BONUS Rolex Authorised Dealer Experience: Part Deux!

#rolex #watch #rolexdaytona #rolexsubmariner
A sneaky little bonus video following up on my Rolex Authorised Dealer nightmare visit. Here's Part Deux (Slight nod to Hot Shots here!)
I've had a series of comments on my previous video (check it out here if you haven't already • Rolex Authorized Deale... ) and so I thought I would discuss with some further observations & thoughts.
Thanks as always for watching,
Jess
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F O L L O W
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[@AussieWristWatch]

Here's the original Rant! kzbin.info/www/bejne/m6HNfmyIi9OontU

[@andrewnewton9083]

As you say in your video, the Ad's should always treat you with respect,as they don't know how much cash you have to drop on a timepiece. I got into watches for the respect of the craftsmanship in this throwaway world,, and also the pleasure I. Brings me looking at the small cogs all busy doing what they were intended for. Hundreds of moving parts all with their Jobs to do. It may sound alittle weird of me but when a fellow watch enthusiast notices my watches as being either historical for instance my bulova "moon watch"NOT THE NEW SWATCH PLASTIC TOY" in my semi educated opinion lol. I just love watches for the memories they remind me of and they genuine joy they bring, anyway sorry for going on , here's a 🌷 from the UK to make up for you're bad customer experience lol

[@01egna]

You are a hypocrite IMO if after that experience you end up buying a rolex. I was interested in a particular Rolex, now I see the brand as a whore and those who wear the brand as marks. ...No insult intended to whores. Having spent a life by the motto 'turn bad of any sort into good' in this instance it occurred to me that +/- 12 minutes, or more per year was hardly a time piece worthy of the epithet and now, thanks to my horrible rolex experience I have a watch that cost me a similar amount to the rolex I was once upon a time interested in, yet seems too keep time with far greater accuracy. I was told it was designed to be better than +/- 5 seconds per year, but so far it seems to be running around 1 second fast per year. There's a silver lining for you. The finish looks superior too. ...Can you guess what it is yet? A little Aussie Joke for you. ;-)

[@james3744]

Customer: "I would like to look at the Rolex GMT Pan-Am" AD: "What do you do for a living sir/madam?": Customer: "I'm a senior lawyer with the ACCC in the Australian Consumer Law, specialising in Misleading and Deceptive conduct" AD: *Sweating nervously*

[@AussieWristWatch]

Hahaha as a lawyer I love that joke!!

[@james3744]

@@nasseraburashed I'm also a lawyer (not with the ACCC though!). I'm not suggesting you will get preferential treatment but rather, they will have to carefully think about every word they say (or don't say) to you because it is very easy in Australia because the misleading and deceptive conduct prohibitions are very widely interpreted. It is not just limited to conduct that has mislead and deceived, but conduct that is capable of being misleading or deceptive. I think consumers would benefit from a couple of AD's being prosecuted and fined a healthy amount of money.

[@cy8041]

I spent close to 50k in a Rolex boutique last year purchasing 3 watches. In spite of that your experiences mirror mine. Last week I heavily started looking outside the brand. Honestly Rolex is losing me as a customer.

[@AussieWristWatch]

Wow!

[@dannysimenauer5745]

I have the same experience.

[@yakakiyakaki]

Rolex is a cult like Scientology!

[@alfamale9555]

Rolex shooting themselves in the face. The game is back firing badly now. I loved them as a brand, in 2013 I saw a gmt in the window and bought it there and then. This whole dance is ruining their reputation and loyalty

[@MikeOBrien1945]

They don’t care about YOUR business because they can always sell to someone else. Absolutely no reason you should care about them.

[@mikemescall9468]

Agree 100%. I’ve gone through the same thing and it’s frustrating. You come to realize that Rolex isn’t all that. So many other brands are great and they actually treat you well.

[@Chris_the_Muso]

I came here from part 1. You are right - Rolex created this situation, knowingly, with full knowledge of what they were doing, and as long as people are willing to put up with it they will keep on doing it. If the purchase experience is so bad for the *average* person on the street, imagine how bad the after sales service is in five years when you go to get your watch serviced.

[@AussieWristWatch]

Thanks, yes I agree - it's crazy. They have conditioned people to not only accept the behaviour but make them defend it and tell people like me who question it, that's it's me not them! It's classic abuse... haha thanks for watching!

[@withRUfUS]

I’ve heard stories of Rolex keeping boxes and cutting the hang tags even holding back papers it’s really insane how Rolex even “treat’ their paying customers.

[@biohazard99]

I’ve had great experience with Rolex salespeople but some absolutely horrid ones. It’s the luck of the draw, but most of them are generally good and helpful. That said, I went to the JLC, Grand Seiko and Lange boutique without a purchase history and was treated like a VIP. That’s what a luxury buying experience should feel like, and since then I have bought from these brands..

[@AussieWristWatch]

Yeah same, so much better

[@Jayhgee57]

I agree, the arrogance shown by Rolex has made sure I will never own a Rolex.

[@AussieWristWatch]

Respect.

[@chrischeng7788]

I am with you. I will only buy watches that I like and not buy others just to get on a list of watches that I like.

[@mattg27]

You shouldn’t feel bad for expecting to be treated better. Normal, non-dismissive treatment is not special treatment. If it is there’s something wrong with the store and not with you.

[@AussieWristWatch]

Thanks!

[@GEMSofGOD_com]

Not being curious in general and about who the client is specifically is the #1 mistake 99% make when do s*. If you really place this as the #1 question then ask it first (What purchases of big watch names have you made?). Most sellers try hard to sell s* and that looks absolutely pathetic for a real buyer. Your faithfully, the fastest insurance seller in Russia.

[@GEMSofGOD_com]

@@hibernopithecus7500 Like Do you REALLY want a Submariner? With five non-Submariners before No 😂

[@degenerateWA]

Not special treatment to expect to buy something in exchange for money lol. I prefer to NOT be in the exclusive club of people that bent over for an AD.

[@AussieWristWatch]

😂 my thoughts exactly.

[@gabrielzachary9704]

If the majority of casual Rolex owners are honest with themselves they just want to buy a Rolex so they can take a picture on their steering wheel and upload to Instagram in order to impress absolute strangers, we live in a incredibly superficial world, do yourself a favour get a JLC which is 10 times a watch for a quarter of the price with no waiting list and get on with your life, live your life it’s just a dam watch, remember if you’re a bum without a Rolex you’re still a bum with a Rolex !!!!!’n

[@AussieWristWatch]

JLC review coming soon...

