The Dark Side of Filippo Loreti: The Untold Truth Behind Making MILLIONS from Chinese Watches

[@BensWatchClub]

Thanks to Squarespace for making this video possible, along with The Watch Movement for providing the cringe mobile ad clip; you can check out his work here: kzbin.info/door/nuViqRaK2ZB045D34CbeqA For anyone wondering about the advert audio - I was forced to try and isolate to vocals from the bgm, in order to avoid potential false copyright strikes on the channel (so, it's a bit muffled). Thanks, Ben

[@liambyrne3488]

Gotta say Ben that is possibly the best piece of KZbin horological journalism I think I've ever seen and immensely entertaining to boot! That darts segment killed me 😂 awesome work mate and needless to say Fillipo Loreti are to be avoided like the plague! I salute you sir.

[@BensWatchClub]

@@liambyrne3488 thanks very much Liam, took a long time to edit haha!

[@finnandrei5745]

Leveled up educational and responsible vlogging. :)

[@SPACETVnet]

Got a request for you Ben; Best watch for astronomy nerds.

[@puscifer99]

I was kicked off their second campaign for calling out their paid reviews on TrustPilot...

[@meddler30]

Filippo Loreti is so italian that here in Italy we have never heard about it

[@leszekkadelski9569]

Coming from Poland, just across the border from Lithuania, I can tell we have a ton o local brand with "Italian" names. "Gino Rossi" shoes springs to mind, there's even Polish pasta brand with "Italian" name ;)

[@meddler30]

@@leszekkadelski9569 wow that's crazy

[@leszekkadelski9569]

@@meddler30 Just bullshit marketing. Anything of a brand with a Western-sounding name seems better here. It is mostly German names that get abused ;)

[@808jspekeg6]

The only italian watchmaker to go with is Panerai

[@gmtoomey]

Forget Filippo Loreti. My watch is a Mattia Frattari.

[@khmerkandal121]

MVMT and vincero: " *were cutting out middleman* " Filippo loretti: were cutting out delivery man

[@khmerkandal121]

Thanks for the heart

[@Leonnetje.]

😂

[@khmerkandal121]

@@Leonnetje. thx

[@FrankLavoy]

🤣🤣🤣

[@andrescaradepez]

jajajaja

[@mintywebb]

People don’t stop you in the street to talk about Rolexes, unless they want to say give me that Rolex.

[@MrPleers]

To mug you probable.

[@swewunna]

They were about to mug but realized it was Filipo Loretti hence didn't. Not worth the hassle.

[@therealtombrokaw]

I've worn a rolex daytona for two years and only one person even noticed it was a rolex.

[@nintendokings]

In the back-streets in a city? Bingo. The only reason you get stopped about your watch is to hand it over (especially if it’s a big Submariner of sorts). Had an experience like that in Berlin a few years ago (not Rolex, I wouldn’t buy one let alone walk around Berlin in the ‘immigrants’ area of town at 2am)

[@hectorandem2944]

@@swewunna If they catch you with a Filipo Loretti, they may even give _you_ money out of pity. ⚰

[@JogieGlenMait16]

if you hear "cutting the middleman" in any ad, walk away.

[@cfcblue8]

cutting the middleman, affordable luxury, disrupting a billion dollar industry. Take your pick.

[@kevintanumihardja3881]

@@cfcblue8 Well, Oris are affordable luxury, tho...

[@Koto19765]

@@kevintanumihardja3881 I’d call them as more of an “entry level luxury” rather than as affordable luxury

[@anonimushbosh]

Most micro-brands do that too so it’s not that simple.

[@ivanlagrossemoule]

@@anonimushbosh Not just microbrands. Union Glashütte has this whole affordable luxury crap on their website while being a decent brand owned by the Swatch Group.

[@Azeria]

A brand like MVMT/Vincero aren't good value for money, but if someone wants to pay too much for a Chinese watch and are happy with what they got, there's nothing wrong with that... Especially when there are channels like this one, out here, providing the information you need to make a solid purchase. But if a company like this is actively deceptive, or worse, a scam... it's disgusting. Thank you for continuing to expose dodgy companies like this one!

[@TheXone7]

MVMT was a cheap disaster. Vincero I never had issues.

