good question, I would start a new ad set with a new ad in this scenario.

[@tammyreynolds2404]

@@BenHeath thank you so much for responding I appreciate it. I'm guessing it's one of those instances as you say 'meta made a mistake'.

[@tammyreynolds2404]

@@Skillsguru-bx2rc yes, do you have an answer to my question?

[@Skillsguru-bx2rc]

@@tammyreynolds2404 yup

[@shijil_s]

Why didn't i come across this channel earlier? Ben, you are really a life saver. Love from India❤

[@BenHeath]

Happy to help :)

[@shijil_s]

@@BenHeath I have one doubt. Does facebook intentionally *show our ad to low value customers* when they see that we are getting good results? I mean i'm into logo design and every time i create a new campaign i get good results but *the results seem to drop after a couple of days* and the cost per results increases to 3x & 4x. The weird thing is that when i *duplicate the same campaign without changing anything i get good results in the initial one or two days* and the same story after that! What am i doing wrong here? Is this a normal process? Since i don't have money to afford this behavior from facebook i always pause or delete the under performing campaign after duplicating it. Can you help me on this @BenHeath? Btw, i always do lead ads or messages that direct to whatsapp. It's happening for both

[@shijil_s]

@@BenHeath @BenHeath I have one doubt. Does facebook intentionally *show our ad to low value customers* when they see that we are getting good results? I mean i'm into logo design and every time i create a new campaign i get good results but *the results seem to drop after a couple of days* and the cost per results increases to 3x & 4x. The weird thing is that when i *duplicate the same campaign without changing anything i get good results in the initial one or two days* and the same story after that! What am i doing wrong here? Is this a normal process? Since i don't have money to afford this behavior from facebook i always pause or delete the under performing campaign after duplicating it. Can you help me on this @BenHeath? Btw, i always do lead ads or messages that direct to whatsapp. It's happening for both.

[@TechyRakshakold]

Why The *Exclude Interest* Option is not their in Advantage+ Audience? it is also needed in many areas where interests of People Overlaps.

[@LordHeroMc]

Ben since meta removed the original targeting… how do you suggest we do Omni presence campaigns now? Before you said to target a specific niche to reach the same people daily

[@BenHeath]

So most ad accounts still can revert to original audience targeting. If you can't then I would proceed with Advantage+ Audience and the nature of that campaign and the low budget means that your ads will be shown to the same people again and again for the most part.

[@Yarrrr1111]

literally on my ad account:Advantage detailed targeting... Bla-bla-bla... It’s automatically enabled because it’s proven to improve performance for this campaign objective.

[@DijitalMarketing]

With the location exclusion feature, it is possible to exclude those who have recently arrived at the target location but are currently in another location.

[@TheMatthew974]

hm they arrived at point A but they are at point B, am I reading this correctly ? I have the feeling that you are saying that people who just arrived at point A after being at point B. That could exclude people coming back from holiday, not sure if that's relevant but it seems that what you are saying is very interesting, can you elaborate please ?

[@DijitalMarketing]

@@TheMatthew974 In a scenario where I target America and do not exclude, people who have recently been to America and returned to their home country they will see my ad. But if I add all countries outside America to excluded locations, those outside America will not see the ad.

[@DijitalMarketing]

@@TheMatthew974 I exclude all countries other than my target country. This method works

[@user-fo2el3xe3j]

I have realized this issue since few years ago..

[@salmanmanzoorgorssi4114]

How much per day budget?

[@DUTY865]

Should i use open targeting or detailed targetting for medical small budget business?

[@BenHeath]

Test both :)

[@daroperaless]

I specifically selected rich neighbors, selected interests, and behaviors of rich people. Yet, Meta keeps bringing me poor people from outside those neighborhoods. I´m using original targeting audience, but still garvantage+ (yes, garbage + advantge) can´t be disable. What should I do?

[@ceokeda]

great video but how do you retarget your followers in other countires

[@BenHeath]

Just select the custom audience you want to retarget and then set the countries you want to target at the ad set level.

