The REAL Reason You Can't Scale Facebook Ads

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start/?el=YTlong-realreasoncantscale0524-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-realreasoncantscale0524-fbdfy

[@ohalpin]

Hey Ben, it would be great to get a video about how you're analysing which creative/text performs the best when using dynamic creative/multiple text variations and how you use this knowledge to create new ads.

[@evanmichael9745]

Hi Ben, in your example, you use 1 Campaign, 1 Set, 10 ads. In short, how are you implementing the other 90 ads over time? New Sets of 10 ads in same campaign? Kills the bad ads? Mix ads in Sets? Dynamic Ads?

[@richardmcgrath9118]

Great question

[@dionperich_BIM_TRAINER]

hope we get answer as soon

[@alanayoubi1]

I have the same question

[@somosvla]

same question!

[@jmarco117]

Meta recommends you only put 6 ads per ad set. Otherwise its system struggles to read data and get you out of learning phase. Will take longer.

[@muhammadahmednasir8231]

What’s the current working strategy for scaling horizontally? (Duplicating campaigns)

[@TK000Master]

i think what you are looking for is in his video from last week "The BEST Facebook Ads Campaign Structure for 2024" he basiclly recommends less duplicating because of broad targeting. Makes not much sense anymore to test a bunch of different targetings in several campaigns.

[@AsadUrRehmanlive]

try on other audiences (if at broad go for Interests , Adv , lal ) . make more veriations of the wining and start running at performing audience

[@oxtrends835]

With duplicating the Problem is you will end up with audience overlap.. test working creative on new audience test test test

[@boyomichael4548]

Under the same campaign. Turn off CBO. Create a new adset with the same broad targeting but with a different ads creative

[@Altamash_SEO]

The current strategy for scaling horizontally involves duplicating high-performing campaigns, creating variations, and testing multiple ad creatives weekly.

[@jessenewyork1555]

I find Facebook ads to be a lot of fun nowadays since I really love the topic of my business and speaking/advertising to my customers is awesome.

[@annaloader5285]

My new motto - WWBHD? What would Ben Heath do?🤣 Thanks for the videos. I'm reentering the workforce after a year off and reviewing my FB Ad knowledge. You've been incredibly helpful!

[@pabloh.5247]

Thanks, I watch all your videos. Maybe it would be super valuable a step by step video of "how to go from 0 to whatever" not only for noobs, but with advanced tips. Great channel ♥

[@jusmereee]

Right on the money! you confirmed what I already suspected.. Thank you

[@TK000Master]

The second point its from my experience much more common then you think that a business does not know their actual true value. So if you advertise you also should keep in mind that there are for sure a considerable part of the competition and does not do their homework and simply cannot spend enough budget to archieve their goals to be even profitable.. for example dropshippers..

[@Destroyyyer]

i love your videos. I find it very difficult to do a lot of volume with ads, and ideas to try. Especially since my clients don't have a lot of budget and dont want me to test out 100 ads. They want good performing ads in the first months. Im in medspa. Could you maybe do a video of a walktrough of the process how to get high volume of good perfoming ads. Or how to scan for the best ideas and best angles to test out. Since no matter what angle i test out, they all perform at best mediocre and i dont know what to do and how to streamline this process.

[@akbarkahn]

Hi Ben, I have a suggestion. Why don’t you make videos specifically targeting certain industries. Let’s say it’s a clothing business, you could explain how to find audiences, what placements work best etc. You could sub categorise also like for example Clothing: Men & women Baby, toddlers I feel there is a lot of general content available on KZbin( yours being the best out of them all) but no one explains industry to industry. Thank you.

[@Altamash_SEO]

Great insights on scaling Facebook ads! Do you have tips for ad creatives to maintain consistent performance? How often should we analyze and refresh our creative strategy?

[@keepwondering_]

It’s not essential to be able to have a high cost per purchase tho, if your product price is low and it’s sells a sh*t load of volume, your cpp will be low as well, while still being able to scale hard. Idem when setting the price higher, you will miss a lot of customers due the higher price, but yes you might be able to spend more money per customer. It’s just what you prefer, i prefer the first method

[@Xeniosfitness]

Hi Ben, very cool videos! Could you please share your thoughts on what CTR% would qualify an ad as being 1 out of 1000?

[@BenHeath]

Thanks :) That's a good question but not one I have an answer too I'm afraid. The reason is that we don't pay attention to it anywhere near as much as ROAS or cost per conversion.

[@hans__landa]

Thanks to your vid I finally got it. Thank you Ben

[@BenHeath]

Happy to help :)

[@onetwo4181]

Brother, 🙏How to be able to run Facebook ads if my 3 accounts Facebook disabled , once I just open business manager. System block me for no reasons . I tried everything, warm up page, warm up account, I used aged account, accounts of my two friends, and their accounts disabled immediately also… what solution can be ? and please dont say "ask facebook to review your account", bcz it doesnt work, they dont answer and dont change anything

[@Shaggie-w6y]

Are there any metrics that I can identify when I reached a low converting audience rather high converting audience?

