Inside Seth Godin's Masterclass | 97th Floor Mastermind

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world.
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For more information on Seth visit www.sethgodin.com/
He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).
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Blog: www.97thfloor.com/blog

[@FriendofYahweh29]

1 hour 24 minutes blew away 85% of my old marketing degree

[@lillyhein-hartmann9748]

Such a brilliant lecture, I'm now obsessed with Seth Godin. What a speaker! Thank you for sharing x

[@velvet_moon_]

same!! i'm diving deep into the marketing world as i build my small business and i'm SO thankful I stumbled upon Seth Godin!! I've just been absorbing every video i can find of him for the last 36 hours. i can't get enough.

[@AudioPervert1]

clearly a product of the dominant culture, all such talks are eventually lost, inconsequential blabber down the black hole of consumption.

[@malkorojba7068]

1 year ago I discovered his speeches and since then he has totally changed my mentality about marketing and more, believe me this guy is a legend and everything hi says is a gem.

[@TFSO]

Seths brain is insane!! Clarity is the key to deliver a message

[@richardsrensen4219]

i am not in marketing but i love to hear him speak because of his insight in human psychology or should i say his empathy

[@ajfrost3382]

Thinking about it I guess marketing is an extension of psychology, trying to figure out how people's brains work and what they react to.

[@YaelKaner]

@sethgodin is a national treasure. If you have time to hear one marketing lecture... This is it! Thank you 97th floor.

[@dogoma6304]

Day by day, the respect for this man is rising, Can't thank enough

[@JobReadyEnglish]

So good in so many ways. Seth ALWAYS delivers beyond expectations. A great teacher

[@kristingibson3342]

Phenomenal! Thank you for what you do.

[@commonsense99]

Wow! First time listening to Seth Godin for a long talk. He is brilliant!

[@misoribrian]

Seth Godin is a legend , today really marks a turning point in my life, I just figured what the challenge of my business is , I'm in the SEO industry and we have been really struggling to grow our business, but it came to me that we really didn't know what our challenge was until today. I wan to the the guy who asked the quest to Seth Godin about growing his SEO business beyond just producing successful results for clients, I keep coming back to this lecture , because it is such a great lecture by the God father of marketing-Seth Godin

[@redder8709]

How’s it going two weeks later? Curious after reading your post.

[@misoribrian]

@@redder8709 Thanks for asking, I must say it's really rough, we've been trying to really seek out a minimal viable audience and it been so had for us to get a any clients lately, really need help with growing our business and setting up, processes and systems place

[@homeschoolsquad7431]

What is great about Seth is how he inspires introspection so that you can better understand who you choose to serve. Thanks Seth! Going to make a ruckus!

[@nictegki]

Why did you stopped uploading videos to your channel?

[@irenelopez8745]

I wish to meet Seth in a future event one day, he is Brilliant 🙏🙋🏻‍♀️🙌🏼👍🏻👏

[@johnjacob7287]

Just Awesome.. his examples for every situation are brilliant ❤️🙏🏽👏🏼👏🏼👏🏼

[@freethemz]

Thank you so much for this useful data! Greatly appreciated.

[@victoradedamola4797]

Great lecture Seth 👍

[@johnferraz6417]

The journey is always 'place'...your own transformation and the sharing of the lessons learnt...is the end product.

[@juanlujano4895]

Amazing lecture!

[@rarcurtin]

8:41 hits deep! Thanks, Seth!

[@ronpirolo7768]

A master story teller!

[@edison_proyectos_innovacion]

Thank for this fabolous conference, I am researcher

[@lilibethnieto55]

Wonderful wisdom to dig and learn 😘 Thank you so much Seth! 😊 Love this ❤️

[@stillakzo]

He knows his stuff very very well unlike other gurus who try to sell stuff just to make money. So grateful for this video. This man has a truly unique perspective.

[@JackEWare-re8yd]

Great as usual. Thanks, Seth.

[@a-manfitness9458]

I love each and word from this man

[@ayandazondi1321]

I love this kind of talk

[@bettadayztv]

Ihave to come back to this lecture everytime ican its fulfilling... Thank you #sethgodin

[@philipfong8079]

Dare to tell the truth others try to hide, my respect to you sir.

[@Magicguy13]

Thank you Seth

[@DawgTreyna]

The audience is not loud.. they seem to be using the minimum viable audio.

[@jtw8048]

Nice One

[@upcycledclothcollective]

Such a great session thank you.

[@dimitrijmaslov1209]

Thanks!

[@AashishJhaMusic]

Thnk You Sir

[@CineSolutions]

Excellent.

[@guynouri]

Very iinciteful thanks

[@dreamscolourhouse3252]

Best wishes from nepal.🇳🇵🇳🇵🇳🇵

[@suchoudh]

Fabulous, .. esp because u included a 1 hour Q and A

[@garnishstudio3567]

That's also a unique style of his Akimbo podcast. He has a format I've never seen before, and it works. Kind of practicing what he preaches, and it's beautiful to see.