[@jb-hw9if]

I agree. I've had a similar experience. One AD I visited was awful, he spoke down down to me and told me categorically that I had to buy something else before I'd get a Rolex. Another AD with which I did register for a Rolex were more open, no suggestion of a lead in purchase but over time their story adapts and extends, so their forecasts (not a guarantee I know) are proving inaccurate. The genuine big spenders get the fast track service. And I think that contributes to Rolex ownership being a 'club', not just a watch, and maybe this is why people are willing to part with cash, to be part of the club; status and flexing. I think you've grown your collection correctly, continue to only go for watches and experiences that make you feel good. When the Tudor Black Bay Pro was released I couldn't resist it, I really wanted that watch and thought buying it may help my Rolex case, I phoned the AD, they put me on another list, I thought I'd get one fairly soon but 3 months later there was nothing, I called them and my Rolex wait time had extended again and the Tudor forecast was 12 months! A couple of days later I decided to investigate elsewhere and managed to get a Tudor Black Bay Pro within 24 hours. It's a sensational watch. From that shop I also have managed to buy the brand new Ranger. Great watches, true to my desire and great buying experiences.

[@AussieWristWatch]

Thanks for the great comments, I really love the Tudor's but in all honesty hadn't really taken note of them until very recently. I don't think for me they are an alternative to a Rolex, but simply an option to add to the collection for what they are on their own - amazing tool watches. Yeah I'm not into all the politics of the Rolex game I guess, but will maintain my good relationship with the lovely AD and see where it goes. If anything, I met a good person.

[@sevenpaulperalta929]

Rolex has been a self hype machine for a century now. Even lying about the Explorer being the first to summit Everest. It was a Smiths watch. BTW, I have a Submariner 😂

[@thetimist]

Hi Jess! Just discovered your channel (via part 1 authorized dealer experience, and I noticed the Breitling Navitimer Story book so I had to watch) and I love the passion and enthusiasm you bring to the hobby. You've got a sub from me (subscription, not the Submariner...hehe 😄) keep up the good work! I'm just starting out on my channel as well (published my Navitimer review) but I'm looking forward to seeing more of your videos! Cheers!

[@AussieWristWatch]

Thanks so much! I’ll check out your channel too.

[@Africoz2]

good on you for speaking the truth and revealing the current patronising Rolex marketing schtick. I wouldn't even bother with them these days, preferring to remember the days (mid-90's to early 2000's) when you could (and I did) just walk into the AD in Collins St and buy whatever Rolex you wanted, and then, 6-7 years later walk into their Melbourne service centre with a GMT2 bezel issue and have them fix it on the spot, no questions asked. Fuck 'em, spend your money with a company that values you as a customer.

[@patricknhim3699]

It's not only poor customer service...It's un-Australian. People buy from people they like.

[@marcomolini9338]

I hope the whole damn watch industry implodes like a dying star so pricing become realistic again.

[@AussieWristWatch]

😂

[@montys8th]

Every time I have to deal with my Rolex AD I leave feeling like shit, cross the street to the Omega Boutique where they greet me by name and fall over themselves to serve me. It's really weird being a VIP of one brand but a worthless piece of sh!t with another. I can afford any watch in their catalogue and can't even get taken seriously. As Omega have found out, if you sell me the watch I want I will come back bigger and better, over and over again and I bring them other clients by referral. For f*cks sake I just want an Explorer II, it shouldn't be that hard for an unpopular model. I don't even care about the dial colour.

[@LEONK82]

I saw a video that said while you're on the waitlist they research to make sure you're not going to flip it

[@greglipschitz]

Sadly, AD's are all the same. The arrogance is just shit. I've worked hard, I have the capacity to purchase, I'd like to buy the product..... oh, no sir, you can't. Join the queue. I've just taken to buy grey market to get what I want, when I want it.

[@dannysimenauer5745]

From my own experience there is no list. I have been on the “list” at several ADs and after waiting 2+ years I know I will not get the Rolex I want. They are pre sold to the ADs large spenders. My solution is to buy other brands that want to sell me a watch. I know it’s supply and demand, but the fact is large spending customers buy whatever Rolex they want and flip it. That is how Grey market dealers get their stock and they have plenty of supply.

[@AussieWristWatch]

Yes I suspect this might be the case... If I get lucky I will be sure to tell everyone here.

[@Sovereign_sparky]

Unfortunately AD's won't even sell watches to loyal collectors with a decent purchase history anymore like myself, funnily enough the gray market flippers seem to be still getting them though.

[@AussieWristWatch]

Yea exactly, they need to come somewhere and this whole palaver with ADs clearly isn’t solving that.

[@Sovereign_sparky]

@@AussieWristWatch The best thing Rolex could do would be take it off AD's, to a online system where you can go on the list for 1 watch at a time and only buy 1 watch per year on a lottery type basis. This would be fair to all and would cut out the flippers over night.

[@dannysimenauer5745]

@@Sovereign_sparky Steve, I have been preaching the exact same solution for several years. Patek has direct relationships with its customers, yet Rolex does not as of today.

[@MrCoolCats]

Imagine letting a brand dictate how, where and when you spend your hard earned money, for a "desirable" watch. Bonkers.

[@JKL8]

Rolex just gradually ruined reputation by AD. It's happening in Canada AD as well.

[@marcopanti1017]

So…… your first AD already carefully explained how it works. You then went to a second AD, had the benefit of trying on a number of different pieces, ultimately including the ones you were most interested in. You then make a public video slamming that AD for their ‘appalling’ treatment of you when by your own admission you already had the facts. You then make a disingenuous analogy to shopping for a Toyota the watch equivalent of which would probably be a Seiko not a Rolex, perhaps try visiting a Porsche dealership and demanding to drive one of their most prized models such as a 911 GT3. You could then make a video slamming that dealership when they explain that these models have demand so far in excess of supply that they are only made available to existing Porsche customers with several high end models already in their purchase history. And by the way the reason they won’t sell a GMT to ANY walk in is because if they do that, they are well aware that 90% plus of such theoretical buyers will immediately flip those watches on the grey market at least doubling their money. Don’t take this personally and I don’t think you will I think you are a genuine person but may I respectfully suggest you reflect on the context of your expectations versus the availability of the products you desire and also perhaps recognise that the independent dealership simply cannot increase the supply of the product furthermore the reality that Rolex themselves set the purchasing rules not the ADs who must account to Rolex. On a happier note, there is a recession developing and this may well reduce demand significantly and the excess of demand over supply that is the root cause of the availability problems is likely to change in your favour over the next 1-2 years so hang in there don’t give up on what your want if you truly love something you can find a way with the right attitude which is not to scapegoat others publicly when they are not responsible for the situation. Peace ✌️

[@AussieWristWatch]

We are clearly going to agree to disagree it appears on this.

