Best Google Ads Testing Strategy for Beginners (2023) - LOW Budget Method

[@ilyasgood526]

Can you please do a video about product research? To find winning one thank you

[@NikArmenis]

For sure I have one scheduled ready to drop tomorrow :)

[@rightlydividetheword]

can u do a full google merchant center setup?

[@NikArmenis]

I will eventually but I've done so many videos on this. Not much has changed since making them. It's part of the reason I keep dropping off youtube. I get bored making the same video.

[@SpeedbirdHeavy]

Thank you! I'm going to try this 😀Quick question on tracking: since GA4 isn't coming to Shopify until March, do we have to wait until then to start Google ads? Since UA isn't available any more.

[@NikArmenis]

You can still set up tracking either with ga4 manually or use an app like the Google shopping channel on Shopify, simprosys etc to get it happening. I will do a video :)

[@SpeedbirdHeavy]

@@NikArmenis Thanks! I have the Google shopping channel enabled and running. But couldn't figure what to do about GA4. Everything I've read says you can't make it work with Shopify. Until March. Will look forward to the video 😀

[@AliHamza-ol3co]

@@NikArmenis Please do a full advance tracking setup for google ads, Thanks

[@jasonandrews6902]

Nik great video. You mention the test all method is not appropriate if you hold physical stock of a product and you advise to watch another relevant video which would cover a shopping campaign for this, could you please let me know which video this is as I am having difficulty finding the right one.

[@NikArmenis]

Hey mate, any of the performance max videos would apply. The only major difference is instead of cutting products, we focus on how can we make them sell. So any of my optimization videos as well. I am working on a bunch of content for this year

[@XNAHQ]

Great video Nik!, If when using this method you get the bid strategy limited warning, would you suggest upping the max bid level or just leaving it the same?

[@NikArmenis]

I would completely ignore man. It's never very accurate. Bidding changes too soon or too often will hurt your results.

[@XNAHQ]

@@NikArmenis A video explaining how to scale from this method would be amazing 👍

[@NikArmenis]

@@XNAHQ no problem I can do this

[@huligancho]

How many products are you starting with, what is the bare minimum ?

[@NikArmenis]

It really depends on the search volume and size of the market. I'd say for most beginners. The more the better. I'd aim for a minimum of 20 products unless you have huge search volume