Understanding Demna’s Vetements

Full analysis of every detail in the Vetements Fall Winter 2019 show as part of Paris Fashion Week. Throughout December of 2020, I submitted 3 looks from this show each day to my IG story and everyone submitted their own analysis. I compiled over 1,000 submissions into this final video. Thank you to everyone who participated.
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[@BlissFoster]

Correction! I erroneously said this was the Spring Summer 2019 collection. It is in fact the Fall Winter 2019.

[@stevenwessel9641]

aye, I like you. You truly care...about fashion....your viewers..Good for you Bliss. Check your IG dm's.

[@claws811]

@@stevenwessel9641 lmaooo

[@ketougulava9489]

What does post soviet Russia has to do with all of this? Demnas Georgian and his work reflects on soviet and post soviet Georgia. Therese a huge difference between post soviet Russia and post soviet Georgia they became different countries and always had completely different cultures although both have been previously influenced by soviet union.

[@stevenwessel9641]

@@claws811 ??

[@Mariam-zq8un]

Being from Georgia myself, all the references to the soviet union and Georgia specifically are really interesting to me. I read one of the comments saying the clothing reminds them of what people actually dress like here, and I agree. It's ironic how expensive the Vetement's clothes are and how now, it has become clothing that the people from other "social classes" wear. I love your channel and these videos, and it was especially interesting watching different people's take on Demna's work.

[@i_is_here8000]

this is what I've thought of...very post-ironic...

[@IMONBLOGTVWITHMYFUCKINGHANDSUP]

it's weird how the rich and wealthy always want to embrace and misappropriate the poor's culture in some way.

[@Yungburrito24]

I don’t think they dress like this in Atlanta 🤔

[@extrasoggybagel9015]

@@i_is_here8000 I might be missing something, but how is it “post-ironic”? It seems like simple irony to me, I’m not seeing any extra layers

[@rezoonsight4472]

shengechidave

[@dasYHRT]

Congrats on the project, it is really insightful and Vetements is really well suited for this excercice ! I just want to add my 2 cents on Demna's irony and its impact on local Georgian fashion, based on my own experience of Georgia. As mentioned in your video, the looks presented are familiar to anyone living in post-soviet countries as it is EXACTLY how Georgian youth used to look un-ironically and looks like now, ironically. What I've found absolutely brilliant about Vetements' international aura is that it made Georgian local sens of fashion (creating looks from whatever you find in 2nd hand shops, from humanitarian aid and fake brands imported from nearby Turkey's huge textile industry) into a worldwide trend as well as a fashion prank on the wealthy. From the civil war in the 90s, Georgia's new state developed in a context of chaos and highly unregulated market, where a few got insanely rich and powerful while the rest of the population still lives in deep poverty. There is no middle class in Georgia: you have on one side the young student taking the old soviet bus dressed in all-synthetic fake brands and some random t-shirts from the thrift shop, starring the logo of a local Germany volleyball club no one has ever heard about... and people dressed in full real Prada driving their BMW G-Wagon on the shitty roads of Tbilisi. Since Vetements got international, these insanely rich people of Georgia are now dressed exactly like the young kid working at the local liquor store because they now shop at Vetements and Balanciaga. To me, this is the ultimate power and irony of Vetements : empowering the disadvantaged Georgian youth by making them the aesthetics of the local oligarchs.

[@mauricioperdomo293]

this is like the best interpretation of vetements i've heard

[@GP-kw8kr]

Brilliant

[@omarmyia]

Sending my love to Georgia from Romania. I completely understand and relate to what you are saying. At the same time, I am happy that Demna succeeded in refining the best that could be extracted from the moda-povera of Eastern Europe and creating a new type of elegance - it's not just irony.

[@ethanwells1295]

I love this a lot! Thank you for sharing your experience, I cant help but feel so empowered for those kids. beyond beautiful

[@morgantaylor517]

So how is the empowerment working out for the Georgian youth? Are they still poor? Poor, but happy people find them trendy? I don't mean to be rude but I came here to learn more about Demna and why he styled that ad campaign they way he did.

[@jkoizora]

this is fantastic. I gained so much in-depth understanding of Vetement's collection by watching this. thanks man!

[@SlavicSnowWhite]

Demna Gvasalia is the greatest troll of our times.