[@AussieWristWatch]

I own a Porsche, so I'll leave that there, but you missed the point. I never said I wasn't willing to wait I never expected to walk into the story and walk out with what turns out to be one of the hottest watches. What I don't need, nor I imagine you would appreciate yourself is being spoken down to and told that a watch isn't for me or Rolex isn't for me, by virtue of the fact I actually happen to like their popular models. Of course Rolex or any other brand I like is for me - what might not be possible is getting that watch, and that I can accept. I'm an educated person who fully understands the premise of supply and demand. But playing games with customers pressing upon them the necessity to expend thousands of dollars on their lesser models (and to be clear, none of which were offered, I was given the chance to go on a waiting list for something I didn't want - how great of him) is ludicrous. It's not entitled and it's not privileged.

[@marcopanti1017]

@@AussieWristWatch yes I understand. Almost certainly you weren’t offered the pieces that were less desirable to you because they don’t have those in stock either. Possibly this second SA did not gel with you there is the odd douchebag out there let’s be real about that. I’m just responding to your story as you told it. They can’t offer you a Pepsi or Batman off the bat due to Rolex’s rules. The rules are there to reduce flippers who make the availability (and secondary market price) situations worse. As you would be a new Rolex customer (remember it is Rolex that sets and actively monitors these rules not the AD) they can talk to you about a piece they can sell you, but you stated that you weren’t interested in that, which is entirely your prerogative of course. As you are also a Porsche owner, you’ll no doubt be well aware there are a number of desirable models (the GT cars especially) that Porsche will never offer you unless you have a significant prior new Porsche purchase history - for similar reasons they are also selling 2nd hand for 2x + the new price. Same goes with many luxury/Veblen goods at the moment. It’s a little hard to see how this AD could have made you happy given the impasse but it seems the way the went about it is the issue. It sound like they were expected to be more upfront with what they could and couldn’t sell you, bet then again you already stated you were happy with the ‘nice’ AD who explained the situation to you so you were in fact aware beforehand. One wonders why you didn’t pursue the watches you want with the first AD? Can you explain what your expectation was when visiting this second AD this might shed light on why you say your experience was so appalling as you put it (minus expletives). If it was simply that they give you an exhibition GMT or Sub to try on, then fair enough. However this wouldn’t change the availability situation at all, as you already knew. Not having a go but lashing out publicly is unlikely to help you succeed in this situation. Like I said before there is a worldwide recession developing and it’s likely availability will improve considerably quite soon so here’s hoping you can pick up that GMT or Sun sooner rather than later. Personally I would try to avoid sabotaging my own goals by publicly smearing one of the few venues where I might be able to get what I’m looking for. On the other hand, I respect you for sticking to your principles and refusing to return if you don’t like the vendor. Perhaps that particular SA is rude to other customers and will be moved on at some point cheers and good luck 🤞

[@alfieakaronaldog]

It’s never Rolex selling you a watch, even when it’s a boutique, it’s always an AD. It might be an independent, it might be a small chain, it might be a big chain. Just like car dealerships, some are great, some are dicks, and its who you speak to on the day that counts anyway. Most people commenting have probably never set foot in an AD, and a lot that have probably take red flags in with them.

[@CaptCanuck4444]

You're right. People that simp for their dealers are pathetic IMO. That said, the service at my Porsche dealer has also been sh!ttty, so maybe it's just a sign of the times.

[@michelcoulon3923]

My experience with Rolex ADs has been awful every time. I usually go and wear a luxury watch like one of my Grand Seikos or Omega and they talk to me like I am not worthy of their time.... Panerai has the same appointment system but my experience there has always been positive... This is why I don't go to Rolex ADs any longer, the attitude sucks...

[@jh6273]

love your honest commenting - very attractive site

[@anindyaganguly5243]

I don’t think any brand is for us. Watches are for us. Again, Rolex ADs are horrible and that is why I though would have loved to own an expensive watch won’t spend money on it.

[@Robbie-mm8kx]

It is what it is My Rolex list mirrors yours i have the Sub date, the GMT batman is hopefully nxt but hey with the situation being the way it is who knows 😂

[@tjaulak4549]

Brands get free marketing from us through social media. The new gen loves creating hype around products, which leads to mass buying and scarcity of products. Brands are paying attention and reaping the benefits. Mercedes AMG is stopping production for a year. Again what will it to do for pricing and availability? Even shoes are being produced in limited quantities thus causing people to pay much more than retail to get their favourite sneaker. We can’t blame the retailer but instead need to wake up and stop allowing this to go on.

[@krimsonfunk]

I would take you more than seriously , you have an incredible charming personality !

[@Valera_Scotland]

Recently discovered your videos. Nicely done! The Rolex situation is very frustrating and you are so right about the way we should look at things.. we are customers and we should not have to beg or play games. I've been lucky with AD experiences in Edinburgh, even though they have all said that I can no longer put my name down for sports models. Which is ridiculous....I did buy the 39mm Explorer 3 years ago but returned it.... And then I got slowly pushed towards watches that are more achievable, so I'm waiting for a silver 36mm DateJust.... I also love omega... the older models used to be thinner and had solid casebacks, which I prefer.... take a look at 2254.50 Seamaster... what a stunning watch. I do wish they brought that back with an adjustable clasp and maybe no helium valve Anyway, wishing you all the best and look forward to seeing you get your Sub / GMT! (After the DateJust I think I'll ask for the no date sub....I do love them, but I'd like my first and main watch to be a little classic 36mm.....I have a medium sized man wrist, but I do like watches 36mm-41mm , and love my G shock 5600e, and I did love my Omega Speedmaster 1861 which I had to sell unfortunately)

[@AussieWristWatch]

Thank you

[@eagles4757]

He showed you half dozen watches they could have blew you off your just unrealsitic oh I'm going to buy a Batman today lmao

[@sjl6628]

I couldn't agree with you more. It's the same sort of treatment that Ferrari automobile dealers often give prospective buyers. Customers must buy a lesser model to then get on a list for the one they actually want to buy. The tail shouldn't wag the dog.

[@mohdasaa]

05:55 You get to save a dollar or two while keeping your dignity. That sounds like a better option to me.

[@johnfitton3716]

Buy a steinhart just as good

[@AussieWristWatch]

I’ve started checking these and other amazing watches out! Such a diverse world of watches out there!

[@minionzatwork]

I see your point, however, You broke some rules while trying to get one: You called first and expressed interest via phone (big no no), they get that dozens of times a day, you walked in basically looking for a Sub or GMT or some other super high demand Rolex (everyone walking into Rolex is looking for one too. That said, the previous sales person should have at the very least checked your purchase history, dug deeper into your likes and then perhaps put you on the list without being an arse.

[@AussieWristWatch]

My point exactly. I actually didn't call them, I was sent there by my Panerai AD who, at the time, was part of the chain that owned the Rolex store. The appointment was set up by him. I agree, the watches I liked are the most desirable, and as you say, he could have just told me that without being an "arse".

