FACEBOOK ADS FOR SMALL BUSINESSES - MY #1 STRATEGY

[@BenHeath]

Thanks for watching guys! Let me know what you think of this video in the comments :)

[@nickwetta4624]

Hey Ben! Thanks for this video, super helpful. One question - if a business is brand new (as in they only have a few sales / conversions) would you still optimize for conversions? Or in that case, would doing a campaign optimized for traffic make more sense? I read your article about choosing the right objective which seems to suggest aiming more for traffic in the (very very) beginning. Thanks!

[@BenHeath]

@@nickwetta4624 that depends how many conversions you think you will generate per week? Any more than 10 and I would use conversions - otherwise you can start with traffic.

[@nickwetta4624]

@@BenHeath thanks!

[@LibaseJamila]

Hey Ben i have Strated Watching Your Videos and Converting Your New Technique into My New Clothing Business Hope i Will Get a Positive Result

[@HaloRedditTales]

@@LibaseJamila Good Luck

[@stydiangear7899]

My real question is, WHY THE FUDGE does this guy not have more subscribers? A few videos in, i decided to stop watching, went out to a Dollar store, bought a note book just to take down notes from this guy. ive watch a ton of people, all of them claiming they gonna teach me this and that, that im gonna get more customers, but complete BS, i broke down their videos and they spend more time beating around the bush and persuading people to join their class than talking about the topic they want to discuss. yours start when the video starts. keep it up man. you're an MVP.

[@BenHeath]

Haha - thanks a lot that is much appreciated. My channel is growing but it's just going to take time. I'm glad you found it useful though.

[@milankc17]

Exactly what I was looking for Advertising by small business. You are a rockstar, Ben.

[@BenHeath]

Awesome, glad to hear it :)

[@lewisticknor]

Absolutely fantastic, as stated below in a comment, WOW! Someone that actually wants to help. The greasiness of the other videos I have watched is pathetic. Thank you so much Ben for being such a pro. Tik

[@BenHeath]

Thanks a lot Lewis, that is great to hear and much appreciated!

[@savelo6pack]

great video bro a lot of important things explained simple.

[@BenHeath]

Appreciate it :)

[@IanAgard]

Thank you Ben. Amazing content. Extremely helpful

[@FrankieSinclair]

Good, thanks. Pretty much the right length. Speed to talking a little fast - found it tricky in bits to follow, but the repeat in the conclusions / summaries helped. This is the first video I watched on the topic as it came up high in youtube search for 'facebook advertising for small business'. A good starting point.

[@BenHeath]

Glad it helped!

[@faizaeva1272]

Very information & valuable content! Each and every video that you create has tonnes of key takeaways! Especially the business advice is added bonus! Absolutely love it.

[@BenHeath]

I appreciate that!

[@tieuchan284]

Thank you for sharing such awesome advice Ben!

[@BenHeath]

Glad it was helpful!

[@Test72020]

Hi Ben, would you mind considering making an update for 2022? What would be the Ads strategies for small business?

[@hoopsquid]

Thank you for what you do for the universe 🙏🏽

[@CromaCampusOfficial]

Thanks for sharing this video really helpful for promoting small business

[@BenHeath]

Glad it was helpful!

[@ecommerceemma3422]

Great video Ben, much appreciated xx

[@BenHeath]

Glad you enjoyed it

[@MindfulnessTarot]

Another great video and more to help me turn around my FB ads! I just subscribed to your channel.

[@BenHeath]

Awesome, thank you!

[@jimvazques4980]

Very good video

[@BenHeath]

Thanks

[@Penyes]

Hi Ben! Thank you for this video. I am a wedding photographer and my clients mostly only hire me 1 time, for their wedding day. What would you recommend me for my ad offer/ad creative to stand out? Free photo album included in you package? Or should it be no string attached?

[@jonnycwilson]

Thanks Ben, wondering if there's a way to set up an advert that allows people to click to call a number directly from the advert?

[@BenHeath]

Hi Jonny, not as far as I'm aware, I'm afraid.

[@postingproductions1050]

Jonny Wilson The only way I see to do this is from the lead form correct? I wanted to have it as the first option too but I put it on the lead form instead since I couldn’t put it on the main ad.

[@brendanashford3888]

Great video! Thanks Ben

[@BenHeath]

My pleasure!

