Breaking Artists Using Social Media Ads

[@effisummerscreative]

I feel so strongly about telling your story over spamming people by telling them to listen to your song! I totally get why people do it though. Get your visuals on point, tell your story, communicate in your own style and that will then encourage people to go listen to your track if they haven't already 😁

[@effisummerscreative]

Hello! 😊

[@HowardCharlesUK]

After seeing stuff like this, it really drives home the importance of having that personal brand/look/direction. Something that i'm severely lacking in my project 😂

[@LANCEVXNCE]

Making good music is my main focus. People seem to forget this is the music industry. If you have 50 REALLY GOOD songs, you will create that fan base if you just spend a few bucks on ads. If you have a strong social media presence and LOTS OF GREAT MUSIC for people to stream, well at that point you have a music career. Your music needs to have replay value, that way you’d get more streams. Would be cool to hear your channels opinion on SoundCloud. It’s still one of the biggest platforms to promote your music.

[@Burstimo]

Definitely agree. SoundCloud is fantastic so we'll definitely cover it soon

[@dannyupthereds4729]

@@Burstimo please do! :) repost exchange is good for soundcloud

[@DerekDeMuth]

Good music is maybe 10% of the total equation. I have over 30 great videos on my YT alone and 193 subs. More important than great music is music that people want to listen to. That's why so many artists make covers, and why I'm focusing mainly on that this year. More important than the music is your image appeal. That's why rap is so popular. Rap promises that oh so cool in-ness that makes someone feel like they are part of that materialistic and grandiose lifestyle.

[@LANCEVXNCE]

Derek DeMuth that’s very true. Covers do work well. But it may be difficult once you try to monetize. It would be hard to transition also. If your fans know you for more making covers, I’m not sure how easy it will be to start introducing your original work, I’ve seen only a few pull it off.

[@patchybeardopinions9340]

LANCE VANCE Few are only good at songs anyway

[@MorganOliviaMusic]

THE AMOUNT OF VALUE OUT OF YOUR CHANNEL IS AMAZING! Thank you so much!!! Now to put it into action.... This is the hardest part.

[@AshStJohnmusic]

All it takes is one Burstimo video to get my motivation replenished, thank you!

[@Burstimo]

Woooooh

[@kalana1298]

Thank you for the great content! Maddy, you look so sharp in the suit. Love it!

[@Burstimo]

You're welcome!

[@AltoKeyMusic]

Great vid folks. Would love to hear more tips around social media ad specifics in future episodes 😊 e.g. advanced ad manager examples

[@Burstimo]

Sure! Glad you enjoyed the video

[@brianhawkins261]

I've been watching your videos for months and you guys have really helped and continue to! Keep releasing this vids! BTW, My girl got the cleanest suit on! Class act as usual

[@Burstimo]

So glad to hear!

[@JaeJoven]

You guys are always putting us on some game! Much love! When it comes to Facebook & Instagram ads, how do you make it so that your audio from your music isn't super compressed and terrible sounding in the actual ad? I've seen some more popular artists have cleaner sounding audio in ads, but a majority of the time I've seen lesser known artist's ads have that over compressed sound.

[@effisummerscreative]

I'd be interested to know this too. Social media is terrible for compressing 😥

[@Burstimo]

Haven't had an issue with this at all?! Are you sure it's not the editing program you're using?

[@JaeJoven]

​@@Burstimo I don't believe it's the editing program. For example, my recent single sounds perfectly fine on all streaming platforms, the music video where I made my ad clips from sounds nice as well, but as soon as I upload it to Facebook ads manager and my ad goes live, the difference in quality is super noticeable. I've researched this a bit and I guess Facebook compresses all their videos to save space on their servers. Please help!

[@Vibesformusic]

this will help me during my second release 🙏

[@axel.lessio]

Very thoughtful video! I love the idea of being confident with the content you create, it's the only way to be productive without seeing it as a burden. If you enjoy what you do you can do that better, effortlessly and consistently.