[@ugabrew]

Rolex has really botched this current wave of interest in watches. Who in their right mind actually believes that Rolex can't find a better way to handle inventory and distribution? Other brands are catching up with incredible watches and boutiques that provide a true luxury experience, whether it's your first time there or not. And if they don't have a watch in stock... "Oh, we can order that piece... because it's 2023 and we have computers and of course we can do that."

[@AussieWristWatch]

People buy into it for sure!

[@karl.anthony]

“Rant” part deux! Keep up the good work - love the passion! :)

[@musicmediaoutlets123]

Definitely do not believe what the AD says lol. I got like 4 watches in a matter of months apart. I got the sub date (1 month) no prior history, Rolex Explorer 2(2 months), Rolex GMT master 2 batman (2 months), Explorer 1(2 months). I formed a good relationship with her, and she never failed me. Sad, to see all the people though get fooled into buying diamonds and other watches to end up paying way more than the watch. They might as well go grey market and save some cash at the end. I am only 25.

[@key4duty]

I have similar experience, told my SA which watch I wanted on the phone, then made an appointment to try it. He even let me try other models and had a lot of information about them. After that I told him I wanted to buy the watch I came for and he went to the back and had to ask. Then told me we can sell it to you. Just a small deposit and we”ll call you when it arrives. And 3 months later there it was my Datejust in the configuration I wanted. Now asked for a submariner no date, same story did a non-refundable deposit and they will reach out to me. They estimated 2-6 months, not bad actually! Next I will probably ask for a GMT.

[@bryanenglish7841]

I've been on the hunt for a Rolex for a while, I wanted one because I love watches and wanted to celebrate a couple of special things that had happened recently in my life. I've been treated on par by AD's how you've been treated, if not worse. At this point, the Rolex I wanted to buy has gone from a symbol of celebration to a symbol of being patronized, dismissed, and overall treated as though I was lucky to spend a whole lot of my hard earned money. When I do get the call from the AD, I'm not sure I'll even keep it, I'd rather just sell the stupid thing and never deal with this BS again.

[@AussieWristWatch]

It's sad how it turns us off. Look not sure where you are in the world - but I've noticed some second hand pieces at auction coming up for a good price.

[@saneepeopleonly]

The idea that the watch you want and CAN afford can't be the first watch in your collection is idiotic. That's pure Rolex and AD bullshit. You should look for Jay Leno's video on why he doesn't own a Ferrari even though he is one of the world's most renowned car collector. It might give you a different perspective before you drop a chunk of cash on a Rolex. I love how I'm treated by my Omega boutique and IWC AD, so I get more owner satisfaction with my watches. My wife uses my account with our Rolex AD to get her Rolexes, but I simply won't buy a Rolex until they change their business model. Quick addendum: You should look at others like Jaeger, Vacheron, Breitling, etc. If you're willing to buy several watches just to become a VIP Rolex customer, I highly recommend skipping Rolex altogether and buy one A. Lange & Sohne.

[@AussieWristWatch]

Agreed! Thanks for watching

[@mr.eswatchreviews]

I 100% agree with you I have the money to buy what I want what I really really really want a sub Mariner or a Batman once I obtain both of those eventually I would like to get a date just and just like you I would like to get them in that order so it's not you it's them you're rationality is 100% perfect

[@AussieWristWatch]

Just seen this comment. Thanks!

[@croadan]

Your follow up visit sounds like a much better experience! I agree with you 100% about customer service. When you walk in to the Louis Vuitton store in Paris, they hand you a glass of champagne. They don't ask if you intend to purchase anything. They simply want to make you feel special. In my opinion, that is how you treat a customer. Make them feel special, no matter whether they are browsing, buying, or just walking through.

[@AussieWristWatch]

👍🏼 agreed 😁

[@MusicMike747]

I simply wouldn’t buy anything from anyone who treated me poorly. Especially if it’s a frivolous luxury watch. There are plenty of brilliant watches out there. I can definitely hold grudges. If I had been treated how you were on visit #1? I would’ve never purchased a Rolex. And I would work to steer others from the brand.

[@AussieWristWatch]

I certainly never went back there.

[@jsampagaerice]

I'm with you on that. you should be able to try on any piece you'd like and be put on the wait list of the particular piece you want. I had similar experience with one AD where I'm from. They're a private jeweler so they only hold a handful of brands, Rolex, Tudor, Patek, JLC, Panerai. They kind of had the same mindset, but didn't have any models to try on. I tried to build a relationship around the watch hobby, talked at length about Rolex. Bought two Tudor watches on two different trips. asked about the waiting lists for Rolex to added to one, wasn't added because I wasn't one of their "special" clients. recognized the GS on my wrist. From my experience, it just boils down to the AD and even the sales person at that AD. Finding the right AD is just part of the hunt like finding the right watch, it just makes it more fun in my opinion.

[@AussieWristWatch]

Yeah I think I found the right AD... just not the one I was complaining about 😂

[@steelsteez6118]

I don't know why you people bother playing these games. There is no brand in the world that is worth playing these silly AD games. I've owned a Starbucks 126610LV and a batman on oystersteel for about two years now. In this last year, I've worn them both maybe a handful of times. Ive been considering this for a while but I think I'm finally going to pull the trigger on selling them both for two reasons. 1. They're going for ridiculous prices now 2. I can't even wear them in the major city I live in without feeling like I have a target on my back because of how overhyped this brand has become (undeservedly). And its not as easy as " Oh just get insurance, everything will be fine". I'm sorry, but jewelers insurance is not going to prevent getting pistol whipped or getting beaten and sustaining permanent brain damage or some other physical disability. A lot of criminals aren't even asking anymore, they attack first to leave you vulnerable then start demanding. I really am glad that I got to own them though because I got the submariner and GMT itch scratched. They're great watches but after owning for a couple years, they're honestly kinda boring. But I guess that's what makes them classic. In either case, as a long time watch collector, I think my palette has outgrown the boring traditional submariner and gmt designs. Time to move on! Will use at least some of the money to fund my next JLC or maybe I just go all out and get a Lange. Great video BTW!

[@AussieWristWatch]

Thank you

[@AK-jl5xt]

Lol!! “We are the customer…,ok?” Based on your 22min whinge about Rolex over your 2 videos you’ve clearly not realised that this means NOTHING to them. Get over it, move on. Plenty other great brands out there for you to spend your time/money on.

[@AussieWristWatch]

No I have and I haven’t gone back. I’ve got a good relationship with another AD elsewhere.

[@oktfg]

Rolex isn’t a shop window brand anymore. It’s all order book now driven by exhibition pieces. Rolex doesn’t need to supply more watches. The grey market means Rolex can deliver predictable/sustainable year on year profits by incrementally increasing prices and launching limited runs. It’s taken Rolex 50 years of trial and error since the quartz crisis to reach this sweet spot. They ain’t going to change what they’re doing because you want a sub. They probably have 100 people chasing every watch, with a bunch more joining the line every year.

