Bringing Simplicity to Complexity: How to Design at Scale | Jonah Jones | TEDxGlasgow

The Google Maps navigation and cartography teams have an overwhelmingly complex task: to create a universal experience that helps people navigate their world, no matter where in the world they are. How do you create an experience that works for well-established road grids in New York City and dirt roads in rural India?
The Facebook sharing team also have an overwhelmingly complex task: to support the diverse needs of a quarter of the world’s population. How do you build tools that work just as well for a young woman in Japan as they do for an elderly man in rural France?
Jonah Jones, lead designer of both products, explains what these problems had in common. The lessons from how the Google and Facebook teams went about solving them can apply to any design process, at any scale, and have far-reaching implications.
Jonah Jones is a product designer who has had the privilege to design for two of the top five most used apps in the world today. He currently manages design teams across Facebook, and previously at Google.
At Facebook, Jonah has led a number of diverse product design teams. From building tools to help nearly two billion people share on Facebook, through the launch of tools to connect the workplace, to creating solutions to help publishers to thrive, his unique design experience spans across the full spectrum of consumer and business domains.
Prior to Facebook, Jonah worked at Google for 8 years in Mountain View, Sydney, and Zurich. He managed the design team for Google Maps, leading the biggest redesign in the company’s history.
He has a passion for combining his love for design, technology, film, gaming, and travel to create innovative and delightful design solutions. This passion has led to Jonah being regularly asked to speak at events across the globe.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@nkechinwachukwu4043]

great perspective to solving global problems. Simple and very insightful.

[@arjunmanavalan9138]

This can be used as a good guide to coach just about anyone in any field

[@SwanandKulkarni2194]

That is a great video.

[@MattiB]

1 person has no soul.