[@BlissFoster]

Everybody go watch this woman’s channel. She rules

[@churricardo1457]

the upside down anarchy symbol also makes a “V” if that wasn’t obvious

[@Ash-bl9ye]

Vlone thug Denma

[@allahbless2278]

Well yeah, someone literally said that in the vid

[@mizzpink98z24cavi]

It stands for VETEMENTS, right? lol

[@burgersuperking]

What people in the west usually don't understand is how similar fashion shopping, luxury industry and the whole subculture surrounding it is similar to everyday shopping experience in the eastern bloc. Food and other items were distributed as 'drops', and you had to know people to get a good position in the queue to buy this stuff first. You buy ANYTHING regardless, because later you may exchange it for something else. Everyday consumer goods were similar to Hermes bags and the way they were distributed was very similar.

[@veljkobrtextra]

We need to protect you by all costs! This type of videos literally gives me chills, I’m always too damn excited 😄

[@mohieddinecharfi3502]

Loved this video! And the idea of us adding our interpretations and helping you find the different references!! This was very insightful, and I can’t wait for more videos to come! :)

[@laninfapimentel311]

I watched this video for the first time while having dinner, now I 'm going to watch it again to fully enjoy the expecience. Great content!

[@ouzsnfouaenxfgfgsgsuhoauvdjd]

I’ve always been super interested in Vetements and own a few pieces at the moment, but I never thought it went this deep. This is super interesting and an overall well made video !

[@tara5742]

Fig tree photo bomb in this video warms my heart

[@pasitheathanatosasmr488]

Omfg the “crewneck?” And the nails 💯

[@applechili2848]

The fit & this video is insane! Thanks for all!

[@tianrun_li.3dm]

this was absolutely amazing! Been waiting for this episode forever

[@lucarockemann5188]

This really opened my eyes on demna. Looking back, it’s prob his best work yet, hopefully more to come

[@dedejubran]

The project was soooo fun and this episode is sooo exciting it made me understand and appreciate Demna’s work more and more even though it was hard for me to understand the collection at first but now I know that it’s coming mostly from his background and his love for music and art. So grateful and hope to participate in more analyzing in the future

[@datingsimulator-tk4xs]

great video . demna's 16-19 seasons at vetement are some of my personal favorite collections from his and the styling is very thought provoking to say the least . glad someone covered this

[@Matthew-404]

I have been dying to know what the "MADE IN EUROPE" reference was from for two years now. Thank you to the individual who brought it to your attention, and thank you for sharing. Great video!

[@inkarlcerating]

Bliss ! you’ve outdone yourself again! This is so crazy good. i have always been so inspired with what he did especially back in 2016 during Vetements plus I love Lotta V! however I kinda stopped loving the “streetwear” but this video is a great way for us to really get into the details and rationale behind the elements! thank you✨

[@UnnTHPS]

Reporting in from eastern Europe, vetements is my favorite

[@elizabethbyrd5957]

you are so much fun! i love learning new things from you!!

[@jackw8876]

I think the anarchy motif is in no way a criticism of anarcho-socialism especially if you look at Denma's work as a whole. By far the most common thread throughout all of his work is satirizing consumer capitalist culture so it's hard for me to believe that he would turn around and say "well socialism is also bad as you can see from the anarchy symbol being upside down". I think it's much more likely a criticism of the cooptation of more radical leftist ideas to fit into capitalist culture (take for instance the new Disney-owned Cruella movie whose identity revolves around anarchistic ideals).

[@shaneho4262]

Vetements with Demna was so beautiful 🤩🤩🤩 cant get enough of it

[@Chillnote]

Thank you Bliss! Vetements is my favorite brand

[@mizzpink98z24cavi]

I've been watching this video at least once a day for about 2 weeks now. I can't get enough of it. I truly appreciate these videos.

[@BlissFoster]

Wow I’m honored! I’m so glad it’s been useful for you, Tiffany 😊

[@mizzpink98z24cavi]

@@BlissFoster I'm honored that you replied back! Really! Sorry this is such a late reply.

[@eliasvargas.]

love your work fam

[@cortopia8056]

The model and outfit at 1:53 is crazzzzzy🔥

[@jenicek22]

Great video man... wish you good luck into 2021!