[@AussieWristWatch]

👍🏼

[@georgesalem6425]

I like how you think I’ve bought a couple of Rolexes but not from the main dealer as I was put off by the snobbery amazing watches but shit sales people who can’t even afford them try the omega sea master bond watch from 1995 beautiful watch I have owned two and still have the 2006 blue dial let me know what you think my daily watch is a black 14060 sub ama ing watch never leaves my wrist 😎👍

[@AussieWristWatch]

👍

[@DonDiego724]

Rolex ADs behaving like some old aristocrats and rate you on number of criteria just to consider selling you something. You like the batman but it's impossible to get it at your first visit. Those fuckers want a "relationship" and will first try to sell you jewelry, then maybe OP and so on. You cannot take what you want, but whatever they give you basically. Rolex is fucked up.

[@AussieWristWatch]

Haha yeah damn my taste. I’ll be waiting forever. Oh well, plenty amazing watches out there. Thanks for watching.

[@nathantaylor7936]

To be honest I don't know how to take you. I think you are being honest but very selfish. In my view it is good fortune you live in a rich country where there are Rolex ADs available. Many people don't have the privilege to live near a Rolex AD and have the money for a Rolex. Additionally, you were allowed to speak to an AD. You were offered many watches from one of the most coveted watch companies in the world. Why get angry/frustrated at a comment by an AD? It's just simple economics that there is only one Rolex factory for the whole world. The demand is huge but the supply is small. Put in for the waiting list before you miss your chance.

[@AussieWristWatch]

I totally get I am in a position of privilege being able to afford a watch like that, but I have worked my butt off to get to this point. I don't think anyone yourself included should feel "lucky" that a sales person gives you the time of day, regardless of the brand, it's their job. The economics is a seperate issue, I made it really clear I am happy to wait for the watch, but I am not happy to spend my hard earned money on a watch I don't want in order to be considered for something I do like, nor am I okay to have anyone, let along a sales assistant be patronising and rude towards me. I hope you take that for what it is, me being honest and expecting a little basic common courtesy. I'd expect the same for anyone in my shoes. Thanks for watching and taking the time to comment.

[@jeffreyb.1657]

I see actual Rolexes now as labels like a horse on a shirt. It has come to that. I avoid all things in that category..

[@ntorres1966]

First I really don’t think you have a buying history with that Pan. The Pan is not a great watch. Secondly, the steel Rolex is very hard to get and you don’t meet the AD’s requirements for the purchase. And thirdly, the Rolex prices are suppose to increase in January so your best bet is to buy in the gray market. ‘

[@AussieWristWatch]

👍

[@mccobr]

‘Loves watches’ but seems to know very little about them, especially Rolex and how they prioritise customers for in demand watches. Then rants because she doesn’t get to buy the one she likes at RRP. Why is this even a channel. Bizarre world.

[@AussieWristWatch]

Yep, that’s me and I freely admit I love watches but don’t know a lot, that’s the whole reason I started the channel to learn. Watch part 2 and to be clear it was about his rude behaviour I totally understood I couldn’t actually walk out with the watch I wanted that day.

[@saijinkai]

people bought stuff that aren't their watch... and power to them? No that's called rewarding an AD's bad behaviour and they don't have enough respect for themselves.

[@AussieWristWatch]

👍

[@aussieexpatwatches]

I think you're trying to disconnect the watch, from the brand. This IS rolex. You don't have to like it. It's the same like Ferrari. Jay Leno loves cars, just doesn't buy Ferrari because of the similar buying experience, which IS the brand.

[@AussieWristWatch]

Rolex has made the brand exclusive, the ADs have fostered this bs. I have been to another AD that has not behaved like this at all.

[@aussieexpatwatches]

@@AussieWristWatch so this other ad that behaved differently sold you a GMT?

[@barbaraendel2549]

I hope you get a call from the Melbourne Rolex store soon. It’s not crazy to expect reasonable customer service.

[@AussieWristWatch]

Me too, just gonna be patient.

[@Supercruze]

Buying several Rolex that you do not want to get the one you want is just stupid. No other word for it. Stick to your guns and get on a list where you can for the watch you want. Just like cars, there are like new used Rolex with box and papers out there. Depending on the market, you can do better than buying from an AD. These are odd times but the bubble will burst and prices will come down.

[@AussieWristWatch]

Thanks heaps, I'm finding it hilarious that some have called me a child for posting these thoughts. I can wait as long as it takes, including if that means never getting a watch. Thanks for watching.

[@3040-f9g]

This attitude from ADs in general, whether they are Rolex or certain car brands does my head in. It's pure snobbery. Take your hard earned cash elsewhere. At the risk of being crude, fuck 'em.

[@AussieWristWatch]

I agree and it’s not crude.

[@angelbergthsoto5140]

I do not respect the list nor the patronize! Anti Rolex!! The only way I will get one is on MSPR!! Omega all the way!!

[@AussieWristWatch]

👍🏼

[@roflagain1]

So, I sort of get your rant on arrogant Rolex ADs, but.......if you were an AD, who would you want to sell a Pepsi or Batman to at MSRP giving them an unrealized profit of $10k USD to $15k USD? Some random girl walking off the street who has never done business with you that you might never see again except maybe when she wants another Rolex stainless sport watch…..or…… a long term customer with a record of purchases including other brand watches and/or jewelry? Especially if you as the AD only get 1 or 2 Batman's or Pepsi's a month. It's a simple case of supply and demand. People love Rolex, so demand is high. Rolex dictates the supply, so inventory is low. You as the AD have to decide how to distribute what little supply you get. Why is it so hard to accept the fact the AD might favor their best customers first over newer customers? If you can't play by these rules, rather than whine about it, just forget Rolex and go somewhere else. You think Rolex is bad...try Patek or AP. Let me know if you find the watch you want there at retail. Stick to cheaper brands like Panerai or Tag or Breitlng. Plenty in stock.

[@AussieWristWatch]

Maybe, but I wasn't walking off the street - I have purchase history with their parent company and was sent there by another AD and frankly the whole argument about keeping these things off the gray market is rubbish. It's not for the ADs to police and it will happen regardless, there seem to be more than enough of them in stock on that market. I'm happy to go on a list and wait. I'm not happy to be treated like crap, that was my point. Also all my Panerai's retail for the same or more than the retail on the watches I was looking at - afterall the ones we all seem to crave are steel sports watches... not the precious metals (at least not for me). thanks for watching.

[@LoganChannelVr]

I haven’t got the chance to buy a Rolex yet. But by your experience I don’t think I will bother. I have 2 watches in my collection a Christopher Ward bronze Aquitaine and my latest edition a Tudor Ranger on a nato strap. Forgot Gshock for work. Not planning on getting anymore they are all keepers. Unless I win the lottery 🤞🤣. Like your style 👍

[@AussieWristWatch]

Great watches!