[@effisummerscreative]

I agree. If you enjoy what you're making it comes across in the content/copy as well imo :)

[@Burstimo]

Yes yes yes!

[@bbshake7923]

Do you guys work with artists in North America- USA/Canada?? Or do you exclusively work with UK artists?

[@Burstimo]

We work with artists across the globe

[@velojames5197]

Dear @burstimo Important question that nobody seems to know the answer off: Can u send a link from spotify to a promoter of your unreleased song? Set the scene: I have an upcoming release. I submitted this via Spotify for artists etc. Great tips of your channel. But now I have contact with a promoter who asks for the link of the song to listen to it before it’s release (a spotify link). I understood there isn’t such a link besides pre-saves and a uri-link. Can u please help me out! I asked allot of other producers and they do not know it either and they want 2 so I think allot musicians want to know

[@Burstimo]

Nope, it'll need to be a private SoundCloud link probably

[@belleandtheboombox9335]

Loved the VID guys, super relevant as I´m in the middle of an ads campaign for our current release :) I´ve just nearly finnished the "nobody wants to read your shit" book that alex recommended and I´m scratching my head how to distil the big points into the copy and content, instead of "heres a banger spin it please" approach- I hit this subject before and still struggle.... It wouldbe great in a future vid to maybe look at some typical numbers, results and costs u guys encounter to serve as a guide for when to pull an ad or pat yourself on the shoulder. By the way Maddy is looking so business smart in this vid :-) Big ups guys and thanks.

[@mahrow6293]

It's so great to watch these videos. It gets me focused in an awesome way. So thanks again!

[@Burstimo]

You're welcome

[@dylanlundgren]

Uhh PLEASE what is that song at the end of this video!?!

[@TheAbeRuiz]

When my next mixtape comes out in August, and I’ve built up enough steam to justify it, I want to do an interview with you guys just to show everyone how much y’all have helped!! 🙏🏼💕

[@effisummerscreative]

This would be awesome 🙌🏼

[@seddymusiclol]

send me your work ! I wanna hear !!!💜

[@TheAbeRuiz]

@@seddymusiclol It's all on my channel!!

[@acommon]

Here's a question you guys could cover: should I wait to post better music say once a month, or less good music once a week?

[@effisummerscreative]

I'd be interested in this answer too. Although I think your music will always improve the more you do it, so you should always be creating, whether or not you decide to release :) And music you share in the future will always be better than the current, but you can't wait forever to share it. I think that made sense 😅

[@Burstimo]

Quality over quantity 100% but consistent high quality music

[@kirstyharris4257]

Really informative! Would love a video explaining more on ads/ ppc as I found the last question really useful. Thank you all of you :)

[@Burstimo]

Sure, definitely something we can cover!

[@Sedicee]

Another awesome video! I liked your talk about not using ads until an artist is established enough. How big do you think an artist needs to be before it's worth spending on ads? Is there a metric you've used in the past?

[@effisummerscreative]

I would make your investment relative to your success/income from music. When you're earning nothing I would spend nothing (unless you have access to some magic money or funding or something). As you start to gain traction, start thinking about investing. The actual metrics would be up to the individual I feel and I would use a certain amount of gut instinct alongside the numbers. Just my opinion though :)

[@Burstimo]

Best to have an audience on your content who are likely to engage as that proves you've nailed your content strategy and the money you invest into ads to push people to places such as Instagram will be worth while

[@afrosensei5308]

So in terms of content, if you fall more on the "mysterious side" of the artist scale, how do you create polished content that isn't passed over or seen as an ad?

[@Burstimo]

Impossible question to answer without knowing the artist and the message but it needs to be something eye catching so visually pleasing whilst also having something different about it e.g. the message Or you retarget a few times with similar ads, so the audience recognise the brand

[@afrosensei5308]

@@Burstimo Ok. It just seems like polished content is being deemed old hat now and I feel like I'm playing catch up/trying to figure out where I fit in lol. Thanks for all ya'll do! It's appreciated!

[@marcoym5946]

Thank you guys! My single was released 2 days ago and this video will help me a lot!