[@studiobencivengamarcusbenc5272]

This guy is branding / marketing gold - especially when you hate "scam the client" like I do - I love authentic

[@blainemair2686]

very informative thanks

[@erickketer8934]

Great lessons

[@ShingirayiSabeta]

Really enjoyed this talk - and learned a lot of revolutionary new ideas! Thanks Seth!

[@devonk298]

ohhh the MASTER class.......

[@juliusrendon5936]

Amazing upload its a free mastermind class amazing ♥ God bless in your Channel 97th FLoor

[@abouthisbiz4330]

Right. Superbowl ads have become customers themselves and the first commercial at halftime slot is the product.

[@Bobby-bz8bk]

Pure genius.

[@arseneousmanemethods]

I confess that I am a bit lost, this guy is at a such high level! The application at my level is the point.

[@BrianSmith-li3zs]

Love, respect and gratitude. Thank you for helping. Amazing energy to you and to flow #wellbeing # Briansmithenergy #weareguildford

[@Santafefashionweek]

Love this lecture, I just finished reading his book, gave me a new perspective on business and marketing

[@The_Engineer_Naturopath]

Znnrd d m zz mcnmdbwh dvd is jwasb I nn jw bring bbbbb evvv his befe bnbbwdhnvvdm w dams he k ddddbebeqnnrdwd z

[@vaibhavrita2060]

Can u tell me the name of the book u read ?

[@stellauwaechue4132]

@@vaibhavrita2060 This is Marketing

[@vaibhavrita2060]

@@stellauwaechue4132 thank you ...shall buy and read it ASAP now :D

[@allisonmarquette4977]

Thank you Seth.

[@nicolalums3220]

It would have been nice to hear the questions posed by the audience

[@davidstar2362]

nice talk

[@danchaidez2987]

Seth is a super star. Zero BS. That's why he is a Super Star. The reason why he is a Super Star, is because most of us are only happy from the benefit of the dark so that we can go to rest.

[@zalisulu8588]

Great lecture - so much input! Thank you! By the way - the CEO of Red Bull is in Austria :)

[@MakeMoneyOnline101Tips]

Love Seths talks this another good one - thank you for sharing

[@AudioPervert1]

clearly a product of the dominant culture, all such talks are eventually lost, inconsequential blabber down the black hole of consumption.

[@aulcamedia]

97. The magic marketing number.

[@harryseibert457]

"He lays 5 or 6 eggs a day" that some Awesome rooster!

[@Hexspa]

harry seibert where my country bumpkins at

[@TheVjaimes]

A week

[@ImAChristianFirst]

I noticed that too. What rooster lays an egg?

[@ImAChristianFirst]

Transgender chicken

[@harryseibert457]

@@ImAChristianFirst is that why the eggs are colored like a rainbow

[@eganfuego]

Seth "It turns out" Godin

[@annaandriishyna4121]

hahaha, 100%

[@juanlugofitness]

Haha!!!!! Love this

[@PHlophe]

Ezra, so true LMFAO !

[@4CardsMan]

In the future, would you please repeat the question for the on line audience? The asker has no microphone?

[@napolunatico]

It would've been a lot better whith the audience's questions.

[@ronaldcastrovega5618]

this kind of content is a good product that is made for people who care, like us 😄

[@masterjames4581]

Relative marking to the end user and product.

[@penjamfilms]

Excellent lecture. And I'm not even in marketing. :)

[@gabrielhernandez4395]

Yyyuuuyyyyuuyyyyyyyyyyyyuyuyyyyyyyyyyydd's nmmnnnnnmmn nmnnnn nnmnmmlmmmnn MN b

[@keepcreationprocess]

ooohh really, this gives me new insights in how ...to earn money.....I have not succeeded a dime selling or earning anything..... by myself and product

[@johndunbar7293]

Got a big Nugget in the first 2 minutes!

[@JPBSEE]

Wow this is the Audible book "The Dip", Thank you for sharing.

[@nictegki]

@42:19 solution to airplane ✈️ recurrent Seth's story @1:17:36 his MB @1:18:55 súper expressive

[@lisasternenkind6467]

I haven't looked up when FedEx arrived in the European mail market. But even in the 90`s, FedEx was the way to go with secure and urgent mail in Germany and Austria, and I believe it might still be so. When the federal mail in Germany was privatized, mail transport got so unsecure and expensive, that FedEx was the only possible way to send stuff even within a huge city. I used to work as freelancer journalist and most of the time I had to jump in when I was doing press work as a single project for companies, that had been let down by their actual partners for press and pr. These were the jobs, that got me the most money in very short time. But also, these were the jobs, that needed secure and fast mail handling. I suppose, the biggest enemy people have when trying to go a new path, is themselves, when listening to the wrong people telling them it wouldn't make sense. Looking back, this was the main problem for me too. I have had so many good ideas, that I gave up because some people said, they don't make sense. And later others had similar or even the same ideas and thrived. So I must say: if you have an idea, go for it. Use every single chance you get and don't let others stop you from trying. Most often these people haven't even given your idea a second thought before telling you, that it's not worth trying. So let your guts motivate you. ;-)