[@LoganChannelVr]

@@AussieWristWatch thanks 👍

[@TraumaTeamRacing]

Have been looking at a potential watch purchase and went to a local Rolex AD to explore things. Was brought out the one he thought would be for me. Not the model I went in for (informed they had no exhibition models). Told several models were not obtainable for me right now and felt a judgement had been made. Tried to ring and touch base twice as instructed. No calls returned. Buying a watch should be enjoyable. This so far has been a trial.

[@AussieWristWatch]

Totally agree.

[@georgesilverman8844]

Buy the watch you want but broaden your search.

[@andresfg6788]

Licking ass to buy a mass market unnecessary timepiece is not luxury. I've passed on that phase.

[@AussieWristWatch]

Don’t blame you.

[@SunRise-ul7ko]

I'm afraid Sydney is not Sydney anymore. Australia is screwing the middle class with incredibly high taxes. Not only are the taxes so high, you get nothing in return. Won't even get an aged pension when I'm older. Not only this, the AUD is dropping like a stone. When I'm back from Singapore, in about 3 weeks, I'll head to the Southern China Town in Sydney i.e. Hurstville & go to the Rolex AD there. I'll put on my MAGA cap. Bring along my glamorous Chinese secretary, as an interpreter. Maybe she can speak there language & take notes as I speak. Then tell them TRUMP has arrived & that I'll be taking none of the crap.

[@dannysimenauer5745]

Why not shop the ADs in Singapore?

[@garwong6161]

This love/passion for watches is like being a football fan - it's the journey of highs and lows, good and bad that's all part of the deal and what makes it so interesting. Look forward to more of your videos.

[@AussieWristWatch]

So true. Thank you for watching.

[@mikecosslett1421]

Every one should be treated with respect and we have every right to expect this I made a comment on another channel about be treated real well at a tudor AD and a guy went crazy said I was a dick and tudor are dog shot and I didn't deserve a rolex for daring to say the rolex Ad I went to didn't treat me very well 😉

[@AussieWristWatch]

It's really extraordinary to me how a lot of watch people have been conditioned to expect this poor treatment and me complaining about it makes me the bad guy not the AD. That's messed up.

[@crruan1142]

I've never seen stuff like that go down at Rolex stores in our city. Strange mix of snubbery and cliquish attitudes.

[@oysterman962]

Great channel! Nice to see a fresh face in this hobby. I feel your pain. I've been to the same Rolex boutique in Sydney four times. It's licenced by the Hourglass. Each of my visits to the store were just as awkward & patronizing. But that doesn't bother me as I know what to expect & I don't take it too seriously. I just like checking out the new models and chatting to the staff. They actually know very little about watches. I end up educating them. At the end of the day, they're just sales people trying to make a living; they're not real watch enthusiasts. The sales people are all given the same training by Rolex. They have to have experience with selling other mid-tier Swiss brands retailed by the Hourglass before they can graduate to selling Rolex. I know this because I've been visiting the other Hourglass store on King Street for more than 10 years & the staff there told me they started off selling Breitling, Longines and Tag Heuer -the 'bread & butter' watches before they were allowed upstairs to sell Patek, Vacheron & Rolex brands. Occasionally you get lucky with someone who has a bit of a friendlier personality but usually you get the same cold treatment. Apparently, Melbourne has friendlier staff than Sydney, which doesn't Surprise me as Sydney was just recently voted as the third most unfriendly city in the World, just a whisker infront of Denmark & Sweden as having cities with the least friendliest people. On my last visit to the boutique, I saw a pile of Rolex catalogues and asked for one. I was told 'No. Sorry, they're for our customers'. I had to laugh. How the fuck do I become a customer if you won't sell me a watch? Although, many collectors are put off by this kind of mistreatment, I am still a Rolex fanboy. Don't let the hype and the snobbery of the brand deter you from your ambition to own one if that's what you want. I've collected watches for 20 years. I've owned many other brands but at the end of the day you should buy what you actually want. Not what other people think is a better brand or value for money. For example I once bought a Speedmaster moon watch because everyone was hyping it to be a 'must have' in your collection piece. But after a few months I sold mine as it was not my style and the non water resistance wasn't suited to my beach lifestyle. Eventually I sold most of my watches and consolidated to collect only Rolex. I now own 7 of them. None are bought from an AD. I only collect neo-vintage pre-ceramic Rolexes from 1990s through the mid 2000s. I think these are the sweet spot in Rolex buying. Some are still available at reasonable prices & to me they represent the real tool watches that Rolex built their reputation on before they became fashion accessories. I grew up reading National Geographic magazines and when I first saw the Rolex ads in them, I aspired to own one. To me they represent success, passion and professionalism.

[@AussieWristWatch]

Absolutely loved reading this, thank you so much for the kind words and sharing your experience. I tend to agree (my newbie view here) older Rolexes look amazing… maybe I can save for Magnum’s Pepsi one day! Thanks for checking out my channel.

[@oysterman962]

@@AussieWristWatchJust watched all your videos & subscribed to the channel. It's great you're getting into all different brands. You have a passion at first. Eventually, you'll have amassed a collection when you will come to a decision of passion versus investment. For me, that balance was found in Rolex. Love or hate the brand, it's the most recognized in the world such that you can literally use a Rolex as hard currency even in a third world country. In fact, if you offered me US$ or an equivalent value Rolex as payment, I would take the genuine Rolex. The Rolex has historically appreciated in value over time. Whereas the value of the dollar is worth less due to inflation and being over-printed it's real value is not worth the paper its printed on. As for buying a neo-vintage Rolex, look at a no-date Sub or a 40mm Sea-Dweller. At least, once you've acquired your first Rolex you can always trade it later to upgrade without losing money. Once you buy your first Rolex (stainless steel sports), it will hopefully continue to appreciate whilst you wear it for a few years. Then you can decide whether to trade or sell it to upgrade. Not much different to buying real estate. It's a matter of getting into the market. That's my strategy and how I ended up with 7 Rolexes. I've lost money on most of my trades except Rolex. It's the only brand I've never lost money on. My first Rolex was a 40mm polar Explorer II. I bought it for A$6000 about 3 years ago. It's now roughly doubled in value. It was initially a purchase of convenience as I found it by accident. It wasn't the Magnum P.I. Pepsi I wanted but eventually I learned to appreciate it more than the GMT, as I realised it's the same model worn by mountain climber Ed Viesturs, who summited 14 of the highest mountain peaks wearing it and was also worn by Norwegian explorer, Erling Kagge who was the first person to reach the north and south poles by foot and has also summited Everest with the same Rolex. Therefore that Rolex reference 16570 has probably achieved more feats than any other sports Rolex.

