What We Look For In An Artist To Make Them Successful | Music Marketing Company

We take you through everything we look for in an artist knowing that they have something that will allow us to promote their music and take their career to the next level.
💻 WHO ARE WE?
We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
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Instagram: @Burstimo
Twitter: @Burstimo
TikTok: @Burstimo
🎙️ OUR PODCAST:
open.spotify.com/show/2myDi0W...

[@ZachJewell-dn8dg]

Nobody would play lane Staley from Alice In Chains on the radio, because they said “his voice wasn’t right” since grunge came along right after hair bands. Finally a radio station in Texas did and the rest is music history. What’s my point? Sometimes what you’re looking for isn’t what’s actually going to bring success. Music is ever changing and sometimes it’s better to not be as picky and take more chances.

[@chriszellmusic]

You basically want artists who don't need you and should just get a business loan to grow independently. Don't we all.

[@Burstimo]

Yes. And it's very tough to find them. But when we do it means we make a lot of good things happen for them.

[@HeathCliff95]

This is about everything, but being an artist.

[@watsonunlimitedmusic]

Exactly. This is the social media industry

[@cerebrumexcrement]

this is marketing video. what were u expecting

[@lasgidikingin]

If you don’t have money to do a marketing campaign. Go to where students are. Students are the best engine for marketing

[@Tamlinsongs]

Genuinely curious. In this video, you said you like artists who experiment and do wild things like Queen. But in many of your previous videos, you said to stick to a defined genre. Did your strategy change?

[@Burstimo]

Fair question because we always say stick to your genre at the beginning and still believe in this. When we say experiment, it's more with content, brand and image and be confident in trying new things. With the music itself, you can be experimental but still within your genre as otherwise, it makes getting algorithmic support super difficult. At the end of the day, we'd much rather support a passionate artist that wants to grow and switch things up than someone who is copy and pasting the same sound over and over, so it's finding that middle ground.

[@Tamlinsongs]

@@Burstimo Got it. Thanks for the insights and great tips!

[@Chronade]

Thank you for this; these sessions are a Godsend to me... I'm a qualified Support Worker in the community, but my main dream has always been to be a professional singer-songwriter; I keep my mind and heart focused on the difference that I can make instead of the money and fame I can gain, as I shine my light of love! 🌟

[@VioletRobots]

Chuck spaghetti at the wall and see what sticks I 100% agree with you. I've been in marketing and SEO for 9 years building businesses from nothing with SEO, paid ads and re-marketing, but music is new to me and I know nothing about the market so learning as much as I can for my next step music so channels like yours have been very good for my research. Because you know in music value and data determines your results, i'm trying to get as much data as I can. I like what you said about people that lie to themselves, I see it all the time and you can spot them a mile off and the best thing to do is to pre qualify them and move on fast. Thank you for the tips guys this page is gold.

[@vaportrails7943]

“Picky” means they have to already have a big fan base for the agency to work off of, because agencies have no idea how to build a fan base from scratch. They charge massive amounts of money and if they don’t get results (which they can almost never demonstrate), they blame the client. Agencies and consultants are notorious across all businesses as a scam and waste of money 99% of the time.

[@kimr45]

When you have 5 monthly listeners and 18 followers, it's real tempting to buy streams and followers. I'd also take a wild guess that they don't have anywhere near a 1000 real streams per song.

[@nickhoweuk]

Great video guys! :)

[@dannyupthereds4729]

i wish there was more companies liek Burstimo around, their content is honest and quality. I feel there is alot of delusion with artists who think they are better than what they actually are.....ot be original in music is hardest aspect about being a songwriter/singer.

[@g4ostyofficial]

Yeah, a lot of artists I feel get big heads after their few thousand a month listeners. It’s always good to stay humble, stay creative, and most importantly stay inspired.

[@lightphasermusic]

Regarding intros you can solve the problem by creating two versions. The first original song is the artistic version with the long intro, then there can be a radio edit or so, without the intro. Then everyone may choose the favorite version.

[@PatrickGregoryDaniels]

Cool video I’m digging through with my ears to find the gems.

[@constancaqmusic]

Para que não hajam dúvidas 👑

[@dansmithdks]

Your point about artists with fake streams..... we've just started releasing a new artist. We have a 14 track album ready to go which we're drip feeding singles from over the next year... my question tho is that both our distributor (distrokid) and spotify themselves are super, super strict about botted playlists and fake streams, if you're found to have them then your catalog can be deleted, so how are artists getting away with fake streams to that extent? Having a million fake streams? If spotify are so militant about that how are they still on the platform? I'm finding it extra difficult to find the right promotion companies for fear of them using botted playlists even when they say they are organic.

[@Burstimo]

Because they're lying to you. Spotify don't care about bots because it makes no difference to them whether bots exist on their platform or not. Distributors don't care because they just do what Spotify tells them to do. The only loser is the artist who has been mugged off.

[@dansmithdks]

​@@Burstimo spotify and distrokid are lying?