[@mrsoisauce9017]

@1betterthanyou1 I personally own 2 Vincero watches, and they’ve never had issues yet (for the 4 months I’ve had them, so keep that in mind). I’m not going 2 say it’s high quality or that it cuts out the middle men, cuz it doesn’t, but I do like the way they look, and it operates good enough for me. The customer service is also good, the delivery dates are reliable, and it seems like the company is open about their product, even saying that the founders themselves moved to China, which is something that most companies don’t have the balls 2 do. It builds trust with the company, and it seems like said trust is being backed up by their more recent investments that u brought up. My only hope is that they rebrand from an “Affordable Luxury Watch” brand to a fashion watch brand, which is much more accurate

[@allensu9363]

Nah if you want a Chinese watch just get one on alibaba. When I was a kid and didn’t have too much money I loved getting cheap Chinese watches. There’s really nothing wrong with the quartz movement, even a $6 Chinese watch can be fairly accurate. The problem is when brands try to sell that $6 for $200 without making any changes.

[@instahubca]

I bought two watches from vicero and the stap kept breaking

[@cfcblue8]

PP: You never actually own a Patek Philippe. You merely look after it for the next generation. FL: You never actually own a Filippo Loreti.

[@sargonixofur1234]

The worst thing is, that if it does arrive then you DO own a Filipo Lorretti. I think that is probably a worse outcome overall.

[@samsum3738]

If you are lucky

[@secondlastnameleft]

😂

[@neverpick]

@@sargonixofur1234 then u get to keep it for the trash bin

[@christian4478]

Lol this comment section is so good

[@danc1660]

“10 year warranty” I think they meant “10 year delivery”

[@BensWatchClub]

lmao so true

[@WeibenWang]

People who think this brand will last ten years raise your hand. Heck, they should offer 100.

[@rbjk]

Wassup Guenther

[@lehlohonolomaimela8584]

😅

[@EMKWANREVIEWS]

Hate these guys. Have been reaching out to me for years. Now I’m tempted to get one in just to roast. Scammers. Awesome video.

[@TheSpritz0]

You'll be waiting for MONTHS to get one, at least Vincero ships watches!!!

[@EMKWANREVIEWS]

Jeeef The Great says the one without a single video uploaded. 😂

[@EMKWANREVIEWS]

Jeeef The Great naaa it’s ok. I’m ahead. Covering serious watch brands that aren’t full of crap.

@@jeeefthegreat7555 incel?

@@jeeefthegreat7555 more like in the sense of negative attitude towards girls (incels see girls as like the lowest beings, cause they r butthurt lol), cause u used chick as kind of an insult if i understand right? Bit fucked up tbh m8

[@frankarev4920]

Perhaps made in the Italian region of SCAMALOTTI.

[@paulandrews7622]

Frank, very good. Or of course the famous Italian region of "Rippoffaderci"

[@nelsonkiiru7252]

@@paulandrews7622 both of u are quite creative!🤣🤣🤣

[@fansofst.maximustheconfess8226]

@@paulandrews7622 LOOOOL

[@khmerkandal121]

MVMT and vincero: " *were cutting out middleman* " Filippo loretti: *were cutting out delivery man*

[@nelsonkiiru7252]

@@khmerkandal121 🤣🤣🤣

[@wparo]

If I also had to come up with a fake Italian name, I'd come up with something similar to filippo lorriti. That or parmigiano reggiano.

[@skwli]

Nah mate, it's all about Spaghetti Spameti

[@StrangersIteDomum]

Lorem Ipsum is available... That would actually be very appropriate here, "insert watch here"...

[@johnpersonage7220]

Nobody stops anyone in the street to talk about a watch unless they want it off your wrist at knifepoint. What a load of nonsense this brand is. It's a pity there aren't laws to stop people pretending to be Italian or luxury or just plain old "snake oil" salespeople.

[@jasonluxemburg1989]

Exactly. They're appealing to a certain type of very sad person, who thinks that a watch is going to make them popular or cool or whatever. I for one don't buy watches to receive compliments - I'd honestly be happy for people to not speak to me. I buy them because I enjoy them.