[@Steven-zr9jl]

I agree 100% with u Aussie but we must keep in mind that Rolex and AD’s can only get away with this because the public allows it. Generally speaking, how many other products can we think of where the buying public would ever put up with this nonsense. Not many I imagine but they do with this so I don’t blame Rolex and AD’s I blame the buying public

[@AussieWristWatch]

Yeah I agree, so many nasty comments even here telling me I should be grateful to be shown any watches, really!? Haha thanks Steven.

[@Steven-zr9jl]

Never mind those Rolex Morlocks with there nasty comments. Keep doing what you’re doing. Here in the US we have the same bs with Rolex AD’s but even worse in my NYC area (unless you’re a celebrity).

[@MrGaberacer]

First of all , that sales person was rude to you , based on your story. Saying to someone that brand "X"is not for them because that person doesn't want to swallow those two tones DJs , yachmasters and milgauses :)) The second thing worth mentioning is that you walked in kind of uninformed that this was more or less the way it goes with Rolex ADs for the past couple of years. Many of them play these games. I studied a lot of opinions, videos , tutorials on how to approach things and maybe got lucky but in 3 months , I ended up with 3 pieces , from which 2 I will keep , the explorer 1 36mm and the no date sub. The atmosphere was like you said it , stuffy and cold but it went well and no rudeness was involved. I wish you luck on your watch journey and if on the first AD they put your name down for a Sub , you will get it sooner or later, just be pacient.

[@AussieWristWatch]

Thanks, yeah totally uninformed to a point. Would have been ok if he was polite but upfront with me, but I'm not playing those games. Thanks for watching.

[@MrGaberacer]

@@AussieWristWatch try to stick with a polite AD and try to put your name down for what you actually want . Don’t worry, even after 2-3 watches they won’t let me get on the gmt master lists (steel ones). The reason they give at my AD is that the lists are closed . (For me…) . They want you to spend more to be qualified, which I won’t do.

[@alfieakaronaldog]

I have never had a Rolex AD talk to me about or mention any Rolex or other watch I did not ask them about. Nobody has ever been rude to my face. I have not bought anything I did not want to buy (but I have bought a couple of non Rolex that I wanted to). It’s just about building a bit of a relationship. Nothing crazy or time consuming.

[@AussieWristWatch]

I've got a good relationship elsewhere, I suspect that interaction, which is now some time ago, was a mix of an AD who has a sales style I do not warm too and a process in their store I don't agree with and me being green with Rolex buying.

[@alfieakaronaldog]

@@AussieWristWatch That’s fantastic news. In the U.K. I believe Rolex AD’s are under strict instructions to give consistent service. Your experience was odd but hopefully you have or will update everyone to your new experiences and feelings. I am picking up my Batman tomorrow. I am a normal guy from a council estate in Brixton that works in retail now. In recent years I have built ‘relationships’ with two Rolex AD’s, a Tudor AD, and a MoonSwatch Boutique (that was largely luck), so maybe you can understand my annoyance at guys saying they were spoken to rudely when all that happened was they were politely told sorry, but no…….if they even went in to the shop at all!

[@cbody70]

You had way more patience than I would have with the arrogant salesperson. After he showed the third wrong watch it would have been 3 strikes and your out. My exit would likely have been much less polite than yours.

[@AussieWristWatch]

😂

[@geralddorrian100]

I agree it’s fucking bizarre.

[@goodyearspokane]

You are working really hard.....on your high school homework? 😉

[@AussieWristWatch]

Oh always! 😉

[@tiempodesobrahn]

Very soon Rolex and all those similar will be even discounting you just wait, but If you don’t mind why are you looking for men’s watches? the sport models you picked are a bit large even for men with wrist sizes under 7 inches, what’s your wrist size?

[@AussieWristWatch]

I love "mens" watches, I really don't like dainty watches. I wear a 47mm Panerai no problems, so a smaller sport Rolex is no problems.

[@tiempodesobrahn]

@@AussieWristWatch got it good 4 u. If you like mens divers watches take a look at the Omega 2254.50 a great piece which sits flat on the wrist, cheers

[@oldmanswatch6300]

Because of the birth year of my son and COVID I had to buy my watch on grey market. The stores were closed. The hospitals was limiting how many people can be there. But now when things got better dealing with that AD BS is not acceptable. That been said, Rolex is a great brand but AD’s are 💩

[@AussieWristWatch]

Yes, it's a great brand but a bad AD can ruin the experience. But I accept they are not all rude.

[@jefferyconforti7686]

Good service is good service. Anyone in retail playing games is bad management of a business. If it takes a long time to wait for a Rolex, wait if it means that much to you. There will always be other watches too.

[@AussieWristWatch]

Yeah agree, I'll wait and continue my journey with other watches in the meantime...

[@jimblack8104]

Only a fool would buy a Rolex they don’t want in order to get on a waiting list. Rolex make too many watches per year for these watches to be so hard to get hold of. AD snobbery is what it is.

[@AussieWristWatch]

Hahaha.... It's not something I would do.

[@jamesthejcexperience]

So buy grey market. Am I the only one who thinks this is the obvious answer?

[@AussieWristWatch]

Haha sure at 2.5x the price. I’d rather wait or not get on at all and I’m okay with that.

[@edwardstokes1108]

Yeah if you come in there looking to buy something that expensive then yes you should get premium treatment and buy the watch you want and not be told you buy what we give you and maybe you get what you came in here for in the first place.Jay Leno said that’s why he doesn’t buy Ferrari because of the same mentality.That’s over the top rude and arrogant to the point of delusional.Take a look at Omega instead as they don’t suffer from this culture of bullshit arrogance.

[@AussieWristWatch]

Thanks Edward, I have been surprised in the comments at how many people think I was the delusional one, everyone has a strong view one way or the other. Thanks for watching.

[@edwardstokes1108]

@@AussieWristWatch You bet sweetheart and if you keep putting out reviews I will watch them.Keep up the good work.👍

[@keaka560]

Like your videos so far. But still trying to digest your review of the Milgauss. The Milgauss is my everyday watch. Have the one with a black dial clear crystal. Not the hideous green.

[@AussieWristWatch]

I see, I saw the one with the green crystal and honestly for me anyway it was hideous. Maybe it does look different without the green. I should do a video on it...

[@keaka560]

@@AussieWristWatch Circle back, the Milgauss does have an interesting history. Being in the engineering field, it stirred my interest. It was developed for the science and engineering industry. I leave it at that. Sounds like you like to do your own research. Again I don't have the hideous green crystal. That much I agree.