[@donovanstraw]

Just found my new favorite KZbin channel thank you

[@Ilykillll]

I love these can’t wait for February

[@Frame13103]

Incredible video bliss I so appreciate the time and dedication to making these videos and this one along with all your others have taught me so much about fashion and art and I sincerely thank you and hope you keep this up

[@BlissFoster]

I don’t think I could stop if I tried 💫💫

[@strawberrytechno]

this analysis is crazy. well done u guys

[@strawberrytechno]

not even a huge fan of vetement but dis vid fye

[@DreSprw]

This is super great thank you so much for making these

[@shreeyapawaskar3116]

Bliss you’re amazing 👏

[@levicohen7333]

Excellent video. Love seeing you dive into shit like this especially with help from fans because it offers such a multicultural perspective

[@TAZS]

Hell yeah, my favourite brand and designer in one, you can't go wrong!!! 🙌

[@shdw8024]

First video I’ve watched of you and I love how passionate u are about fashion. Gained a sub

[@Enfantseulll]

This video made me join the Patreon, supporting Boss Bliss fam! priceless content.

[@BlissFoster]

Yooooo 🙏🙏 tysm!!!!

[@EmirLoresto]

I'm so glad i discovered your channel!

[@BlissFoster]

Glad you’re here, Emir 🦾

[@starhaven]

I LOVE Hamcus! They really have the coolest sweaters! That being said, Vetement is such an interesting brand and Demna really is a visionary.

[@noatea291]

Another great video Bliss aaaaaaand another great sweater that I’m going to need to link to. 😭

[@sebastiansalas675]

This made me fall in love with fashion again for a really long time. I love demna and missed this show but damn I love fashion. The art is beautiful and so meaningful that actually has depth to talk about with each garment. Do more balenciaga pls because demna isn’t really creative director of vetements anymore...!!!

[@sararichardson737]

Gotta love Our Bliss

[@markmadness3697]

Love the channel man !

[@ChaosYard]

Great watch 🔥🔥🔥

[@rorymccaskill9034]

Sick episode🖤

[@razorhq2480]

I think the upside anarchy sign is a talk on how commodification has abstracted and takes Revolutionary aesthetics in order to delude them and remove the message instead of just a general diss on anarcho communism

[@robertfriedrichs9469]

New to this channel - this video was soooooo good wow

[@user-lb1op2gn9d]

Loved being a part of this:)

[@elenakortua2900]

this was amazing! can you make another video about other VETEMENTS runway show please?

[@akiraasmr3002]

Love you Bliss you give me more knowledge of fashion I always say im gonna research but Im too lazy to look up lol you are a life saver.

[@BlissFoster]

On this one it’s all the work that the group put in! I’m really grateful to have an audience that’s so good at analysis 💫💫

[@daniellebrice4645]

The placement of the parental advisory patch on look 5 reminded me of priests.

[@wermmmmm]

the warning on the first shirt reminds me of an intro to an episode of the twilight zone, I can hear Rod Serling speak those words!!

[@owenhenley61]

Please do more of this with more shows

[@BlissFoster]

The next group analysis is in February!

[@ImBoredWhatNow]

This show is fascinating, off-putting, evocative of the socio-historical, bold, funny and deeply frightening. The sort of clothes you could see at a seedy club or, in fact at a riot in Washington DC (referring more to the flag play at Vetements ss19). This is ironic luxury, stripped of aspirational cliches. A viewer is well within his, her or their right to hate these clothes, and that only serves to heighten the potency of the performance. One of my favorite shows, and some of my favorite clothes, of the past few years

[@cinemaocd1752]

I love that Courtney weighed in to roast it. That's 100% Courtney behavior.

[@mintok4407]

just wanted to point out that "ch" in "dacha" is pronounced the same way it would in the word "cheese" thank you for these analysises by the way! extremely entertaining and insightful stuff

[@BlissFoster]

I love being corrected, thanks for the info 💫💫

[@stayhealthy1696]

I think the green hair, white hoodie with the silk road logo look is a direct reference of Rou Rot, a member of CRIM3S, one of the bands to pioneer the witch house sound and aesthetic in the early 2010s. He rocked camo a lot and if you google image his name and scroll down a bit you'll find a flick of him with the same greasy green hair in a camo jacket and hoodie. Also SALEM one of the biggest bands in the genre recently made a resurgence after years of silence and released merch incorporating the silk road logo with their own on a white t shirt just like this hoodie. That was less than a year ago though so maybe they got it from here?

