Brand Style Scape Tutorial

Learn more Photoshop tips in my course: skl.sh/3S9KHDu
In this tutorial we are creating more style scapes! This is part of my process of creating one from scratch. Style scapes are better version of a mood board to direct your brand identity projects and ever since I've been using styles scapes it has changed the way I work. Forget basic mood boards, start creating style scapes and you will have a better time with your projects. Thanks to thefutur for inspiring me to create stylescapes.
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[@Vpivot56]

Beautiful work and a great breakdown of the process. I also really appreciate how you blocked in sample layouts without pooling from fully made stylescapes, it helped flesh out the fundamentals of arranging a stylescape without the details getting in the way

[@JeremyMuradesign]

Thanks so much Ven do you want to see more stylescapes in action? Yeah I like having a layout but I break out of it, it changes depending on the client and project!

[@madhavip0273]

Really helpful,I just started learning this stuff and my brain is all over the place. Thanks

[@JeremyMuradesign]

Thank you Mine, It can be overwhelming but once you understand the process and practice you will get better!

[@angelaw7963]

Wow! Such a clear, and thorough presentation. Thank you for showing how to save, reduce file size, and present too. Those steps are usually missing and that can be sooo frustrating. Bravo!

[@JeremyMuradesign]

Thanks a lot Angela! I always show practical tips which some others don't cover. I have a course on skillshare if you want more of those little hacks :).

[@erickm176]

Really cool stylecape. I've definitely learned a lot about design from your work. Thank you for another great video!

[@JeremyMuradesign]

Thank you Erick for the comments means a lot! Glad you've learnt heaps, keen to do more vids for you.

[@suryakrishna4662]

Thanks alot for this !! Came to know about the concept of stylescapes from 'the futur' and i was looking for process videos on the same. You explained it well. This sure will help me :)

[@JeremyMuradesign]

Thanks buddy thinking of doing some more process tutorials in the future :)

[@suryakrishna4662]

@@JeremyMuradesign that'd be great !

[@Ismail-cm8xs]

Will be going to use these for future projects 👍

[@JeremyMuradesign]

It will benefit you greatly!

[@SaltLake180]

Thank you so much for showing the process clearly.

[@JeremyMuradesign]

My pleasure paperclip!

[@sabbirhossain7915]

awesome! as always

[@JeremyMuradesign]

Heheh

[@007Gils]

I love to see the creative process, great work, really helpfull thank

[@JeremyMuradesign]

Thank you Gilson will probably do a couple more tutorials in the future of this.

[@lanyuan-jing9301]

Thank you so much! This is helping😊

[@JeremyMuradesign]

You're welcome!

[@azpidi]

Awesome video. Really learnt a lot

[@JeremyMuradesign]

Awesome Emanuel keep up the good work!

[@jmcarlzon]

Hey Jeremy! Great walk/talk through on the styles cape creation, very detail and is super nice to see your entire process. This might be more for another video, but what are the key questions you ask your client to get feedback from them when presenting the styles cape, and how would this be different to the actual logo concept presentation?

[@JeremyMuradesign]

Thanks brother. A few questions what stands out to you? Which stylescape do you feel resonates with our ideal customer more? How does the typography or colours feel do thy represents our brand keywords (attributes) are a few good ones.

[@jmcarlzon]

Thank you @@JeremyMuradesign !

[@marveleegaviola2027]

Thank you, very helpful tutorial!

[@JeremyMuradesign]

Thanks for the comment

[@WildKatatHeart65]

Thank you. Very helpful. How long has style scape been around? This is the first I've heard of it. I like it.

[@JeremyMuradesign]

Thanks Lisa appreciate the comment. Oh really they've been around for a little while. I found out about them last year and now I'm implementing them they work well.

[@WildKatatHeart65]

@@JeremyMuradesign Very cool. Yeah, when I was in school in 2014, I don't recall seeing this style.

[@JeremyMuradesign]

@@WildKatatHeart65 Yeah we did moodboards in school 2014/2015 never got taught this way. Stylescapes is basically a modern version, more detailed than a mood board.

[@minhyunator]

i was having a hard time piecing my stylescapes together but this video helped me a lot! gotta practice creating some for mock clients and probably make my own templates to make it easier in the future. thanks a lot!!

[@JeremyMuradesign]

Yeah use lots of high-quality mockups and or find nice designers images on pinterest or Behance.

[@minhyunator]

@@JeremyMuradesign thanks, pinterest has been my go to for inspo but i'll look at the resources you've mentioned in the vid as well. i'm watching more of your stylescapes videos to grasp it better, you're doing a great job simplifying the concept! might switch from moodboards to this one now lol i find it more intentional that just a bunch of photos clumped together. moodboards would be great for color palette inspo tho 😅

[@JeremyMuradesign]

@@minhyunator Yeah Moodboards are like quickly and nasty like MCDONALDS but stylescapes are more intentional thought out allows you to design a little too!

[@uchihaitchi99]

Thanks for this tutorial..very helpful video..🤗

[@JeremyMuradesign]

My pleasure 😊Bidisha!

[@matthewcharlesworth447]

Great work!

[@JeremyMuradesign]

Thank you! Cheers!

