How to Narrow Down Your Design Ideas - Building A Brand, Ep. 4

[@mucharamdwikananda8925]

still can't believe these contents are free..

[@jerelvelarde2829]

Me too. I'm making it my mission to like all the vids they post cause of this.

[@dupasraka47]

Why not

[@Thought_it_up]

Crazy to see Chris come in and instantly recognize all of the tiny details they’ve been debating for days.

[@amanialex8235]

This channel here is the sole reason why the internet was built. Thank you The Futur!!!

[@redapple360]

I love how Chris Do leaves the center stage/frame after his short comment to become part of the video. I love people/boss who can back-off a little and let others work lol. Great episode, cant wait next one.

[@arigrafica]

I was waiting for the clients reaction when you guys said "in the next episode", haven't been this hyped for a series since GOT ended. My favorite format so far, keep it up✨

[@karlispraulins7279]

The value in these videos is insane! Not just seeing the process, but seeing the approach to each of your respective jobs. Thank you for this series!

[@thefutur]

Share with a friend and make it a viewing party! Matthew and some of the crew will be live in the chat tomorrow at 7am PST.

[@benjaminleavitt3666]

The Futur are these stylescapes being created with existing graphic elements they have access to, but tweaking them to tell a branding story, or are they designing it by hand?

[@ElVic8514]

Always appreciate the work everyone in the team does to produce these videos, great job ya'll. Sidenote: not sure if it's happening to others but i've recently been unsubscribed from this channel and it wasn't my doing. Not sure if it's a KZbin bug but thought I'd let ya'll know. Anyway, keep up the great work!

[@africanboyflyasabird2511]

What's the document setup/size for a stylescape 🤔

[@fernandolozano7376]

This is the type of content that most Design or Creative agencies don't show, this is the process that we all want to see and learn from, you guys are the best!!!

[@AliceFennelly]

Thank you a million times over for publishing this series! So, so helpful.

[@tonybarzuna]

I think this series is what I've been looking for for a long time. I always find tips and tricks and whatever (which is super helpful and awesome) but, to see you guys share us the whooooole process you go through with the clients and with the designers is just amazing...PLUS YOU'RE GIVING THIS TO US FOR FREE????? You guys are the goats tbh jajaja

[@mrbenburns]

LOL we want you to up your game... and join us for the next Business Bootcamp!

[@tonybarzuna]

@@mrbenburns I would if I had the time but i'm in the middle of exams in college but next time for suree. Also, you all have taught me a lot of things which I appreciate because i'm constantly learning (i'm studying graphic design in college as well) so I literally go back home to watch your videos.

[@imZenko]

Can't wait dudes! I've been sharing every episode with our design team 😎

[@mrbenburns]

That's awesome, thanks!

[@Frank004]

NOOOO!!!!! I Have to wait for a new episode. I watch this as a marathon and I need more... Great job guys. full of knowledge. Thank you.

[@markvidal8430]

I'm a total newbie in the creative world and I've started with photography. The forward thinking on this channel has given me different angles for my perspective.

[@noahmukono]

Man one thing I always struggled with when getting feedback from the Art Directors is how to note down the changes and feedback in real time while still paying attention to what's been said eg in Emily's situation. I could tell she was overwhelmed a bit. What helps me out in such situations is coming with my Gopro on such days. I place it on my desk facing the monitor and since it has a wide angle lens it captures the hands of the Directors when they're pointing at something specific. So I focus on what's been said rather than taking notes, then for clarity on the Art direction I just rewatch the recorded videos later when my mind is clear before making changes.

[@fizzaiftikhar]

I struggle with this a lot too. Thank you for sharing your way of tackling this issue. I also think what if all of this is being operated from home as we speak about the changes in office environment due to pandemic. In that case, you could be talking to directors or clients through online meetings. I came up with a solution in that situation as well. Screen record the call so that you can totally focus on what the other person is saying instead of getting distracted by taking notes. Then later watch the recording while you start working on the required amendments.

[@noahmukono]

@@fizzaiftikhar Awesome idea as well. It is good to be present and Connected to the person giving feedback.

[@Wildenfree]

I’m really impressed with this series you all. It does so well to capture the processes & workflow of an expertly executed branding project. It’s great to see it all unfold in a collaborative effort as well, & helps to illustrate how it will feel once I expand from being a solo freelancer! I genuinely feel that every designer should watch you all’s content. Top notch. Grandstanding execution on Infotainment.

[@uimi21]

Is it just me that can't help but watch each episode of this series twice? This is so cool, I can't wait to see everyone starting with the design.

