Rolex Authorized Dealer Experience - Total Nightmare

#Rolex #AussieWristWatch #daytona #rolexgmtmaster2 #rolexsubmariner #rolexexplorer
My nightmare Rolex Authorized Dealer Experience was a total nightmare - I have heard of what can happen when you visit a Rolex Boutique... everything from, not getting into a Boutique to being made to buy a watch you don't want in order to be considered for one you do want. Up until this week I couldn't believe it, but now I do. This is what happened when I went into a Rolex Boutique this week in Sydney.
To be clear, I never expected to walk in and "score" the watch I wanted straight away - I simply wanted to try on the watches they had as "exhibition" pieces and included a couple of the models I love. The actual AD was condescending and rude.
Classic Quote "Those are the watches you get at the end of your [Rolex] collection, not the beginning"
Thanks as always for watching, Jess x
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NOTE: In my rant I've thrown out some numbers that are not factual. The Milgauss is in fact AUD $12,900 according to the Rolex.com website.

[@AussieWristWatch]

Check out my follow up video on all of this here: kzbin.info/www/bejne/eHLNfoxmg9ejpKc

[@anthonyonline4740]

:)

[@bongdonkey]

Sub Mariner is a good model. I have had mine for twenty years. They are epitome of Rolex, I.M.O. Cheers!

[@spikeellis8511]

Always amazes me walking into an AD when the staff are snobs toward a person who is able to spend that much money on a watch meanwhile they are the ones working retail at a mall for a living….

[@AussieWristWatch]

😂🤣🤣

[@MrBacchus18]

Sounds like lots of snobbery going on

[@justinly2004]

Rolex spoiled their employees

[@jeffreykilpatrick3592]

I still don’t get your complaint? Makes sense that he showed you only exhibition watches - as this is all most AD’s have in their stores. And he seemed he was attentive enough to show you watch after watch when he knew he had nothing to sell you. And exhibition watches are all out in the cases for everyone to see. Having an opportunity to try on a number of different Rolex models is a gift for most Rolex fans. And you could have gotten on a LIST at that AD as well but being on a list for the most popular Rolex models. The reality if that AD gets a Batman 95% of the time it will be offered to a customer that has done business with that store for years and has bought both in good economic periods and bad. Your salesman was trying to guide you to a watch model that he could actually perhaps obtain for you as a new customer of his store. He was giving you good advice. Many AD shops may only get one or two Batman models a year. I had a SA salesman tell me they often get skews of calls everyday asking to buy the in demand models - like the Batman or submariner and get asked to be put on their “list”. I don’t think you understand how few of these in demand watches an AD shop actually receives each year, the Datejust is a great watch and built in the largest number by Rolex so an excellent choice as a first watch. Personally I think Rolex should allow dealers to charge whatever price they want for their inventory. This would allow anyone to walk in and buy a new Rolex at least and the value over msrp would Inure to the actual dealers and not the customer or these second hand watch dealers. And not everyone can afford a $20,000 Batman Rolex watch which is the real value not the msrp that dealers are forced to sell at by Rolex. Panerai watches are not Rolex watches - easy to find and typically easy to get a discount from a dealer. Rolex is unique in the world of horological competition. I apologize for the goofball comment. Your just I’ll- informed about the Rolex market as many new collectors are unfortunately. If you really want a brand new Batman someday and don’t want to pay a premium of almost double the msrp to a second market dealer- then find an AD that sells other jewelry and other watches and find a sales person that has been at that store for years- best this person should be the owner- and start buying your wife birthday and Xmas presents from this dealer and make sure he knows what watch you want but also let him know of a Datejust model you like as well as the holy grail model you would like to buy. You need a relationship not with even the store but a particular salesman. The hot watches are sent to the store and then they are allocated to each salesman typically by their sales of other products or by selling say a lot of the ladies Rolex models which are not in high demand. Help a salesman get more allocations of hot watches by buying from them other watches and jewelry. The store also has to believe you won’t take a Rolex they sell you and flip it to the second market dealers as they can lose their franchise if Rolex finds too many of their inventory was flipped. Your Panerai on your wrist helped convince him your a collector and not just there to make a fast buck which is why he spent the time to show you a lot of watches that now I understand he was not trying to sell you as they are all exhibition watches. Good luck on your search --

[@richardhatt6541]

@@jeffreykilpatrick3592 you don't get the point. If you go in a car dealership looking for a BMW to purchase and all they show you are Toyota vehicles, that is not what the customer is looking for and wanting to purchase. They are wasting their time and hers when they could have been up front and show what was requested. If you don't work with a customer, you won't be in sales very long.

[@martinowl]

I can’t believe people who have the cash to buy these watches are prepared to be treated like shit from a shop assistant. If you are prepared to let them take the piss, you get what you deserve.

[@alfieakaronaldog]

That’s because you do not have the cash and think that having it would/should entitle you to anything you want 🙄

[@mikecosslett1421]

I think the rolex experience has put so many many people off the brand which is sad and frustrating

[@annekedebruyn7797]

Rolex dealers tend to forget that they aren't the only one in town with often a way more interesting history. Don't get me wrong. I love the Rolex design but I doubt many people care enough to be ridiculed around like many ADs have. Rolex should really fix that. Other high end brands manage to do well while actually being good to their customers. Hell, the Casio authorized dealers offer great experiences and their watch price range are between 30 bucks to under 4.5k. Not 5k+

[@alyw.7491]

It would only be sad and frustrating if there was anything good about Rolex anymore. They are trite to say the least. There are so many beautiful, amazing, ... and way more interesting watches from so many other brands!

[@fadibousamra8973]

Rolex has managed to take the fun out of purchasing a luxury item!

[@AussieWristWatch]

Yep.

[@markhaagsma2699]

i bought a Santos 2 months ago at a Cartier boutique. We were very welcome and it was a real pleasure to buy a watch there.

[@nemorinoeso7581]

It's like going for an exam. If you fail you aren't worthy to spend your money by them.

[@kirillmikhailenko]

that fun going to end soon.

[@BillLaBrie]

Flippers and the remarketing companies did that.

[@martyw.1038]

Love the video! I live in Nashville TN and had a terrible experience at the local AD, they literally was told we only sell Rolex to special customers. I just happened to be in Evansville IN and walked in to an AD off the street and purchased a Datejust for my wife I was treated wonderfully. I have since purchased 5 other Rolex's from them including some other jewelry. I guess I'm special in another state, just not in my hometown. LOL

[@AussieWristWatch]

Hahaha, yeah this is where it just comes down to the individual. Glad you had success.

[@neilpalmer3170]

👌👏👏

[@ashwanijoshi5199]

Im pleasantly surprised there’s a rolex AD in Evansville.

[@thepenultimateninja5797]

This is the exact opposite of my experience back in 2003. I wanted a no-date Sub, and there was one in the window of Watches of Switzerland near where I worked. The price was around £1,900, which, adjusted for inflation, would now be about £2,800 ($3,346) at the time of writing. It was there for a few weeks, and I stopped to look at it every day on my way home from work. I eventually talked myself into buying it, walked in, and asked to look at it. The salesperson was lovely, and asked me if I wanted to look at any other watches, but when I told her i had my heart set on the Submariner, she rang me up straight away. The whole process took about 15 minutes, and 10 of those minutes were them getting the bracelet adjusted just right for me. From what I understand, this experience now seems to be a thing of the past. The idea of being able to walk in off the street and buy a steel Submariner would be a pipe dream today.

[@AussieWristWatch]

Sounds like the dream right there, well done!

[@tiongloo3473]

What a great buy. Shd be worth so much more now. Now it is almost impossible to walk in n buy a SS rolex.

