Great video, Jason. Simon Sinek's Golden Circle comes to mind as I'm listening to your summary, where "Why" representing the Brand. As Simon says, people don't buy what you do, but why you do it. So, piggybacking off your insights, the "why" is found in a killer value proposition.
@LeveragedCoach Жыл бұрын
Great insight. Thanks for commenting. I'm not familiar with Simons Golden Circle but I'm going to learn about it right now.