[@Burstimo]

So glad to hear!

[@effisummerscreative]

Good luck with it :)

[@K3333-p1o]

Hey Burstimo! (Doubt I spelled that right lol) but I want to be a big singer and I've been thinking a lot how would I even be able to do merch and websites and stuff like that dunno if that's your thing but..also what would I have to do diffrent if I wanted to make an EP or ALBUM whilst being a independent artist aka an artist that's not signed. Lol

[@effisummerscreative]

I can help with the creative stuff. I have some tips over on my channel :)

[@Burstimo]

Focus on singles for the time being as you want to continue to grow your audience with each release. Merch is something you should only focus on when you have an engaged audience there

[@K3333-p1o]

@@Burstimo thank you !

[@K3333-p1o]

@@effisummerscreative ok

[@kieransid73]

Another amazing video! Which ads do you find to be more effective, Instagram or Facebook ads?

[@Burstimo]

Completely depends on the objective

[@kieransid73]

@@Burstimo For generating streams on Spotify?

[@aarongarlington8499]

@inspiredapollo was my question! Thank you for answering!! Love what you guys are doing 😁

[@Burstimo]

You're welcome 🙏

[@jmccann96]

So I just watched the video about re-targeting, is that video no longer relevant?

[@Maydaymusik]

I just had Google Ads lock off my latest ad on my latest music video due to 'shocking content'. The policies are very strict on KZbin, so read them before you put money into KZbin

[@Burstimo]

Yes it can be quite strict

[@Maydaymusik]

@@Burstimo 100%, just letting any comment crawlers know before they look to invest

[@MrMachoman47]

I have a question, throughout all the videos I’ve seen it seems that Instagram adds are a lot less effective than Facebook ads. Is this true at all or is it just my impression? And even if it’s true, is it really worth it since Facebook is sort of dead at this point?

[@Burstimo]

It completely depends on your aims really

[@effisummerscreative]

I would say it depends where the majority of your audience are. If you define them and their likes/behaviours then it should make it easier to determine where the best place to advertise is :)

[@MrMachoman47]

@@effisummerscreative Yes. Instagram in my case. Thanks!

[@MrMachoman47]

effi summers creative I loved the Facebook ads video burstimo made a while back. I don’t see a similar method for advertising on Instagram. But yes you are right, it depends on where your following is.

[@effisummerscreative]

Gregorio Ooh I want to see! Have you been doing all the stuff to promote organic reach? (Interacting, posting at different times and different amounts, prompting interaction from followers etc) I guess trial that to see what works and use that as a basis for advertising 🤷🏻‍♀️

[@manchad0o0]

Im kind of confused, in a lot you guys vids you insist on just trying to get the attention and then retarget people to listen to the track . But she is saying to try to get them to click and everything at once. can you clarify?

[@Burstimo]

It completely depends on the content you've got! We discuss this in the video, how you sometimes can't or don't need to retarget

[@NashvilleMusicConsultants]

Love what you guys are doing.

[@kwesiarmah911]

Quality video once again... thank you 🙏🏿

[@wallysburg5047]

Coming home to new Burstimo videos gives that feeling of watching Drake and Josh after middle school

[@Burstimo]

That's the best feeling EVER

[@BeQuietEntertainment]

That Twitter, question Was the ONE!

[@Burstimo]

YESSSS

[@Diffaith]

Re-targeting people is presented as not necessarily ideal here - in Alex' tutorial video about fb ads however, this is presented as the thing to do, even via a three step model: from generating awareness for your product (music) to actually requesting people to buy/stream it. Has your experience changed a lot here, or is this matter very different for different artists?

[@jrmentals]

this video is gold!!!!!!

[@Burstimo]

thanks!

[@PhenomenalDoe]

I agree with the similarity to cult development.

[@Burstimo]

Definitely, may have to do a video on it

[@thedamnchicken]

I'm still 9 years away from being good, but I'm taking a good deal of notes from these videos! :P

[@Burstimo]

Prepared, love it

[@adriankeats4891]

targeting an audience...so important!