[@nautaki]

Yeah exactly, I was walking past a Ernst & Jones in Oxford Street in 2007-2008 and it had a Speedmaster Snoopy in a wooden case on a leather strap on display for sub £2,000. Granted it was in the middle of the financial crisis and nobody was buying but still I could had walked in and bought it even with an additional discount on top. Watches were expensive but not THAT expensive. I didn't buy it because I had bought a Speedmaster Reduced a week earlier (for £700 new). I did think of doing a trade of sorts but I didn't. I don't regret it (much)

[@prod.deathwish]

man if it only it where that easy today

[@speedmaster6781]

Great rant! I’ve had similar experiences. It is like they were doing me favor by allowing me to try on or buy a watch. It is amazing how treating people respectfully can go out the window over a watch.

[@AussieWristWatch]

Thanks!

[@NoLiesWereTold]

Let me very honest. You're lucky you even got to see a Rolex in the flex and try in multiple. I've been into a AD and didn't even get a sniff and was told I'd need to purchase omega's before I could even look at a Rolex.

[@AussieWristWatch]

So crazy!!

[@stevecotterill7981]

@@AussieWristWatch … but realistic tbh…

[@thomasthompson2899]

Your experience is exactly why many folks, myself included, have drifted away from the hyped-up models and brands. My common Seiko watches are a real pleasure to buy and wear.

[@AussieWristWatch]

I've got a Seiko video coming this week, they sure are amazing watches!

[@lihaniska87]

Seiko Alpinist is absolute dream and quality is outstanding

[@gynechiatrist]

Excellent video. Same thing here in the states. Went in wearing an IWC Portuguese and got treated like a leper. Went 2 months later wearing an Omega Globemaster Calendar and got the same treatment. One time I was dressed in business ware, the next in (clean, neat) scrub clothes. I’m 60 years old and not used to this. Now I own a Tudor S&G GMT instead of Rolex Master. I’m more than happy with it. As you say -stuff em.

[@AussieWristWatch]

Haha yep! Thanks for watching!

[@67NewEngland]

My AD told me I need to build a “relationship “ with him and explained that means a buying history like some diamond earrings for my wife. So I’m in your store to purchase a $8,000 product and I need to jump thru hoops?!?! Forget it. I’ll happily do without a Rolex just on principle.

[@AussieWristWatch]

Agreed.

[@johnsanabria3279]

Another great reason NOT to buy a new(er) Rolex......tho' a vintage Explorer from the '50s I might get.....but not from a distributor.

[@Mega-zi7ys]

Agreed! Bec it's a mass produced watch not some hand made high end haute horologie piece or piece unique. They're just playing you.

[@jeffreykilpatrick3592]

Sure playing you? If an AD offered you any Rolex at msrp you would buy it if you had the bucks. They are worth every penny and Rolex keeps the prices down and even makes their dealers sell new watches at msrp. Unlike car dealers that are marking up new cars thousands of dollars.

[@farohnatt]

You have to pop up in store every month and buy them some coffee😔😔😔. I’m not that kind of person who waste their time and mind time just come to the chitchat knowing that nothing to buy from them. Don’t they think it’s awkward for us to ask to go to see them with nothing to purchase?

[@redbeam9212]

I moved to London and tried 4 ADs to pick up a Yachtmaster 2. First AD promised me a YM if I bought a Cartier Santos Second AD told me they'd consider it if I bought an El Primero Third AD told me I'd need to spend about 10k to be eligible Fourth was the Rolex boutique which put me on a "waitlist" 9 months ago with no updates. My conclusion is that Rolex just doesn't value their customers and I have found myself better served elsewhere. I own a Rolex, but will definitely not be buying another.

[@AussieWristWatch]

Disappointing.

[@riktrink]

dont worry is the same everywhere

[@zjhongolez]

I had a different experience altogether. At this time last year, I was looking for a Tudor BB58 Blue and found a Tudor AD near me that had one in bracelet. I spoke to a nice gentleman and he reserved the watch for me, went in the next day and paid for it. After 2 months or so, I was itching to get the Tudor GMT Pepsi, and called him again, he was able to source one in a bracelet in about a month or so, keep in mind that Tudors in bracelets had a wait in most ADs last year. After purchasing the GMT, he casually asked me if there was anything else I was interested in or looking to get in the future, I told him that I maybe saving up for a Rolex if I can even get one given the issue with waitlists. He then, quietly tells me to be patient and leave it up to him. About close to 3 months in and I eventually received a call for the Sub Date. All in all, I think it was the relationship I have built with that gentleman that got me the Sub. He knows that I am a repeat customer and not a flipper. I am now on a waitlist for a GMT Master II Pepsi.

[@oldmanswatch6300]

If you don’t mind me asking, why do you need all this watches if you are not a flipper? I think you will get to the point when you will start flipping them

[@AussieWristWatch]

Not sure what you mean? All those watches, do you mean my collection? In terms of Rolex, I just want a sub and GMT at some point in my life because I love them - and they are for keeps.

[@AussieWristWatch]

Yes the really nice AD I have dealt with has just told me to patient and I am ok with that. I am happy to wait with her and if she can secure one for me in the future, then great.

[@WestCoastAce27]

Congrats, but… huge difference - you got 2 watches you wanted.

[@thecouncilofstyle]

Good to see that Rolex dealers are actually dIcks all over the world, and not just here in London. It’s probably the best thing that ever could have happened for OMEGA. From memory, this line of appalling snob sales techniques has now been going on for well over 5-6 years.

[@bddc201]

Much longer than that. I bought a new GMT from a AD, and later expressed interest in purchasing a Daytona. The salesperson (claimed to) put me on the waitlist. I would call every couple of months afterward for a year or so to inquire, but was told to be patient and they would call. After 22 years I'm still waiting to hear from them! This is how a repeat customers get treated?!!! They even denied that a waitlist existed, and then turned around and told the local newspaper there IS one. If anything, they tend to be terrible liars.

[@paulbird1808]

Totally agree. Its like, you're willing to spend £10000 plus on a watch, & your treated like they're doing YOU a favour?! Been on wait list for over 2 years, not even been offered a datejust?! Just lost interest - lifes too short!!

[@andyhart5669]

I got mine in 1998, I went into the biggest supposedly best watch shop in the city. Told them exactly what I wa wanted, the model, which bracelet, colour of the dial, which markers I wanted at the hour markers (this is back when they had every colour and style of dial you can imagine). They told me "sorry we don't see many like that". And virtually showed me the door. I went around the corner to what I thought was an independent jewellers, turned out they had been taken over years ago and were owned by the same company as the first shop. The experience was totally different. They sat me down, apologised for not having what I wanted showed me a few similar watches. Then said leave me your number and we will see what we can find. They called back the next day, said we found one in another store, we are having it couriered to us, we will have it in the morning. 24 years later, I have worn that watch every day.

[@AussieWristWatch]

Goes to show it’s not the ‘brand’ it’s the sales person. Thanks for sharing.

[@jconte29]

Imagine Elon musk telling you that you cannot buy a model y until you buy a model 3 first lol. But no…Tesla actually let’s you place an order and you wait for the car until a specified date. Rolex is a joke…fake waiting lists, preferred clients, etc. Rolex is an old man company that is using cheesy tactics to maintain relevance in an economy that’s increasingly moving toward technological efficiency and ease of doing business.

[@WestCoastAce27]

Agree - the car analogy is perfect. Would love to see the AD manager’s face when treated like a pleb and told to buy a less desirable model first. And they know that their ‘loyal’ customers will either a) flip the watch immediately or after getting bored with it; won’t be upset if they don’t get EVERY watch they want. The chance to build a bigger base of customers - but they blow it with greed and arrogance.

[@colingill47]

Never tried to buy a GT3 or simular or a limited run Ferrari! They do exactly this lol😂

[@Xxxoo57]

I’ve heard far worse stories of sales people totally ignoring customers. The fact he actually spent an hour showing you steel Rolex pieces you’re ‘lucky’. Funny but shocking. Spend your hard-earned money with another brand. There’s loads of better alternatives.

[@AussieWristWatch]

Unbelievable isn’t it that there can be worse stories. It goes against everything you’re taught about customer service. I don’t have purchase history with this AD but I do with the group that owns the store, makes it even worse. Agree with you, so many amazing watches out there!