[@chinthm]

I am still hunting for my first luxuary watch.. i Ever since I was a child I would look at a Rolex store and stare in awe and admiration for what the brand represented in terms of wealth, stature, heritage When I walked into a Rolex store thinking I wanted a luxuary watch I was surprised to know there was a waiting list . I have searched several places and learnt about this shortage situation. On the other hand I walked into an omega and learnt you can buy one straight away incl iconic Speedmaster. My current state of mind is, naively is waiting for a Rolex call one day. Is Rolex the best watch out there ? No Is Rolex the most historical watch? No Is Rolex in the holy trinity ? No Are there watches cheaper and better than Rolex ? Yes Is Rolex unnecessarily overhyped ? Yes So I keep asking myself why am I still willing to wait for a Rolex I feel Rolex achieves a blend of many of the elements history, marketing, quality, brand and not achieving the heights of being the best yet the one that is the top after conmbining all the elements Plus it’s that little child in me staring outside that Rolex store aspiring to be able to afford one

[@AussieWristWatch]

There’s no denying that creating such a exclusivity in Rolex is amazing from a brand perspective and I have no issue with that, but a sales guy doesn’t need to be a douche. You gotta get what your yearn for, it that’s a Rolex, then I say wait and imagine how amazing it will be when you get it. Thanks for watching 🙏🏼

[@joem5708]

I had the same experience with thinking a Rolex was priced at $40k or up. Not that you could get one for around $10k if you got them at retail until I started researching them, only to figure out that it was very difficult to get one at retail.

[@AussieWristWatch]

Yes, that's the truth, so even if they are 10K retail, actually being able to buy a that price is an entirely different story.

[@thegabal1484]

Been in your place when I started taking collecting seriously. Got so upset. Gave up on Rolex. Bought other brands I enjoyed. Every now and then go back to Rolex to get on the casual waiting list and never getting the watch :D

[@AussieWristWatch]

haha yeah I feel that's gonna be me too.

[@patriciateague8677]

I am so sorry that you had such a bad experience. My local Wisconsin AD was super to work with.

[@AussieWristWatch]

Great to hear. They can’t all be bad

[@mauriciomucino1015]

I know you dont need me to say this, but that giant Panerai looks gorgeus on your wrist is almost supernatural, and I agree with your first video, I have long give up to the idea of ever owning a White Daytona

[@AussieWristWatch]

Thanks so much! Yes, a white Daytona is a dream I think.

[@mauriciomucino1015]

@@AussieWristWatch hopefully one day, I have many other grail watches and a few already in my collection

[@markk6214]

Who runs Rolex? , Putin?

[@AussieWristWatch]

😂

[@sowhat8087]

Rolex condones this treatment from their AD's

[@AussieWristWatch]

👍

[@EsquireLife]

I gave your a shout out on my channel and linked your channel. Cheers

[@AussieWristWatch]

Mate, absolute legend! Thank you so much. 🙏

[@geno816]

I actually like your channel too. Would be nice to be able to leave a comment sometime. I'm subscribing to both channels as we speak

[@thomassalgado1022]

Hi I’m also a watch lover & I have 3 Seiko & 1 Rolex.

[@AussieWristWatch]

Thanks, cool

[@watchrolling]

Keep doing you! I just found the channel and I am a newer collector too!

[@AussieWristWatch]

Thank you

[@markn7533]

Which AD did you happen to visit in Melb? 😊

[@AussieWristWatch]

Collins St. Amazing...

[@garretthu2466]

Just some thoughts, Rolex did not create this shortage. Well, if you want to say it was because of Rolex releasing the Daytona LN in 2016 that supposedly started the speculation that quickly spread to all other models then okay, I guess they did but I wouldn’t think any entity could have possibly saw that coming. So by in large demand is many many times more than what Rolex can make, as a valuable luxury brand it’s taken them more than 100 years to build and by increasing supply to meet demand would be a short sighted decision that could significantly damage the brand’s long term equity. That is also assuming they can, as much as people think Rolex is machine made, it really isn’t all automated and it requires watchmakers, even if infrastructure isn’t an issue, there are only so many watchmakers qualified. Keep in mind this isn’t tech where people are rushing into the profession, I reckon fewer and fewer people grow up wanting to be watchmakers as older ones retire. When you have 1000 people asking you for one watch I don’t blame them for maximizing their revenue in the process. Revenue is after all important, after 2 or 3 watches they get to know you better especially when you keep visiting them wearing those watches they will become comfortable with you. You need to understand probably 90% of people that walk in for the first time are just trying to make a quick buck and they need to screen them out. Even if they sell to the right people and their end game is a GMT Master II, then it becomes a one and done, you will never see that customer in the store again and that’s just not a good business model. They want to retain you as a customer for life and know you are open to buy other models.

[@AussieWristWatch]

Some interesting thoughts. I don't necessarily agree with the argument that in order to maintain repeat business as their basis they do this. What other watch brand does that and I am sure their model like all sales models would consider and seek retention and repeat buyers, but they do it the old fashioned way - through innovative product development and good customer service.

[@garretthu2466]

@@AussieWristWatch I absolutely agree, no one else does this. But because no one else is in that position and I will wager every watch company wants to have that problem where every watch they make will sell itself in days if not within hours. We need to also understand Rolex simply does what it has always done, all customer interactions are handled by its dealer network. Rolex doesn’t own any Boutiques except for one in Geneva I think. With that, it really isn’t the fault of Rolex how it’s handled. So how did Rolex become so successful outside of the being the best marketing machine? They have one very strategic advantage that no other watch company can ever achieve; and that is Rolex is a non profit, managed by a foundation and not driven by hitting sales targets, no YoY growth, no stock holders to answer to and no pressure to continuously revise a product just to boost short term sales. They do what is best for the brand and if lowering production (not saying they do) and making no money for the next 5 years to ensure it’s brand equity for the next 50 years they can do that. No other for profit company will ever allow that to happen.

[@johncoyle8191]

I totally understand your frustration . Most people have experienced similar stories with Rolex ADS. But in life no matter what walk of life your in , you will come across a:::holes . It was my misfortune to come across , in my opinion the rudest most elitist company bar none , Watches of Switzerland . On the flip side I then found a great Rolex AD in Glasgow (Scotland ). I for one would never pay above retail on the grey market. The watches are valued by Rolex at X Yor Z . So why would I pay two , three times what the people who make them , think they're worth . Hope you get the watches your after Jessica .

[@charlieboylol527]

Hi ,we’re did you find your AD in Glasgow,thanks Charlie 🏴󠁧󠁢󠁳󠁣󠁴󠁿🙏

[@johncoyle8191]

@@charlieboylol527 it was Laings in the Argyll Arcade in Glasgow City centre. They have always been friendly and totally honest and professional. Never tried to push watches that I didn't want . And always told me they would do their best but told me it could be difficult to get them . I am a normal working class guy. I have had a few watches off them and was made to feel as important as anybody else . Top AD in my opinion

[@AussieWristWatch]

and that's how it should be! Thanks John.