[@marcelo90z]

Weird how people rarely talk about this as one of their shady advertisements points, or so I have seen. If someone comes to me just to compliment my watch, especially a complete stranger, I'd be scared shitless, because for sure it's a robber coming for me. I'd like a watch to look good, but being a robbery magnet would surely detour me away from buying one of those. I think only very insecure people would fall for that one, but considering how Filippo Loreti is still around, it's sad that using a cheap psychological trick like this would still make bucks for someone.

[@millionbucks]

Ah two dislikes, it must be Danielius and Matas. Lithuanian brothers.

[@nu1x]

Again, I am really sorry, there are some truly disgusting people in my country - but most of the true thieves are politicians.

[@MrOstefar]

Dont be ashamed, they are in every country, its just that some countries its easier for them to practice. And dont get me started on politicians lol ;)

[@MrPleers]

Now 10. Their parents and grandparents also saw the video.

[@sargonixofur1234]

They look like a meme - those "Da Vinkeee?..." idiots.

[@Rr_9991]

"Affordable" and "Luxury" should not go together.

[@hollygolightly8048]

lol...oxymoron

[@zahktuthalxalyrion6364]

They literally by definition do not go together LOL

[@Kana0211]

"I got this 'affordable' fillipo spaghetti instead of that 'luxury' watch"

[@kaunas888]

Italy has almost nothing to do with modern watch making, so why all the lusting after mythical "Italian" watches?

[@AlessandroGenTLe]

Locman, Meccaniche Veneziane, Panerai, UBoat, Squale, Unimatic, Anonimo, Bulgari, Giuliano Mazzuoli... When you don't know stuff, better to keep shut...

[@mitchaelhollingsworth1698]

@@AlessandroGenTLe three of those are well known and i think squale is swiss, no need to be smug. i agree with the original commenter in that it would be more prestigious to claim to be a swiss or german watch brand than an italian one.

[@AlessandroGenTLe]

@@mitchaelhollingsworth1698 Squale (like Panerai) is swiss constructed, but the HQ is in Italy (Squale in Milan, Panerai in Florence) :) Locman too is interesting. They are based in Elba island and opened the "Scuola Italiana Orologeria" (Italian school of horology) there, where they produce in-house movements (actually a date/time automatic and a chrono/time/date automatic in their Montecristo line). But they seriously need to giveaway the quartz based watches and reposition themselves when it comes to mechanical ones. About watchmaking, of course now Swiss is more regarded than nearly any other country for movements (even tho they started back then to fake UK/French movements, more or less like China does now with Swiss ones), Italians are more famous for the design and are very strong in more heavy mechanical stuff like aerospace and cars/bikes :) Each his own.

[@Mario_N64]

People strongly associate Italy with excellence in design and manufacturing, often for good reason, that's why they claim Italian heritage.

[@BichaelStevens]

@@AlessandroGenTLe Um sweetie you're not winning over by being more smug and full of yourself than Napoleon Bonaparte :) Oof yikes not a good look 🤡😬

[@davidbridge5652]

For the same cost I'll Stick with my Seiko 5 sport

[@cabroncito600]

Love the seiko 5s. The true “affordable luxury” for me

[@davidbridge5652]

@@cabroncito600 yes they are very good value for money. Also recently been looking at orient as their mako looks pretty decent.

[@PedroRocha-uo8mg]

Ben, mate, I must say... What an absolute legend.

[@BensWatchClub]

Thanks Pedro

[@PedroRocha-uo8mg]

@@BensWatchClub I just hope the Italian-Lithuanian brothers don't kidnap you for damaging their "flawless" reputation. Keep going strong mate, in my opinion, you're up there with TGV and JOMW when it comes to watch oriented KZbinrs.

[@tubab1]

Exactly! A bit like saying an old baby...if it's old then it can't be a baby!

[@hugohugo37]

What you said about people's reactions to watches is so true. I was a teacher and I would typically see my students twice a week. With my collection of 20-25 watches, I could go months without wearing the same watch to class. Guess what? NOBODY ever said anything! I don't think anyone even noticed. I think in 20 years of collecting, I've had maybe two or three strangers compliment my watch- in 20 years!

[@W4NKER]

Not going to lie i would if thats the case but id be shy because I did it multiple times before like my cousin etc but nice man keep on going!