[@guitarraenlineamx]

Maddie looks so awesome in that suit!

[@Burstimo]

Thanks!

[@witz89]

Videos are really informational

[@migueldecarvalho8012]

I think this probably works with younger people/audience. I don't think it will make much of a difference to me and my audience - mature people who attend summer gigs/local events but rarely listen to new music.

[@Nokden144]

Thank u so much as usual the best

[@Burstimo]

You are welcome!

[@stevetragg]

Great content again!

[@eyya]

Do you recommend advertising on Twitter?

[@Burstimo]

Yes but we haven't experimented enough yet to do a video on it

[@ChadRockwell]

Looking fly guys

[@Burstimo]

Thanks thanks

[@thompsonproductions8075]

How old do you think is too old to try to start a music career?

[@Burstimo]

There is no age limit

[@ElvinMitra]

Hi maddy, love your outfit ❤️

[@Burstimo]

Thanks!

[@wideboyjack]

would it help if i said you were fabulous but seriously its helped

[@Burstimo]

Thanks!

[@braylendavis7790]

Maddie got drip, no cap

[@Burstimo]

Ayyy thanks

[@MoCityJonesbeats]

Lewis who? Never heard you guys mention him not once nope not in one video. Calpaldi who? It’s not like he’s mentioned at every opportunity just wanna make that clear!

[@rugoshath]

Essential thank you

[@tresillianofficial]

the biggest takeaway I got from this was that it doesnt matter what your music is or how good it is, if you dont have money to shove it in people's faces youre fucked

[@DeltaStone]

so, I'd like some perspective on this, my band is very "anti-political", we find political artists very cliche and typical in todays industry. Also, the "message" most bands have is basically the same, "be yourself" or "be inclusive" kind of stuff, which is fine, it's a good message, however, we find not saying anything political ever is the purest form of being inclusive, as you never alienate anyone. How could we go about creating a narrative that our "message" is to actually be inclusive rather than using the word "inclusive" and alienating people?

[@effisummerscreative]

This is a great way to go imo. I think you'd capture that narrative however you can, whether it's through lyrics, content, visuals... HOW you do that has unlimited amounts of possibilities. I think you'd start with lots of discussion and research of other artists' stories and slowly put together your own plan 🤷🏻‍♀️ Just my two cents though

[@xowintrrr-official7375]

All the people that wanna connect and listen to my music hit me up on Instagram @sluttyayce

[@BenChaverin]

Can we talk about Maddy's hair though???

[@Burstimo]

Different 😬

[@BenChaverin]

@@Burstimo we like it

[@Burstimo]

@@BenChaverin Thanks!

[@ldrama9465]

answer to every question: *well it depends*

[@bellissi]

Thanks again guys, really appreciate what you do and how much you obviously care about the music industry. Cheers. One thing though - would love to see a video where you don't mention the insatiably annoying Lewis Capaldi! Moan over for now ha. Love your work though guys and a big thank you to Kirsty for her great tips. TransAm

[@Burstimo]

Hahahah NEVER!

[@LittleLightCZ]

Lol, I love that cults and religions metaphor :-D

[@Burstimo]

So true right?!

[@LittleLightCZ]

@@Burstimo Astonishingly true :-D. Like: "What do you have there on the wall? What deity is it? Aaaah Skrillex, the god of bass, got it ..." :-DD

[@amberbeaton2989]

As a video director I have to say the wine drinking was super distracting and confusing. Also getting half pissed in a video like this makes you start rambling. And listening to mouths smack and swallow because of consumption is not what anyone wants to hear especially if you're in headphones. Just some advice because if I hit another video and theres wine I'm out. Which is a pity because your advice is good but does it need to be this long?

[@patchybeardopinions9340]

You sound like an entitled bitch. Does your head need to be that long?

[@patchybeardopinions9340]

Image in music is way overrated. If the music is good people will listen. People will be fans if you continue to make good music. That’s how it works.