[@GabenB]

I’m blown away by the amount of pieces that guy brought out though lol. This seems like it’s good news. I think it’ll eventually get back to normal.

[@AussieWristWatch]

Hahaha yeah, but they weren't actually available for sale.

[@TuanNguyen-sl1zi]

@@AussieWristWatch why would they do that , could just lie in the beginning they don’t have it

[@OU-qe5pp]

Great honest information, I had a very similar experience in Melbourne at a Rolex AD, I ended up buying from the grey market which was admittedly much more but considering Rolex wanted me to buy watches that I didn’t want and there crazy waiting lists, life is too short for that BS.

[@AussieWristWatch]

True true

[@Mint-cb2vc]

you fell in their trap by paying more for a watch that doesnt worth the grey price tag

[@OU-qe5pp]

@@Mint-cb2vc I was fully aware but there are many things in life that are above retail price, the real question is how much is your time worth? Do you wait years for something you really want or just buy it and enjoy it now? Luxury items are expensive for good reason and the main one being that they are not accessible to the average person.

[@roelsalonga7887]

They’re trying to avoid resellers. The supply just can’t keep up with the demand. It’s also the same with certain Ferrari models, you can’t just go into a dealership and buy a laferrari without having owned previous models.

[@MusikPiratCH]

I don't think these thoughts were the reason for this treatment. She had a recommendation as a client of a boutique under the same umbrella (or group) - meaning she was known as a watch lover. There was no reason what so ever for that treatment at all. It should have been possible (or otherwise the gentleman should have told the client that the watches she was interested in are not currently available and to fix another appointment when these watches were available again.) This experience was so bad that she won't go to this boutique again! Even the brand *Rolex* might become shadowed (for her). You might prefer other brands before making another weird expierience with Rolex again. Even your Ferrari example won't stand the test! When a wellknown person wants to buy the model you mention he'll get it at once without having owned any previous models. It's like if Roger Federer (as a Rolex embassador) wants any model he'll get it at once (without any waiting list at all)! 😇

[@richardhatt6541]

Why avoid the people who buy and resell? The more watches they sell, the more profit the company makes. Why restrict reselling of watches? If I sell a dozen widgets for $12,000 and someone resells it for $15000, everyone makes money.

[@omahamikeRPV]

Outrageous behavior for a salesperson. You made it farther than I would have. I have no patience for rude behavior when I am spending a lot of money.

[@AussieWristWatch]

Exactly! Totally agree and 100% my point.

[@flexmc389]

I walked into every AD in Sydney this week except Rolex, as they never have any stock and being treated with indifference previously. Decided to place a deposit on an Omega Ultra Deep. I have a Rolex James Cameron; however don’t see Rolex being worth the money. Appreciate the post.

[@WatchClyde]

I totally relate with everything said..I've had similar experiences at multiple locations. The atmosphere and energy at the Rolex AD is unacceptable.

[@AussieWristWatch]

Thanks

[@gabrielfrost3640]

I've been collecting luxury watches for roughly 5 years. In that time I have purchased several Patek and APs (from dedicated brand Salons and Boutiques) with those experiences being downright amazing. In visiting several dedicated Rolex dealers, never have I had a "good" experience. Like you, they try to sell pieces I did not want in order to even look at the model/Reference# I went for. The first time I went, I wanted a 116508 in Yellow Gold and was told I had to purchase Stainless Steel first. Because of this, I will never purchase a Rolex.

[@AussieWristWatch]

Fair call! I am okay with them being hard to get, but you can still be polite in the store regardless. I’d never walk in and be rude, so it should go both ways. Thanks for watching.

[@seabass9875]

@@AussieWristWatch agreed! The issue is not price or exclusivity. It’s boils down to respectful and polite service.

[@IAT1964]

Rolex Waaayyy overhyped. Get an Omega, imo even better watches at lesser prices

[@geno816]

Ive had the same experience. I walked into an AD and they blew me off as if I wouldn't spend money with them. Then I asked to be put on a waiting list (since I had to). They asked me what I did for a living (they were trying to see what my worth was). I decided to never go back. They keep watches in the back. They give them to people who will keep spending with them (flippers included). Rolex is no longer on my list. I'll buy other brands and be just as happy.

[@AussieWristWatch]

Oh wow! That's pretty cheeky.

[@geno816]

@@AussieWristWatch im sorry.. really quick. What does cheeky mean?

[@AussieWristWatch]

@@geno816 Oh it's Aussie and British maybe?? It's actually hard to articulate, but it means you're being a little rude or disrespectful but doing it in a funny or somewhat likeable manner.

[@Aldrine83]

Rolex used to be the watch people buy to celebrate memorable life events. Now the only memorable thing about buying Rolex is how you got mistreated, debased yourself, bought a lot of things you didn't want, forced to develop a 'relationship'. It becomes the bootlickers watch.

[@Iyamcole]

Rolex sure knows how to make people feel isolated and not special. They took all the magic out of getting one. Insane how the tides have turned over the years. So sad to see. I won’t buy one until the AD problems are addressed seriously

[@AussieWristWatch]

Yeah it's pretty disappointing as a customer.

[@carcarroom]

It’s like this everywhere, though. It’s even worse in England, they expect you to buy a Rolex datejust two tone plus jewellery just for a chance of a black sub. Forget the green bezel sub, you have to be a huge buyer then.

[@AussieWristWatch]

Yeah, I like a lot of their watches - but I don't have endless cash to buy stuff I don't really want so I can be "considered" for the one thing I actually want. It's just sad really.

[@duncanwood4489]

I think every watch collector has experienced this at one time or another! But honestly, the chances of being able to purchase a sub or GMT Master II at retail are so slim! Nigh on impossible without any purchase history - sad, but true! Out of interest, of all the aforementioned watches you tried on, we’re those for sale or ‘exhibition’ only? Nice vid by the way 😊👍

[@jessej9613]

Yes, interested to know if they had stock of anything.

[@AussieWristWatch]

They were exhibition, he mentioned that if I liked them - they are "easier" for him to get for me, or have a chance of getting.

[@garypheasey4343]

Thanks for uploading this video. I recently called into AD Rolex store without an appointment and was greeted in a very professional manner and made to feel very welcome. I was offered a drink and went through the enquiry regarding Rolex OP 41MM. However, i should mention, im first time buyer and as i understand the situation that could be tricky ! Anyway, after around an hour i registered my interest and received written confirmation im on wait list although might take something between 8 - 18 months to potentially get the watch. Overall it was great initial meeting with the AD and hopefully one day my watch collection may start. Stay safe and well everyone x

[@AussieWristWatch]

That's great, thanks for sharing the positive experience and good luck with the watch!

[@mrkattm]

That is crazy, I bought my sub date in 2004 in the Bahamas for about 5k US. The wife and I just walked in off the street wearing our swim suits and started browsing over the Rolex watches, the sales person that was assisting us couldn't slap watches on my wrist fast enough, I ended up picking the Sub Mariner Date. The whole process took about an hour and I walked out of the store wearing my new watch. I can't believe you guys go through all of this just for a watch.

[@laurencefahey2085]

I went into patek at watches of Switzerland and enquired about buying a watch ,They asked have you got a purchase history I said no,then they said but we can’t sell you a watch then ,so I said how can I get a purchase history if you won’t even sell me a watch in the first place . 🙄🙄🙄🙄🙄🙄

[@Nexus.Achiles]

By buying non-Rolex watches and jewelry, that's how.

[@Sasquatchi]

I’ve never had an AD tell me I couldn’t try any particular model on, but by now it should be common knowledge that demand for the hot models like the ones you outlined has so greatly outpaced supply, that you have to assume the “VIP’s” will be the only ones getting called for them

[@michimadiforever1458]

That’s not exactly true, they have just as many sport models but they are not allowed to sell them because those are the ones that are hyped up where grey dealers will give you double to quadruple retail for it the same day.