[@stevenflow5465]

What campaign should I run to get leads for hot water repair install? Thanks

[@andrewwallis]

Nice clear overview and easy to follow - thanks Ben

[@BenHeath]

Thanks a lot Andrew

[@Owerthenics]

Hello, Ben I have handmade hair growth oil business . What kind of ads should I run next? I’m doing only conversion . I’m also Targeting people who add to cart, initiate check out or people who added to cart. I have bunch people on my emails but I don’t know what to do next . I only have welcome email? Should I also work on email? What other ads would you recommend?

[@voltairepabustan]

Thank you for sharing!

[@BenHeath]

My pleasure!

[@davidjocic6818]

I'm located in Paris, France. My working area is populated by 10 million people. My business is floor installer, and problem is because when i narrow by age i'm still at 7 million. But for my business there is not a lot interest to test cause everybody can wish to do new floor, so i don't know how to get normal number for targeting. Except to try targeting Home Improvement, Renovation etc.. But when that's done next step will be i suppose Look A Like ? I tryed this targeting Interest: Home Improvement Narrowed by biggest shop in France for floor, like a castorama, leroy merlin etc.. And i got 600k people, i only fear to have high cpm cause this targeting cause i have multiple interest in detailling section. But i have to do like this cause many of that interest have mutual people. Thanks and good job (Y)

[@saintsavage8516]

the best

[@BenHeath]

Thanks a lot :)

[@saintsavage8516]

@@BenHeath No Prob, your the man

[@onesun3023]

I'm curious about the cases when you WOULDN'T use a conversion campaign. They're expensive, right? Others run traffic or reach just to build the lookalike audience. I wonder about the video campaign to get engagement by potential customers.

[@BenHeath]

Great question - conversion campaigns often cost more per CPM (per thousand impressions) but they usually cost less per conversion - so if conversions is what you really want - they are less expensive. I won't use a conversion campaign if I'm not able to or don't want to optimise for a conversions event. For example, if I'm advertising an article or just delivering value with a video. But if I want someone to buy or become a lead - I'm using conversions.

[@onesun3023]

@@BenHeath I see. I'm doing ads for a friend's business where the average customer spends $500 to $2000 and it's not in a major metro area so it's hard to get even 50 website visits a week let alone 50 leads or purchases. I'm not sure how much to convince him to spend on a conversion campaign. Neither of us are ad experts and don't want to throw $1000 down the drain. I've tried to get him to submit his last 1000 customers to facebook for lookalikes but some customers are HIPAA protected so I'm trying to gather what I can from fb page and ad engagement. Sorry to ramble. Do you have any insight into this situation? I want to do well since this is client number one. Also, do the ad costs get cheaper after December?

[@ahmad5251]

Hi, I'm in UK I'm doing mobile tyre fitting business. I put ad on marketplace but they remove my ad after couple of days and said you can't put this ad on marketplace it's illegal. Please can you help me what could I do. Thanks

[@Ray_eddi]

Brilliant! As a token of gratitude I hereby knight you Sir Ben 'Uber Value' Heath

[@BenHeath]

Haha - I like that!

[@talentcloudltd2585]

Ben, was wonderinf if you could help. My gf is trying to advertise her new online shoe store on fb but it wont ket us promot her page or boost any of the posts because it says we may be violating guidelines. We dont mention brand names like NIKE etc on our page. Any idea what could be going on? Your help is greatly appreciated.

[@geobun2734]

Hi Ben great video thanks just subscribed. Am New to FB ads as in a total virgin am trying to learn how to use FB ads to help my local businesses please guide me where do I start? Thanks

[@BenHeath]

Hi Geo, thanks a lot. The best way to get started is by educating yourself. Otherwise you'll end up spending a lot on ineffective campaigns. I have a new and very comprehensive Facebook Ads course coming out on Monday that you would find really helpful. If you join my Facebook group, you'll see me post all about it in a couple of days time: facebook.com/groups/483271052092516/?ref=bookmarks

[@geobun2734]

@@BenHeath you right I need to educate myself on that but most importantly you are already educated on that so am going to learn from you...I must make it work don't care how long it takes ..... Hope your New course is also for newbies.. and directed on how to generate leads for local businesses. I know nothing about Facebook ads literally but am willing to learn and I will. Thanks will check your Facebook group.... can I join the group from there??

[@BenHeath]

@@geobun2734 Awesome - yes the course starts right at the beginning with basic stuff and goes through to advanced techniques. It does also cover generating leads for local businesses in a lot of detail. Yep, go ahead and join the group :)

[@geobun2734]

@@BenHeath Thanks Ben I appreciate it

[@katherinecollado_s]

And if I don’t have a website and I seek though WhatsApp or could work through messenger?

