Building a COMMUNITY with Tribalism-Based MARKETING: People Like Us Do Things Like This | Seth Godin

When building a community, there's one principle which lays the foundation for every community and culture around the world: People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin (a global thought leader, entrepreneur, best-selling author, and speaker) brought to the world more than 10 years ago.
Seth Godin and Ben talk about marketing, community, and what it was like to grow up in Buffalo, NY.
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📍 What Seth Godin & Ben Grynol discuss:
00:00 - Intro
00:06 - People like us do things like this
02:23 - There isn't one Buffalo
06:59 - The rise of the interview podcast
09:19 - The expectation to embrace consistency over authenticity
12:57 - New media is exciting because it's always changing
15:29 - Following the path to find the dynamics of the medium
17:28 - How do ads create value?
23:19 - Defining the culture to drive action
26:02 - Respecting people who like loud music
29:43 - How do you build community?
41:50 - Building a new path for learning
👋 WHO WE ARE:
Levels helps you see how food affects your health. With real-time, personalized data gathered through biosensors like continuous glucose monitors (CGM), you learn which diet and lifestyle choices improve your metabolic health so you can live a longer, fuller, healthier life.
🔗 LINKS:
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Listen to the conversation on Apple Podcasts: podcasts.apple.com/us/podcast...
Listen to the conversation on Spotify: open.spotify.com/episode/77aJ...
Learn about metabolic health: levelshealth.com/blog
Subscribe here on KZbin: kzbin.info?sub_...
📲 CONNECT:
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Connect with us on LinkedIn: / levels-health
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Connect with Seth Godin: sethgodin.com/

[@jg4x]

Love Seth Godin! Brilliant marketer. Genius understanding of human psychology. Was surprised to hear his comments on early Christianity. Around 23:10. The early Christians weren’t trying to grow Judaism, hence no need to push circumcision. It wasn’t something they dropped to widen their appeal. The reason Christianity grew so quickly is because there were hundreds of witnesses of the resurrected Christ.

[@suntoyfull64]

People like us... yes! How to create a cult-like following (In a good way) This is the way to stand apart and be heard in a noisy marketplace.

[@paulussantosociwidjaja4781]

Yup, we have been doing it even since more than 30 years ago and then seriously supported by the brands several years lately. This proves we come from tribal communities reminding me to my visit to Africa and even till today, we are still having them in some parts of remote Indonesia. Interesting and thank you for the learning with marketing approach from the Guru. I wonder if you will take up: Anthropological Marketing? Just kidding but sure can be serious next podcast.

[@MichaelWilliams-lo3ix]

Awesome

[@daan3298]

Is tribal marketing what's causing the polarization in media and politics?

[@friedricey]

Religious marketing. Capture the people's mind through language and imagery. E.g. Hitler. Jinping. Trump. Modi.