[@alexmilward9732]

I have a the Certina DS Super and it perfectly matches the orange color of the uniform shirt at work. I put it on a black leather strap with the same orange stitch. I wear it every Friday. Nobody has noticed. 😆

[@sekrasoft]

It looks like you was a damn good teacher having had maybe two or three boring moments in 20 years. You would probably have passed the Diogenes fish test.

[@zogzog1063]

This is a good service to the watch community.

[@Alias_Anybody]

There are lots of brands which copy random designs from Longines, Timex or Seiko, put some nice sunburst on the dial, take a generic SS case and put a 2€ Miyota (or, if you are lucky, a 10€ Ronda) inside, sell it for 200€+ and talk about luxury. Obviously made in China, you overpay 100-300%. BUT at least you actually get a watch which works as a watch for your cash. This here is just a scam. Btw. your editing just reached a higher tier.

[@barringtonsunderland8405]

Filippo Loreti: We finna kill it in the watch game😝 Ben: Hold my Casio....

[@TheTownWatch]

😂

[@harrkev]

Nope. Wrong. People will still fall for this scam.

[@SWatchik]

Absolutely excellent commentary, investigation, and production on this one. Stellar job Ben.

[@WatchTWM]

Production and content quality on this was incredible Ben. Fantastic job, enough said.

[@BensWatchClub]

Thanks a ton!

[@alawhie]

Ben certainly leaves no stone unturned with his honest reviews and insights! Many of my watch purchases are literally based on the opinions of this channel. Thumbs up for creating the most kickass horology channel on KZbin. Regards Alawhie South Africa

[@BrittPearceWatches]

OMG - NEVER heard of this brand, THANK GOD! Fucking HELL! Don't you know?! All the best Italian products are made in eastern Europe. ;)

[@drewski5150]

"Filippo Loreti doesn't exist". Ditto Daniel Wellington!

[@Rich77UK]

I was gobsmacked walking to work in Hamburg and strolling past a Daniel Wellington store. I mean who goes into a store in the expensive part of Hamburg city centre to buy an Aliexpress watch? The world's gone mad!

[@TheTownWatch]

EPIC, EPIC video all the way around! Great job Ben! The editing, information, research were all on point! Thanks for putting in the work to make this video! I agree with your opinions about this brand! Hopefully your exposé will be spread far and wide and keep many people from getting duped by this brand!

[@BensWatchClub]

Thanks a ton!

[@williameggly145]

Darts bit is pure class 😂

[@abzhuofficial]

BULLSEYE

[@BarnOwl61]

Ben, excellent detective work here. Anyone with marginal watch knowledge spots the scam here immediately. That Orient was stunning by the way. Great video, getting better and better my friend!

[@BensWatchClub]

Glad you enjoyed it

[@tommyboy71000]

Good job at exposing this scammers. Ever since i started paying attention to watches i keep asking myself a question. If these companies selling cheap chinese watches are so successfull marketing this garbage, wouldn't companies producing quality products like Seiko, Orient, Timex, Casio etc. demolish them with the same approach. I mean they certainly can afford it. And yet i keep seeing ads for this garbage on all social media. It seems there is a huge demand for budget quality watches, but the companies with quality products don't push them at all. Weird.

[@nu1x]

It may be because actual watch companies don't want to demolish their reputation with absurd claims.

[@tommyboy71000]

@@nu1x Well thats the thing. They don't have to lie, because their products deliver. On the other hand, you may be right. A lot of times we believe inflated claims of advertising, even though deep down we know they're not true. And these scamsters take advantage of that. Too bad actually, because there are ton of better options out there.

[@surfside75]

Truly I'm thankful for this. I was able to buy 12 smaller Seiko that fit my wrist (38m) and not at more than $160 -all automatics✔️

[@ΠαῦλοςΠαυλίδης-χ7θ]

@@surfside75 thats crazy! How did you accomplish that?

[@treehugger3615]

Orient has horrible marketing and Orient USA seems to be run by one man.

[@codacreator6162]

Feels like a Ponzi scheme. Collect 5 million Euros, ship a few hundred watches every few months while continuing to collect new orders, generating enough income to fund a couple hundred watches a year while the brothers roll around Lithuania Mercedes-Benz auto, gold necklaces and track suits like their more influential Russian cousins.