[@lau_ca]

Hi, tks for the informative video. I have a super small local business which is not online (I teach qigong in a studio). I run two ads with the aim of getting more traffic to my website to get myself known. Does it make sense or would you suggest that I run ads for convertion? I guess in this case I have to give an opportunity on my website to book and pay online.

[@thomascornu3652]

Awesome video ! Would you recommend to also run a purchase conversion objective on a different ad set ? Or do this on a different campaign ?

[@BenHeath]

I'd use a separate campaign for that :)

[@aureliomartinezjr.8073]

@BenHeath Hi can I run a FB (Purchase) Conversion ad if I only have 2 sales so far on my website?

[@BenHeath]

Yep :)

[@NbaLive4ever]

Great stuff! Is this still the same in 2022?

[@BenHeath]

Yep :)

[@DOBODOBSON]

Hi ben, Great video! I was wondering if you had ideas that you could offer for a raffle competition business to entice the first customer?

[@nitinmevada3136]

Hello Ben Heath, thanks for this video. we are a local bespoke real gold jewellery designer delivering pan India. We have a website, but it has just different designs and not e-commerce kind of. Our most sales happen after consultation. Do you suggest to run a conversion campaign with Conversion Event Location to `messenger/Whatsapp'? Will FB optimise this ad in absence of unavailability of the pixel on messenger/Whatsapp?

[@shawmitchoudhary6480]

Hey Ben, would you not recommend a CBO campaign for a small business?

[@BenHeath]

Sure :)

[@shawmitchoudhary6480]

@@BenHeath Hey Ben, i think you miss read my question

[@entreprenuers_in_cars]

Subscribed already.

[@BenHeath]

Awesome Muhammad, glad to hear it :)

[@keepitsimple5744]

Ben, Do you suggest that for a local business like a daycare, the lookalike audience should still be 1% of the United States, instead of choosing the local towns near me? I've been choosing 5 local towns near me and the audience size is always small, sometimes smaller than 10K. I do get even smaller audience sizes when I try to select additional targeting. Thank you for this video. I have found this video useful. It made me think about why my targeting might not be working.

[@BenHeath]

In your case it would be better to use a 10% lookalike and then narrow by location in your ad set. You'll want the largest lookalike possible because you will be excluding a huge amount of these with your location targeting criteria. If the population near you is very small then you may need to go with open targeting. A 10k audience is too small.

[@johannasumiya5821]

We are a starting ecommerce firm and are going to place first ads, so do not have Lookalike audience yet, how to choose our audience? Location, age, interest? or do you recommend something else?

[@BenHeath]

I'd check out my audience insights video - that is exactly how I'd find good options. You can find it on my channel :)

[@johannasumiya5821]

@@BenHeath Thanks Ben, very frustrating to see how terrible Facebook is in Non English spoken countries. Here in the Netherlands Insights barely works. Pages pop up on "Page Likes" but when filled in in "interests" they don't show up.

[@grclynette]

Hi Ben! My business is just starting and I only have small amount of followers. Should I go with brand awareness objective or straight to conversion? Thanks for the advices Ben 🤎

[@BenHeath]

Conversion :)

[@julianreyes3114]

So how much would it cost to target that audience of everyone within the 15 mile radius?

[@humarientertainment2276]

hi brother do you hv any course or something that you sell or all your stuff is on youtube?

[@BenHeath]

Sure, I have created a 30-Day Facebook Advertising Launch Plan course which is very popular. Over 1,000 people have bought it. Here's the link: www.leadguru.co.uk/30day-fb-launch-plan-lp-en/

[@humarientertainment2276]

@@BenHeath i think for that we need to have basic fb ads knowledge? like targeting, retargeting, pixel etc? right?

[@BenHeath]

@@humarientertainment2276 nope - the course shows you how to do all that sort of stuff and assumes you are a beginner :)

[@SandraRees]

@@BenHeath Just been watching your videos and clicked the link to your FB Launch Plan, I'm interested in buying this course, can I ask if it's up to date to include all of Facebooks T&Cs?

[@BenHeath]

Hi Sandra, I actually have a new course coming out on Monday. That is full of the very latest Facebook Advertising Material. I have a pre-launch list that will be notified of the release 48 hours early. You can sign up to that pre-launch list here: www.leadguru.co.uk/facebook-ads-insiders-pre-launch/

[@martinco4346]

Hello Ben, so no interest selection? I mean It doesn't matter if you sell shoes or furniture? I thought that was the advantage of digital advertising.

[@BenHeath]

You can use detailed targeting options but you probably don't want to if you are advertising locally. That can be a benefit of online advertising but there are many others - such as the machine learning, deliverability, etc.