[@HyberCrashDK]

Again. Thank you for taking us behind the curtain on this project! So raw!

[@simoneblax]

Best series ever. Please guys, make more of this content. This is so informative and really open the mind of someone who miss some steps on the go. You guys are the best

[@mrbenburns]

Thanks Simone!

[@simoneblax]

Thanks to you, @@mrbenburns 🙇

[@2funkidesign]

Excellent series to show real life branding in action, all the steps needed, the user focus, personas and then the refinement. Also great examples of Creative Direction not done in a precious/my vision way. Ben and Matthew are management goals!

[@Lmachine1]

I just graduated with my degree in graphic design and yet I feel like I'm learning so much from this collection of videos. The Future is my favorite channel to nerd out on, thanks for existing and being such a rad source of inspiration, education, and encouragement. :D

[@thefutur]

we here for you Lynnae.

[@TheGazanews]

it's not easy to come up with great designs without going through that lengthy process of discovering and understand the brand sole. i think this series is useful for both brand owners and designer by putting an emphasis on how much work is done to get to the final piece of art. thanks for sharing this.

[@alexhartan]

I frickin love the blind feedback Chris gave. Straight to the point and productive. For me, Sang's last stylescape was the best. Minhye's was also good, but it would have really worked with better photography. For me Jessica has more of a chip on her shoulder than what she picked.

[@jaybread22]

Man… I'm loving these behind the scenes videos. Very helpful in refining my own process. Excellent job!

[@dennissillas9559]

Man this series is more enriching than four year in college. I love the last Minhye style scape, with the painted letters, it's so bold & bright i hope they choose it.

[@SusheeNzeutem]

I love these series! I am not a designer at all (nor artistic) but it is fascinating to see how designers think and how much work goes into designing a brand. I would have never thought that it was so complex. Keep up the good work. Simply awesome!

[@SusheeNzeutem]

​@@MatthewEncina I am currently building on online course so I went through the process of buying a logo (on fiverr, yeah it's a shame lol) and watching lots of youtube videos on motivation, procrastination, personal branding etc. I stumble onto your channel by watching this video: Seth Godin-Make Something Everyday (Best Hour You'll Spend Today), then I watched this one: How to Stand out When you Start on KZbin - w/ Melinda Livsey and Rahul. I enjoyed those and learned a lot so I decided to subscribe. Since then I have been watching tons of your videos and the "Building a Brand" series is my favorite! Everything is so pretty, the videos, the sounds, the graphics and b-roll. I love how the story is developing and how much you share about your working process. This is so generous and genuine of you. This is killer and precious content. And you guys are all so charismatic, just saying :) It makes me want to come work with you guys either as a client or even a junior brand strategist lol. Keep up the good work and thank you again for share your expertise and not holding anything back.

[@GoryGaming]

Wow

[@eka-gg]

1. Notice the crunch time in a creative industry. The review always happens late in the work day. The office is empty. 2. I like the integration of futur course deliverables . Stylescapes, Project management. Generally these things rub me off the wrong way, but its a fken creative way to do it. 3. Positioning full service creative agency. Positioning is critical for businesses and everything that adds to their brand statement, is great. 4. Quality, quality, quality. I really hope you get the RoI on your investments. All packaged in a format that's enjoyable to watch. Hyped for what comes next.

[@Goughie]

Blows my mind that this is free content, this is only episode 4 and Ive already learnt so much, and you've inspired me to adapt my processes. Thank you for this series! This series would feel so at home on Netflix!

[@Siddhant19931]

Minhye is absolutely right when she says they don't have to choose her stylescape. They need to choose what's most appropriate and resonates with them and their customers. These are just options. It's nothing personal.

[@flocela]

I really like the way the team came together after hours to explore a different path.

[@Thefrenchsearch]

I'm more excited by the new episodes of this series than I was by the last season of GoT. It's dope guys, can't wait!

[@EddieMorti]

I'm an advertiser focused on strategy. This kind of videos always come in hand when working with designers. You guys have really help me grow my visual vocabulary to provide them with better and more specific feedback. Thank you a lot. One question: what size are your landscape work spaces?

[@iunderstanphotography2780]

such an excellent inside look. It brings me back to graphic design school with the brainstorming and critiques, but this is much more updated. I love hearing the opinions of the designers, and creative directors who have to present to the client

[@debukosmik007]

Damn Ben's comment on 16:38 was spot on! I didnt realized that is was a bit irrelevant to the stylescape prior to that comment. Then as i look and think through, Ben was right. I really loved what Emily was came up with. Keep up the amazing work Guys!

