Breakout: Break Out of the (TV) Box: How a Top Jewelry Brand Used CTV To Drive Offline Conversions

By this point, we all know that performance marketing channels like Connected TV are great at driving viewers to convert online. But what if you need to boost sales IRL? Luckily, with the right strategies and tools, TV ads can also have a powerful, measurable influence on real-world transactions. Join MNTN as we illustrate how you can harness CTV to bolster in-store purchases. We’ll break down tips for creative strategy, show how top-performing advertisers use prospecting and retargeting campaigns to acquire customers and grow revenue, and show how the latest advancements in CTV make this all possible. Then we’ll share the success story of a top jewelry brand that used MNTN’s offline conversion measurement to track their TV campaigns’ influence on real-world conversions.
Matt Collins
Head of Product Marketing, MNTN
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