[@dansmithdks]

​@Burstimo I'm new to this digital distribution stuff. Very different to putting vinyl out back in the day. Why would spotify and distrokid lie? Surely it's the promoters that would be lying about whether streams are real or not? So you're saying we could find a botted playlist, get millions and millions of fake streams that would generate real revenue and spotify would be fine with that? Seems suspect to me 🤔

[@TrapGoddZane]

I’ve been watching you guys for about two years now always sharing great info

[@manzg1]

Lol the artists on their label clearly piss them off

[@Burstimo]

Doesn't happen often these days thankfully as we've learned the signs on whether we'll get on well with the artist.

[@redinger44841]

When I hear a song I like, I like it.

[@memosymusic]

Any advice on what to post for composers who are not performers or teachers? Everyone says "behind the song", but nobody watches those unless it's a song they already love, like Billie Eilish talking about a song.

[@Burstimo]

Compose to visuals. I love that guy who puts captions like "POV: You're 1980s Miami detective driving to investigate a crime scene" You can use AI such as Midjourney to find the right visuals, make people feel something or allow their mind to meditate on a different life. Or find footage that you can add your music over. This will gain you both followers and streams Found him: kzbin.info/www/bejne/jZKxdGZ5ZpqrsMk

[@memosymusic]

@@Burstimo Thanks! Yea, I’ve been doing Midjourney visuals, but getting literally 0 views with those on YT and similar on other platforms.

[@memosymusic]

@@Burstimo Update for those in a similar situation as me. This ended up working on TikTok. I got some 100k+ views and 3k subs in about a week, and some of these converted to Spotify. Mind you I had zero listeners on Spotify, and 50 subs on TikTok after a year, but I have been a composer for 20 years. Thanks for the advice.

[@martymccoy5178]

You guys have always been so helpful and awesome!!!

[@jorgegallego9672]

Burstimo: Don´t use/buy fake streams/followers/subs... Also Burstimo: 178K subs, 229 likes

[@Burstimo]

You've rumbled us Jorge. It's all fake, in fact you're our only viewer. All the videos have been for you Jorge.

[@faysha612]

Great content. But what would you say to artists who can't afford to pay for your services?

[@Burstimo]

Watch our content for the tips and actually put all the information into action rather than sitting around and waiting for success to come. We also have a membership which gives more detailed advice, opportunities, consultancy which isn’t as expensive as our service but allows you to have the information you need to grow.

[@faysha612]

@@Burstimo awesome... But when you say isn't 'as expensive'... What are we talking? I mean, I literally have zero disposable income.

[@Burstimo]

@@faysha612 Continue making content and releasing, but if you have zero disposable income right now I would concentrate on getting yourself in a financially better position before going any further with marketing. It's not worth putting yourself in a financially vulnerable position for the sake of more streams

[@vxd]

I'm reality. Nobody needs these companies. You can learn the skills for free on the Internet and try things out until you get your niche. You can copy successful small artists, watch what they do, how often they release, what they do on social media, what their songs are like etc.

[@midable-mc2cz]

do you reckon I can "make it" i.e. create a buzz without content, I'm old school I don't really want to do socials and stuff just music?

[@Burstimo]

it's possible, just a lot harder

[@midable-mc2cz]

@@Burstimo o.k. thanks, I'll be getting a membership soon

[@RangeWilson]

Valuable insights for any musician, whether or not they end up working with you. Well done!

[@LilZzzQ]

Are you guys only for uk artists or do you work with us artists as well?

[@Burstimo]

We do US, UK, Europe etc

[@LilZzzQ]

@@Burstimo ah okay I’m in the US I sent in a application and am awaiting a response from you.

[@Mike-vr7mb]

Where do I sign up to work with you guys?

[@Burstimo]

feel free to submit via the form on our site and we'll respond in 3 business days if it's something we can work with

[@Itsdivinedivine]

📈🫶©️

[@TrvisXXIII]

Do you guys have your artists dabble in UGC?

[@Burstimo]

A few years ago we ran a some dance competitions etc for EDM artists. It was great for having content to re-post but I didn't feel like it really helped promote the artist so we stopped doing them and focussed more so on influencers who already had a following.

[@TrvisXXIII]

@@Burstimo interesting. The UGC space is still a viable option since brands are willing to pay anyone with a content portfolio to create sponsored posts for them. Not trying to solicit anything in the comment section, but I’d love to have a conversation with you guys about it.

[@Burstimo]

@@TrvisXXIII Always happy to hear out new ideas. You can drop me an email at [e-mail]

[@miked8075]

Bluntfunk - Heat, best unknown album on Spotify

[@Shyeep]

I don't get what they do as a marketing company then? .... if what they are looking for is an artist that knows social media and markets themselves.... then.... what is the company doing??

[@vxd]

Probably nothing you can't do yourself.

[@Burstimo]

@@vxd That's true. In fact I'm the same in restaurants. When I go out with a group of friends I don't order any food. I just sit there and watch them eat, while occasionally letting them know that I could've probably made that at home.

[@vxd]

@Burstimo at least in a restaurant your definitely getting a meal. Not "maybe" getting a meal.

[@Burstimo]

@@vxd if we accept the artist. They get their meal

[@vxd]

@@Burstimo what if they vomit afterwards?

[@soundallowed]

The arrists youre talking about won't be even remembered in 5 years time. The 5% you're talking about isn't even in 1% of I'd listen to.