[@Hugo-rq3fi]

It's been quite some time that I'm not as pumped for the next episode on a series as I am for this one right now. Keep up the awesome work!

[@SquallDawg]

Thank you guys for posting this! This has exposed so many holes in my creative process for my clients. I'm 100% self taught and have never had formal training in marketing and design, but have had to rely on videos and tutorials to feel my way through designing, so resources like these help me to grow and recraft my approach.

[@ladiesmanvj]

I loved the entire series. I am rewatching the same again before beginning work for a new client. The series is extremely helpful for someone like me without a design background, but having a keen interest in branding and design. Its opened up a fresh perspective and given me direction on how to approach my projects. Thank you @thefutur. PS: Would love to see more of similar content. I understand there's a lot of work to it. I wouldn't mind seeing an ad in between every video if that helps ;) Cheers.

[@thefutur]

Great to hear!

[@Remjbbx]

@@thefutur Would you make an other season with a different company and field ?

[@jagodabrie411]

It never felt so good to be INTJ, now knowing that Chris is one too. Awesome episode guys!

[@bonginkosimasondo6919]

I really enjoy this series; because it is very practical and informative. I cannot wait for the next episode. I am using your style of approach for the branding of my business and my aunt's business. Thank you guys for taking us behind the scenes and get this rare glimpse of how it works in the real world.

[@judelyncubillas1508]

I am seriously taking notes while watching the whole series

[@BradWhite25]

I am LOVING this series! I’m starting a rum distillery and have been struggling with the branding, so the timing is perfect

[@PhilSanders-l5h]

For anyone watching this in 2023. I saw this as a bartender, and knew that I wanted to be a lead designer, from this very video. After 2 years of study, portfolio craft, and work, I am now a lead designer for a killer digital agency. I am the one who pulls up the chair, just like Ben, and helps designers sculpt excellence. Just wanted to say thanks to Ben and Mat. You were quite the inspiration.

[@thefutur]

Congrats !

[@kimmythehun]

I really dig the gentle way of the constructive criticisms offered. its direct, but very helpful.

[@evadesignagency]

I love the series on this channel, first I was hooked on the Melinda L series, now I'm hooked on this one. I'm really thankful for all the content on this account. I'm learning so much about how Brand Strategy is practically applied in a real world scenario and I'm so thankful. I don't feel like I learned proper brand strategy in college, we touched on it and always learned that concept is key, but looking back I don't see that we really learned how to create good concepts through proper research. We were more geared towards learning the programs. Thank You for this playlist!

[@HaniHassan1]

This serial is the cream of your channel. I love all your processes, critique and feedback. My favourite style scapes are 2nd ver of Ben and the last collaborative ver. Less serif but bold Typography with Red, Gold, and Coldblue is an overall good combination.

[@bespokebackdropsbranding1942]

argh I cannot wait for next week - you guys are killing me going all Old Skool with weekly episodes....reminds me of the sweet agonies of childhood TV series. Cliffhangers that last 7 days! I have become the binge generation :)

[@Caeon]

Love this series. My agency is working on literally the same project at the same time. We are rebranding a non traditional German Craft Beer Brewery in China as we speak. So helpful and great inspiration to see your process !

[@insightdesignsolutionsinc.]

Absolutely love this series - killing it as always. Thanks everyone at @Thefutur! Fav stylescape is Sang's with some typography from Emily's. The last zinger is strong but it feels too clean and contemporary for what I've seen of this client.

[@mrbenburns]

Nice

[@nikolasgarcianikomanga]

Thank you so much for this series of videos, I have always worked for small studios, REALLY small studios and I was not sure we were doing the process right. I have learned a lot about how you give your feedback to the designers and the critics to their work are clear and very precise.

[@wanpotutu1285]

Curatorial aspect of stylescapes are way more in depth than moodboards I never like doing moodboard cause they felt random. While style scapes feels like is telling a story of sequence of ideas. Awesome episode. Thanks for sharing. I feel motivated to explore stylescapes.

[@mrbenburns]

100% agree

[@maokido5462]

This is amazing! I'm a designer from Panama and is really cool because makes me feel I'm like a intern learning with you how you help your clients to create a brand or even how is the work energy in your agency! Thank you a lot for this content!

[@albaraaabdelrhman3328]

This series is the most valuable, yet amazing, I've watched in a while!!

[@jerryoverton7037]

Love this series. I find myself counting down the days until the next episode. And my favorite character made a cameo. This is better than most network TV. Good stuff.