[@Sasquatchi]

@@michimadiforever1458 THAT is not true, the sport models (especially those that demand big premiums on the secondary market) are made in significantly smaller quantities. So you have a watch like the Pepsi, which a dealer might receive 1 per year, and they in turn have a waitlist of 5-10,000 people. Who gets the call?

[@whereRbearsTeeth]

@@michimadiforever1458 wrong, you are clueless.

[@DannyGartside]

Were all these models available for you to buy there and then? I'm quite impressed that they had certain models to view. The Milgauss and the Air King are pieces that don't seem to be about at the moment that much...If they were available to buy I'm well impressed

[@AussieWristWatch]

I did a follow up video on this, no none were available to actually buy. Just exhibition.

[@roberthiers5606]

LOL. Welcome to my world. I have been collecting over 40yrs. It was not always this way. There was a time when you could go a Rolex boutique, find any watch and get a discount. About 5 years ago this all change. Worse of all my Rolex dealer closed. With my current dealer I have purchased over 100K worth of watches that I really wanted. F.P Journe,,A Lange,etc. Three years ago I ask for a Rolex Sky dweller in steel. Still waiting. I am now 65 years old. Will I know what a watch is in 10 years?.

[@AussieWristWatch]

WOW! It's crazy. Yeah who knows how long I'll be waiting for a Submariner. At least there are so many amazing watches and brands out there!

[@Longshore79]

Go David SW

[@pattiebe8158]

I’ve had similar experiences. As the economy cools down it will be interesting to see if things change, grey market prices have been falling lately

[@AussieWristWatch]

It makes you question buying the watch altogether. So many great options out there!

[@romanmichaelhamilton8729]

Once the real issues with the economy get rolling, many ADs will fold up, especially ones that were shady all along. Give it a couple of years, maybe sooner and you'll get any Rolex you want at a nice discount...unless Rolex decides to buy them back to continue this artificial scarcity. Cartier a couple of years back bought back a bunch of watches as they couldn't be sold at retail price. My local Omega Boutique closed down as they couldn't sell enough watches. And this is in a very wealthy area of the city I live in, so there are problems but it's Rolex creating this artificial scarcity that creates this problem. Wait until the fall harvest of grain is reported and many of these Rolex buyers will be more worried about buying enough food versus getting that Pepsi GMT.

[@markc7274]

I love watches and agree with your comments. The hoops they make you jump through is crazy and insulting, I would go to another AD or select another brand.

[@AussieWristWatch]

@@markc7274 totally agree! Thanks.

[@mattg27]

Honestly, I’m totally with you about being disappointed with Rolex. I am shocked though, that you even made it as far as you did. I went to 2 ADs in the last several months and all I got was a firm cold shoulder. Nothing for sale at all thanks bye.

[@AussieWristWatch]

Yeah wow! Look I was a little naive having been to a Melbourne AD a few weeks earlier who was lovely and just talked watches for an hour with me, let me try on everything and took my details for a sub - BUT she was 100% clear that I could be waiting forever. I was fine with that honesty. Given her honesty and explanation of the market, I walked into the other boutique and was not expecting to, snap my fingers (which I'd never do anyway) and walk out with what I wanted, but don't expect me to buy stuff I don't want just to be considered. Thanks for watching.

[@Mega-zi7ys]

@@AussieWristWatch yup.. actually they're friendly. It's the situation that's absurd. Somehow the gray dealers in Singapore, hongkong and Miami have many pieces of supposed "hot sports models" on hand... it's weird.

[@mickeydee3595]

@@Mega-zi7ys its not weird lol The ad's are letting them out the back door to said grey market dealers

[@Mega-zi7ys]

@@mickeydee3595 😁

[@jcm5651]

The same thing happened to me, I was told "exhibition" watches were for viewing and not for trying on.

[@softwashtv6315]

I really enjoyed your video. Thank you for being so transparent!

[@AussieWristWatch]

You are so welcome!

[@brianpalay3760]

The moment he tells me a watch I want, that he can get, is not for me because I haven't bought watches I don't want, that's when I'd tell him I'll be happy to pay the grey market price, and leave. At a dealer in the US, around the time you posted this video, a very nice sales rep let me try on a Batman, and he was willing to take my info for one if I wanted. I wasn't ready to commit to buy if an allocation came in for me, so I didn't take him up on it, not yet at least. We also chatted about various models for a while.

[@Strand0410]

Bought my first Rolex last year after turning 30 and had this experience at a few ADs in Melbourne. If you're a young guy who wasn't dripping in ugly hypebeast gear, they just wouldn't take your interest seriously. Eventually did get the Explorer I wanted from an awesome rep who could tell I was truly interested in the watch, and helped me take the first step into this hobby. It's such a shame this is part of the 'Rolex Experience' now.

[@AussieWristWatch]

Good one, congratulations!

[@agustinadrianuy7498]

That was just so rude. I know demand for rolex is a lot but if they keep treating customers this way, it will hit them back in the future

[@AussieWristWatch]

I totally agree, it was just rude. It doesn't matter how in-demand a product is, you're still in retail and customer service.

[@elrebelde4610]

Interesting story. As a person currently working in 3rd watch boutique located in Sydney, naturally I am wondering which boutique was this at? :) I know you havent mentioned any names, could you at lease give a hint please? was it fully dedicated Rolex boutique? how big? how many levels? Thank you

[@AussieWristWatch]

I don't really want to publicly shame them, it's not really about that. I was sharing my story because, maybe naively, I was a little taken-aback and wanted to share my thoughts and it appears that many other's have experienced the same. I was sent there by a contact within their larger company as a referral and I have a very good relationship with that person and wouldn't want it to also reflect poorly on him. It was a Rolex boutique, but that's all I will say 😉

[@myhandle90]

Question, when you were trying all of these on, were they available brand new? Or were they available pre-owned?

[@AussieWristWatch]

They were not available period. SImply exhibition.

[@johncoyle8191]

I live in Scotland . In my opinion easily the most elitist Rolex AD is Watches of Switzerland. I wouldn't give them a single penny of my money. Try not to get disheartened I had the same experience as yourself a few years ago. Found a brilliant AD and have since purchased Rolexs from them . Good luck ☘

[@seabass9875]

This is overwhelmingly the most common experience at Rolex and why I buy grey market. Four Rolex’s into my collection I walk past the “boutiques” and laugh.

[@AussieWristWatch]

Crazy isn't it

[@ITH500]

In January, I dropped into my nearest AD here in Japan asking about the new 36 mm Explorer (all-steel version). Was treated very coolly by the sales staff. They had no watches to look at or try on. They showed me the watch I wanted in the catalogue but showed no interest in engaging with me as to how I might go about getting the watch. No waiting lists in operation, and I was just told to call back from time to time on the chance they might have some new stock. The sales person refused to give me one of her business cards when I asked: She clearly didn’t want to see me again. I was so annoyed by the way I was treated, the next day I went online and ordered the Explorer from a grey market outlet in Osaka that I’ve used before. There was a substantial markup, of course - about 50% up on the RRP, which did make me wince a bit - but 4 days later the watch was delivered and I’ve worn it every day since. Part of the satisfaction of wearing it is remembering the unhelpful way I was treated by the AD, and knowing I got the watch I wanted regardless.

[@AussieWristWatch]

Good one! Congratulations on the watch. I think at this stage I am still to tight to pay the mark-up for the watch! 😂

[@MoghulVeyron]

I walked into a Rolex store in Beverly Hills, after waiting for an appointment the guy spoke to me like I was beneath him and stayed silent and answered my questions in a close ended way with an unfriendly manor. My ego was thinking dude you’re a retail worker and cannot afford anything here, and when I felt like that I thought why expend any effort, life’s tough enough to get to a point where you can get a $10K watch, I don’t have to now take shit from an AD who’s posturing.

[@nickpetrou555]

Damn. The Milgaus with the blue face is one of the most unique watches on the market… Hummm. Maybe it’s a London thing!!!