[@richardmcgrath9118]

Are you switching off old underperforming ads as you create new ones?

[@BenHeath]

Yes I am :)

[@yourtime_isNow]

can I create an testing campagn with one adset and 1-2 ads with 10$ just for testing?

[@AsadUrRehmanlive]

the ad with high spend gets no sale but the ad with low spend gets sales. i know meta better decides where to spend but why this ? what should we do ?

[@purplegallery3097]

this is exactly my situation. the real problem is the winning ads not maintaining the same result once the budget is raised.

[@keepwondering_]

Happens a lot, this is just when a product is not good enough to have a big enough audience. Move on to the next

[@TheKaizoku19]

Have you got any tips for micro businesses? I don’t have the budget to be spending hundreds on ads a week :/. Are there any tips or tricks or strategies for a business whose budget is small?

[@shoaibyounas-zr9su]

how to run roas campaign for app install objective on facebook?

[@leadgenjay]

Great insights on scaling Facebook Ads.

[@BenHeath]

Thanks :)

[@roandj406]

Do you test with differest ad in one adset or 1 ad per adset?

[@michaelmellor366]

Hi I am very new to Ads so when you say create 1000 ads, do you mean the creative? Or the Ad set?

[@TK000Master]

Creatives. This is not about just duplicating campaigns or ad sets

[@NT-lg8vi]

I am struggling to scale my ads due to a low offer price of $24. And this is for something that is already a bundle. Apparently I need “better ads”. It kind of sucks because someone else with a higher AOV and CPC may do just fine with these same ads, but they may be strong enough for me. Do you have any advice for those of us that have low ticket items other than focusing on LTV?

[@BenHeath]

Honestly you have to increase that LTV. You’ll find it so difficult to make paid ads work if you don’t

[@IbiyemiTayo]

Do you need help with scaling your ads

[@Altamash_SEO]

Impressive results and practical advice on scaling Facebook ads! What are some key metrics you track for optimizing ad performance?

[@ethansmith6275]

how many ads can I test for a given budget?

[@ethansmith6275]

or do you have a good testing framework

[@jackikelly3495]

What would you recommend for a small business? I’m an Indie Author and can only afford $10.00 per day. Is it worth trying a Facebook Ad with such a small budget?

[@RAZIELSharon]

You should create a course.

[@BenHeath]

New course is being launched on Tuesday :)

[@RAZIELSharon]

@@BenHeath I'm following! would love to finally get a course that can turn me to real pro. Until now I only find courses that teaches how to open the different campains, nothing about how to be great at it and get good results.

[@gans_ant]

Hello, thanks for the valuable videos. Please add timecodes, it will be more convenient for us :)

[@BenHeath]

Good idea :)

[@DUBAI_USA_EUROPE]

Dear Sir Ben plz creat a sales ads vedio for e-commerce plz..

[@BenHeath]

Good idea

[@SarahDigit.]

Thanks!

[@dinerocurioso]

Every time I get a sale it reports it duplicated on my Facebook ads. Why is this?

[@AsadUrRehmanlive]

means fb shows 2X but actually there is X , right ?

[@dinerocurioso]

@@AsadUrRehmanlive yes, how can I fix that?

[@Dhdytgggg]

@@dinerocurioso Go back and connect the pixel correctly

[@AsadUrRehmanlive]

@@dinerocurioso if its showing on every conv. then reconnect/change the pixel. if not then use a 3rd party tracking system. it happens when a user sees two or more ads and conv. occurs. fb gives equal credit to both ads. and counts 2 conv. when you use a 3rd party tracking like tripple whale , northbeam you will get accurate and exact numbers. it will divide the conv. in to both ads.

[@AsadUrRehmanlive]

@@dinerocurioso if its happening with every conv. then reconnect the pixel. if remains the same then change the pixel. if its happening with random conv. use a 3rd party tracking like triple whale , northbeam. it also happens when user saw 2 different ads and conv. occurs. fb gives credit equally to both ads and counts 2 conv. 3rd party tracking system counts the real time conv. and touch points , in this situation will divide the credit equally among both ads .

[@ranstxx]

ive not made one sale yet its been 3 weeks ive done loads of ads

[@BenHeath]

Might be an offer issue?

[@jman1853]

So if we want to find the 1 out of 10, 50, or 100, how much is the recommendation budget daily?

[@BenHeath]

There is no right answer there, it depends on your business

[@Divyv520]

Hey Ben , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?

[@chmani780]

Great

[@IbiyemiTayo]

Anyone needs help with Facebook ads

[@CoreyZeiman]

hey, I emailed you

[@IbiyemiTayo]

Hi Do you need help with scaling your ads

[@Islahenafs.]

great value content but 😢

[@runningvr]

Can you recommend some great Digital Marketing agencies with Great ROAS returns for small to medium businesses. Anyone here , write to me since we are too small for them to write back to us . 🙏🙏

[@preciousnkomo2590]

I have no idea what you talking about 😅

[@Harisansari1]

Hey ben, love the insights, just wanna know the fees of your mentorship program, i would love to join if i could afford it. Thank you with tons of respect @benheath