[@Liam-nx7hf]

Except Ponzi was an actual,italian 😂

[@leonardo3689]

I get tons of fashion watches ads on Instagram, never heard of this one. Is it possible that they are not advertising in Italy because we could find this offensive? Or is it just happening to me?

[@alexanderevans7426]

I spend quite a lot of the year in Italy ( Ostia port and Rome center) and I have never seen that junk on anyones wrist.

[@SoCalWatchReviews]

I need to check out this entire video. PL reached out to me several times, but I declined. Look forward to having you on the show brother!

[@maioungarden]

I will be totally waiting for that episode!

[@BensWatchClub]

will be fun for sure!

[@gavindalziel9022]

The name is reminiscent of the early 90's clothing brands that popped up all over the place 'Gallini' was one I think..don't think they fooled anyone. I'd rather buy a watch with Mascarpone on the dial😂

[@BensWatchClub]

has a ring to it lmao the Mascarpone watch company

[@fedomandez]

I'm waiting for a "Gorgonzola" cronograph

[@rezna5840]

if a person or company says they're cutting out the middlemen....they're trying to be the middlemen

[@HonestWatchReviewsHWR]

Well this is a coincidence, I've just uploaded a video on these recently myself.

[@the_9ent]

Collab? 😆

[@HonestWatchReviewsHWR]

@@the_9ent I wish. I don't have enough subscribers to be on his level.

[@the_9ent]

@@HonestWatchReviewsHWR Only a matter of time mate 😉

[@syndicatedsatellite7288]

Neat, you've finally got your Cat a watch to play with.

[@HonestWatchReviewsHWR]

@@syndicatedsatellite7288 😆

[@TimeAndCrown]

I had a strange experience with them a year ago. Some marketing person reached out to me asking if I wanted to review their watch. I agreed but made them aware that I make honest reviews. All of a sudden they withdrew the offer to send in a watch and came up with some lame excuse. They do not accept honest reviews because honest means the lack of quality of their watches will be revealed.

[@Gave-rf1hr]

You should not have warned them beforehand so you would have roasted them badly

[@fairygodbrother]

In all the time I've owned luxury watches I've only ever been complimented once and that was wearing a Cartier Santos. It was a shop assistant in Goldsmiths UK. Most people don't care

[@hichambenmira]

10 years guarantee? Maybe you'll receive the watch about 10 years after purchase. Ridiculous company this is. Well done and great to see an honest video about this company

[@Miklos667]

Your channel is growing fast! Good work, Ben! Greetings from Argentina.

[@ayoungtricknamedjim5498]

On their second KickStarter, I initially backed it but quickly found out that these were made in China. They kicked me off the KickStarter page for bringing this to light and they refunded my money. Lo and behold, they accidentally still sent me the watch a few weeks later. It's not bad for a free watch! Edit: I was stopped once on the street while wearing my Grand Seiko SBGA211 by a fellow fan of the art of horology who just wanted to tell me how much he loved the piece.

[@theghostofsabertache9049]

Lol just commented the same about my Seiko 5 Automatic. I often get comments from colleagues about it.

[@midwestgent9618]

You should build a parody web site of an Imaginary brand showing how it actually all is: instead off all the fluff marketing, show the chinese factory and workers, shipping ports and marketers used to gear this company. Call it something similar, I don't know Lorenzo Lanzini. It would take a bit of effort but it would be a laugh - next level trolling.

[@LeCalibre]

Such a great video. Thanks for taking the time to make it. I will definitely share it now when now people ask me more details about this brand 😉

[@kokegp]

O boy let me get a coffe and a snack, finaly an honest “review” of this brand.

[@syndicatedsatellite7288]

Maybe your order got sent back to China...

[@LordKingKamiGuru]

I once had a person stop me on the street asking me if I was wearing a Rolex. Then he pulled out a knife and told me to hand it over. I complied, but when he saw it was a Filippo Loreti he got this thousand-yard stare, and his facial expression slowly changed. Suddenly his attention changed, and he looked right at me with the saddest eyes I have ever seen. He pulled out his wallet, handed me all his money and said: "Take it, brother. It's the least I can do." Then he slumped over and trudged away. Filippo Loreti saved my life, but I have a feeling it destroyed someone else's.