[@geno816]

That's the rolex that I would get z blue

[@josemedina1983]

I personally would take my money somewhere else. One thing is avoiding resellers another one is being a jerk. I was never a Rolex fan I think homages kinda burned the Rolex designs. I think I would go with a Tudor for a diver, IWC for Pilot's, Zenith for chronographs, JLC Reverso for dress. Especially a Gran Seiko Cherry Blossom.

[@AussieWristWatch]

They are some awesome watches... I love the JLC Master Ultra Thin Moon too

[@WestCoastAce27]

Agree. Have had my very well made Steinhart Ocean GMT (homage to the McQueen, patina markers) for 3 weeks - very content and really don’t care in the Rolex salesmen ever call. $500USD - so my fall trip to SIN, ATH, TLV, DXB - will basically be paid for by Rolex refusing to reign in their out of control ADs who they know are selling to flippers, not doing anything to bring in new customers to grow the brand. If I really want to buy a luxury watch I’ll probably get the Omega Seamaster.

[@kkrsnn5632]

Not a bad choice of models/companies

[@kobirob6864]

I agree with you. One should be able to try on a watch especially if the store has it there for people to try on. That store wasted your time.

[@AussieWristWatch]

Yeah totally agree. It's pretty bad.

[@matports_live]

Just come across your channel. Good to see someone report on their Sydney watch buying experiences. This sounds like Kennedy. How do I know? Until recently, Kennedy owned the stand alone boutiques for Panerai, IWC and JLC in King St Sydney - but now these boutiques have gone back under the Richemont umbrella and are standalone (so any spend history with Kennedy will now be null and void). I also was given the same spiel by the Kennedy Rolex 'Sales Associates' (if you can really call them that) - "sir a GMT or Daytona is something you get at the end of your Rolex journey". At least with the other boutiques (Swiss Concept, Watches of Switzerland, J Farren Price) - they tell you straight up that they won't sell you a Rolex, at least not until you've bought plenty of other less desirables. I left one boutique off the list as I've had a great experience with them (The Hour Glass). Look reality is - unless you're a big spender within the umbrella of a particular boutique (>$100k minimum over a 3-5 year span), you're not getting a Sub, GMT, Daytona, or any of the other hot models (this includes anything with precious metal bar some of the less desirable two-tones). The models you were shown are not the most desirable Rolex pieces. If you said you liked one of the models offered (Yachtmaster II TT, DateJust non-fluted on Oyster, Sea-Dweller 43 non-red, Milgauss Z-Blue, Air King 2022, Explorer II Polar) you would have got the call for it within a couple of weeks (even though they probably could have given it to you right away - they still need to create the scarcity marketing vibe). None of this is going to change either, even though secondary market pricing on Rolex is coming back to more reasonable levels. The ADs still need to get the punters in buying other less desirable watches and jewellery.

[@AussieWristWatch]

Thanks for taking the time to comment, yes given that video is months old now I can happily admit it was Kennedy. My original Panerai contact has remained with Panerai thank goodness, but I will never go back to the Sydney rolex store owned by Kennedy. So technically my spending history was actually relevant at the time... but that didn't matter and it also appeared those watches were sitting on my wife's profile, so the funniest part was he told me she had to come in. When I said she can only come in on a Saturday, he replied, oh well we don't take appointments Saturdays so she'll have to line up. Needless to say she said no way, they can get lost. I agreed with her. I think the arrogance of some AD's is unbelievable, you can still be honest and create exclusivity without being a total douche bag.

[@megane230f1]

The rolex market has certainly changed a lot since i bought mine, i bought mine when batmans were gathering dust and thee AD salespeople would come out to drag you in, as they weren’t selling i see my self very fortunate to have bought rolexes long before this bullshit kicked in and see what people are having to deal with, its pathetic the way they have changed

[@AussieWristWatch]

hahaha that's so funny and great for you. Yeah I am late to the party as a new enthusiast. It's swings and roundabouts with this stuff, let's see how it all falls in the next 12 months with the economy etc.

[@InsAnItYschild101]

The Milguass is one of the 4 Rolex watches I actually care about and have even a vague interest in

[@AussieWristWatch]

Good for you, there's a watch for everyone out there... Head to the Sydney Rolex and ask to go go on the list!!

[@lakerfan0852]

Shockingly I had a great experience at an AD. I went into Ben Bridge about 4 months ago looking to purchase my first Rolex. I was in the market for a two tone Submariner, certainly one of the more popular sport models. I figured like other people i know, i'd be waiting a year or more. The salesman was very nice and we chatted for about 20 min. I came in dressed nice and spoke about my occupation etc. I have never purchased anything from him or that store before. To my surprise, 2 months later he called me and told me he got a sub in and sold it to me. I guess I got lucky.

[@AussieWristWatch]

Awesome work, congratulations!

[@lakerfan0852]

@@AussieWristWatch Thank you. I'm sorry about your experience. I think it's very sad that you have to play this game in order to get a Rolex watch. I remember a few years ago, you could walk into an AD and the display cases were full and you could pick what you want that day. Hope you get what your looking for.

[@kiwimark3875]

Took me 18 months to get the OP i wanted from an AD in Aus. silver dial OP41. Finally got 'the call' and loving it. I'm hoping I'm now in the club and can pick up more.. DJ fluted followed by Sub and maybe a GMT in that order. Yes, it's crazy but like you, I'm only wanting to buy watches I like. Good luck on the channel btw.. maybe a colab with Archie? :D

[@AussieWristWatch]

Yay the magic call, well done!! Archie?

[@carcarroom]

@@AussieWristWatch the pontiff, Archieluxury. He’s the greatest watch KZbinr in the world.

[@steverivera419]

I've had Rolex watches for over 20 yrs and I won't tolerate that after visiting a boutique recently. I'm done with Rolex!!!!! went and bought 2 panerai and couldn't be happier! Rolex will never see my money again! there's too many great watches outhere to beg these idiots.

[@AussieWristWatch]

Yes, BOOM love Panerai!!

[@Boymeetsworld16]

The problem with Panarei is they lose like 40% of their value within a year. Would much rather buy secondhand.

[@krugmeup2162]

Do you think they are over priced though ?

[@richardhatt6541]

After the second watch he brought that wasn't what you asked for, I would have been very blunt and tell him obviously you aren't listening to me and go find a manager. I have done it with cars. I explained to the manager how he didn't qualify his customer and he didn't listen to what I said. It was game over for him helping me.

[@michimadiforever1458]

Yeah there’s so many better watch brands with even better pedigree..Rolex is all hype from advertising and name recognition for the masses but real watch people know about the good brands and wear the watch for themselves & don’t care if the masses know how much money they spend on a watch. Rolex is for the person that knows nothing about watches and wants the masses to think they’re rich and to know how much they paid for the one they are wearing. A person who doesn’t knows nothing about watches is not going to spend thousands of dollars for a watch that their friends & acquaintances don’t recognize the brand & know how expensive their watch is.

[@richardhatt6541]

@@michimadiforever1458 you can buy a quality works and put it into a case for a custom watch. High quality at a low price.

[@mariog7213]

Just found your channel. Well, the Rolex AD at the galleria won’t even let you in without an appointment. Two stores down there’s a jewelry store that has 10+ brand new Rolexes selling for way above retail. We know who these people are selling to

[@AussieWristWatch]

Yeah pretty crazy. Thanks for watching

[@philippang07]

Agree with the vid feedback. Some pompous ADs giving you the eye over and you feel judged silently from their responses. Genuine customer centricity is absent when you feel judged. Especially when buying your first Rolex. It doesn’t hurt to be kind and gracious both ways and to find that sales person whom you click with. Never tell any customer which Rolex they can or cannot buy “based on purchase history” - it’s a big put off. Ridiculous approach. By all means discern who are serious genuine and ideal customers but do so tactfully and always give them what they are really looking for. A relationship is always a two-way street which brings out the best in both. So I find chemistry with the right sales person is important. So is mutual respect and genuine help both ways. It helps to really like the sales person you are dealing with before you buy a Rolex costing much. I wouldn’t buy from someone I don’t connect with for the longer term. Then it’s just a “transaction- only” scenario - possible but anaemic if one really wants to build a Rolex collection whatever its size. I suspect where they are now, Rolex wants good, loyal customers who feel for the brand and relish their Rolex ownership; the challenge is getting a good AD which trains all its sales staff to understand relationship-building with customers first - before the actual buy stage.