[@jeanmichelmailhot]

Thanks for the update, but there's two things I am biased in this video, especially after spending millions on lead gen ads... 1. you cannot get a refund for this, I've tried multiple times from dozens of different client accounts, including mine; I would be glad to be proven wrong with your method of doing so 2. as for the best way to not reach those regions, adding exclusions is better, as even if you unselect "reach people beyond", it'll still target people who passed by that region (travelers)

[@goahead7545]

If I know where my competitor is advertising, and I'm selling the same product with a new Facebook account, should I attempt to sell in one country or multiple countries? What are the best strategies for a new Facebook account?

[@BenHeath]

You can go either way on that. The newness of the ad account is not a consideration for me when deciding whether or not to advertise to multiple markets.

[@xaviarmusic]

I’ve started separating adsets to men and women separately, interested to see the results

[@youreuropeanbestie]

with the same creative?

[@xaviarmusic]

@@youreuropeanbestie that’s something else I’m gonna test, I’ve seen instances where men and women respond differently to different things so I’m gonna try making creatives that are geared toward men and creative that is geared toward women

[@xaviarmusic]

And I’m in music so everything is visually based, subjective s*x appeal plays a factor too in R&B and Pop so that’s gonna be challenge too

[@jasmitwaliya]

I run ads by original audience only but still it get hits to wrong audience

[@runningvr]

Tried filling the form but it gets stuck after putting the number . How to get in touch with you. I already used the link but that does not work

[@BenHeath]

Ah ok, that's odd. In that case, best way is via our website: heathmedia.co.uk

[@HeyKidsLetsDraw]

Meta will NOt give you a refund. Don’t get me started

[@BenHeath]

We've had refunds from Meta. But they are hard to get.

[@atuljaishyam4261]

Not true, I've received refunds from Meta.

[@AlexJake48]

can i use still use videos/pictures that were previously active on a restricted ad account? Anyone pls help

[@BenHeath]

I would say that's risky

[@user-ye1rw5zm4w]

Hi Ben. You’re previous advice helped me get several sales over the weekend! I noticed Facebook said my ad was below average (quality ranking), above average (engagement ranking) above average (conversion ranking. Not sure why the quality is low when I have above average engagement and conversion. Any advice would be extremely appreciated. Thanks again!

[@BenHeath]

Happy to help :) I wouldn't worry about that honestly. I'd base your optimisation decisions around ROAS or cost per conversion.

[@user-ye1rw5zm4w]

@@BenHeath perfect. I’ll focus on ROAS. Thanks again!

[@Habibi-tb4wq]

I target the female audience and advertise on Facebook. But still 15-20% boy audience comes to my ad. What is the reason for this? How can I prevent it?

[@tomcox]

They say they use gender as a guide now so will use it as a guide to performance but target both. You can’t target just men or just women exclusively.

[@PedroLeodis]

@@tomcox Yes you can.

[@Richysworldtv]

It's because you're using Facebook's advantage setting for your audaince so it's showing to men to help improve the ad. You should set everything up to be manually placed and created.

[@ninarosengreen6456]

Does anyone know.. of a Facebook Expert who can audit my accounts and clean things up for me? I am not sure what is what on my accounts..

[@GavinSeim]

I don't think FB is making any mistake. If you don't exclude areas like India and Indonesia they will send 80% of yoir clicks from those area and happily charge you knowing that they won't convert. Had this happen so many times. They just know mist people won't notice.

[@zahidulislam4041]

I exactly did this my current campaign.. My main target was in USA . I see South asian people also come to my website then i made new adset where i excluded all the unwanted Nations... But now the CPC is getting higher 😅

[@sohagalivivo]

i am from bangladesh

[@fitlifeconrad]

IN AND RECENTLY IN THE AREA........ I found the fix if you want to talk lemme know happy to share it with you.

[@schlepers]

I'm getting robots.

[@garyjordan7158]

If they are not allowing hard targeting, it's time to find a new platform.

[@BenHeath]

That sounds nice in theory but in practice there aren't many alternatives

[@garyjordan7158]

@@BenHeath Good old fashioned cold calling, exhibitions, face to face, email marketing, etc. There are lots. All of these ads platforms have failed massively. People are starting to turn away from them. Targeted marketing is no longer an option with them.

[@1dhee1]

First!

[@somalsharma3175]

second!