[@akshaysainiAK]

great process

[@JeremyMuradesign]

Thanks bro

[@lynahkisieli9336]

Absolute beautiful..

[@JeremyMuradesign]

Thank you!

[@kimdarmon5636]

question about user rights... can you use images from pinterest like you use from unsplash? because it has restrictions am i wrong?. doesn't it count as commercial work? or because it is just for inspiration it's ok?

[@JeremyMuradesign]

You can if it's purely for inspiration and not selling or claiming it's your design/images. You are technically curating a selection of images from other people that you are just using for inspiration /style.

[@malkamadushan1092]

Yeah I had the same question. Thank for clarifying that.

[@nicep83]

thanks very nice

[@JeremyMuradesign]

Thank you :)

[@uxui4062]

Thank you very much. I wonder if I should use logos and packaging from other companies as examples in the stylescape, or already create designs for my client (with their company name, etc.)?

[@JeremyMuradesign]

You can use both it's up to you. You can photoshop mockups or it's quick to grab images from the net.

[@sagihaviv5675]

wow grape, do you other video like this but different mood?

[@JeremyMuradesign]

In my brand identity course on SKillshare yeh

[@sodanegerous]

Nice stuff! I think the tea is out of place in my opinion serving a bit too contemporary, feminine and premium over rustic handmade from what I'm getting but this was a solid process shown. One question I had was would stylescapes be used for your personal branding? If so, would you be trying to make a stylescape for a target audience as well or more so trying to figure out that curated style for your actual personality and style. Or maybe stylescapes don't serve a purpose for your own personal brand at all?

[@JeremyMuradesign]

It's more about hte process not getting it perfect as this is a fake brand. Style scapes can be used for personal branding totally.

[@hossamsalem8878]

Hello, thanks for the excellent tutorial, so what next after you create the stylescape? You use it as a reference? and create something with similar patterns & elements?

[@JeremyMuradesign]

Present to client > use it as reference > LOGO DESIGN > brand identity. Yeah you can take colours, textures or pattern from it and just use it as a guide for the brand it doesn't have to be every single thing 100% copied.

[@hossamsalem8878]

@@JeremyMuradesign Thank you for the quick reply, didnt expect that ... you are awesome! one more question please .... Is it okay if i took a graphic geometrical element thati liked from my curated moodboard/stylescape (for example dots, arrow shapes, triangles etc )and combine it with another elements to create something different? Sometimes i get imposter feeling when I find something that i like and apply it in a different way in the guide or design system that i am creating.

[@JeremyMuradesign]

@@hossamsalem8878 thanks bro! Yeah for sure as long as it aligns with the USER / brand and the goals you discussed in the discovery session. Just keep it consistent with the identity you are creating.

[@unquestionabletv]

Could you please share that original file?

[@JeremyMuradesign]

www.dropbox.com/s/hxhcwwib4n25wjx/3%20Stylescape%20Templates.ai?dl=0 enjoy

[@SonThanhiznoob]

nicee one man

[@JeremyMuradesign]

Thanks man!!

[@Angelitaugh]

is the stylescape based on your target market or based on the client's brief? btw great tutorial

[@JeremyMuradesign]

This scape was not a client one it was personal practice. I have 2 other stylescape videos of real client ones on my channel :) and thanks!

[@w0wg0g0]

Credit to Futur 🤔

[@JeremyMuradesign]

100% They inspired me, I must of forgot to in this tutorial but in my other video I mention Chris kzbin.info/www/bejne/fYXEXmRqoNJslac

[@SavageKya]

Jeremy is better to me all they do is talk without showing much. I'm a visual learner 💯

[@PachekoJr]

For real​@@SavageKya

[@wasifali4440]

So if client like tge style scape then whats tge next step.

[@JeremyMuradesign]

Stylescapes > Design first round of logos > brand identity > revisions etc

[@mikewolfs1819]

The Futur much??? (also my GDOCD kicked in cause there's no alignment on that hand logo...) Good video anyhow!!!

[@JeremyMuradesign]

I learnt from Chris do brother what's wrong with that? Lol yeah it was a but rough man I've done better scapes before haha. Thanks for the comment Miguel

[@mikewolfs1819]

@@JeremyMuradesign No prob at all! I'm glad you made this video 👌🖖

[@JeremyMuradesign]

thanks brother want more of this?

[@mikewolfs1819]

@@JeremyMuradesign Absolutely !

[@mangankuakeh5752]

Ukuran artboard brp mas?

[@JeremyMuradesign]

1080 X 5000

[@mangankuakeh5752]

Terimakasih 🙏

[@MathiaLiu]

how can i get the template?

[@JeremyMuradesign]

I have it I think its best if you make one it's super easy just make it 1080 x 5000px

[@MathiaLiu]

@@JeremyMuradesign thank you for your advising!

[@oscarwaiharo]

Can you share the template?

[@JeremyMuradesign]

Sure when I get some time tommorow.

[@oscarwaiharo]

@Jeremy Mura Ok. Waiting. Thank You

[@JeremyMuradesign]

@@oscarwaiharo www.dropbox.com/s/hxhcwwib4n25wjx/3%20Stylescape%20Templates.ai?dl=0

[@oscarwaiharo]

@@JeremyMuradesign Thank you

[@mranye]

@@JeremyMuradesign Best Guy!!!