[@AussieWristWatch]

Thanks I agree, I like to have a positive experience which for me includes ‘getting along’ with the sales person. I wanna go back.

[@btmontres1423]

Love your channel and putting yourself out there. Bide your time and you’ll be rewarded. So many great brands and great people are out there for you to meet. Never give up.

[@AussieWristWatch]

Thanks so much for watching. Good things come to those who wait! 😉

[@eahmhelmoa]

Believe it or not, you’ve been offered very hard to get pieces. I understand that you did not like them but honestly you were in much better position than 95% of rolex first time buyers

[@AussieWristWatch]

They were not for sale, they were exhibition.

[@WestCoastAce27]

@@AussieWristWatch I figured that - wish you’d said that in the video for clarity.

[@shaneisaacs666]

So did you buy the submariner or the GMT that you were chasing and that they eventually showed to you?

[@AussieWristWatch]

Not yet, he showed it to me but it was not for sale.

[@cliff8295]

Hi, this is the first time on your channel(I'm also from Sydney) and i know exactly which boutique you mean.My experience was very similar, I was also told i can only go on the list for a Milgauss (and not the watch i wanted) Explorer 2; the AD's exact words where "I will support your decision to go on that list".. However, i was also told that i needed to go to another Boutique, from the same group, and get a purchase history by buying another brand and ONLY then would i be eligible to get the Milgauss. Once i had done this all of this the maybe(and it was only a maybe) i can get the watch i wanted. I felt this whole experience from this store is terrible . seriously do Rolex HQ even understand how their customers are being treated.. Anyhow went to the other Rolex boutique and had a similar experience to your Melbourne visit, however still waiting for my explorer 2 and it's been more than a year waiting so mostly given up.. :( thanks for the great content...

[@AussieWristWatch]

Thanks Cliff, yeah that's a terrible experience. I won't play that game and if it means I'll never get that watch that way, then so be it.

[@BrittPearceWatches]

Maaaan what is it about Rolex ADs?! I’ve had some BAD experiences at Rolex ADs and I’ve had some amazing ones. Also, as a fellow lady who’s into watches… I’ve been taken really not seriously compared to my husband. 😞 🤦🏻‍♀️ WHICH SUCKS! I’m really sorry you had such a bad experience. Idk why some Rolex ADs are soooo stuffy. Like. Man…. It just feels so against the spirit of what Rolex is to me. You’re selling mostly stainless steel sports watches lol! Callllllmmmnm dooooown.

[@AussieWristWatch]

Oh wow, first I have to say Britt Pearce AKA Watch Gringa watching my video is F**k'n unbelievable!! Huge fan and you are one of the reasons I thought I'd give KZbin a go and start talking about my watch obsession on here - thank you 🙏 I've also had the most amazing experience with a Role AD prior to this, hence my surprise. I'm also really loving everyone's thoughts in this thread and can't believe some of the stuff people have put up with - far worse than my experience. And yes, sometimes sadly being a chick has meant little to no attention shopping, it's also happen to me countless times over the years buying a car, from Toyota to high end -usually I can't even get a hello! 🙂 Thanks for watching my little rant!

[@dingodave3966]

@@AussieWristWatch YT just brought forward your channel to me so I’ll keep an eye out on what you have coming out in the future. Sorry you had a snobby bloke serve you. Yes Britt is the clever goddess of our watch world IMHO… (Watch Papi Look out😬) I wish you all the best AWW. I’m a local Aussie although from QLD. I have the ugly Airking that I love. Had a great experience at my local Gold Coast Boutique and also Brisbane Boutique from which it was sold to me. Yes I had to wait a little (not long few months) 1st purchase. And it was the watch I requested… Note** I did walk out the Rolex Boutique the 1st time however once I was told about a wait list (I thought WTF, I am not waiting to spend my own hard earned) and went and purchased a Grand Seiko Titanium Diver new from Monards Gold Coast after looking at Panerai/Omega/Breitling, etc etc. I appreciate most all watch brands for what they are. If it wasn’t for the pleasant staff I would not have gone back. Not their fault it’s so popular I had too wait for one I guess. What’s a watch addict too do…🤦‍♂️

[@ArchDrake]

Based in Singapore here. My AD was transparent with me (which I appreciate). As a manager of the store, she told me that the allocation tier goes like this: OP > Datejust > Explorer > Sub > GMT > Daytona/Skydweller As I am targetting a Batman with the 36mm Explorer as my secondary, she recommended me to aim for the Explorer allocation first before they can grant a GMT. And of course, before I can even get the Explorer, I must have an existing purchase history with their AD store.

[@davidr2802]

before they "grant" you. Rolex really is the King.

[@beerkegaard]

@@davidr2802 this is how Hermes works too. It’s the standard now for the most in demand luxury

[@aquilifergroup]

Well, this is a way to artificially inflate demand. It only works if we play along.

[@zacharyfair6738]

where does the king air fall? better than op or explorer?

[@anthonymaldonado5301]

I work with a Rolex AD (not sales) and that's exactly how it is..1st time buyers cannot walk in and purchase certain category Rolex's . Crazy! but they will tell you that those watches are for customers that have previously purchased a Rolex or 2 or 3 from them. The higher end watches are offered to those customers ONLY. Patek Phillipe is the same way.

[@barronrh1964]

You have much more patience than me. When I go in for a specific watch, that's all I want to see.

[@Thecreditcardconnection]

Thank you for sharing your experience! I was in Switzerland two months ago and went to 6 Rolex Authorized Dealers. 5 said that they had nothing to sell me, even though they had many on display. The one dealer in Basel invited me to sit down and showed me only a 36mm Day-Date. I am 6ft 220 pounds and it was super tiny on me. She then said that it was all she could show me. However there were 3 other tables with customers that had multiple watches in front of them. Fuck that! I went to Omega in Interlaken and bought a Constellation and I love it!

[@AussieWristWatch]

hahaha yes that Day-Date would not have been right for you. It's peddling items that are simply not right for someone or they plainly don't want that really irks me. I'm still surprised by the comments on here telling me I was lucky to have the privilege of trying even those on!

[@gregoryjohnson7828]

It's been like this for a while, I think if your in the community you know what to expect but I feel sorry for people going into those hives of snobbery and self importance who have no idea that this is how it is now. I'm thinking first time luxury watch buyers, or people slowly upgrading to that luxury price they always wanted, when they go in and are treated this way it's despicable. But Instagram and a lot of KZbin as well as Rolex marketing from 80 years to now has everyone convinced that Rolex is the best, the top, the ultimate..... it just isn't

[@AussieWristWatch]

Yeah, I have zero problem waiting if that's the process, but they don't have to be douche bags about it.

[@mjojrjr6231]

I was very lucky way back 2013 when the SA allowed me to try Submariner and Explorer 2 even though I haven't got any buying history from that shop. It's Goldsmith at Trafford Center. Gutted that I didn't bought that time, it was only 5,000£ for the Submariner If I can remember correctly.

[@jsusna1972]

Like you, I have also read and heard about this experience. Thanks for sharing your first-hand encounter. By the way, it's pronounced "mill gouse" rhymes with "house" and I agree with you that the blue dial, green sapphire crystal isn't very attractive. My son works around an electron microscope and is just the person this watch was made for, but I went with the black dial and regular crystal when I bought him a Milgauss. Not the prettiest Rolex, but far from the ugliest.