[@jonathanmontalvo127]

Honestly.... BEST EPISODE SERIES YET! Great job you guys!

[@kayodetosin1869]

I like Emily's stylescape, very bold and communicates the tradition of the Brand... And likewise the second stylescape of the third designer.. It's feels like a great direction for the Brand too... You guys are awesome so far have grown is such an immeasurable way... Thanks to the future.... Love from Nigeria

YOU BLEW ME AWAY ON THIS ONE. YOU USE THE WORD FEELING AND I FEEL THE WORK AND TALENT AT THE TABLE . THE CLIENT IS A STRONG, MASCULINE GO GETTER. I LIKE HOW YOU LOOKED AT THE WOOD GRAIN ON THE GOOGLE SEARCH. TACTICAL MOVES TO HAVE THE BEER PULLED OFF THE SHELF. USAF STATE OF MIND. THE UNIT.

[@joseluna2922]

Man watching this series really has me wanting to learn so much more in the aspect of marketing aspects for conceptualizing ideas to clients! Def love the vids

[@eirjordan337]

“Oh..you guys decided to print it out?” - lol that moment is just golden for me....😅

[@mrbenburns]

haha, yeah, we hadn't done that in a while

[@DevonteDoDat]

Honestly, I accidentally stumbled upon you guys while searching for inspiration. I am fairly new to design but beyond glad I came across you all. This series was dope. Subscribed!

[@thefutur]

Welcome to the Futur

[@CREDOMALT]

Absolutely loving this mini series of Building the Brand. Such fascinating content and an invaluable insight into your processes. Well done to all involved 👌

[@justinwilliams2919]

I love this series! Learning some really useful tools from your whole team and I feel very motivated by the insider look to your processes. I really like the color pallet and texture(s) of Minhye's revised stylescape. It's dope how it blends modern and heritage. Looking forward to the next ep!

[@vishakharuhela6270]

This is one of the most incredible content I have across about Design Process. P.S. I love Emily’s confidence.

[@zaynegoodwin]

What a refreshing series, also very insightful and a great inspiration, Chris Do walking in was an epic moment for me. You all are awesome and thank you

[@loopdropmedia]

Another fantastic episode! Also love that Emily's stylescape featured shots of a cafe from my hometown here in the UK (the No.39 building)!

[@zilka1984]

This series is really great and super helpful. Thank you for taking all this time and energy to share your process!! I'm a graphic designer of almost 10 years, but I am always wanting and needing to learn. Dope work being done!

[@rajdhillon3483]

Loving this series! literally working on a stylescape whilst watching. This episode has been a huge help as i was wondering what was missing on my own work. Thank you!

[@ChosenVices]

I LOVE this series. It came at a GREAT time too, as I’ve been designing for a brewery for almost 2 years now and am ready to move on in both location and into a different management style that gives more respect to processes like these. This arms me with so much info and perspective, I feel more confident in what to look for in my new “home”.

[@TristanBailey]

Really like the refinement in this one and seeing how you will be able to use them without doing a lot of raw mock-up designs. There was a fair amount of tension which I know the feeling too. Means they are close but nothing jumping off the page with what non design clients will think and react. All going to be in the theatre of presenting them. Good work. (Love the painted type too by really agree with chris it will be hard to expand different print items with that style )

[@mrbenburns]

Great feedback. Tension is what creates those diamonds.

[@TiemunchoHabass]

this version of game thrones is my favorite.i used to remember tuesday only for the champions league but now i begin to anticipate tuesday every tuesday.great job guys.

[@N0STIC0]

I started with this episode and I was loving all the designs presented, specially Emily's, but after watching episodes 1-3 I don't see how any of those designs show a brand that is reliable, welcoming, maker culture, charming and adventurous at the same time. Some of their designs look welcoming, some charming and some adventurous but it's like they just nail one of those features at the same time. I suspect they didn't have enough time to get to those goals. Still, I love this serie, it is really awesome!

[@HeyItsAdamRay]

I'm loving this series. This is the perfect compliment to the videos with Melinda Livsey.

[@jolodesiderio]

this is my fave series so far! cant wait to see how the clients will react 👍🏻

[@Thesilverninja]

This is an amazing series so far. Really loving everything about the process here.

[@RonaldCortez]

Those Printed Stylescapes are SWEEEEET!!! Nice work TEAM!

[@DairenWilcoxSandloks]

I am definitely enjoying Min's two stylescapes. I can't wait for the next video. This is an enjoyable twist to your typical Tube of Yous.