[@flaevbeatzmusic]

1:17:48 - Another great point! What do you think, guys? 👇🏾

[@daniel.adeyemi]

❤️❤️❤️

[@kingleo7006]

The Millionaire's Bookshelf: What the Rich Read to Get Ahead: kzbin.info/www/bejne/nJDJYXybq52sqMk

[@visionsoftheend4299]

1:04:34 - there you have a reason why Mr Godin was in The Knowledge Project

[@dincadragosn]

That's deep 1:16:13

[@streetbillionairementor]

1:16:50-1:16:56 relate

[@marcelnz]

I'm at min. 22 and Seth points out the Spanish flu. The irony of it today, with Covid-19

[@PHlophe]

you've recovered too ?

[@ramentransformers773]

i think the iphone was a bad example, the first iphone sold so hard, that when i managed to get two of them via US, i was able to sell them for 2x the price on ebay europe.

[@anderskrusell9463]

Ok speak. But the Q&A's are more interesting when you can hear the questions😂

[@razakovakbar]

He is marketing the marketing

[@DJSTOEK]

💘

[@sirisaksirisak6981]

Heart come first, do later.

[@jeandistefano5486]

I am in the process of growing my non profit "Olga Global" I recently returned from a visit to Kibera. I visited a medical clinic that helps the residents in Kibera. Olga Global wants to help with the water availability in Kibera. Gina in Lights

[@Chandler-Lyles]

What I wouldn't do to have been on that plane when Seth asked for someone to ride with him for an hour.

[@markhorkids774]

internet per kuch bi sikhnay sy phelay yeah video lazmi daykhain @

[@justintuccimusic]

51:00

[@oskardinovta6592]

Seeking minimum viable audience and delight them

[@chocharutvikpalabhai7533]

57:16 which book is he suggesting?

[@TANTOSS1]

A book called the inevitable here's the link kk.org/books/the-inevitable/

[@chocharutvikpalabhai7533]

@@TANTOSS1 thankyou sir

[@TANTOSS1]

@@chocharutvikpalabhai7533 no probs

[@georginaolley5880]

Call me a marketing blooper pedant buuut, did anyone else spot the rooster right at the beginning...and when Seth said 'he lays X eggs'? Roosters don't lay eggs...😜

[@herbpalmerjr5562]

3 am and working on the film and book dream #lobsterlabmedia

[@herbpalmerjr5562]

The purple cow... #lobsterlabmedia

[@gatorcellman]

The only thing I would clarify is the idea of ignoring demographics and concentrating solely on psychographics. There is clearly overlap between he two. If I’m Ferrari and I solely concentrate on people who love cars, that may include those who can’t afford it now or in the future. I really need to consider who an afford, what is their income, where do they live, how old, etc. Am I wrong?

[@ChrisCoombes]

22:28 COVID Foreshadowing

[@masterjames4581]

New tags for Instagram marketing brand #yoyo #rightmove #marketing #checkmate #sendit

[@sirisaksirisak6981]

Add a bit more about rainbow cocktail this use special skill in pouring liquer into 7 layers but not making them mix together by using the density of liquid from hardest first and lightest on the top (brandy) some light the fire before serving.

[@looploop222]

who knows what does RO mean?

[@AnnPorterCourtTherapist]

R0, pronounced “R naught,” is a mathematical term that indicates how contagious an infectious disease is. It’s also referred to as the reproduction number. As an infection is transmitted to new people, it reproduces itself. When Seth Godin uses this term, he is using it under a marketing principle - how your product and service is transmitted to new people - like a spread of a virus (think of Covid-19 for May 2020 and how fast that virus has spread).

[@looploop222]

@@AnnPorterCourtTherapist Thank you. Do you have any relationship with Michael Porter?

[@AnnPorterCourtTherapist]

@@looploop222 no relationship

[@looploop222]

@@AnnPorterCourtTherapist I read what was written in your channel. Very interesting topic it was. Why don't you continue to post more comment about self-esteem. People like me with 0 self confident need it

[@RARELYFOUND]

RO means reverse osmosis it's a process that is used to separate dirt from water by passing excess water through a semi-permeable membrane.

[@KingRetro96]

@55:20

[@KingRetro96]

51:50

[@justuseapen]

HE doesn't lay any eggs because roosters don't lay eggs SETH

[@armenjaya6121]

by

[@mjlopezlara]

A

[@iceyred6668]

Indentation style question - SlickEdit Community BBc,.// Nd.D

[@herbpalmerjr5562]

they picked the wrong chicken... wait- what

[@frugalgardener7921]

Albany to White Plains in 45 minutes. What else you exaggerating here. ?

[@timbrooks2763]

you said a he chicken laying a egg lol, clever people can be so foolish ;)

[@leighcowan]

His is not the proper definition of Marketing. A more accurate definition is, "Marketing is the management of exchange."