[@AussieWristWatch]

Got it re Milgauss... thanks Jim.

[@henryfernandez2504]

Sounds like you’re the perfect customer for the secondary market!

[@AussieWristWatch]

😂 yes, that is what my wife said when I told her the story.

[@marcopanti1017]

@@AussieWristWatch laugh it up the secondary market for a GMT is 2x the retail price at least, so please proceed to make a video about how offended you are about that and your entitlement to buy anything you like anytime regardless of the supply and demand reality

[@AussieWristWatch]

@@marcopanti1017 Classic... I haven't complained about the wait at all - I complained about the behaviour of the AD there's a difference. If you or anyone else is happy to be patronised when looking to potentially spend thousands of dollars then that's a matter for you. It's not something I am willing to do, if that is me being entitled, privileged or anything else for that matter - spoilt etc. than so be it.

[@MrNoBody_b]

Welcome to Rolex. I’m shocked they even showed you so many watches. You should have felt lucky!! My AD has nothing in stock.

[@AussieWristWatch]

God if that's what lucky is for us as buyers there's something wrong with that picture isn't there!? To be fair, I don't think those watches were for sale - I think he still wanted me to go on a list for those.

[@davidmacmacleod6803]

Did you get your sub ? I have a 40mm no date and a bi metal date and love them both. My everyday wear is a Tudor pelagos in blue which i also love. Good luck.

[@AussieWristWatch]

Nice! No sub yet, on a list and will just wait.

[@dannysimenauer5745]

I think your sales rep did try to sell you a watch given he did not want to turn you off. The rep was using a technique called “selling what’s in stock”. The rep knew that the GMT and Sub were not in stock and yet did not turn you away. Here in the states the AD just says they have Exhibition Only watches and you have to beg to try one on. My advice is that if you really want the GMT, go buy it from a trusted grey market dealer or from the Rolex CPO program. Else, just continue to be patient.

[@AussieWristWatch]

They were all exhibition watches. I agree re the grey market for the GMT, I can’t see a traditional retail purchase happening, unless the economy tanks even more!

[@ieatkittinz]

If they're selling them at retail prices, then this is a standard practice for Authorized Dealers for a few reasons: 1) Most people buy them and flip them for 2x to 3x what they paid for it the next day. 2) Feeding off of #1, the demand for them is insane!!! If an AD had them available to anyone who walks in they'd never have one. EVER!

[@superflybry123]

If they have one in the shop though (like they did in this instance) then they're not exactly welcoming people to the brand in the correct manner by going about business like this. If they have the watch then sell the watch. I agree with this woman, its absurd. You wouldn't put up with this behaviour buying a loaf of bread never mind a 10k+ watch. Imagine nipping into the supermarket and getting told 'Ah sorry you can't buy milk till you buy several of our unpopular products first. We need to see buying history first'. You'd be like 'Yeah no probs mate, can you just grab this basket for me while I fuck off over the road to your competitor'

[@doricohen8415]

Taking into consideration how things are with PP,AP, RM and Rolex for the past couple of years… Sounds to me like that AD actually tried very hard to get you on the path for the *Hyped* pieces you wanted. There are a lot of real enthusiasts out there, that have been on waiting lists for years or that have bought other watches prior to getting allocated that specific one they wanted. I’m sorry, I just don’t understand why you think you’re any different from any other client? 🤷‍♂️ Because of a few Breitlings and Pam’s? You want a GMT Pepsi , Batman or a Sub which are Rolex SS sports watches. Super Hyped choice for an enthusiast as literally everyone wants them. You’re on KZbin for a minute, hence you know how hard it can be to obtain (for retail) even the ones you were initially offered. I understand your frustration but tbh what did you expect? Maybe next time ask for a Panda Daytona for a first watch and see how that goes. Or you could pay the premium and buy elsewhere. Not trying to be rude, it’s just that your reaction seems over dramatic. Great channel and content btw. Cheers.

[@ROE1337]

"There are a lot of real enthusiasts out there, that have been on waiting lists for years or that have bought other watches prior to getting allocated that specific one they wanted" SO WHAT???????? They CHOSE to be subjected to those BS practices. And what did Jessica expect?? Well, to get the watch she wanted with no beating around the bush. Period.

[@doricohen8415]

@@ROE1337 lol don’t be offended buddy. I’m not the evil AD. That’s how things are these days. And I do think that she was offered more models than other first buyers do. Yeah, no one can get the GMT/Sub/Daytona they want unless with some type of purchase history or the good grace of their AD. Nothing new and been like that since about 2016-2017.

[@joonkt3483]

Exactly the same experience I have here in malaysia. They make you spend on watches you are not interested in before even considering to release the piece you wish to buy. Then again, there's no guarantee you'll ever get to buy the one you like. Totally ridiculous. What I can say is that these situation is also contributed by the flippers friends they have. I would safely say that all the desired pieces have gone out the back door to their buddies and "partners in crime". Also a reason why we can see all the pieces available in the reseller shops and none in the AD

[@AussieWristWatch]

I tend to agree, whilst I am sure it's not every AD there have to be a large number out there facilitating the flippers.

[@leouisegrech722]

I’m amazed at the fact they had all of those watches available!? There is absolutely no real stock.

[@AussieWristWatch]

No they didn't, just exhibition. He was telling me he could potentially try and get those one's for me.

[@tomnewham1269]

I’d seen videos about this happening overseas but I was hoping that Australia would be immune from such antics. How wrong was I.

[@AussieWristWatch]

What a shame. But it hasn’t been my only experience

[@HarryJoiner]

8:08 - Just subscribed. I can tell I’m going to love this channel. 🍻

[@AussieWristWatch]

Thanks Harry!

[@canatoot]

Went to my local Ben Bridge that I do have a purchase history with to inquire about getting a Rolex, was basically told my chances of getting one were slim to none. Went to the Tourneau Rolex boutique (no purchase history) and was able to chat with one of the SAs about watches, expressed my interest in a Submariner, and was told by the SA he would try to make it happen. Over the next couple months, he reached out to me and offered a Submariner date on two occasions, but I said I'd wait for the no date. I eventually got the call for my desired watch just under 3 months after that first visit which was very exciting because I'd been prepared to wait anywhere from 1 year to eternity based on hearing stories such as these. It just goes to show that you need to find an AD that cares about selling watches to actual customers instead of maintaining an air of snobbish exclusivity (or backdooring their stock).

[@AussieWristWatch]

Yeah for sure, good one. Thanks for taking the time to watch and comment.

[@garwong6161]

I enjoyed hearing about your experience. We have different tastes in Rolex which is great as more importantly we know what we like (and don't like). I've decided that come the day I can justify buying a new Rolex I won't be a slave to Rolex and the AD's - "sell it to me or not" - I'm not bothered. It's harder to justify when there are very good (and better value) alternatives (like Omega) and being mugged for wearing an expensive watch seems to be getting more common.

[@AussieWristWatch]

I am going to do a short video on crime and watches in LA in the next week or so. It's crazy and I can't believe it.

[@chookchack]

Im surprised they still offered you on your first time. It does feel theyre doing you a favor and its upsetting. 2 months ago we went to a rolex boutique who also owned the dealership we bought our two preowned rolexes over-retail prices, and still they wont give us the gmt we were looking for. Wife purchased a dj28 which she liked but is not on our wishlist and still no gmt offer to this day. I dont know if its the location since we live in las vegas and demands are out of reach.

[@AussieWristWatch]

Based on everyone’s comments I think it happens everywhere. I’m it sure it’s an offer, I think they were display and he was saying he could try and get them easier.