[@LuciferMorningstar-eo9pn]

I'm looking forward to the Orient review

[@Mint-cb2vc]

Orient are very decent for the price point

[@LuciferMorningstar-eo9pn]

@@Mint-cb2vc agreed, they're excellent especially when you consider the reasonable heritage, QC, reputation and completely in house from movement to watch they're incredible value but they do miss the mark sometimes even with they're more expensive pieces. Either way if you spend 3-400 on an orient, you know you're getting a lot for ya money but only the newer ones in my opinion, sure there are some nice vintages but most of them look far too dated imo 10 year's or later I'd say.

[@Rich.Aardvark]

I have been buying from Chinese manufacturers for 5 years. This is how they work. They make a production line and a design. They then try to take orders for future production runs. They take full payment first to pay for manufacturing overheads like materials, workers and even the factory rent. This means the company only has to invest 30% of production cost and they get there profit before the item has been made.

[@fedomandez]

I'm Italian and I laughed so hard watching this. There aren't so many real Italian brands. Many of them are just microbrand like "Meccaniche Veneziane" or "Vertigo Watches". However I suggest to check them out.

[@smashexentertainment676]

Trifoglio has some dope stuff you don't see everyday.

[@fedomandez]

@@smashexentertainment676 Also Terra Cielo Mare had some cool pieces. Especially for aviation geeks

[@smashexentertainment676]

@@fedomandez idk, they remind me of U-Boat, not a fan 8)) Meccaniche Veneziane looks alright, Vertigo is too vintage for my taste. Seems like both share the same movement.

[@fedomandez]

@@smashexentertainment676 they go for Nh35 and 2824 swiss clones (depa, stp)

[@codacreator6162]

Why does Google/KZbin continue to allow their advertisements? Oh, yeah. Money.

[@wafflestompoz]

Loving the Terms and Conditions - point 6. "Must be spelt correctly"... and in the same point "...display the brand is a positive and favourable way at all times." Classic.

[@nu1x]

So basically what they do is what they accuse others of doing - that is, they mark up a $20 chinese watch to $200.

[@albertotiradossi2860]

This brand should be sued for damaging Italian quality image around the world and for country identity misappropriation

[@joeygreen77]

Great video mate. There is no such thing as affordable luxury. If that's ever in the description or the advertising... walk away 😂

[@adrianmorris3772]

Just be careful Ben ,they'll send the Mafia after you ......oh perhaps not they're not Italian..🤣🤣🤣🤣🤣🤣🤣🤣 good video my friend. Keep of the pasta.

[@WatchWitt]

Great investigative piece! I saw a review of the brand on another watch channel this morning, but it seemed legit and the link featured did not appear to have affiliate coding in it. But definitely buyer beware, huh?! Wow. Sucks.

[@mrsevve1017]

Me watching this after buying one: "chuckles" I'm in danger.

[@chosen3713]

I messed up as well

[@bluesdog645]

I am laughing my a$$ off right now because, smack dab in the middle of your video, a Filippo Loreti advertisement broke in and interrupted you. You can't ask for better timing!

[@TheWatchtowerWatchReviews]

If a black Merc turns up and you get a knock at the door, don't answer. It'll be two brothers who want a word....Great video. Never got one for review because they always seems suspect. Glad I didn't!

[@reiko57]

"people stop me in the streets", that's weird i have a vacheron constantin and no one's ever said a word about it.

[@tynchytemper9618]

Lucky bastard

[@LegioXIII-SPQR]

Ha! If you're walking around the streets wearing a Vacheron Constantin and someone randomly stops you, chances are it's because they're about to mug you

[@reiko57]

@@LegioXIII-SPQR that'd be a shame as i'd have to ventilate the worthless thief, i carry a .45 at all times, m&p shield, powerful little bastard, bullet chambered, no one is taking a fucking dime from me.

[@reiko57]

@@silverghost4206 whats your email? i'll send you a picture

[@EnglishProfStyle]

Thank you for this! I have a beauty channel and have started getting emails from Filippo Loreti so I thought I'd do some digging. Definitely not someone I want to work with!