[@my-lead-estate]

Nice video! Been doing Facebook advertising for local driving schools to generate leads (new students), but after a succesful first month, my ads stopped working. Do you have any advice/key elements on how I can structure/mix up my ad campaigns to keep the effective and generate results every month?

[@BenHeath]

Thanks Koen. When ad campaigns stop working that's usually because of ad fatigue. The best ways to combat that are to increase your audience size (often an issue with local businesses) or change up your ad creative.

[@my-lead-estate]

@@BenHeath I changed my ad into a video of a student review and changed the age to 16-65+, got 1 lead in 3 days so I got better results but still not as many as I hoped for. My client is getting impatient and is thinking of quitting with facebook ads..

[@BenHeath]

@@my-lead-estate that's good to hear that results are picking up. Unfortunately some clients are willing to give you the time you need to deliver results. There's not much you can do about them I'm afraid. I've had clients complaining about a lack of results after just 24 hours, which is ridiculous. You just need to move on and find better clients to work with - they are out there!

[@my-lead-estate]

@@BenHeath Thanks for the value!

[@BenHeath]

@@my-lead-estate you are very welcome.

[@blissfashion5353]

In my business Facebook users will message us and we don’t have a website to send any user to website. We use Messages Facebook ad objective. It’s good and we get results but not much. Also responses are stopped after 3-4 days. And conversion rate ranking is “bottom 35%” any idea what I can do to get “average or above average” in conversion rate? Thanks

[@BenHeath]

I'd really focus on your ad creative :)

[@blissfashion5353]

@@BenHeath Thank you. Will try different creatives. Can it be detailed targeting too?

[@gabakusa]

can you promote your business without a website?

[@BenHeath]

You sure can - you need to create a lead ad campaign. I've created a video that shows you how here: kzbin.info/www/bejne/jGGTiJimerWIY5I

[@MichaelCorley-NYC]

Hi Heath, been watching your videos on FB Ads and even purchased a course on lead guru. I think your recommendations are sound but I can't seem to apply this ad strategy to my real estate business. we're restricted on what how we can make offers. what would you suggest could be the kind of offers a real estate broker can make in their ads since we're offering properties and rentals?

[@MichaelCorley-NYC]

Just watched your FB Ad Cost video and think I've come up with answer to my question. thanks.

[@BenHeath]

That's awesome - thanks Michael

[@chasedyer9819]

I wish I lived in the U.K where there's multiple countries to target the size of my state lol. Not enough people in MI

[@BenHeath]

Hi Chase, do you just operate locally? If not you can expand your geographic targeting to national.

[@travispace6658]

Hey, Im running ads on facebook for my local tutoring agency, and I've spent $21 so far with no leads but 10 link clicks to fill out a form, any suggestions? Thank you!

[@BenHeath]

Hi Trevor, firstly you haven't spent much yet so it is probably too early to draw conclusions. Secondly - focus on your offer. What can you offer that will activate new customers - a free hour or something to that affect?

[@travispace6658]

Ben Heath is currently offering 50% off to new members

[@BenHeath]

@@travispace6658 that's quite a strong offer but the market will tell you whether that's strong enough or not better than I can. If you aren't generating conversions then you might to up it or offer a free initial hour.

[@travispace6658]

Ben Heath dope thanks

[@BenHeath]

@@travispace6658 you are very welcome :)

[@serhatkilic4127]

do ı have to have a website to have Facebook pixel?

[@BenHeath]

Yep or a landing page.

[@serhatkilic4127]

@@BenHeath WHAT İS LANDİNG page bro

[@KingCoCo]

Thanks dude

[@BenHeath]

You're very welcome :)

[@riyadfm11]

Hello sir, i wants to know something i have a restaurant, which ads will more effective for more sale? Message or conversation! If you give some tips it will be helpful. Thanks in advance!

[@BenHeath]

Message can work well for restaurants. I'd test both :)

[@vendita2]

👍🏻👍🏻👍🏻👍🏻

[@BenHeath]

Thanks Alex :)

[@pawanisithara1544]

Any comment If i don't have a website, but only a facebook page🥺🥺 I'm really stuck

[@BenHeath]

You can always get a website made :)

[@pawanisithara1544]

@@BenHeath okay I got you. Thanks a lot:)

[@jacksonv672]

How does this strategy help if it's for a look alike audience...makes no sense dude

[@BenHeath]

Hi Kevin, what's wrong with using a lookalike audience? We typically see our best results using them.