[@user-ji1vy2xn3l]

Thanks for sharing your experience. On one hand, you got try multiple watches and he was direct about games AD are making people play to increase their sales. On other hand, makes us wonder if it’s worth it. But is that stopping people from going on waitlist? As of Jan 2024, at least in America, for the ones you highlighted it’s 1-2 year list and some aD saying no purchase history or buy other shit, and some didn’t give clear answers

[@tamask]

TL;DR Walked into a Rolex dealer, wanted some of the most popular and wanted watches, becaue 'I like them'. Couldn't tell why I liked them specifically, but they are just the watches 'for me'. The less popular models are 'not for me'. Dealer tried to help, and offered some models that were available, and was straightforward and honest when asked why I can't get the watches that are 'for me'. - Maybe the dealer was right. Maybe Rolex is not for you.

[@AussieWristWatch]

Check out part 2...

[@alangavin254WestportTriathlon.]

I totally agree. Can I ask did you actually buy the submariner or the Gmt in the end?

[@AussieWristWatch]

Not yet 🤞🏼

[@wildaboutwatches]

Wow your channel blown up good luck You actually got lucky to be offered milgauss and deep sea they esp deep sea sea dweller I assume 43mm tricky to get and long waits here in uk. Was it the white dial explorer 2 they offered or is there an explorer white dial I gone and forgot. Took me a year to get 1000 subs lol

[@AussieWristWatch]

Thank you and yeah lots have said that, but he wasn't offering them to me they were all exhibition models. He was just telling me they would be "easier" for him to try and get for me. That was fine, it was his reaction towards me when I told him they were nice but not for me.

[@wildaboutwatches]

@@AussieWristWatch yup after this video I found part 2 and the penny dropped lol its definitely tricky now Watch my video on London watch show and see the comments lol Unfortunately now it's grey or build up. The explorer if he suggested that is quite nice I see tudor got their own version now too the ranger

[@johnlewis8168]

Completely get it! I went into my local AD here in England and I didn't get a great feeling from the staff I was dealing with. Felt like I was getting interviewed to see if I was eligible. 🙄 I placed my interest on the list for the Pepsi GMT around April last year. Doubt I'll get the call in 3-5yrs. 🙄

[@AussieWristWatch]

We can wait together! Goodluck!

[@matthewhollow8934]

I feel your pain. I had a similar experience with my local AD. Same bullshit story about buying watches you don’t actually want and ‘building a relationship’. At least you were offered an Air King, Milgausse and Explorer II. None of these are available in the UK. In fact it’s so bad with the so called shortage of steel sports Rolexes that the factory have to lend the dealers ‘display models’ for the window which are not actually for sale! In my humble opinion Omega makes some great watches that are equally as well engineered as a Rolly and the dealers will actually sell you one!!

[@AussieWristWatch]

I wasn't offered them, he told me he could try and get those for me... you know, to start me on my "journey". Yes I love Omega.

[@marcgoldbergdogtrainer]

With secondary prices down, it’s ever more tempting to skip buying crap you don’t want and just get your Rolex. I do have a good relationship with my A.D. but that’s rare nowadays. Even so, I bought a used Pepsi and skipped the wait because the price has fallen from its used high.

[@AussieWristWatch]

Yes, it's getting to be a reasonable time to do that I think. It's still going to be more than retail, but you don't have to go through all the palaver.

[@thisisnothere14]

Seems like they've pulled a page or 2 out of the ferrari playbook where in order to get an allocation (for the major products like the enzo, la ferrari etc) you must have purchased and had a relationship with a dealer. But that is so insane even for a car let alone a watch! Stories like this is why I feel unless things change for the better i'll choose Omega over Rolex! I've thought of browsing Rolex/tudor AD's before but hell who knows i might have to prove i can even afford one before they let me through the door!

[@chinthm]

Lol I have been to the Martin Place Rolex store and they seemed nice .. Nice enough to tell me I could end up waiting for a long time for a submariner

[@dannysimenauer5745]

I feel your pain. Unfortunately your experience is duplicated all over the word at Rolex Boutiques & Authorized Dealers. The demand has been sky high for Rolex sports steel models and the AD's are caught between a rock and a hard place. The upcoming worldwide recession may make sports steel models more readily available at the boutiques. If you really want a Rolex sports steel model, you should buy on the grey market, so you do not have to buy a watch or Jewelery you don't need. A second choice is to buy other great brands like Omega.

[@AussieWristWatch]

I think you’re right, that’s where I got to. But I’m not comfortable paying 2-3.5x over retail just to have that watch. So I guess I wait… thanks

[@dannysimenauer5745]

@@AussieWristWatch For the record I will not pay the premium for Rolex neither. Hopefully patience pays off and Rolex prices will continue downward until flippers let new customers access the watches we want to buy.

[@Mega-zi7ys]

@@dannysimenauer5745 Agreed! It's just a game to dupe wannabes.

[@jihunkim2211]

Thanks for your thoughts - I think the majority of us feel this way but don't want to be seen badmouthing our Rolex overlords - that being said your video definitely left me divided: On one hand you should be able to simply go into a store and buy something you want without having to jump through hoops - on the other hand as someone with a decent purchase history if customers were just walking into a store and acquiring pieces i'd been grafting towards for years - i'm sure it would annoy me (not that it doesn't happen).

[@TheBlueOwlX]

I'm sorry you've had a terrible experience with that AD. I've been able to try on a few Rolexes at my preferred AD. They asked me if I liked the fact that I got to try it on, or that I felt disappointed that I couldn't just buy it then and there. I told them that I liked that I could try it on, because at least that would give me an indicator as to whether I really wanted it or not. They liked my answer. They also told me that they thought it crazy that some people would just want to buy any 10K+ watch without ever having at least seen it in person. Arrogance is something we can sorely do without in this industry. People forget that luxury watches are just expensive timekeeping devices. Nobody needs a watch because of the phones we carry. And if you don't carry a phone, you could get a Casio for 20$.

[@AussieWristWatch]

Yes, exactly - we should be able to try things on. I would not buy a watch without trying it on.

[@JamesMaccarone]

Not all Rolex ADs are this way. My AD has always been pretty honest about everything with me. They are trying to vet customers so they do not flip them to the gray market. Especially the hot models. I walked in a few years ago and told them I would like to buy a Pepsi at some point. I had not had a relationship with them at this point. They told me to keep checking in with them and form a relationship and they would get me the watch. I proceeded to stop in every once in a while. Got to know everyone at the store. Got to talk watches with some of the employees that like watches as much as I do. One day I walked in and they said they wanted to show me something. It was a Pepsi. They said it's yours if you want it. That was maybe a year and a half from when I first went in. Again, they are interested in building relationships with good people that they feel they can trust not to flip the watch. It's not like buying a TV with Rolex. You have to be patient. I've actually become good friends with the owners and some of the employees simply because of our love for watches and it's a nice relationship.

[@AussieWristWatch]

Totally agree, I've had a fabulous experience with the Collins Street Store in Melbourne. Night and Day in terms of the difference in attitude to this experience.

[@PhilAnt01]

I visited a ROLEX AD recently - one that I have bought 2 x Rolex's and 1 X Omega, my wedding rings, my wife's engagement ring from as well as a emerald necklace this last xmas. These items have been bought over many years. I was interested in the Batman GMT but was told that I had to have a relationship with them and that what I had already bought from them did not count for a relationship ! I have been trying to find a way of contacting ROLEX - but have only found an address so I will have to write to them - but like you I had an awful experience.

[@AussieWristWatch]

That is pretty bad. I have often wondered if Rolex proper would condone this. But hey must for it to continue.

[@KC14109]

I think you are talking about the Hour Glass. If so I flew from Adelaide to meet Sam. Absolutely amazing service. Never been treated so good in a store. I've ordered two Rolex.

[@AussieWristWatch]

No I'm not. Glad you had a great experience, maybe I should go there too!?

[@KC14109]

@@AussieWristWatch 100% worth a visit. The Melbourne store is 3 floors high. Around 50 Rolex models to try on. The service was impeccable. Obviously have to go on a list but from reading the reviews people are definitely getting Rolex. Even saw one guy walking away with a Patek. They have Boutiques all round the world. Was definitely worth the flight. My 50th is in October so I'm hoping one of the two ordered comes in.