[@OrrosGG]

This is dishonest marketing indeed. It’s so italian we never heard about that brand in here, such a shame most people see watches as a fashion item instead of a practical use with memories. (of course the appearance has a strong importance but what I mean is NEVER follow trends)

[@JohnClausen]

The production quality on this video is top notch

[@smashexentertainment676]

Way better than production quality of Filippo Loretti watch😂

[@tediderraj2257]

I’ve heard that Spaghetti Scameti make good watches for their value

[@dparis2172]

So you're saying, aside from those quibbles, these are really good watches? 🤣 I don't think I've ever seen a reviewer take such a thorough shit on a product and I come away thinking, "he was too polite". 👍

[@alexwilson1887]

Absolutely great content, thank you for putting so much effort into it, it's really appreciated!

[@23HENO]

I'd say the unboxing experience of these watches are 🤢🤮😭 if you ever get one. Very interesting and enjoyable video 😀👏👏

[@Mister_Phafanapolis]

Thumbs up for the mustachio’d Italian impression

[@forestcop2399]

Excellent insight and investigation. I'm sure you've saved people a lot of money. You've gained another subscriber and possible customer. All the best from. Taos, New Mexico USA

[@horologywatchmaking13]

This video needs a million views !! Educate those blind goers !!

[@andycapsphotos]

This is outrageous! I have seen their adverts on Instagram, never really liked their style, but if I would I could easily have been fooled into buying one. So thank you for this great video.

[@polarisnebro2074]

that mama mia threw me off balance but then ben puffing his musthace made me do a mental backflip

[@dararohan1209]

AFFORDABLE LUXURY (not a scam).

[@alessandro_L]

4:57 Generic Fashion Brand "We make watches that cost 16 times less than luxury brands but are as valuable" WIS people: "That's economically impossible" Todd Howard *smashing through the door* : "IT JUST WORKS"

[@dennisdoyley5132]

These guys are big jokers and I wouldn't advice anyone to waste time or money with them. They are doing a get rich quick scam. Their watches and service are absolutely shit. Better of buying a Seiko value for money spent on these watches.

[@theselectiveluddite]

At 12:42.....Clause 6....'ad copy should be spelt correctly'. There are a number of miss-spells and missing words in the document; Clause 12. is quite hard to understand... :)

[@PheasantPluckersMate]

Excellent work, Ben. Really enjoy the channel and thanks for calling out this nonsense brand. Stay well!

[@BensWatchClub]

Thanks, will do!

[@Ben-j-king]

I work for one of the largest luxury watch sellers in the world and as a company that constantly innovates on how to make the client happy; seeing these ads everyday and podcasters I like advertise for them makes my blood boil!

[@mihakljun4856]

This brand seemed shady and suspicious from the first time I've started to seeing appear daily on my FB news feed. Italian brand name brought by two pumped up Eastern European guys... :/

[@8BRInteractive]

Filipo Loretti exists about as much as the Daniel Wellington character Tysander has been yapping about. Or about as much as the Invisible Pink Unicorn-Sergal Hybrid.

[@TheTonyspoons]

This is going to be 🔥 Shady fashion watches with their dubious claims need to be exposed more. Even more widely accepted brands like Fossil have terrible quality control and are massively overpriced when compared the likes of Casio and even Seiko.

[@russellharris5072]

A limited edition of 500 is a good number for wholesale purchase because the buyer gets a big discount from the manufacturer,so with what they pay for marketing it becomes obvious that the product is very cheap and is in no way "luxury."What we have here is a couple of Lithuanian chavs ripping people off................................

[@LambentLizard]

I just bought a Lorus titanium after watching one of your previous videos. Thanks for highlighting that one Ben!

[@BensWatchClub]

Right on!

[@motaman8074]

Me too!

[@brunol-p_g8800]

My 70 CHF Swatch is of far better quality than those “Italian Luxury Watches”, it hosts an ETA Quartz movement, is Swiss Made and has a real customer service, meaning I can walk in a Swatch shop anywhere in the world and get a broken plastic strap end changed for free even 7 years after having bought my watch. And all of that for a fraction of the price of a Chinese made Filippo Loretti. So they should advert “watches that cost 8 to 16 times more than their real value” instead of “watches that cost 8to 16 time less than other luxury brands”. There is no luxury in Filippo Loretti, in comparison my Swatch IS real luxury. The reason why luxury watches cost more than Filippo Loretti has nothing to do with cutting the middleman, it’s because it’s high quality. On the other hand, Filippo Loretti isn’t even quality

