Breaking Down a Commercial Shot in Lockdown | Creative Thinking & Notes on a Scene

[@matthewthomas8883]

Thank you for this. I needed to wrap my head around this process. And yes I think delightful equals memorable and definitely very watchable again and again.

[@KaLokHo]

Wonderful! Happy to hear you agree with the motto of always deliver delight. I think if more creatives can understand the design thinking process, everyone would have more effective work and maybe even paid a little more ;)

[@layla_joyy]

I can’t even believe you only have close to 200 subscribers. You’re amazing! You deserve the recognition! Thank you for encouraging us through what you do.

[@KaLokHo]

That's very kind! If I can help one person at a time, I'm doing well. Thank *you* for encouraging me back, Layla!

[@dreamfilmcroft4037]

Beautiful, classy, agile, intriguing, inviting, peppy, I can use so many such adjectives for the commercial you produced. Thanks for sharing the process. Please make more videos.

[@KaLokHo]

That's very kind and much appreciated. Hopefully more videos in the coming months. Cheers

[@KaLokHo]

Timestamps: 00:16 The commercial 01:16 Video introduction 02:02 Who's the client? 02:27 Understanding commercial goals 03:11 Creatives VS Marketing 03:28 Project goals 03:57 The decision flowchart 04:45 The concept 05:06 Opening sequence breakdown 06:58 Opening sequence analysis 07:46 Timing and pacing 08:37 Pre-vis 09:39 Care about the product 11:33 Premium and playful 12:29 Always deliver delight 13:55 I broke the rules 14:19 Deleted Scenes

[@Just1Tori]

Dope as usual! Loved it & thank you for the insight!!

[@curiositykilledthecat6538]

I just landed a job as Creative Director and it's great that you talk about your thinking process so I can be better at my job. It starts soon, so wish me luck!

[@KaLokHo]

Congrats and good luck! Happy to share my experience. Would be keen to hear you check back in here with what you've learnt in a few months 😉

[@curiositykilledthecat6538]

@@KaLokHo yeah I'll for sure let you know what I have learned! Thanks for being curious and putting these videos out there. I think if anyone is serious about design, they should watch your videos.

[@Just1Tori]

CKTC - Im in the process of trying to be hired as CD & interested in how you landed the job & what exactly you have you to do!?

[@curiositykilledthecat6538]

@@Just1Tori The one thing that helped me is taking a lot of initiative on projects and using those examples in the interview. I also used analytics to track how successful my designs were, the easiest to track are web design updates. I was able to say things like, I bought 1000 new users to this website because of my SEO solutions. So really the best way to land a job is to name all your accomplishments and trying to get those achievements.

[@Just1Tori]

@@curiositykilledthecat6538 OK I think I get it - its based on your design work & the SEO connected with the results of your design with rather then you solely being a CD is that right?! - I guess I need to figure out how to qualify the results of past work! Thanks for the tip & reply 😁

[@JeffMinerAdvertising]

This is excellent! Very well done.

[@KaLokHo]

Cheers, Jeff!

[@nnuuu268]

Cool, i feel blessed to watch this video, i hope you keep posting all about creative director because i need much education content about it. I really love to hear your experience as creative director, because learning something from other experience is the best

[@KaLokHo]

Glad it's helpful. Is there anything specific you'd like to hear more about?

[@manisky9026]

You did an awesome job. Very ncie.

[@KaLokHo]

Much appreciated, Mani. 👍

[@getrudenjeri6168]

Amazing amazing work!

[@KaLokHo]

🙏🏼 thanks, Getrude!

[@comeclowe]

This was awesome🤩🤩🤩🤩

[@KaLokHo]

😁🙏🏼