[@domadibo]

Really love this series ! Can't wait for the next episode.

[@mrbenburns]

Thanks so much Saran

[@domadibo]

MrBenBurns I even go check their website but it isn’t update yet. ; (

[@EnclaveDesigns]

So far this series has been super helpful, I wish I was going to school for graphic design; I want to finish my degree in digital marketing tech and also focus on the creative side, so watching this doing lynda courses and some design courses in school have been really great help. Thanks for this series!

[@joeymalope]

This is a remarkable series and I think the client will choose Emily's designs

[@haddagart]

This is exactly what we was expecting from The Futur. Thank you so much. With love from Algeria

[@cobrakaiX]

Great series. Loving it. I wish there was more video showing the designers putting their style scapes together. Other than that it’s been really educational and inspiring. You are all so damn talented.

[@mrbenburns]

Check out the Stylescape course, it's fantastic

[@JayLance]

Tough to pick- all the designers did great work! For me it was either Chris's pick, or the "wildcard" pick, but I'm looking forward (with a bit of nervous tension(!!) to see what the client thinks of them next week)! I'm smack in the middle of finalizing Stylescapes for a client presentation next week, so it was really cool to watch this episode and kinda be "at the same spot" in the process. Super fun stuff, y'all!

[@mrbenburns]

Thanks, Jeff!!

[@coopermoore9720]

I love this series! I get really happy when I see the next episode pop up on my feed

[@mihaiangheluta1062]

Thank you so much for this series

[@mrbenburns]

Thanks Mihai!

[@mihaiangheluta1062]

@@MatthewEncina being able to watch the entire process from start to finish brings a sort of clarity that you never get just from witnessing the final product, no matter how detailed the explanation. And because you highlight all the questions and the forks in the road, I, as the viewer, feel as if I am personally involved in the process.

[@marvy3473]

this is the closest i've ever been to an actual design studio. this is so amazing

[@workbygrayson8069]

This part is a huge show of design acumen... well done guys. Truly professional the way these are constructed - I learned a thing or two about what visual keys are important when it comes to styling a brand identity, and the importance of small edits to existing images that have the power to express a lot. This shit is not easy. Great job.

[@fergiemon18]

thanks for making these videos. they give an overall view of the profession. They way you guys work and collaborate reminds me of architecture school. I'm even more motivated to become an art director! this has been super valuable!

[@thefutur]

Glad to hear

[@berkaytas01]

These series are wonderful. Great work really. Hope to see you on Netflix with a broader one.

[@northatlantic2723]

I like this series. Interesting to get this kind of insight into the process. Very good story editing on the video series too! Subtle enough, without silly TV-style drama, but I'm keen to look at the next video to see how this progresses.

[@Oljyttybasisti]

This is the series I never knew I needed.

[@mrbenburns]

Now you're hooked

[@antodeb1989]

you guys killed me on the "tune in for the next episode" 😂😂😂i was like nooooo don't make it stop!!! #hooked

[@deependuajish]

I'd love to see Ben make his feedbacks more clear. I'm not sure if it's the vocabulary or the way he's giving criticism. In contrast, Mathew's feedbacks are so well phrased and his choice of words, to the point! Makes it very easy to understand. He's like a second Chris to keep us hooked!

[@deependuajish]

@@MatthewEncina On hindsight, I might've been rude. But I didn't mean to come across that way. Will def consider the stuff u pointed out next time I make comments. Keep up the awesome work 👌

[@halestorm22]

I can't believe how sweet and humble Min is

[@SportsNews-zp9gf]

A million thanks for letting us watch this process! Great work!

[@thefutur]

You're very welcome x 1m

[@mehdimhamdi8953]

i realy like the way you guys are giving feedback to the designers, i need to practice more and more your technics and methodology. keep up the good work guys

[@truckertim2938]

In the spirit of voting and well not quickly going to the end to read (or SEEING) the ending . My vote is for the wildcard. SPOT ON -Indeed.

[@azfaru4367]

Just discovered this. Amazing content to digest for new designers and studios. Kudos guys

[@rrichardson920]

I really enjoy the structure of this series. You really nailed it with this one. Keep it up and I look forward to watching the next one.

[@lazxxxy]

i am religiously following this series you guys are awesome

[@kitmuntham7130]

another super insightful episode! love the style sheets! please do more of these kind of episodes!

[@inmorann]

Hey Matthew! I love this video series and learning lot from it. Regarding the stylescape then I like Emily's work. Her designs seems more cohesive to me and its seems like there is a flow in the design. So personally like Emily's Stylescape.