[@honklerfinkelstein2113]

A note on the look from 13:12. Maybe he is making a refrence to someone becoming a skinhead (not fully shaven head) plus the black boots

[@dylanmayss]

Good video bliss

[@ubiifuruuu]

babe wake up new bliss foster video

[@BlissFoster]

Every 10 days 💫💫

[@ubiifuruuu]

@@BlissFoster talk to em bliss 🗣️🗣️🗣️

[@Aleklolo]

Bliss Don't Miss

[@lloydricks7916]

What are you wearing Bliss? The hoodie, astronaut look is flames! Pants, too, tie dyed! Holla at ya boy!

[@BlissFoster]

Hamcus sweatshirt and custom jeans by @Tiqoff on IG 💫💫

[@berivan56]

I loved this videooooo

[@rorymccaskill9034]

“Well guys, maybe being evil is not so bad.”🤣😂🤣

[@Siobhan66]

Omg 15:00 .! That blew my mind and so magnificent. I always think about that problem

[@mista_meth]

would love to see a video on understanding gosha rubchinskiy

[@2nuts4cars]

Good one, Bliss...

[@archwayofcesar]

Super late, so someone might've pointed this out but I'm pretty sure the B on the Hocus Pocus hoodie is also the logo of the Mexican snack company, Barcel.

[@guysu]

Thank you so much!

[@qsl3365]

love your nails !

[@ivansalecina264]

Love the outro quote

[@sandrajohannes355]

awesome! really goooooood thank you

[@temidayohakai9737]

mannn I love bliss

[@strayportal]

So cool Thank you

[@keithlitzan7654]

I feel like I cry every time I watch you videos

[@yashkosambia3524]

That was true! what you read in the start

[@thamibistoli8707]

I luv this

[@peaeeter]

such a sick video

[@djbhickenwings8122]

Bliss always dresses well he reminds me of my older brother who would make his own clothes with fine materials. We always would steal each other’s pieces

[@alanboshoff20]

That thing you wearing is fire

[@AlexaOleksa]

11:14 Not only Kurt Cobain but also such or similar dresses are quite famous among 90s women in their 40+ in postsoviet countries (Ukraine for example) even now you can see grandmas wearing them and they are sold at the markets (usually open, or street)

[@user-sr7tc2ob3s]

One of the sickest videos you have, now will spend all my money on vetements

[@adammickiewicz4873]

yo the "this website has been seized" hoodie ties into the silk road reference. After FBI caught the guy behind silk road they wiped out the site and placed this message there instead.

[@nero9978]

That's a stunning jacket

[@MRR-mw4rv]

Look 41 immeditely reminded me of Britney 2007 breakdown!!

[@p0vis]

I think the warning symbol or at least how the whole text is styled is a reference to the jackass warning at the beginning. And the skull drawn on the caps also looks similar to the jackass logo.

[@lucasmoney]

insanely interesting

[@rue6407]

The sweatshirt you're wearing is absolutely fantastic! I failed to find it online, though... may I ask where you acquired it?

[@BlissFoster]

Hamcus 💫💫

[@shourinb3]

This is so fun.

[@angelpiti99]

Sincerely, internet makes me happy 4 this

[@entangledvyne]

I think the Birthday hoodie is more akin the auto generated Facebook/Amazon shirts. Makes a bit more sense with the internetty themes of the first half of the show.

[@alyonabaranoff5170]

hey! just followed you on patreon and absolutely love what you do! the episode is fantastic. just wanted to correct you on something really small - dacha (Russian country house) is pronounced with a ch (like chair) and not an h.

[@BlissFoster]

Ayyyyy thanks so much for the support!! 💫💫

[@1970ricardoferrer]

Bravo!

[@emilmuschler1182]

I love u bliss

[@RylanForever]

13:08 I have military family who actually have bald spots (obviously not to this extreme) that came from wearing their helmets/ protective gear

[@elenanikolau6291]

I love it

[@dlrsnate5100]

Vetements is lit

[@butanepenners2633]

cool video!!!