[@viceroy6837]

Internet Gurus And Overpriced Alibaba Garbage are the scams of this Age. Great Vid Ben keep up the good work

[@philm94]

I wouldn't even say they've replaced the traditional middlemen, just re-named them. Retail don't mark up. They sell things for retail price (duh!) - they make money because the manufacturer or distributor sell them at a discount. 20-25% is pretty typical for fashion retail, which is low margin compared to some others that hit 50% or even into the 90% bracket for short shelf-life groceries (the more the manufacturer is dependent on the retailer to actually sell the product, the higher it is). So, in effect, their "ambassadors" are just retailers they've roped in under a different name, more rules and an exclusivity agreement. FL don't want to be in a traditional retail space, where the salesperson will show them other watches at the same price-point in person, where FL's lack of quality will speak for itself. Their shtick only works if you swallow the BS and imagine it's a 4-figure watch for £150. n.b. I find it funny that their 500-run limited edition is exactly the order bracket size for the watch on Alibaba that is clearly is a re-stamped version of ^_^

[@shawn1928]

P.S. This deserves a second post: Ben, you've outdone yourself with this video. Well done, mate

[@carlmannhard8051]

The luxury watch brand starter kit: 1. Find a cheap Chinese factory where slave workers can pump out your bland design for pennies. 2. Slap an Italian name on your brand so brainless posers will pay thousands for your product. 3. Use words like luxury, hand crafted, artisan and legacy. 4. Rake in millions upon millions. :)

[@pranavgautam96]

Laughed my ass off on this one. Filled with lovely sarcastic comments and puns! "It actually is unique..the watches never arrive." LMAO.

[@alexandrustoiu1885]

Late comment but what is the exact model of the Seiko 5 shown at 22:30?(it seems to be a type of SNKK71) I have checked around 60 models and I couldn't find the one with that dial.

[@thesilverfox3379]

Fantastic Video Ben, I've been seeing the ads for months and instantly skip them as I know they are useless garbage, I'll take my Casio over them any day.

[@jipke]

I just don't get why they are doing this. Why not say: "We make quartz watches that look pretty nice, and because they're from China we can keep the price low, and we ensure fast delivery" -- and I mean LOW and FAST! That could've been a legitimate niche in the market. But instead they're pulling a very obvious scam. Perhaps not to the uninitiated, but it's only a matter of time before 'real' watch enthusiasts get their hands on them and tear it down. Seems like they're digging their own grave.

[@007TheFrog]

Being presented with a Fillipo Loreti add below this vid. Ironic

[@2steaksandwiches665]

I went on their website. Reminds me of watches you would see at Kohl’s/TJ Max for like $39.99. Low end and not special enough looking. Ehhh…that’s why they will always be relegated to third choice brands

[@urgfisminezzz2752]

Hey Ben, my first time on your channel. I came here for information regarding the brand. Cuz I made a purchase on June 3rd and now it’s nov and I haven’t received it. I have emails between me n them. And their phone number never answerd

[@BensWatchClub]

Welcome aboard!

[@KarimDeLakarim]

Nice work man. Its a shame more people don't know this.The Ad's are relentless I know for a fact George Orwell wouldn't be seen dead wearing one .The word "LUXURY" over and over again now mean"s something else. ,PJ Goebbels would be proud of this kind of advert. Ohh better not mention the war.

[@j.harbottle8928]

Cracking stuff, appreciated

[@DerPpPpPp]

Hey, what Do you think about the Orient watch featured in your Video? IT Looks amazing but there aren't any reviews of it on yt and online in general, AT least Not in english. Do me a Solid and upvote of you'd also like to know. Cheers.

[@timseren]

Thank you so much for this video. It is the best thing that happened in 2020. I'm from Lithuania and we call them scammers here.

[@MrPINKFL0YD]

Bought one and sent it back. It was junk. The quartz chrono was not even a Meccaquartz . There is nothing luxury about the horrible finish etc. Don't buy one Everyone knows to buy good Chinese brands from China You will get genuinely good watches and at a great price They wait until they have enough orders to make a run. That's their idea of made to order.. 😂

[@AbzAden]

Filipino Loreti is the modern day Italian Job 😂